©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.

WEBINARSEGMENTATION

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.

Agenda

OverviewUsing SegmentsCreating Segments– Manual– Visual– Target List

Metrics– Existing Metrics– Custom Metrics

Questions…http://docs.deltadna.com/segmentation/

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.

Overview

Segments are groups of players that can be described by a set of criteria.

Segments can be used to – Filter Dashboard Charts– Refine Analysis Queries

Slice & Dice, Funnels, LTV Predictor, – Select Players for Engagement

A/B Tests, Targeted Campaigns and Push Notifications

Segments can be based on player Metrics or Events

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.

Using Segments

Segments can be used to – Filter Dashboard Charts– Refine Analysis Queries

Slice & Dice, Funnels, LTV Predictor, – Select Players for Engagement

A/B Tests, Targeted Campaigns and Push Notifications

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.

Creating Segments

Manual Segments

Visual Segments

Target List Segments

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.

Metrics

Generic

Event

Parameter

String

Derived

Virtual

©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.©deltaDNA. deltaDNA is a trading name of GamesAnalytics Ltd.

Further Reference

deltaDNA docs.deltadna.com

http://docs.deltadna.com/segmentation/