Demo of Franchise Management

8/9/2019 Demo of Franchise Management

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Naman Infotech Centre. Tele: 91-079-26565405, 91-079-26561104

Training

PresentationDemo Kit


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Franchises Manageme

Product Code: M107www.globalmanagergroup.com


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Factors affecting to franchising

Franchising

Investments

Support

M an p ow er


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Selection of the franchiseeOBJECTIVE ASSESSMENT

Ability to investSite availabilityEntrepreneurial capability

Education and past experienceLead time required to start the business

BEHAVIORAL ASSESSMENTMotivation

InvolvementSelf-evaluationReferences


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Are the customers making repeatpurchases of the product ?Has the product been successful in other market segments ?

Is there a need for the product/service to beavailable at different locations/markets?Are all the units selling the productprofitably and independently?

Can the same product be sold in differentmarkets without changes or modifications?

CRITERIA FOR DECIS


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STAGE I : ADVERTISING

Advertising media :Newspapers

MagazinesTechnical and trade journalsRadio / televisionInvestor trade chambers clubsQualified databases for direct mailing


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Terms and conditionsPREREQUISITES OF AGREEMENT FOR FRANC

Disclosures related to bankruptcies and lawsuits ihis past including all affiliated companies.Disclosure regarding whether the initial franchfee is uniform.Investments details should be realistic and givinformation about key investments and expenses.Franchisor should give details of franchisees thhave made money.

An agreement should be balanced mfranchisor should avoid the tendency to make tagreement heavily in favour of the franchisor.


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In-depth surveys

Cultural issuesLocalisation

ProductMarketingFranchise policiesMaster franchise


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Types of franchiser operations

Resident representative

Branch officeSubsidiary company

Joint venture


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INTERNET For first time visito

Information about the organizatioInformation about the product/serInformation on the locationFranchise informationFeedback and suggestionsLatest information


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M107-Franchisee Management DEMO OF TRAINING PRESENTATION KIT

Naman Infotech Centre. Tele: 91-079-26565405, 26561104 Page 1 of 5

No of slides: 200The entire presentation kit has 2 main directories as below.

Franchisee Management

Literature(Word Files)

Presentation(Power point slides )

Programs

01 Intro

02 Comm & adve03 Pricing04 Franchisee manag05 MKT effort06 Personal selling07 NWK & MKT cha08 Customer satis.

01 Intro02 Comm & Adv03 Pricing Strategy04 Franchisee Manage

05 MKT Effort06 Personal Selling07 Net & MKT Channel08 Customer Satis. FactionCover Page

Chapter-1.0 CONTENTS OF TRAINING PRESENTATION


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PART-A Presentation: -

Under this directory further files are made in power point presentation as per thechapter listed below. Such ready-made PowerPoint slides are useful for conducting in-house training program by you. Topic wise Power Point presentation in 08 modules as listed below.

1. Introduction

It covers what and why marketing management is, how to do it, also includes core marketing

concepts, Marketing activities and type of markets.2. Designing and managing integrated marketing and communication

It covers what and how for integrated marketing and communication, steps for designing anddeveloping marketing channels audit definitions, Types of audits, audit questions, Audit process,details for process audit, Audit checklist etc. It also covers details of auditors conduct, auditeesconduct.

3. Designing pricing strategy

It covers how to set the price, determine demands, analysis and selection of pricing methods andhow to design the pricing strategies.

4. Franchisee management

It covers factors affecting franchisee, types, how manage brand, benefits, successful examples,selections procedure and decision making criteria, terms and condition. International franchisingand internet for franchisee.

5. Managing the total marketing efforts

It covers how to make marketing relations with other departments, how to make marketing plansand reports, strategic controls, sales vacancy analysis, audits, and marketing, annual plancontrols, tips for relationship marketing.

6. Personal selling

It covers types of sales representatives, designing sales forces steps, how to recruit and select andmanage sales force, personnel selling and tips for the relationship marketing7. Designing and managing value networks and marketing channel

It covers Value network and market channel system, Industrial marketing channel, workperformance of channels, channel design decisions, terms and responsibilities of channelmembers, how to select a, train and motivate channel members,

8. Customer satisfactionIt covers the internal and external customers, customer values, how to maximize the customer satis faction, valuable customer data, characteristics of company to the customer driven, customer care and some examples.


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2. Literature: -

It is given in word. You may also use it for further reading and circulations within audience,also this topic covers write up for the ready reference to the trainer as well as trainee for understanding and reading.

Chapter No. SECTION

1. Introduction

2. Managing communication and advertising3. Pricing

4. Franchisee management

5. Market effort

6. Personal selling

7. Design and manage value network and marketing channels

8. Customer satisfaction


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2.1 Hardware and Software Requirements

A. Hardware: -

Our document kit can be better performed with the help of P3 and above computerswith a minimum 10 GB hard disk space.

For better visual impact of the power point documentation you may keep the setting of colour image at high colour.

B. Software used in Documentation kit

Documents written in word 98 and window 2000 programs. You are therefore requiredto have office 2000 or above with word 98 or above and power point

2.2 Features of Training kit: -

Contains all necessary documents as listed above and comply with the requirements of latest management concepts and more than 1000 man days (9000 hours)

Written in Plain English

It will save much time in typing and preparation of training material and slides alone.

User-friendly and easy to learn.

Developed under the guidance of experienced experts having experience of more than200 companies latest management system implementation globally.

Provides model of a Management system that is simple and free to establish themanagement concept in the laboratory.

Chapter-2.0 USER FUNCTION


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1. By using these documents, you can save a lot of your precious time while preparingthe management training areas presentation.

2. Take care for all the section and sub sections in implementation of latestmanagement concepts and helps you in establishing better system.

3. The user can modify the presentations as per their industry need and create own

management training presentation for their organization4. Ready made templates and sample documents are available which can reduce your

time in document preparation

5. Save much time and cost in conducting training programs

6. You will get better control in your system due to our proven training presentationmaterial.

Chapter-3.0 BENEFITS OF USING OUR TRAINING KIT