(DEMB 1) - anucde.info – C (15) (Compulsory) 8) Mahindra and Mahindra (M & M) is a major player in the tractor and certain segments of the automobile market in India, after an impressive

(DEMB 1)

EXECUTIVE M.B.A. DEGREE EXAMINATION, DEC. - 2013

First and Second Years

Paper – I : Perspectives of Management

Time : 03 Hours Maximum Marks : 75

SECTION – A (3 × 5 = 15)

Answer any Three of the following

1) a) Rationale decision

b) Manager

c) Hierarchy

d) Effective Communication

e) Uses of CPM

f) Nature of staffing

SECTION – B (3 × 15 = 45)


2) Explain the scope and significance of management.

3) Give an account of Planning Premises

4) What are the difficulties involved in the delegation of authority?

5) State the tests employed in the selection of employees.

6) Which style of leadership is best suited to Indian Industry? Why?

7) Bring out the modern control techniques used in a concern.

SECTION – C (15)

(Compulsory)

8) Mohan, a senior operator in a company has been working in an engineering firm

manufacturing shafts. He joins a workers’ union in 1989. The union has a strong

hold over the workers. Mohan was the representative of his department. Most of

his time was involved with union activities. In 1990, he was seriously injured

in a clash with his co – workers for some particular reason. He was

suspended by the management for six months. During this period, the

management, after a thorough enquiry, found out the real cause of the clash.

Under pressure from the union, Mohan was reinstated in the factory in 1991.

Mohan meanwhile continued in his own union.

Mohan resumed his duties but did not perform as well as he used to before the

clash with his co-workers. When asked by his immediate supervisor Mr.

Ramesh, to explain as to why his performance had deteriorated he said that he

could not lift heavy materials because of his injury. The supervisor tried to

motivate him to improve his performance but to no effect.

As the appointment of Mohan was made on the recommendation of Mr. Mehra, a

senior officer of the production department, Mr. Ramesh appraised him of

Mohan’s performance. A decision was taken by both the officials that Mohan be

transferred to the production department. This again had no effect on Mohan’s

performance and his attitude to work remained unchanged. He was thereafter

transferred back to his former department.

Questions:

i) Should Mohan have been transferred back to his former department?

ii) Comment upon Mr. Ramesh and Mr. Mehra’s joint decision.

iii) What do you think could have been the reasons for Mohan’s behaviour?

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Paper – II : BUSINESS ENVIRONMENT


SECTION – A (3 × 5 = 15)

Answer any five of the following

1) a) Legal environment

b) Foreign Capital flow

c) Liberalisation

d) Balanced regional development

e) Joint sector

f) Sick unit

SECTION – B (3 × 15 = 45)


2) What are the causes for encouraging FDI?

3) Suggest measures to prevent industrial sickness.

4) Examine the economic reforms introduced in the recent past.

5) Review the stages in the evolution of industrial policy.

6) Bring out the impact of economic environment on business.

7) What are the issues in the privatisation of public sector.

SECTION – C (15)

(Compulsory)

8) Mahindra and Mahindra (M & M) is a major player in the tractor and certain

segments of the automobile market in India, after an impressive growth for a few

years, the tractor market in India has been stagnating during 98-99, 2000-01.

M & M has been selling its tractor and utility vehicles in foreign markets

including USA. Some of the components for its products have been sourced from

abroad. M & M has a 100% subsidiary in USA, Mahindra USA, with a strong

network of 100 dealers. Mahindra has a five-percent market share in the US

market in the 28-30 horse power (HP) range. As a part of the strategy aimed at

building a global supply chain, Mahindra USA has signed a memorandum of

understanding (Mou) with the Korean tractor major Tong Yang, apart of the $ 2

bn Tong Yang Moolsam group, according to which Mahindra will source high

horse power (mostly 25-40 hp range) and sell them around the world under the

M & M brand name. To start with the premium range of tractors will be sold in

the US.

M & M’s current tractor range is more utility oriented and lacks the aesthetic

appeal that Tong Yang’s tractors, have, a must for a strong presence in the US

market.

Questions:

i) What are the advantages and disadvantages of global sourcing? and

ii) What are the possible risks of the alliance? How can they be overcome /

minimized?

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Paper – III : MANAGERIAL ECONOMICS


SECTION – A (3 × 5 = 15)


1) a) Scope of managerial economics

b) Demand schedule

c) Opportunity cost

d) Monopolistic competion

e) Concept of profit

f) Economics of risk

SECTION – B (3 × 15 = 45)


2) How does managerial economics help to solve managerial problems?

