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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience ManagerDELIVER RELEVANT EXPERIENCES EVERYWHERE YOUR CUSTOMERS ARE.
May 27, 2015
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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Marketing Cloud
ADOBE ANALYTICS
ADOBE EXPERIENCEMANAGER
ADOBE CAMPAIGN
ADOBE MEDIA
OPTIMIZER
ADOBE SOCIAL
ADOBE TARGET
ADOBE PRIMETIME
ADOBE AUDIENCE MANAGER
Platform
Profile, Data & Content
Interface
User Mngmt Collaboration Dashboards Assets Meta Data Workflow
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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Marketing Cloud
ADOBE ANALYTICS
ADOBE EXPERIENCEMANAGER
ADOBE CAMPAIGN
ADOBE MEDIA
OPTIMIZER
ADOBE SOCIAL
ADOBE TARGET
ADOBE PRIMETIME
ADOBE AUDIENCE MANAGER
Platform
Profile, Data & Content
Interface
User Mngmt Collaboration Dashboards Assets Meta Data Workflow
3
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud Momentum
8 of top 10Internet Retailers
9 of top 10Commercial Banks
5 of top 5Media Companies
5 of top 5Global AutoManufacturers
5 of top 5North AmericanAirlines
Change (2011-2014)
Revenue 100%Growth
Transactions 297%Growth
Subscription Revenue per Customer 82%Growth
Mobile Volume 435%Growth
22 Products 12 Solutions Clarity& Focus
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager as the Center of Digital Experience Strategy
Analytics
TargetCampaign
MediaOptimizer
CreativeCloudSocial
Video streaming
Demandgeneration
CRM
AudienceManager
Primetime
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The world’s largest device market.
Source: Strategy Analytics, October 2014
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
State of Digital Experiences in 2015
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1.3millioniOS apps
177millionwebsites
1.4millionAndroid apps
268Average number of customer-facing web and mobile experiences managed by enterprises
36%
34%
30%
Managing digital properties challenges firmsAround the world, firms manage millions of digital properties
Customers engage more than ever on a variety of channelsPercentage of US online adults who personally use a:
40% 63% 67% 71%Tablet Deskto
pSmartphone Laptop
Organization manage complex digital ecosystemsDigital experience delivery budgets have a number of owners
Technology management
Business
Marketing
Source: Forrester, 20157
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Closes the Loop:Optimizing Digital Experiences to Build Loyalty and Demand
DATA
Customer
Business
Product
Content
Clickstream
Search
Multi-channel
TOUCHPOINTS
Websites
Advertising
Social
Mobile
Kiosks
Call center
Workflows
MEASURE &OPTIMIZE
Industry-leading analytics & customer insights
Industry-leading creative tools
CREATE MANAGE &DELIVER
Industry-leading digital experience delivery
platform
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager in 2015: Digital impacts all customer experiences
SITESWeb experiencesand On-site Screens
ASSETSSingle place for all digital assets from creation to delivery
COMMUNITIESSimplifies the creation and optimization of customer communities
FORMSMobile-first Forms and PersonalizedCorrespondence
APPSMobile Apps DevelopmentPlatform for Marketers & Developers
Unified Digital Experience Delivery PlatformBeyond Integrations -- Expose Adobe Target & Adobe Analytics capabilities
within Experience Manager
Adobe Experience Manager manages and delivers connected digital experiences across the customer journey from online to physical interactions.
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Key Innovation Directions for Adobe Experience Manager
Mobile & IoT
Content Marketing
Greater cloud options
Single product experience
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What is Adobe Experience Manager Sites?
