Major Presentation

RAHIM U DIN KHAN ID: 6463 Major Presentation

Dell laptop

Company Name: Dell LaptopBusiness Type: Information Technology Corporation.Business Line: Different type of Laptops.Product/Service: Dell Inspiron,XPS, Company Website: www.dell.comCompany Profile

Dell Inc. is an American privately owned multinational and laptop technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports laptop and related products and services.Founder: Michael DellFounded: February 1,1984 Austin Texas, United statesHeadquarters: Round rock . TX ,United States of America.CEO: Michael Dell www.Dell.com

Dell Computer company

Round Rock,Texas78682-2244U.S.A.Telephone: (512) 338-4400Toll Free: (800) 472-3355Fax: (512) 728-3653Web site:http://www.dell.comPublic CompanyIncorporated:1984Employees:29,300Revenue:$18.24 billion (2000)

Dell Computer Corporation

Revenue $ 63.07 billion (2012)Employees 110,000 (2012)

Cont.

1984: Michael Dell founds Dell Computer Corporation.1988: Company goes public with 3.5 million shares of company stock.1991: Dell introduces its first notebook PC.1993: Dell establishes subsidiaries in Australia and Japan.1996: Company begins selling over the Internet.1997: Dell introduces a line of workstations.Dell Data

Who we are and what we doTo be the most successful computer company in the world in delivering the best customer experience in the market we serve.

Dell Mission Statement

An image of the future we seek to createIts the way we interpret the world around us our customers needs, the future of technology and the global business climate.

Dell Vision Statement

4 Ps of Marketing

QualityDesignFeaturesWarranties

Product

List priceDiscount pricePrice

Channels CoverageLocationPlace

AdvertisingT.V ChannelsNews paper

Promotion

Geographic

Demographic

Psychographic

Behavioral

SEGMENTATION

Divide the market into different group based on :

Region South India , North , Western Region, East

World

Geographic

AgeGenderEducationIncome

Demographic

Personality Based

Lifestyle BasedPsychographic

Benefits sought from a product( low price and high quality)

Loyalty to a brand or a storeBehavioral

Relationship customers

Transactional customers

Target market

Laptop Suggested By People

DELL Laptop Consumer(Occupation)

Influence factors

ManagementMarketingFinanceProduction / OperationsResearch and DevelopmentManagement information system

INTERNAL ASSESSEMENT

Management

Sharing

Applying

Creating

Communicating

Marketing

Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably.Goals: Attract new customers by promising superior value.

Keep and grow current customers by delivering satisfaction

FinanceFinance has direct input into our long, medium and short-term plans as well as our cost reduction programmes and innovation projects.

Improve performanceDeveloping an understanding the process of banking with so much ease is possible.

Production / Operations

Research and Development

Research and development is one of the means by which business can experience future growth by developing new products or processes to improve and expand their operations.

As a system based on the database of the organization evolved for the purpose of providing information to the people in the organization.Management information system

EXTERNAL ASSESSMENT

Political factors include government regulations and legal issues determining the conditions under which companies have to operate.

POLITICAL ANALYSIS

The economic environment refers to the nature and direction of the economy in which a firm competes.

ECONOMIC ANALYSIS

The social analysis is concerned with a society attitudes and cultural values. Consumers demand for computers is dependent on the educational level in a country. In the past, the demand for laptop computers comprised only of business people.

SOCIAL ANALYSIS

Technology infrastructure help them manage their business transmit and record information.TECHNOLOGICAL ANALYSIS

Strengths:Weaknesses:1) Brand name2) Product customization3) Environmental record4) Competency in mergers and acquisitions5) Direct selling business model1)Commodity (computer hardware) products2) Poor customer services3) Low investments in R&D4) Weak patents portfolio5)Too few retail locations6) Low differentiation

Opportunities:Threats:1) Expand services and enterprise solutions businesses2) Obtain more patents through acquisitions3) Strengthen their presence in emerging markets1) Growing demand for smart phones and tablets2) Profit margin decline on hardware products3) Slowing growth rate of the laptops market4) Intense competition