3) Explain different methods of demand forecasting.

4) State different types of costs with examples.

5) Describe the pricing practices of firms.

6) How is price determined under oligopoly?

7) Discuss the appraisal of proposal under capital budgeting.

SECTION – C (15)

(Compulsory)

8) Mr. Soma Sundaram has recently taken over as the new chief of the Marketing

division of Hilltop Refrogeratopm Ltd., a reputed manufacturer of air

conditioners of window-mount and car varieties. In the recent Board meeting

Sundaram tried to convince the Board members that at present the best way to

improve profitability of the company is through product diversification.

According to his, since it is almost always economically justifiable for the

company to expand through extending the product line, the company would do

good to start producing refrigerators, besides air-conditioners. I concede that the

refrigerator market is highly competitive and is dominated by two giants firms –

ever cool and polar bear. Both these companies are producing a variety of

refrigerators but the economy class refrigerators are their forte. It is but logical

for us to go in for the production of premium (up-scale, high price) refrigerators.

This will not only expose us to lesser competition but also fetch high profit

margins for the company. I must confess that the refrigerator sales involve

substantial discounts which vary over seasons. The MD of hilltop turned towards

the purchase manager for his opinion. He informed that, “the market supply of

good quality compressor units for the refrigerators is erratic and its price has

been found to spurt up occasionally. I believe that the refrigerator business would

be successful only when we have our own facility to produce good quality

compressors’. When the chief of the production unit asked about his reactions

was not ready to try this proposal. According to him “The compressor production

is a highly automated process. Creating compressor production facilities in the

company for the proposed refrigerator project, no doubt, seem justified. But,

there are some aspects of production which do not justify this project. I shall

study them in detail and send a detailed note to every member within a week”.

Questions:

i) What do you think are the issues which the production manager will

highlight in this case?;

ii) Can you point out some other flaws in the project proposal?; and

iii) Can you suggest an alternative proposal?

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Paper - IV : ACCOUNTING FOR MANAGERS


SECTION – A (3 × 5 = 15)


1) a) Uses of funds flow statement

b) Absorption costing

c) P/V ratio

d) Limitations of current cost accounting method

e) Conservative principle

f) Marginal cost

SECTION – B (3 × 15 = 45)


2) Discuss the role of accountant in a modern business organization.

3) What are the different sources of Funds?

4) Elucidate accounting standards relating to depreciation and inventory valuation

5) State the legal requirements relating to accounting disclosure.

6) What are the managerial uses of BE analysis?

7) Elucidate the merits of different methods of inflation accounts.

SECTION – C (15)

(Compulsory)

8) From the following Trial balance and additional information, you are required to

prepare a trading and profit and loss account and balance sheet

Trial balance as on 31.12.2005 Particulars Debit Rs. Credit Rs.

Capital 20,000

Sundry debtors 5,400

Drawings 1,800

Machinery 7,000

Sundry creditors 2,800

Wages 10,000

Purchases 19,000

Opening stock 4,000

Bank balance 3,000

Carriage 300

Salaries 400

Rent and taxes 900

Sales 29,000 51,800 51,800 Additional information:

i) Closing stock Rs. 12,000.

ii) Outstanding Rent and taxes Rs. 100.

iii) Charge depreciation on machinery at 10%.

iv) Wages prepaid Rs. 400.

v) Samples distributed Rs. 1,000.

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Paper –V: QUANTITATIVE TECHNIQUES FOR MANAGERIAL DECISIONS


SECTION – A (3 × 5 = 15)


1) a) Dimension of a matrix

b) Coefficient of variation

c) Pie-chart

d) Permutation

e) Standard error

f) Measurement of cyclical variation

SECTION – B (3 × 15 = 45)


2) A company has two plants to manufacture the scooters. Plant I manufactures 80% of the

scooters and Plant II manufactures 20%. At the Plant I, 85% of the scooters are rated standard

quality. At the Plant II, only 65% scooters are rated standard quality.

i) What is the probability that a scooter selected at random came from the plant I, if it is

known that the scooter is of standard quality?

ii) What is the probability that the scooter came from the plant II, if it is known that the

scooter is of standard quality.

3) Using the method of deviations from the actual Means from the data given below find

i) The two regression equations

ii) The correlation coefficient and

iii) The most probable value of Y when X = 30.

X: 25 28 35 32 31 36 29 38 34 32

Y: 43 46 49 41 36 32 31 30 33 39

4) Ascertain the sum of numbers in the nth row of the following distribution of the natural

numbers:

1

2 3

4 5 6

7 8 9 10

11 12 13 14 15

16 17 18 19 20 21

.. .. .. .. .. ..

