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Demographics - TV Record USA
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TV RECORD USA
DEMOGRAPHICS AND POTENTIAL VIEWERSHIP
Over 145
CountriesCOVERAGE
channel 278»
The following diagrams are based on the FCC filings for Echostar 15 (Launched July 10th, 2010 - Active Aug 3rd, 2010). Note that E15 has two ConUS patterns. Half of the downlinks can use the west pattern, the other half use the east pattern. See the list of transponders for each pattern below the each diagram.
Cablevision reaches 3 million customers in 30 cable systems in New York, New Jersey and Connecticut. • Market Profiles• Networks
NEw York• Babylon• Brookhaven• Fishkill• Hauppauge• News 12 Hudson Valley• Huntington• News 12 Long Island• North Nassau• Riverhead• Rockland• South Nassau• Warwick
NeW YoRk CItY• Bronx• Brooklyn• News 12 Brooklyn• News 12 Bronx
wESTCHESTEr• News 12 Westchester• Port Chester/Harrison• ossining• Southern Westchester• Westchester total• Yonkers• Yorktown Heights
NEw JErSEY• Hudson - Bayonne• Newark - elizabeth• Monmouth east• Monmouth total• Monmouth West• Morris• News 12 New Jersey total• Northern NJ - Bergen• Northern NJ - Passaic• Northern NJ - total• Passaic• Paterson• Raritan Valley North• Raritan Valley South• Raritan Valley total
CoNNeCtICut• Bridgeport• Connecticut total• Norwalk• Litchfield• News 12 Connecticut
channel 695
channel 9799
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A
RECORD of
Vanguardism
Demographic Data
- there are 1,580,000 Brazilians residing In the uSA.- Male 47%- Female 53%
- there is a new segment of Brazilians formed by 440,000 potential viewers coming to America just in 2011.
- According to Brazil’s Banco Central (Central Bank), Brazilians private sector and citizens invested in 2008 a total of $20.5 billion abroad, compared to $7.1 billion in the previous year.
- Portuguese is the first language spoken at home, and the second language spoken at work.
- 25 years and over - 705,774 people.
- the Average Brazilian American is 29 years old.
- the largest demographic density of Brazilians is registered in states such as New York, New Jersey, Connecticut, Massachusetts, Florida, Georgia and California.
- the average household income for Brazilian-Americans is $38,172
- 17% of Brazilian Americans hold a Bachelors degree or higher.
- Another 30% of Brazilian Americans earned Associated Degrees and Certificates.
*According to the uS Census 2000, the Brazilian Secretary of Foreign Relations, and the united States embassy in Brazil,
Market IntroductionDemographics
A
RECORD of
Pioneerism
CuStoMS AND tRADItIoNS- Brazilian Americans always keep a strong link with their homeland.
- Brazilian Americans living in the uS for more than 5 years, become opinion makers, influencers, and a point of reference to another 440,000 Brazilian newly residents, potential buyers, investors, and tourists traveling annually to the United States.
- According with the united States embassy in Brazil, 440,000 visas will be issued to Brazilians just in 2011.
-Brazilian Americans still hold, keep and maintain most of Brazil’s customs, beliefs, culture and art, family values and observance to Brazilian religious holidays and festivities.
- religion, military and political rallies, festivals, and family are essential to Brazilian-Americans.
- Brazilian Americans embrace, absorb, consume, and celebrate American holidays such as Fourth of July, thanksgiving Day, New Year’s eve, Mother and Father’s Day, and Valentine’s Day. Brazilian Americans celebrate Christmas and Easter by attending masses, special brunches, meals and ceremonies at home, or at church. Many of these services are held in Portuguese, with the beat and rhythm of Brazilian Popular Music.
*According to the uS Census 2000, the Brazilian Secretary of Foreign Relations, and the united States embassy in Brazil,
BRAZILIAN FeStS- there are festivals in many Brazilian American communities, particularly in metropolitan and suburban hubs like Boston, New York City, San Francisco, Newark, New Jersey, Los Angeles and Miami. - Brazil’s Independence Day (September 7th)
- Despite some criticism, Carnival is regarded as the quintessential expression of the Brazilian culture, and one of the twenty Wonders of the Planet.
- Brazilian Americans take pride in Carnival and celebrate the event wherever they reside.
Market IntroductionPsychographics
Market IntroductionPsychographics
A
RECORD of Entertainment at its
Best
A
RECORD of
Innovation
eMPLoYMeNt- of the 330,553 Brazilian Americans who are over 18 years old.
- 202,475 are in the labor force and earn an average of $38,172.00 per year.
- the majority of Brazilian American workers hold positions in the labor force as follows:
- Service Industry: Hospitality, Lodging, tourism, Food and Beverage.- It and technology, Communications, technical and engineering, Construction,
Sales, retail, Customer Service and Administrative Support.- Management and Supervision. - entrepreneurs, Machine operators, Manufacturers.
