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The Deloitte CFO Survey Reco ve r y is materializin g Fall 2010 results 28 September 2010

Deloitte CFO Survey - Sweden, Fall 2010. Recovery is materializing

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The Deloitte CFO SurveyRecovery is materializing

Fall 2010 results

28 September 2010

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Introduction 3

KeypointsfromtheFall2010Survey 3

CurrentstatusoftheSwedisheconomy 4

Prospects

Highexpectationsoncashgeneration 6

Marketviews

SignificantPrivateEquityM&Auptake 7

Fundingpreferences

Bankfinancingremainsfirstchoice 8-10

AvailabilityofcreditImprovedaccessbutinterestrateincreasesexpected 11

TheDeloitteCFOsurvey

Aninternationaloutlook 13

HighriskconcernsofSwedishCFOs 13

InsighttotheCFOcommunity 14

Anoteonmethodology 14

Contacts 15

Content

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Introduction

ItisourpleasuretopresenttheDeloitteFall2010CFO

SurveyforSweden,asemi-annualreportprovidinga

pictureoftheCFO’sagendainSwedishcompanies.

Theoverallsentimentinthecurrentsurveyisthat

recoveryfromthefinancialcrisisandcyclicaldownturnismaterializinginSweden,althoughtheCFOoutlook

variesinotherpartsoftheworld:intheUKoptimism

hasdecreased,whilepositivesentimentisontherisein

NorthAmerica.

The Deloitte CFO Survey – Fall 2010Recovery is materializing

•Oursurveyshowsthattheeconomicrecovery

ismaterializingin2010andthemajorityofCFOsfeelthatthefinancialprospectsfortheir

companieshaveimproved,comparedtothe

Spring2010survey.

• 65%ofCFOsexpectincreasingoperatingcash

flowsintheirbusinessesoverthenexttwelve

months.Thesepositivecashflowforecastsare

likelyrelatedbothtothegeneraleconomic

recoveryaswellastotheeffectsofimplemented

restructuringactivities.

• Bankborrowingscontinuetoberatedasthe

mostattractivesourceoffundingbyresponding

CFOs,whichislikelytoreflectlowshort-term

marketinterestratesandincreasedavailabilityof

creditin2010.

• ThemajorityofCFOsconsiderSwedish

companiesingeneraltobeappropriately

leveragedeventhoughshort-termmarketinterest

ratesareexpectedtoincreasefromtheendof

2010.

•Difficultiesinfindingbankfundingwereseen

throughoutmostof2009.Theavailabilityof

bankfundingcontinuestoimprove,compared

tothesurveyssixandtwelvemonthsago.Thisdevelopmentisinlinewithothersurveyresults

acrossEurope.

• TheM&Adealflowhaspickedupsignificantly

and77%oftherespondingCFOsareexpectingenhancedM&Aactivitywithinthecomingtwelve

months.Theincreasedactivitysincethecredit

crunchappearstobemainlyrelatedtoa“back

log”ofdeals,althoughthissurveyalsoindicates

thattheimprovedavailabilityofcreditisakey

driver.

• Incontradictiontotheprevioussurvey,theCFOs

appeartohavechangedtheirviewonnewshare

issueswith31%ofrespondentsconsideringnow

nottobeagoodtimetoperformnewshare

issues.Only4%ofCFOsstateitislikelythattheir

companieswillperformanewshareissuewithinthenexttwelvemonths.Thiscouldbetheresult

ofanumberofrelativelyunsuccessfulIPOsonthe

Swedishmarketduring2010,whichcontributes

touncertainty,butalsothatbankfundingisless

cumbersomeandremainsfairlycheap.

• SurveysconductedinEuropeduringQ22010

indicateddecreasedoptimismfollowedby

financialcrisesinseveralEuro-countries.The

NorthAmericanQ22010surveyindicated

generaloptimismandthatadaptingcompanies’

growthstrategieswasdemandingagreatdealof

attentionfromCFOs.EventhoughtheSwedishsurveywasconductedlater,theconfidenceof

CFOsinSwedenseemshighandthesurvey

suggeststhereislittleconcernfora“doubledip”.

Key points from the Fall 2010 Survey

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TheSwedisheconomycontinuesitsrecoveryafter

thefinancialcrisisbeginningin2008.According

toRiksbanken’s(theSwedishCentralBank)revised

figures,SwedishquarterlyGDPhasbeengrowing

sincethesecondquarterof2009.Enhancedgrowth

hascontinuedthroughoutthefirsthalfof2010mainly

drivenbyexpansionaryeconomicpolicyandincreased

demandforSwedishexportgoods.Thepositive

developmentwasindicatedbytheSwedishEMI(Export

Manager’sIndex),reportedintheSpring2010Survey.

