DEMAP – Developing Enterprise Markets and Products

secondary heading (on subsequent pages)

Use white background and red and black text as described below

Secondary heading – use Verdana (approx size 36), BOLD and RED. (Don’t include body text with the subheading in the same sentence.)

Body text – use smaller font size (approx size 18 depending on the amount of text) Verdana font in black. Start with a capital letter.

Secondary heading (Verdana, size 36, black)

Sub heading – Verdana, size 24, black.

(Use of pictures. Three is ample and suggested layout as below.)