Swot analysis

SWOTMATR IXProduct Development

Horizontal diversification

Market ExtensionStrengths:1)Brand name2) Market leader 3) Product customization4) Environmental record5)Competency in mergers and acquisitions6) Direct selling business modelWeaknesses:1)Commodity (computer hardware) products2) Poor customer services3) Low investments in R&D4) Weak patents portfolio5)Too few retail locations6) Low differentiation

Opportunities:1) Expand services and enterprise businesses solution2) Obtain more patents through acquisitions3) Strengthen their presence in emerging marketsSO:Introduce more high quality product(S2,S4 O1,O3)WO:Customer relationship(W2 O1)Threats:1) Growing demand for smart phones and tablets2) Profit margin decline on hardware products3) Slowing growth rate of the laptops market4) Intense competitionST: Dell can introduce tablets with new high technology.(S1,S5 T1,T3)WT:Expand retail locations to the remote areas(W5 T2,T3)

Product Development

Horizontal diversification

Market ExtensionProposed strategies of swot matrix

SPACE MATRIX

Internal strategic PositionExternal strategic PositionFinancial Position (FP)Stability Position (SP)Return on investment 3Rate of Inflation -2Leverage 2Technological Changes -3Earnings per share 4Competitive Pressure -3Cash Flow 4Barriers to Entry -2Total 13Total -10Average: 13/4= 3.25Average: -10/4= -2.5Competitive Position (CP)Industry Position (IP)Market Share - 4Growth potential 3Product Quality -3 Financial stability 4Customer Loyalty - 4Profit potential 4Tech know How - 3Resource Utilization 4 Total -14TOTAL 15Average: -14/4 -3.5Average: 15/4 3.75

X-axis: -3.5+ 3.75 = 0.25Y-axis: 3.25+ (-2.5) =o.75

Space matrixCPFPIPSPConservativeAggressiveCompetitiveProduct DevelopmentHorizontal diversificationMarket Extension

BCG Matrix

Product Development

Horizontal diversification

Market ExtensionProposed strategies of BCG

GENERAL ELECTRIC MODLE

BUSINESS UNIT STRENGTH MARKET ATTRACTIVNESSRate Dell RateDell Sale 5 4competition54margin profit53historical profit margin 54primary demand54environmental situation54brand image54economic situation53Quality54customer specification54product innovation54size of market53market share55profit margin54TOTAL 3528impact of technology54environmental impact 53Business unit strength80%market share 54R&D53quality of service55branding & promotion54TOTAL6549Market Attractiveness 75%

47

Industry AttractivenessBusiness Unit StrengthStrongAverageWeakHigh

Grow Grow HoldMedium Grow Hold HarvestLow Hold Harvest Harvest

GE MATRIX OF DELL

Concentric diversification (related to its own business)

Product Development

Horizontal diversification (other product)

Market Extension Proposed strategies of GE Model

QSPM MODEL

QSPM MODEL Strategic AlternativeKey FactorFix weightConcentric DivProduct DevHorizontal DivMarket ExtensionInternal factorStrengths:1) Brand name544442) Product customization53 3443) Environmental record54 4444) Competency in mergers and acquisitions53 3445) Direct selling business model54 444Weaknesses:1)Commodity (computer hardware) products544442) Poor customer services533433) Low investments in R&D523444) Weak patents portfolio524345)Too few retail locations524446) Low differentiation53334External factor:Opportunities:1) Expand services and enterprise solutions businesses544432) Obtain more patents through acquisitions533443) Strengthen their presence in emerging markets54344Threats:1) Growing demand for smart phones and tablets543442) Profit margin decline on hardware products544443) Slowing growth rate of the laptops market53444

Total8556606664PLAN:(A)PLAN:(B)

From the analysis we concluded that the DELL should choose Horizontal diversification as Plan A and Market Extension as a Plan B. Decision on the basis of QSPM

www.dell.comhttp://www.naaptol.comwww.wikipedia.orghttp://www.thehindubusinessline.com/companies/dell-to-expand-operations-headcount-in-india-global-chief/article4361350.ecehttp://www.reuters.com/article/2013/09/12/us-dell-buyout-idUSBRE98B0FC20130912http://www.hoovers.com/company-information/cs/revenue-financial.Dell_Inc.3d10a81e8e6a6d30.html

References

THANK YOU