Real world marketing,down to earth thinking.We believe in marketing for the real world. Not for the creative world.

That’s why our business is good for your business. And, why we’re the

company to talk to when you need to:

� Build brands for market differentiation and competitive advantage

� Increase sales of products and services

� Capitalise on existing and emerging channels to market

� Improve communication with stakeholders

� Use design for competitive advantage

In short, when you need to make a difference to your bottom line.

In our experience, it’s frustrating working with

agencies. They don’t understand the priorities,

pressures and politics clients face. They certainly

don’t relate to budget restrictions. And, they’re

self-obsessed with creative sensitivities when

the real priority is achieving measurable results,

on time, on budget.

We know. We used to be the client. That’s why,

after years of running marketing departments,

we decided to create a client-aware agency.

One that works in the way

we wanted agencies to work. One that helps

clients address real issues. One that adopts a

commercial rather than artistic stance. One that

takes its lead from research, in-depth analysis

and proven methodologies.

It’s a formula that’s appreciated by our clients

and has made us one of the most successful

marketing, design and advertising agencies in

the region.

We focus on real business issues and clearlyunderstand that profits are more importantthan pictures:

P R O F I T

We think your job’s getting harder. Everyday it’s a

challenge to make your mark, achieve your goals

and meet customer needs. Especially because

today’s environment is more competitive than

ever before, expectations keep rising and the

pressure on margins continues to intensify.

Against this competitive frenzy, you’ve got to

make a stand. But too few agencies recognise

reality. It’s no longer a case of placing a few ads,

printing a few brochures, sending a few mailers

or making a few calls. We’ve got to think

differently. Understand your audience, plan, plot

and push. Then, stand out from the crowd.

Without breaking the bank.

That’s why our job starts long before any

creatives are produced. And, why we place a

great deal of emphasis on understanding your

market, customers and competitors. It’s also our

reason for employing specialists to help find the

answers you’re looking for and strategists to

help define the marketing plan. We think it’s the

only way. Our clients certainly agree.

We build a clear picture of your market,before putting pictures on paper:

� Every year 30,000 new products are launched

� Every quarter 56,000 new businesses are formed

� Every month the internet grows by 200 million

indexed pages

� Every week 67 million items of direct mail drop

through the letterbox

� Every day everyone in the UK is exposed to 4,000

commercial messages

Our increasingly competitive world

We help clients stand out from the crowd –even when the crowd gets bigger:

Our top ten list of overused corporate adjectives

� Global

� Leading

� End-to-end

� Solutions

� Value-added

� Bespoke

� Integrated

Customer-centric

Quality

� Service-led

The total of all printed knowledge doubles every

4 or 5 years. The British today choose from 800

more television programming hours than they

could twenty years ago. And, a typical issue of

The Sunday Times now contains almost half a

million words. Yet, our mental capacity is

essentially the same today as it was 100 years

ago. It’s little wonder, therefore, that it’s difficult to

lodge your brand in the mind of your audience.

So many companies choose to blend in, when

they should be standing out. And, too many

agencies follow the crowd, because it’s always

been done that way.

We’ve worked with many companies to create

distinctive brands in the minds of their target

audiences. Establishing strong value

associations. Creating lasting impressions.

With our help, clients have defined differentiated

brand characteristics, translated these into

powerful positioning, developed eye-catching

visual identities and consistently promoted their

brands. The results have been astounding. In

one case, we raised brand awareness for an IT

company to the same level as its nearest

competitor, for a tenth of the budget. In another,

we created a financial brand recognised by

nearly 90% of its primary customers within three

years of launch.

“JUST GIVE US THE

We don’t just help you make a noise, wemake sure you get heard:

E F❆✬❉ING MONEY”( Bob Geldof Live Aid 1985 )

Poor communication is a failing point for many

organisations. In fact, a recent survey found that

over 50% of employees felt communication

needed to be improved within their company.

And, many other stakeholders – including

investors, customers and intermediaries – are

also dissatisfied. All too often the fault lies in the

way information is communicated, rather than

the volume of communication.

