Dellanzo Group

MANAGEMENT – DEVELOPMENT – MARKETING – DESIGN

Dellanzo Ltd -‐ 5 Church Road South Woolton Village, Liverpool, L25 7RJ, UK -‐ www.dellanzo.com -‐ [email protected] -‐ +44 7502 994 799

We are what we repeatedly do.

Excellence, then, is not an act, but a habit.

(Aristotle)



Allow us to be the Intel in your Organisation, and watch your Club or Resort reach it’s maximum

potential. Dellanzo Group Sagl is an asset management company based in Switzerland

specialising in pre and post openings and building high performance teams to deliver

complex projects and achieve outstanding financial results. It is the only golf based

management company specialising exclusively in the luxury market. Services include

Development and Project Management, Facility Management and Marketing,

Exclusive Travel and Club Experiences. Quickly able to assess Financial Feasibility, the

right Business Model and develop Brand, Sales and Marketing Strategies to drive new

business directly to your Club.

THE ROLE WE PLAY

Dellanzo Ltd is based on England‘s Golf Coast in the UK and specialises in Golf

Course Design, Player Management and an International Network of Ambassadors

promoting our own exclusive Club Membership to access some of the most private

clubs in the world.


We are a modern luxury management company with over thirty years experience of opening, managing and finding effective and practical

solutions for some of the finest private clubs and resorts on three continents.

MANAGEMENT SERVICES

Dellanzo Group is turning the management business on its head. It does not believe in

litigious long term management agreements but prefers to agree with ownerships a

scope of services, perform to the requirements and then exit once everything is in place.

Our staff can be on site with a laptop anywhere in the world within 24 hours to provide

a management or consulting solution that guarantees results.

Dellanzo Group, whilst respecting tradition, believes in a new approach towards

hospitality management, engaging and entertaining their players and guests. It is a

highly specialised personal level of service and intellectual property that allows us to

promise clubs and resorts three things; Delivery of budget targets, fast running

fairways and pure rolling greens, and unsurpassed levels of player services.

We believe that people deliver service via strategy, systems and staff.


We manage, lead and drive revenue, consulting clubs and resorts on content driven marketing,

strategic marketing planning, data analytics and cross-channel campaign management, unlocking

value and productivity.

MARKETING SERVICES

We develop effective marketing strategies and campaigns through appropriate market

analysis and segmentation, identifying the best customers, understanding their motives

and behaviours to ultimately building long-term relationships.

We do this by profiling, grouping and interacting with golfers across different channels,

with an approach that centres on a person’s preferences, and conclusively selling

experiences through all the 5 senses, affecting customer emotions, memories,

perceptions, preferences and choices.


We design Golf Courses that, with the correct business model and management, are profitable for

the developers.

DESIGN & CONSTRUCTION

Our design philosophy is to create environmentally sensitive golf courses that fit into

the landscape and take into consideration maintenance optimizations and costs and

future water resources.

Dellanzo Group can offer developers a unique perspective not just with regards to

quality, but because we know the real costs of goods and services, we can also provide a

realistic design based on the land available, the developer’s budget, and integrate that

into the right business plan for the market, taking into consideration the cost of

construction and the maintenance costs going forward.

“In our view, design is a strategic decision that needs to be integrated into

the business plan, not be a third party decision where a designer or

architect shows up a few times during the life of the project. In our plan we

provide constant attention to the design and construction and guarantee

the delivery of a great product, in budget with no excuses".


MEET THE TEAM

He is a thirty year veteran of the Golf, Hotel Real Estate and F&B business with international experience in Operations, Finance, Business Development and Acquisitions, and has proven ability

to quickly analyze key business drivers and develop strategies to grow the top and bottom line. He

is a qualified golf professional, and winner of five professional tournaments, as well as numerous

industry awards, including “Best Golf Management of a Facility in the EMEA Region Award” and

the PGA of Europe Five Star Golf Professional of the Year. Paul has done the pre and post opening

of some of the finest clubs and resorts and mixed use communities on three continents. A

recognized speaker at golf and investment conferences with experience of television commentary at

the Open Championship and European Tour events. His experience includes being a GM and

Board member for Starwood Hotels and Resorts and the opening of 23 new courses in the EMEA and Russia as Vice President European Operations for Troon Golf, building up the business from 1

course to 43 in the EMEA Region. He has experience as Director or promoter/partner in eight PGA

Tour events. Dellanzo Group also consults for complex international assignments regarding hotels,

real estate, resorts and private clubs.