However,sinceinternationaldemandpartlyrelatesto

therebuildingofstock,Swedishexportsareexpected

todroptolowerlevelsduringthelattermonthsof

2010,accordingtoKonjunkturinstitutet(theNational

InstituteofEconomicResearch).WhiletheNational

InstituteofEconomicResearchhasraisedSwedishGDP

forecastsforfullyear2010,theforecastfor2012has

beenloweredsinceourlatestSurvey.AsofSeptember

2010,theNationalInstituteofEconomicResearchpredictsGDPinSwedentodevelopasfollows:4.3%in

2010,3.4%in2011and3.0%in20121.

Therecoveryhasgonehandinhandwithimproved

confidenceregardingtheSwedisheconomyduring

thefirsteightmonthsof2010.TheNationalInstitute

ofEconomicResearchreportsthatapproximately50%

ofSwedishhouseholdsconsiderthecurrenteconomic

situationtobebetterthanayearago.Householdsare

alsooptimisticaboutthedevelopmentoftheSwedish

economyoverthenexttwelvemonths.Furthermore,

confidenceinthebusinesssectorasawholeremains

atahigherlevelthanthehistoricalaverage.However,confidencefellinAugust,inparticularaffecting

theretailtradeinwhichconfidencewasbelowthe

historicalaverageasofAugust.

Current status of the Swedish economy

1ThepredictionsofSwedish

GDPdevelopmentmade

bytheNationalInstituteof

EconomicResearchinQ4

2009aswereportedinour

Spring2010surveywereas

follows:2.7%in2010,3.3%

in2011and3.8%in2012.

2Thereporateistheratethat

banksreceiveorpaywhen

depositingorborrowingfunds

attheSwedishCentralBank

foraperiodofsevendays.

Asaresultofoptimisminthebusinesssectorand

increasedexportsduringrecentmonths,thelabour

markethasalsoslightlyimprovedduringthefirst

halfof2010,incontrasttothegeneralconsensussix

monthsago.Nevertheless,unemployment–standing

atapproximately8.6%inMay–isexpectedtodecrease

onlygraduallyandreachabout7.5%attheendof

2012,accordingtheSwedishCentralBank.

Expansionaryeconomicpolicyhasbeen,andis

expectedtobe,animportantdrivingforceofthe

Swedisheconomyintheremainingmonthsof2010

andin2011.Ourexpectationsforaraisedreporate

intheSpring2010Surveyweremet,withtherepo

rate2havingbeenraisedtwiceto0.75%.TheSwedish

CentralBankhasalsoslightlyraiseditsexpectationsfor

thereporate,whichispredictedtobearound2.6%in

thebeginningof2012.

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The recovery has gonehand in hand withimproved confidenceregarding the Swedish

economy during the firsteight months of 2010.

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ProspectsHigh expectations on cash generation

59%ofrespondingCFOsaremoreoptimisticabouttheirspecificfinancialprospectsthanthreemonths

ago.Thetrendissimilarinallindustriesandstretches

fromsmall(saleslessthanSEK500m)tolargesize

(salesmorethanSEK1,500m)organizations.The

paceofrecoveryispickingupcomparedtothe

Spring2010survey.Higherthanaverageoptimism

ingeneralisalsomeasuredinotherSwedishsurveys

suchasKonjukturbarometerninAugust(“theSwedish

EconomicTendencySurvey”).

Chart 1.

Financial prospects – Company specific

Compared to three months ago how do you feel

about the financial prospects for your company?

Chart 2.

Cash flow prospects – Company specific

How do you expect operating cash flow in your

company to change over the next 12 months?

Therearesignificantlyhigherexpectationsofincreasedcashflowoverthenexttwelvemonths

amongrespondingCFOs.Privateconsumption-

relatedbusinessessuchasmanufacturing,retailand

transportationhaveincreasedmorethanaverage.With

increasingbusinessvolumes,manywouldexpecta

buildupofworkingcapitalhavinganegativeimpact

onoperatingcashflow.However,workingcapital

reductionprogramsimplementedduringthecredit

crunchappeartohavehadamitigatingimpact.

Oursurveyshowsthattheeconomicrecoveryismaterializingin2010.AmajorityofCFOsfeelthatthefinancial

prospectsfortheircompanieshaveimprovedcomparedtotheSpring2010survey,whichisinlinewithstrong

macro-economicdevelopmentinSweden.Thetrendissimilarinallindustriesandstretchesfromsmalltolargesize

organizations.Only8%ofrespondentsfeellessoptimisticcomparedtothreemonthsago.