- Second and third generation of Brazilian immigrants are more likely to have:
- Annual Income of, at least, $60,000.00. - undergraduate, Graduate and Master Degrees. - Successful and Profitable Small Businesses and Corporations. - High-skilled and high-paying jobs. - Have legal permanent resident status or citizenship. - Advanced knowledge of English.
eMPLoYMeNt- the market is divided in 4 major categories of Brazilians:
- Highly specialized professionals, scholars, entrepreneurs, consultants, and scientists transferred from Brazil to work in the uS for large corporations.
- Poorly educated immigrants who joined the labor force seeking “the American Dream”.
- Successful Business owners and entrepreneurs that over the past decade boomed with the US economy and local market.
- Seasonal Residents, Investors, and Potential Buyers coming from Brazil’s solid economy, these past 4 years, with Cash in Hand and Purchasing Power gained overseas to profit, by dictating a new trend in investments.
*According to Bloomberg Article, the Brazilian Secretary of Foreign Relations, and the united States embassy in Brazil.
Market IntroductionPsychographics
Market IntroductionPsychographics
A Cutting Edge
RECORD
tV - INteReStS- First-generation of immigrants or; Brazilian Americans who remain close to family still living in Brazil, executives, and business people with ties to Brazil, are especially interested in politics, and economic issues affecting their homeland.
- Second and third generation of immigrants, or Brazilian permanent residents, or already citizens, missing their home-country, their roots, culture, values and tradition.
- A new and recent Brazilian segment formed by triumphant achievers and wealthy mid-class potential viewers arriving in the uS from a solid economy (Brazil). they have chosen the US as their second residency. This new segment is investing and buying North American goods and services with cash in hand.
*According to Bloomberg Article, the Brazilian Secretary of Foreign Relations, and the united States embassy in Brazil,
tV – tHe INFLueNCe- Television holds strong influence among wealthy, mid class, and working-class Brazilians living in the uS. Why?
- Soap-operas: Political coverage of subplots cleverly adapted for screen and television. Brazilian authors writing drama, comedy and suspense that deals with social clashes and social issues and portrays up-to-date and real-life obstacles and challenges.
- News Media coverage of Brazilian political personalities and campaigns is commonplace. It also broadcasts variety, health and wellness, sports, celebrities, talk-shows, fashion, in-depth documentaries, and local entertainment, with News Around the planet from a Brazilian perspective and standpoint.
- the Countdown to 2014 FIFA’s World Cup Brazil; and the 2016’s Rio olympics are generating increased interest, follow up, and expectations among Brazilian American Viewers.
- tV Commercials in the uS – Conveniently and comfortably bridging and uniting consumers to North American businesses, goods and services. Henceforth, tips and a point of reference to Brazilian American viewers seeking new products, promotions, deals, happenings, venues, places to buy, savings, and pricing.
Market Introduction Psychographics
Psychographics
Think
Outside the Box Think
RECORD TV USA
A Breakthrough
RECORD
- there are no official statistics about Brazilian immigrants, however the Brazilian Secretary of Foreign Relations’ office shows that approximately 1,600,000 Brazilians are living and residing in the United States.
- 87% of those still live and reside in the u.S.
- Brazilian Americans wire 5 Billion dollars per year to Brazil. (Inter-Bank Data)
- Brazil is on the verge of becoming one of the largest, most powerful and wealthiest economies in the Globe. As a consequence, wealthy Brazilians are dictating a new trend and have definitely chosen the United States as a second residence. they are Investors, Potential Buyers, opinion Makers and Influencers.
- the united States embassy in Brazil will be issuing 440,000 visas to Brazilians by the end of 2011.
- It is known that from 1980 onward, there was a massive influx of Brazilian immigrants to the united States
- 1985 - 1988 (1,200,000)- Just in 1990 (251,084)- Just in 2000 (575,553)- Just in 2011 (440,000)
*According to the uS Census 2000, the Brazilian Secretary of Foreign Relations, and the united States embassy in Brazil
Potential Viewership Amongst Portuguese
Speakers
Market IntroductionImmigration Patterns
CouNtRIeS totAL oF PoRtuGueSe SPeAkeRS
USA and Canada
France
United kingdom
Germany
Spain
Belgium
Netherlands
Italy
Denmark
Greece
Austria
Sweden
Finland
2,200,000
1,300,000
900,000
250,000
98,000
90,500
72,000
35,000
6,000
5,000
4,500
3,200
2,300
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record Enterprise Television1221 Brickell Ave. Suite 900
Miami, FL 33131 - uSA
Luciano SameliMiami, FL
Account executive
Cell: 305.803.0338office: 305.347.5131
Nextel: 125*319043*[email protected]
Carlos AugustoNewark, NJ
Account executivetel: 973.698.2752
office: 973.368.2438Fax: 305.359.9593
Nextel: 159*512466*[email protected]
Thais LimaMiami, FL
Sales Manager
tel: 305.347.5131Fax: 305.359.9593
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TV RECORD USA
DEMOGRAPHICS AND POTENTIAL VIEWERSHIP