.. .. .. .. .. .. .. ..

5) Using the straight line method of least square, compute the trend values, and draw the line of

the best fit for the following series:

Day:

Sales:

1

20

2

30

3

40

4

20

5

50

6

60

7

80

Also, show the curve for the original data on the same graph paper.

6) State the limitations of different techniques of sampling.

7) What are the instruments used in the collection of data?

SECTION – C (15)

(Compulsory)

8) From the following observations, compute the Karl Pearson’s co-efficient of correlation by the short-cut method between the age and the success of the candidates.

Ages: 15 16 17 18 19 20 21 22

No. of candidates appeared:

No. of successful candidates:

200

120

300

180

100

60

50

30

150

90

400

250

250

140

150

80

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Paper - VI : INFORMATION MANAGEMENT AND COMPUTER APPLICATIONS


SECTION – A (3 × 5 = 15)


1) a) Virus infection

b) Database

c) Placement

d) Office automation

e) CPM

f) Planning process

SECTION – B (3 × 15 = 45)


2) What are the uses of personal computer?

3) Among the various managerial skills human skills pose great challenge to

manager. Comment.

4) What are the employment implications of computers?

5) Enumerate the role of MIS in computerization.

6) State the applications of COBOL in management.

7) Explain different types of computer programming languages

SECTION – C (15)

(Compulsory)

8) At Viacom International, the New York based parent of MTV, Nicklodeon and

other entertainment interests the CFO teamed with executives from,

sales, marketing and contracting to lead the company in new directions. Because

financial processes are so intertwined with the processes of other departments,

top managers felt that redesigning finance should ideally be part of a company –

wide comprehensive reengineering project. Viacom targeted its financial systems

to find a better way to handle the financial reporting of its wholly owned

subsidiaries which it is acquiring at the rate of about three every year. The

company plans to develop a system which reduces paper pushing and facilitates

the electronic transmission of transactions from the decision maker to the next.

Another goal of the company is to build financial systems that give decision

makers time to analyze data rather than spending their time collecting it.

Questions:

i) Identity the reasons why financial systems are excellent tools for facilitating

decision making; and.

ii) Explain why financial information systems were at the centre of initiating

change at Viacom.

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Paper - VII : FINANCIAL MANAGEMENT


SECTION – A (3 × 5 = 15)


1) a) EOQ

b) Liquidation rate

c) EBIT

d) Walter’s model concerning dividends

e) Net working capital

f) Financial leverage

SECTION – B (3 × 15 = 45)


2) A company has annual credit sales of Rs. 10 lakh and a gross profit margin of

30%. It has current assets in accounts receivables worth Rs. 1,00,000. How much

average inventory should the company carry if the management desires the

inventory turnover ratio to be 5.2. What will be the effect on average collection

period, if management desires that the average balance of accounts receivables

per annum should remain at Rs. 75,000. (Assume 360 days in a year).

3) State the managerial uses of BE analysis.

4) What are the consideration in deciding capital structure?

5) Enumerate the considerations in dividend decisions.

6) What are the features of money market?

7) Elucidate the role of finance manager in finance function.

SECTION – C (15)

(Compulsory)

8) A firm whose cost of capital is 10% is considering two mutually exclusive

projects X and Y. The cash flows of which are given below:

Year Project X Project Y

Rs. Rs.

0 -1,00,000 -70,000

1 80,000 60,000

2 80,000 60,000

Suggest which project should be taken up using:

i) Net present value method and

ii) Profitability index method.

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Paper - VIII : OPERATIONS MANAGEMENT


SECTION – A (3 × 5 = 15)


1) a) Capacity cushion

b) Value added process

c) Quality assurance

d) Stores management

e) Facilities layout

f) Waste management

SECTION – B (3 × 15 = 45)


2) Explain how operations management helps in decision making.

3) Why are facilities location decisions are important?

4) Describe different kinds of maintenance management.

5) Discuss value engineering function with an example.

6) Bring out different models of inventory Management.

7) What are considerations while designing facilities layout in a concern?

SECTION – C (15)

(Compulsory)

8) As a cargo loader for Air India, you are charged with the responsibility of setting

a standard time (in minutes) for uploading certain electrical components. The

following study was conducted over 300 hours with 900 up loadings performed.