For Enterprise & Mid-Size Businesses:
- Available on-premise or managedin the cloud
- Supports extensive global sitesas well as local sites
- Supports responsive and adaptive mobile sites
- Integrates with leading commerceengines
Leading Web Experience Management Solution
For Marketers:
- Easy-to-use tools to author content and experiences
For Developers:- Open standards and platform for
agile development
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Continued Leadership Position in Forrester Wave: Web Content Management, Q1 2015
Key criteria from Forrester:• Content authoring and workflow• Site design• Multisite support• Mobile web• Testing & analytics• Profiling & segmentation • Content targeting & preview• Marketing suite integration • Commerce integration
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Marketing Agility: Responsive Grid for responsive sites authoring
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
IT Agility: “Design to web“ for developers
Extract designs from PSD files and Sites will intelligently translate Photoshop files into functional templates and components
Boost productivity for web developers
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Sightly & Brackets+ Eclipse-Plugins
Faster Time to Market with Design to Web
here here
Adobe Photoshop – favorite tool among designers to layout experiences Adobe Experience Manager – compose and improve visitor journeys
Template EditorBrackets & Extract Responsive GridBrackets
Component Wizard
⌚︎
~3 days
responsivestyle sheet
HTML into components
add AEM logic to components
configure template
HTML/CSSfrom PSD
<1 day
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Asset Management Challenges
Unable to find assets
Increasing touchpoints
Duplicate assets
Slow rollout
Growing number of projects, collaborators, teams
Increasing creative costs
Global Sharing & Access
Challenges
Number of assets, channels & collaborators
DAM
Cost ($/£)/Time
YourBudget
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Assets
CREATIVE TEAMS & AGENCIES CUSTOMERS & PARTNERSMARKETING
DEPARTMENT
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager: Assets
• Creative Desktop Integration
• Sync, store, and share rich assets
• Cross-team collaboration
• Common repository for brand assets
• InDesign – Catalog, Brochure Production
Creative CloudIntegrations
• Metadata management & operations
• Multi-Lingual Assets• Smart collections• Easy metadata
schema definition• Required & visible
metadata fields• Search facets,
relevancy, boosting
Metadata & Search
• Workflow Designer• Automated file
processing• Photo shoot-to-site
workflow• PIM integration• Organize Teams &
Track tasks • Review & approval• Notifications
Task & WorkflowManagement
• Dynamic renditions for any size, format, crop or effect
• Responsive viewers, zoom/pan, spin, color swatch
• On-demand cloud publishing & delivery
• Shoppable Media
Dynamic Imaging Advanced Video
• Video preview and annotations
• Responsive & adaptive video players
• Cloud-based encoding & delivery
• Video syndication & social sharing
• Video Analytics
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Create simple and engaging user experiences throughout the interaction lifecycle
Find Fill Process Respond Measure
Adobe Experience Manager forms
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Transform the customer experience and move complex transactions online
On demand & batch document generation Correspondence authoring Dynamic documents adapt to any device
Workflow design and visualization Task assignment and tracking Dashboards and reports
Forms management & publishing to Adobe Experience Manager sites Design form once, render through many channels Dynamic detection of user device
Dynamic forms adapt to any device Prefill through integration with back end systems and social networking sites Form field validation at time of entry
PDF conversion and assembly Document protection
Streamlined form discovery
Simplified form filling
Efficient processing
Timely and engaging responses
Improved processes and user experiences
Gain insight into processes and response times with Process Reporting Tools Measure effectiveness of forms and documents with Adobe Analytics
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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AEM Apps
AEM Apps: Mobile apps made easy for business users and developers
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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Easily build a wide variety of mobile apps
Customer Service
Mobile Commerce
Branded Magazines
High-value customer communication
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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AEM Apps Key Benefits
Efficiency for the content publishers
Agility for the marketers
Open platform for developers
A fully integrated mobile application development and management platform to improve app ROI
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AEM Apps: Let‘s marketers easily manage app experiences
• Reduce time to market for Apps
• Deliver consistent brand
experience to customers across
various mobile channels
• Improve marketing agility –reduce dependence on IT
• Increase ROI
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AEM Apps: Helps the marketer with the customer journey
1. Create
2. Manage
3. Publish
4. Optimize
• Template-driven app creation• Drag & drop editing• Cloud-based app generation
• Central control of apps• On device app testing• Iterative content validation
• Rich data visualization• Over the air updates• Push Notifications
• Centralized & shared content• Process driven content lifecycle• Simplified content publishing
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AEM Apps: Mobile apps made easy for marketers, publishers and developers
App lifecycle management to reduce time to market and deliver more engaging experiences
Cross-platform development App Components Preview App Developer Starter Kit
Easy-to-use content editing interface Reusable app templates App review workflows User permissions for editing Reuse assets across channels, including websites
Integration with Adobe Analytics App metadata management Content changes staging App lifecycle and engagement metrics
Over the air content updates Push notifications Location based messaging App personalization
CREATE
MANAGE
PUBLISH
OPTIMIZE26
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AEM Communities: Turnkey Communities
Creation of turnkey Community sites from predefined templates
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© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.