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Green IT For All
Dermot O’Connell
General Manager, Dell Ireland
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Dell Ireland Today
A strategic global hub for Sales, Services and Operations employing over 2,300 people in Dublin and Limerick
What does green IT mean to you?
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And our customers care about it too.
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• 37% of Americans today say they are making lasting changes in their environmental behavior. GfK Roper, Green Gauge Report, 2009
• The “sustainable mainstream” has grown from 68% to 81% since 2007. Saatchi & Saatchi S, Blue Sustainability Segmentation, June 2009
• More than 4 out of 5 organizations have purchased greener IT products in the past year. Hansa |GCR Green Tech Pulse 09’.
• Environmentalism has followed the ebbs and flows of the economy, but has declined less than in previous recessions. GfK Roper, Green Gauge Report, 2009
Our Commitment: To make “being green” easy and cost-effective for our customers.
The world we live in.
US servers & data centers account for roughly 1.5% of all power consumed in the U.S. (61 billion kilowatt hours). They expect this # to be more around 3% of total energy consumed across the US by 2011. Source: EPA
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Energy Usage
Waste Produced
Computing/ Data Needs
Budgets
How will we build a healthier planet?
Of the 2.25 mil tons of electronics ready for end-of-life in the U.S. in 2007, 18% was recycled and 82% was disposed of, primarily in landfills. Source: EPA
According to the Energy Information Administration, by 2030, power demands will increase by 53%,
Flat budgets demand a new perspective.
Our approach to green
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Green IT
Green our own backyardGreen our products & packaging
Help our customers be more green
We start with the environment in mind.Our lifecycle approach.
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Design it
Build it
Operate it
Recycle it
Helping our customers save money and reduce their impact
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• Estimates put the size of the global environmental goods and services market as exceeding €950 billion by 2010
• US economists have estimated the size of their domestic EGS market at $600 billion (€450 billion) in 2005.
• The value for Ireland is growing and was estimated at more than €2.8 billion in 2008
Global Environmental Market
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Economic Opportunity for Ireland
Thank you
