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8/6/2019 Demid Tishin Lost in Translation What Standard We Lack
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LOST IN TRANSLATIONWhat standard we lack in globalization industry
Demid Tishin
All Correct Language Solutions
www.allcorrect.ru
LISA Forum Europe 2010
http://www.allcorrect.ru/http://www.allcorrect.ru/8/6/2019 Demid Tishin Lost in Translation What Standard We Lack
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CLIENT-LSP RELATIONSHIPS
I need the manual in 5 days.
This is for in-house trainers.
Top secret.
Budget = $ 10,000
DeadlinesPurpose
ConfidentialityBudget
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CLIENT-LSP RELATIONSHIPS
You need revision and subject
matter review
Workflow includes proofing
Our translators have 10 yearsof expertise
Were ISO and EN certified
There wont be any stylistic
errors
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CLIENT-LSP RELATIONSHIPS
Clients* and LSPs*
speak different
languages!
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CLIENT-LSP RELATIONSHIPS
All LSPs speakdifferent dialects!
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CLIENT-LSP RELATIONSHIPS: IMPLICATIONS
Difficult to benchmark LSPs
Price-based service buying
End user often suffers
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CLIENT-LSP RELATIONSHIPS: IMPLICATIONS
When client learns one dialect,
he resists learning another onenotwithstanding potential benefitsoffered by a new vendor
Increased dependence on a
particular LSP Rigid service buying patterns
Business risks
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CLIENT-LSP RELATIONSHIPS: IMPLICATIONS
Each LSP has a different set of
criteria for selecting subcontractorsthat often includes formal parameters(e.g. certification, workflow, years of
experience etc.)
Narrowing of resource database
Decreased turnaround
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CLIENT-LSP-END USER
This manual is for our
in-house trainers.
Done, Sir!
We dont need allthis mass of paper
but only figures!And terminology is
shit.
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CLIENT-LSP-END USER: IMPLICATIONS
Client is not always informed of thereal end users needs
LSPs project manager does not care
or is not informed of clients needseither
End user suffers
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CLIENT NEEDS AND WORKFLOW
Thousands of clients Different client needs
Rigid workflowand competencerequirements
(e.g. EN 15038,ASTM 2575, CILTNOS)
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CLIENT NEEDS AND WORKFLOW: IMPLICATIONS
Unnecessary workflow stages areimplemented
Decreased turnaround
Increased budgets
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LSPS COMPETENCES AND WORKFLOW
Thousands of LSPs
Different competences
Rigid workflowrequirements(EN 15038, ASTM
2575, in-houseclient policies)
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LSPS COMPETENCES AND WORKFLOW: IMPLICATIONS
Unnecessary workflow stages implemented
and insufficient attention paid to competences(i.e. work of an experienced 100%-on-time-and-no-quality-claims translator is revised by a
newbie or biased editor)
Decreased turnaround
Increased budgets
Decreased vendor loyalty
Decreased quality
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QUALITY MANAGEMENT AND METRICS
Competences
Workflow
Present standardshelp to manage:
Product quality
(Translationquality index)
Present metricshelp to measure:
We measure one thing,and manage another!
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WHAT WE NEEDUnified error classifier
Unified classifier of LSPs competencesMapping between typical client needs and
quality requirements, i.e. profiles of allowed
errorsMapping between errors and competences
required to avoid them
Mapping between competences ofsubcontractors and resulting competence ofthe LSP (through workflows)
Guidelines to select evaluators and
measure competences
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WHAT WE GET
Happy client
Happy end userHappy LSP
Happy subcontractor
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Demids view of the mapping
is available on request:
Lets map!
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Thank you!
Questions?
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APPENDIX 1: WHAT PRESENT STANDARDS COVER
Fitnessfor
intendeduse
Terminology,Style,
Formatting etc.
Confidentiality
Turnaround time
Service level
Price
Competences&
resources
Competences&
resources
client requirements provider abilities
Competences
&resources
CONTRACTORS
compare
Make atreatyRevise requirements
Workflow Product
CostPrice
Revise resources
EN 15038, ASTM F2575, CILT NOS,
LISA QA Model, SAE J2450 etc.
Measure quality
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Fitnessfor
intendeduse
Terminology,Style,
Formatting etc.
Confidentiality
Turnaround time
Service level
Price
Competences&
resources
Competences&
resources
client requirements provider abilities
Competences
&resources
CONTRACTORS
compare
Make atreatyRevise requirements
Workflow Product
CostPrice
Revise resources
Measure quality
APPENDIX 1: WHAT MAPPING WE LACK