65%ofCFOsexpectincreasingoperatingcashflowsintheirbusinessesoverthenexttwelvemonths,whileonly

9%expectadecrease.Business-to-consumerrelatedentitiesaremostoptimisticaboutthefuture.Thepositivecashflowforecastsarelikelytobeacombinationofincreaseddemandandtheeffectsofimplemented/ongoing

restructuringeffortsandcashmanagementprogramsinbusinessesacrossmanyindustrysectors.

Q32009

Q12010

Q32010

Q32009

Q12010

Q32010

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Market viewsSignificant Private Equity M&A uptake

Chart 3.

M&A activity – Sweden in general

Over the next 12 months how do you expect

levels of corporate acquisitions and divestments

in Sweden to change?

39%ofCFOsrateSwedishcompaniesasundervalued.CurrentCFOsentimentimpliesthatSwedishcompaniesare

consideredtobedevelopingandperformingwell,whilemarketvaluationshavedevelopedmorecautiously.Asa

benchmark,theOMXNordicExchangeIndexOMXStockholm30increasedby12.6%sofarin2010.

TheM&Adealflowhaspickedupsignificantlyand77%oftherespondingCFOsareexpectingfurtherincreasesin

M&Aactivitywithinthecomingtwelvemonths.During2010wehaveseenasignificantrecoveryindealflowsand

M&Aactivity,primarilywithinPrivateEquityhoweveralsoamongstrategicplayers,whichisinlinewiththeCFOpredictionsintheprevioussurveys.Theincreasedactivityafterthecreditcrunchismostlikelyrelatedtoa“back

log”ofdeals,howeverthissurveyalsoindicatesthatimprovedavailabilityofcreditisakeydriver.

Chart 4.

Valuation – Sweden in general

How do you currently rate the valuation of

Swedish companies?

TheM&Adealflowhaspickedupsignificantlyand77%oftherespondingCFOsareexpectingfurtherincreases

inM&Aactivity.Thestrongdevelopmentisaresponse

tothelowlevelsofactivityduringthesecondhalfof

2008andduring2009.Furthermore,CFOsexpectthat

PrivateEquityactivitywillincreasesignificantlyoverthe

comingtwelvemonths,inlinewithwhatwehaveseen

ontheSwedishmarketsinceSpring2010.

UnchangedfromtheSpring2010survey,only14%ofCFOsrateSwedishcompaniesasovervalued.An

increasedshareofrespondents,comparedtothe

surveyssixandtwelvemonthsago,rateSwedish

companiesasundervalued.Furthermore,Swedish

companiesareingeneralshowingperformance

improvementsandareabletodefendthesignificant

upturninvalueoverthelasttwelvemonths.

Q32009

Q12010

Q32010

Q32009

Q12010

Q32010

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Chart 7.

New share issue – Sweden in general

Is now a good time for Swedish companies to

perform a new share issue?

Chart 8.

Leverage – Sweden in general

Generally speaking do you think Swedish

companies’ balance sheets are over-,

appropriately or underleveraged?

The majority of CFOs consider Swedishcompanies in general to be appropriately

leveraged

Incontradictiontothelastsurveyalmostonethird

oftheCFOsnowbelieveitisnotagoodtimefor

companiestoperformnewshareissues.Thiscould

relatetoafewlesssuccessfulIPOsontheSwedish

marketduring2010,whichresultsinuncertainty.

Furthermore,almost47%oftherespondentssaying

“Noopinion”seemstoindicatethatCFOconfidenceon

thistopicremainslow.

Only4%ofrespondentsarelikelytoperformanew

shareissuewithinthenexttwelvemonthsandboth

largeandsmall-sizedcompaniesarerepresented.

However,some45%oftherespondingCFOsthat

representlargecompaniesbelievethatnowisagood

timetoperformanewshareissue.

Theshareofrespondentsdeemingcompaniestobe

appropriatelyleveragedremainsatasimilarlevelto

theprevioussurveys.61%ofrespondentsbelieve

thatSwedishcompaniesareappropriatelyleveraged

comparedto18%whorespondedeitherover-or

under-leveraged.Theresponseisconsistentwiththe

company-specificquestion,whereabouthalfofthe

respondentsintendtomakenochangeinleverageover

thecomingtwelvemonthperiod.

ItisnotablethatasignificantincreaseofCFOs(from

8%to14%)statethatthebalancesheetsofSwedish

companiesareunderleveraged.ThisisdrivenbyCFOs

inlargesizecompanies,where25-30%ofrespondents

areoftheopinionthatSwedishcompaniesare

underleveraged.

Q32009

Q12010

Q32010

Q32009

Q12010

Q32010

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Chart 10.