Composite worker

rating (in %)

Activity No. of times

observed

80 Manually check and lift electrical

component onto trailer

100

100 Tow loaded trailer to aircraft with

tractor

300

120 Check electrical contacts (this time will

be reduced by 50% by an additional

inspection during manufacturer)

400

90 Correct any malfunctioning observed 100

110 Load electrical component into plane

using automatic lift

400

140 Return tractor and tailer to warehouse 300

Idle time 400

Air India personal time allowance fraction is 0.10 for an 8 hour workday.

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Paper - IX : MARKETING MANAGEMENT


SECTION – A (3 × 5 = 15)


1) a) Ecological pressure on marketing

b) Marketing vs selling

c) Niche strategy

d) Consumer adoption process

e) Product addition

f) Geographical pricing

SECTION – B (3 × 15 = 45)


2) What are the factors that may be considered while selecting channel of distribution?

3) State the tools used for promotion of sales.

4) Explain the considerations in marketing control.

5) State the nature and scope of marketing in non-business organisations.

6) Describe the implications of study of product life cycle.

7) Bring out the psychological factors that influence buying behaviour.

SECTION – C (15)

(Compulsory)

8) Sriram (P) Ltd., is the nation’s largest fan manufacturer. Each fan division

(Ceiling, Pedestal, Table, Exhaust) has a separate advertising budget, advertising

staff and sales force. Advertisements are screened by Divisional Sales Managers,

General Manager the overall General Director of advertising. General promotion

plans are received by the Sriram (P) Ltd., marketing policy group. There are also

separate sales promotion budgets for dealer-incentive contests, dealer

announcement shows, posters, window displays and fan shows. Publicity is

sought each time a new model or innovation is introduced. Sriram (P) Ltd.,

institutional advertising is handled by a Public Relations Department. These

advertisements stress the company’s commitment to building better products and

holding down insurance costs.

Questions:

i) Assess the promotion-mix of Sriram (P) Ltd; and

ii) Should Sriram Private Ltd. Use the same promotion-mix for each of its

product lines?

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Paper - X : HUMAN RESOURCE MANAGEMENT


SECTION - A [3 X 5 =15]

Answer any Three of the following.

1) a) Legacy of HRM.

b) Job design.

c) Significance of HRP.

d) Outsourcing.

e) Application blank.

f) Counselling.

SECTION - B [3 X 15 =45]

Answer any Three of the following.

2) What are the merits and demerits of promotion by seniority?

3) How do you assess the effectiveness of employee training programme?

4) Explain different methods of wage payment.

5) What are the causes and consequences of labour turnover?

6) State the factors that influence job satisfaction.

7) Describe the psychological tests employed in the selection of employees.

SECTION - C [15]

(Compulsory)

8) Ramoji Rao is in charge of a bindery in Vijayawada, which employs

fifteen people, five of whom work in the factory. Three of these employees run

machines, one supervises, and the fifth moves the blank paper and finished

print by handcar. This fifth position, which demands no skill other than driving

a handcar, needs to be filled and three applicants have responded.

The first is Mr. Matti Anjaiah who is thirty five, unmarried, and a Navy

veteran. Anjaiah has a poor work record. During his five years in Vijayawada

he has, worked only seasonal labour and occasional odd jobs. He drove a

forklift in the Navy, while working at Visakhapatnam. He has a strong built,

which could help, although the work is generally light.

Mr. Nehal Singh, age twenty two came to Vijayawada two years back

from Punjab. He has done farm labour for many years and assembly-line work

for one year. His command of English is poor (but can speak the regional

language, Telugu, fluently). He resides with his mother and seems certain to

remain in the area for some time. After having run farm equipment, he should

have no trouble steering a handcar.

Mr. Vangaveeti Raja is a local boy who finished high school two years ago.

Subsequently, he got a diploma from a local III and is currently employed as an

assistant in Savani Transport Company, Vijayawada. His character references

are excellent. Mr. Raja is small, but he seems quick and was a track star in high

school.

i) How much consideration should be given to Mr. Anjaiah's poor work

record? Should Mr. Ramoji Rao check to verify it?;

ii) How important is command of English to the job? How quickly could

Mr. Nehal Singh assimilate enough English to be effective?;

iii) Should Mr. Nehal Singh be passed over because of his status as a recent

migrant?;

iv) Should Mr. Raja get the job? How heavily should his references be

weighed against his inexperience?; and

Who should be hired? Why?

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Documents

(DEMB 1) - anucde.info – C (15) (Compulsory) 8) Mahindra and Mahindra (M & M) is a major player in the tractor and certain segments of the automobile market in India, after an impressive