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bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

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Page 1: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester
Page 2: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

Page 3: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

Page 4: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

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Page 6: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester
Page 7: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester
Page 8: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Revenue GeneratingEvents Calendars

Page 9: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Introduction

Market Ready Scalable Technology

Event Publishing & Promotion Platform• Revenue generating events calendars• Multi-Chanel event marketing services• Consumer event discovery• Content distribution engine• Ad network for events• Developer API & RSS

Page 10: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

The Problem

65 million Events Created Per AnnumSubmitted via multiple media channels that fail to generate significant digital revenues.

Page 11: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Revenue Generating On-demand Event Marketing PlatformConnecting event marketers to news & media publishers instantly to reach consumers.

The Solution

Page 12: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Market Size - $18.2bn

Total Addressable MarketMarketing $2.1 billionTicketing $16 billion

Frost & Sullivan, 2014, “Financial Analysis and Market Sizing of the Event Management Software Market” Forbes Events Industry Council et al, 2018, “Economic Significance of Meetings to the US economy”

Wall Street Journal Forbes, 2014, “Who are the major players disrupting the events industry” Marketing Profs, 2017, “2018 Digital Marketing Plans: Budget and Tactic Trends”

Forrester, 2017, “US digital marketing spend will near $120 billion by 2021”IBIS World, 2017, “Party & Event Planners - US Market Research Report”

Deloitte, 2017, “Marketing Budgets Vary by Industry”

$512 billion is spent on events and conferences annually as noted by Forrester Research, with 20% typically being assigned to a marketing officers budget.

English Speaking Digital Marketing Spend Addressable market

Page 13: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Event Calendar

Event Discovery

• Events Calendar• Details Page• Local Data• 700 Categories• Search• Images• Maps• Ticketing• Add Event

Page 14: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Event Submission – Sales Funnel

Promote YourEvents

• Quick Form• Advanced Form• Eventbrite• Geotix Tickets• Integrations• Google Maps• Data Capture• Lead Creation

Page 15: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Multi Channel Marketing

Simplifying Local EventsPromotionBundled ticketed, listing syndication, featured, social, email, print, voice & radio campaigns tracked to sales conversion.

Page 16: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

5 Point Sales Strategy

Multiple sales touch points

1. Snap Sell2. Checkout 3. Report Sell4. Create Package5. 2 Click Rebook

Page 17: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Self Service Transactions

Service Types• Singles / Bundles• Subscriptions• Multiple Product

Page 18: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Premium Features

Multiple Premium Services• Event Listing • Featured• Premium Map Pin• Syndication• Social• Print• Email• SMS (Q4)• Ticketing

Page 19: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Strategic Partner

White Label TicketingFor Publishers & PromotersLocal marketing power combined with a turnkey ticketing platform creates a unique sales, marketing and ticketing fulfilment capability that cannot be matched.

Page 20: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Editor CMS

Self Managing Event Data

1. Customers2. Events3. Sales4. Moderation5. Data Sources6. Categories7. Filters

Page 21: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester

ON DEMAND EVENT MARKETING

Sales CRM

High Converting Sales Lead Data

1. Channels2. Name3. Telephone4. Email5. Events Volumes6. Capacity7. Ticket Price8. Value

Page 22: bloximages.chicago2.vip.townnews.com€¦ · Deloitte, 2017, “Marketing Budgets Vary by Industry” $512 billion is spent on events and conferences annually as noted by Forrester
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