Paul has lead various due diligence and acquisition teams for golf, real estate and resort

opportunities for Goldman Sachs, Starwood Capital and multi site purchases including the

successful €125 million purchase of Vilamoura in Portugal and asset disposition evaluations for

financial institutions.

Paul Dellanzo, Chairman


A graduate in Economics, Universita Svizzera Italiana, Lugano, and a Masters in Luxury Brand

Management 110/110, Milan, Rosy also gained two mini Masters from Arte Data, Palazzo Spinelli,

Florence in Art Project management and Cultural Event Management and Organisation.

Ms Di Simone, speaks five languages and has represented some of the most famous luxury brand

names in Switzerland and joined Dellanzo Group in 2009 as Director of Sales and Marketing.

We lost her to Chrome Hearts, Lugano in 2011 where she took up a role as account manager for

UK, Ireland and Scandinavia. She was subsequently promoted to International Jewel Sales

Manager – Global Sales and Training Specialist based at their headquarters in Los Angeles, California and developing international relationships and sales for Europe, Asia, Middle East and

South America. Ms di Simone rejoined Dellanzo Group in 2014 to be responsible for our

Marketing, Membership and Event Sales and our new International Club Development and Luxury

Lifestyle Experience.

Rosy Di Simone, Vice President, Sales & Marketing


Emilio has been in the golf business for 8 years holding appointments in operations at some of the finest clubs and resorts, such as Monte Rei, Portugal, Jumeirah Golf Estates, Dubai, Muscat Hills,

Oman, Agalarov Estate, Russia, and is currently on assignment consulting regarding the business

development of Centurion Club, London, and developing the membership plan for The Feddinch,

St. Andrews.

Bilingual in English and Italian, he is PGA Qualified , and has a Masters in Sports Marketing,

Bocconi University, Milan.

He competed regularly on the Alps Tour and EPD Tour in Germany, and is a winner of several

tournaments and Long Drive competitions. However, his passion for business development and

ability to go on site and quickly assess how to add value via strategy, systems and staff and drive new revenue lead him to concentrate fully on the business aspect of golf.

Emilio Dellanzo, Director of Business Development


Dott. Franceschi graduated from the University of Pisa in landscaping before working for Nicklaus

Design at their headquarters in Florida and assignments at Muirfield Village, Loxatchee and the

Bear Club. She returned to Italy and completed her PhD in Agronomy and Urban Planning before

joining Dellanzo Design as its Lead Design Associate and currently working with us on design

projects in Italy, Croatia and Oman.

Dott.Beatrice Franceschi, Director, Dellanzo Design

Sylvain is possibly Europe’s leading agronomist and certainly the most hands on. His experience

includes opening Nicklaus Designed golf courses in Paris, London, Italy, Austria and most recently

several courses in the Murcia region of Spain where he lives.

He works with Dellanzo Group to offer a range of expertise and agronomy services for all aspects of your

project either for developing courses or for maintaining and improving existing ones. Sylvain will work

closely and interact with course designers, developers, club managers and golf course superintendents,

also providing evaluation, analysis and rigorous assessment of your course. He will take into

consideration the resources available to propose appropriate management strategy and programs to

achieve the highest quality of turf grass management and optimum playing conditions. .

Sylvain Duval, Agronomist- Consultant


CORPORATE PERSONNEL

-  Angus MacDonald, International Project Management

-  Gianni Riatsch, Hotels/F&B – Consultant

-  Diego Della Chiesa, CFO, Switzerland

-  David Threadway, Accounts – UK

-  Alexander Saunders, Golf Academy Operations

-  Roy Malcolm, Clubhouse Design – Consultant

-  Susan Rogala, Wellness & Lifestyle Concepts


Awards

-  Best Golf Managed Facility in the -  EMEA Award -  PGA of Europe Five Star Golf

Professionals of the Year Award -  Best New Golf Course in the World

Award -  Best new Resort in the World Award -  Best Course in Portugal Award -  Top 50 courses in the World Award -  Top Ten courses in Italy -  Best of the Best Luxury Courses in the

World -  Top 5 new Developments in the World -  Best fine dining award -  Merchandiser of the year Award -  Best Golf Shop in Britain Award

Other achievements & experience

-  Guest television commentary at the Open Championship

-  Golf Instruction contributor, Golf monthly Magazine, Golf Digest and others.

-  Golf Editor, Coast Magazine -  CPGA Championship, Canada -  Players Club Championship, Canada -  AMEX World Championship -  Qatar Masters -  Dubai Desert Classic -  Open Championship -  Portugal Masters -  European Open -  World Invitational Championship


MANAGEMENT – DEVELOPMENT – MARKETING – DESIGN

Documents

Dellanzo Group