We like to think differently, turn things on their

head, make an impact and get the message

across. We start by acknowledging that we live

in an over-communicated society, where

everyone is faced with too much information and

too little time. After all, more information has

been produced in the last thirty years than the

previous 5,000.

To overcome the problem, we help clients to

establish what the audience wants. Then

develop clear, concise, memorable messages

and communicate via the most appropriate

medium. And so, our clients draw on our skills to

improve investor relations, employee

communications, sales force motivation and

channel/customer awareness. It’s often a case

of less is more, thinking outside the box and

presenting the same information better.

Surprisingly perhaps, we often question

We focus on selling things for you, ratherthan selling things to you:

Let’s face it, all businesses need to sell. Obvious

we know, but some agencies seem to forget

that fact. We’re different.

We sell for a living. And, we’re not frightened to

admit it. Importantly, we understand how

competitive things have become.

After all, a typical supermarket stocks 40,000

lines, yet the average family chooses just 150 to

satisfy over 80% of its needs. Leaving a lot of

lines to compete for a little share. The implications

of this simple scenario ring true in many other

markets – especially in the business-to-business

sector.

Whether you need to shift products to meet

short-term goals or achieve long-term sales

objectives, we can help. Defining and

implementing sales promotion, direct marketing

and lead generation campaigns that deliver.

Drawing on the skills of our in-house copywriters,

designers, marketing and web professionals in

the process. Always measuring our success

against concrete targets along the way.

We know how to get to the heart of matterswith intermediaries:

A lot of our focus – and much of our client-side

experience – involves third-party channels to

market. Where success depends on the efforts

of retailers, dealers, agents and intermediaries.

We understand how different your ‘channel’

audience can be compared to the ultimate

customer. And, fully appreciate what makes your

‘trade’ contacts tick.

Our experience in both third party and emerging

distribution channels means we can advise on

complete channel strategies and campaigns.

Capturing the imagination and attention of those

at the sharp end. Building effective partnerships

in the process.

Our efforts have helped clients to expand,

consolidate, enhance or motivate their channels

to market in line with strategic objectives. To

assist, we’ve developed internet applications

that improve the way companies work with their

intermediaries. We’ve also engineered

successful transitions from third-party to direct

sales – and vice versa.

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Our designs will help you stand out, evenwhen your budget won’t:

Once upon a time, a logo was enough.

Companies simply put their name in lights and let

the customer do the rest. Today in the UK alone,

we compete against hundreds of forms of

advertising – from petrol station filler caps to

e-mail ads – and other people’s budgets

exceeding £13 billion.

Design is one way we can get noticed. It helps

address the fact that only 7% of communication is

verbal, and that colour alone can prompt a swifter

response than imagery or the written word. We

employ an award-winning creative team with a

strong background in advertising, corporate

design, direct marketing, the web and print.

Refreshingly, our creative team is more

concerned about the commercial impact of its

work than artistic credibility. Something other

agencies seem to forget. In line with our

obsession with repetition, we place great

emphasis on corporate standards, design bases

and guidelines. But, we also continually innovate

to ensure things never get stale or fail to make

an impact.

Because we love what we do, we could talk all

day about it. But, in a nutshell, we’re a

marketing, design and advertising agency

based on intelligent, experienced professionals

whose client-side experience ensures a hard

commercial edge much valued by clients.

Through our work we:

� Create strong brands

� Sell products and services

� Exploit channels to market

� Effectively communicate with all stakeholders

� Bring business benefit through design

Our clients rely on us to provide:

� Marketing strategy, planning and consultancy

� Advertising and PR

� Research

� New media marketing

� Brand and corporate identity development

� Design

� Direct marketing and sales promotion

Our cornerstones are:

� Vertical market knowledge

� Experience

� Attention to detail

� Creativity and flair

� Proactivity and responsiveness

What, no portfolio?

In our view, too many agency

brochures just comprise glossy

portfolios. Whilst we’ve got lots of

material we can show you, we think

you’re more interested in doing

what’s right for your market, your

organisation and your situation.

That’s why this brochure puts our

approach on the line. If you want to

make a difference to your bottom

line, please contact us via

www.delineo.com

www.delineo.com