Balance sheet risk – Company specific

How has the level of financial risk on your

balance sheet changed over the past 12 months?

Chart 9.

Cash return to shareholder ratios – Sweden in general

Do you think current cash return to shareholder

ratios (including dividends and share buybacks),

compared to a 10 year average, are high, normal

or low?

Morethanonethirdoftherespondentsthinkthat

shareholders’cashreturnoninvestmentratioislowbut

thisgrouphasdecreasedcomparedtotwelvemonths

ago.Theresponsecouldbeseeninlightofpositive

indicationsinthemacro-economicenvironmentand

increaseddividendsinmanyofthelargerquoted

companies.Theresponsesindicatethatcurrent

sentimentsamongCFOsleantowardcontinuing

increasesincompanydividends.

TheoveralltrendsincetheFall2009surveyisthat

thefinancialriskonthebalancesheetofSwedish

companies(withafocusonsmalltomid-size

companies)hasdecreased.Only15%oftheCFOsat

largesizecompaniesconsidertheirbalancesheetriskto

haveincreasedoverthepasttwelvemonths,versusthe

totalpopulationatanaverageof20%.68%ofCFOs

inthemanufacturingsectorconsidertheirbalance

sheetfinancialrisktohavedecreasedorbeunchanged

overthepasttwelvemonths,confirmingthetrendof

increaseddemandinseveralSwedishcoreindustry

sectors.

Q32009

Q12010

Q32010

Q32009

Q12010

Q32010

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Availability of creditImproved access but interest rateincreases expected

Chart 11.

Availability of bank funding – Sweden in general

How would you rate the overall availability of

bank funding for companies?

Chart 12.

Credit renegotiations – Company specific

Is your company likely to renegotiate loan

arrangements/arrange for new credit facilities

over the next 12 months?

Difficultiesinobtainingbankfundingwereseenthroughoutmostof2009.However,theavailabilityofbank

fundingcontinuestoimprovefromthesurveyssixandtwelvemonthsago,accordingtorespondingCFOs.25%

statethatbankfinancingis“hardtoget”comparedwith29%intheSpring2010surveyand43%intheFall2009

survey.ThisdevelopmentisinlinewithsurveyresultsacrossEurope.Again,theresultsconfirmthatsmalltomid-

sizecompaniesfacegreaterobstaclesinobtainingfundingatacceptabletermscomparedtolargecorporations

withsolidbankrelationshipsandaccesstothecorporatebondmarkets.

InterestratesarestillconsideredtobeveryfavorablebyasignificantmajorityofCFOs.TheSwedishCentralBank’s

forecastindicatethattherepointerestrateislikelytoincreasefromthecurrentlevelof0.75%toanaverageof

1.9%in2011andtoanaverageof3.0%in2012.44%oftherespondingCFOsbelievetheircompaniesarelikelyto

renegotiateloanarrangements/arrangefornewcreditfacilitiesoverthenexttwelvemonths,comparedto36%of

CFOsinearly2010.

Withtheincreasingavailabilityofbankfunding,

44%oftherespondentsarelikelytonegotiatecredit

agreementsoverthenexttwelvemonths.Asmarket

interestratesareconsideredlowandarerising

slowly,onewouldexpecthighpressureonfinancial

institutions’marginsandthepossibilitytolockin

financingatfavorableterms.

Bankfundingismorereadilyavailablecomparedto

thesurveyssixandtwelvemonthsago.Thetrend

isanaturaldevelopmentafterthecreditcrunch

experiencedinlate2008andearly2009.Thevast

majorityofCFOsstillcharacterizetheshorttermmarket

interestratesinSwedenaslowandattractive(seechart

5).Thereporateiscurrently0.75%,havingincreased

from0.25%duringthelastsixmonths.However,every

fourthrespondentstillrespondsthatbankfinancingis

“hardtoget”.

Q32009

Q12010

Q32010

Q32009

Q12010

Q32010

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To be successful,finance must developthe capabilities thatwill allow it to fulfill

its responsibilities tothe organization, meetstakeholder expectations

and to service its keybusiness partners.

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The Deloitte CFO surveyAn international outlook

BelowwehavecompiledkeypointsfromcurrentCFOsurveysintheUK/Euro-zone

andinNorthAmerica(performedinQ22010):

UK / Euro-zone

•FinancialoptimismdecreasedamongCFOsandexpectationsofa“doubledip”

increased.WenotethatthesesurveyswereperformedwhenfinancialcrisessituationsinseveralEurocountriesremainedintheheadlines.

•CreditconditionsareimprovingandCFOsentimentaboutcreditavailabilityisatthe

highestlevelsincethesurveywasfirstconductedinQ32007.

•CFOsseebondissuanceasamoreattractivewaytofinancetheirbusinessthan

bankborrowingorequity.

•Theperceivedattractivenessofraisingequityshowsasharpdecline.

•Expansionarypoliciestoraiserevenueandcapitalizeongrowthhavebecomeareas

ofincreasingpriorityforCFOsoverthelastyear,ascashflowandliquidityhave

becomelessofafocus.

North America

•CFOoptimismismostlyontherisedespiteachallengingbusinessenvironmentand

increasinggovernmentaction.

•Allsurveyedindustriesprojectrevenueandearningsgrowth(9%and17%year

overyearonaverage,respectively)whilekeepingbothcostsandemploymentin

check.

•Socialandotherpolicyconcernsarenotableacrossmostindustries–notjust

financialservices,healthcareandenergy.

•CFOworkloadstressesandfinanceorganizationchallengesareprimarilyrelatedto

growthandstrategicambiguity.

•TurmoilhaspulledCFOsdeeperintotheiroperatorandstewardroles,andmost

lookforwardtoexpandingtheirworkascatalystsandstrategists.

High risk concerns of Swedish CFOs

TheSwedishelectioninSeptember2010iscreatingsomeuncertaintyamong

CFOs.Onequestioninthesurveyaskedforwhatis“theonehigh-impactrisk

thatCFOsworrymostabout”.Theresponsestothisquestionincludedtherisk

forpoliticaldecisionsbutmostresponsesfallintothecategoriesinterestrates,

foreignexchangeratesanddevelopmentoftheworldeconomy(Europe/USA /Asia).GiventhatSwedenis,bynature,generallyexposedtointernational

developmentduetoitssmallcurrencyandsignificantexports,itisnotablethat

mostCFOsworryaboutthingsthatarebeyondtheircontrol.

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Insight to the CFO community

Financeisthelifebloodofanorganizationand

stakeholdershavehighexpectationsofthefinance

function’sperformance.Aneffectivefinancefunction,

whichincludesallaspectsoffinance,tax,treasury

and,typically,riskmanagement,makesapositive

contributiontotheachievementoftheorganization’s

strategicobjectivesandtoitsvaluecreationgoals.To

besuccessful,financemustdevelopthecapabilities

thatwillallowittofulfillitsresponsibilitiestothe

organization,meetstakeholderexpectationsandto

serviceitskeybusinesspartners.Thechallengeforthe

CFOistocreateafinancefunctionthathasboththe

capabilitiesandtheflexibilitynecessarytomeetthe

desiredlevelsofperformanceinthesekeyareas.

AtDeloitte,weprovidethebestadvicetoCFOsinboth

theprivateandpublicsectorsonthecomplexfinancial

andbusinesschallengestheyface.Webringtogether

anunrivalledsetofservicesfromacrossthefirmto

supportfinanceleaderstotakethesedecisionsandto

supportanyresultingchangeortransformationintheir

financecapability.Thebreadthofservices,combined

withourabilitytoprovideindependentadviceandthe

capabilitytosupportbothstrategyanddeliverysetsus

apartinthemarket.

 A note on methodology

ForthepurposeoftheCFOsurveyaround3,000

CFOsinSwedenwereapproached.TheCFOs

whorespondedrepresentcompaniesacrossall

industries,withanannualturnoverofSEK100

millionormore.Thesurveywascarriedoutasa

web-basedquestionnaireduringAugust2010.Intotal208CFOsrespondedtothesurvey,

representingaresponserateof7%.Given

thecharacteristicsofthetargetgroupthisis

consideredareasonableresponserate.

Inordertofurtherpositionourselvesasapre-eminent

advisortotheCFOcommunity,wealsoconductthe

DeloitteCFOsurvey–asurveyofCFOsandgroup

financedirectorsofmajorcompanies.Itcaptures

shiftsinCFOs’opinionsonvaluations,risksand

financing.Ithasbecomeabenchmarkforgauging

financialattitudesofmajorcorporateusersofcapital

incountriesaroundtheworld.Atpresent,14Deloitte

memberfirmsareconductingCFOsurveysoneithera

quarterlyorsemi-annualbasis.

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Michael Bernhardtz

Partner,EnterpriseRiskServices

+46752463066

[email protected]

Lars FranckPartner,Tax

+46752462126

[email protected]

Peter Gustafsson

Partner,Audit

+46752464325

[email protected]

 Andreas Marcetic

Partner,FinancialAdvisory

+46752462341

[email protected]

 Anna Pontén

Partner,Consulting

+46752462389

[email protected]

Contacts

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