ONLINE PROPOSALby Robert R Craver

Robert R Craver1154 E Eva St. Phoenix, AZ 85020Tel: 520 247 8699Email: rrcraver@gmail.com

I would like to thank you for reviewing my proposal. As a highly skilled marketing professional, I Robert R Craver believe my skills, education, and experience will enable me to increase website traffice and target portential buys.

With over five professional years of multi media marketing management experience I have acquired the necessary skills to successfully plan and launch a wide variety of marketing platforms. Including but limited to:

• Website Design• SEO & SEM• Social Media Marketing• Online Persona Targeting• PPC Management• Online Analytical/ ROI Reporting• E-Mail Capture Marketing• Printed Media• Trade Show Design & Events• Press Releases Distribution• Video Production

Creatively, I would like apply my technical knowledge in online direct consumer marketing to increase traffic to azfood.com.

Enclosed in this proposal you will find my resume, deliverables and a proposed month budget.

Thank you for your time and consideration.

-Robert R Craver

Qualifications:

• Advanced experienced in online marketing strategies & implementation

• Eager to learn and adapt to new situations • Creative problem solver• Skilled in industry standard software • Strong design background • Large amount of health care and educational

marketing experience

INTRODUCTION

Resume

Computer applications

• Microsoft Office suite• Final Cut Pro • DVD Studio Pro • LiveType• Soundtrack Pro• Motion• Protools• After Effects CS5• Photoshop CS5• Illustrator CS5• In-Design CS5• HTML• SEO• Social Media Networks• PPC advertising • E-mail Marketing• Wordpress• Joomla

“Our presence in the online market even caused our competition to mimic exactly what we had done which we considered a flattering compliment to Robert’s mastery of the medium” - Jennifer Walmsley

CMO, Arizona pain Specialists

Marketing employment

• Gannett Local - Scottsdale, AZ - Marketing Account Executive - 6/11-presentDuties: Manage all online marketing attributes for 60 plus clients. Propose online marketing strategies, Forecast online marketing efforts, Delegate tasks to production team.

• Enrollmark - Scottsdale, AZ - Education Marketing Account Executive - 6/11-presentDuties: Provide marketing efforts for educational field. Plan and implement online marketing strategies including but not limited to: SEO, PPC, Social Marketing, Direct mailing, Email Marketing, and Web Design.

• Arizona Pain Specialists - Scottsdale, AZ - Multi-Media Marketing Manager 2/10-7/11Duties: SEO, html, PPC management, web design, web analytics, digital e-mail marketing, graphic design, video production, social media management, marketing campaign and PR creation, budget management, ROI reporting, magazine publishing, advertising buys & sells . • PainDoctor.com - Scottsdale, AZ -

Online Business Developer 5/10-7/11Duties: Help create a business plan to generate an online community between pain management doctors and patients suffering in pain. • BBB Systems - Phoenix, AZ -

Multi-Media Website Designer 6/09-2/10Duties: Website sales, web design, SEO, html, digital marketing, video production, e-mail marketing, graphic design, client relations, client basic web training. • Marketing Craver, LLC - Tucson/Phoenix, AZ

Freelance Video Production & Web Marketing - Est 2001

Education

• The Art Institute of PhoenixBA- Bachelor of digital media production and marketingJuly 2009

Awards

• 2011 Medical Marketing Aster Award - Gold • Media Production Scholarship• White Elephant Scholarship (talent-based)• Creative education Scholarship• College/High School Honor Student

Accomplishments:

• SkillsUSA Television Production:Arizona Regional 2004 3rd, 2004 3rd, 2006 2ndArizona State Championships 2004 3rd, 2005 1st, 2006 2ndNational Championships 2005 5th

• Study of Tae Kwon Do:Colorado State Gold Champion 1998-2003 2nd Degree Black Belt

marketing at a glance

• Search Engine Optimization

• Social media

• Local business listings

• Phone book

• Persona targeted PPC

• Online & TV commercials

• Targeted landing pages

• Events & Trade Shows

• Email marketing

• Print advertising

• Direct mail

• Radio ads

• Sponsorships

• Promotions and giveaways

• Endorsements

92% of consumers trust “recommendations from people I know.” Only 37% trust search engine ads, and just 24% trust online banner ads (source: Nielsen Global Online Consumer Survey, July 2009)

90% of consumers online trust recommendations from people they know,and 70% trust opinions of unknown users (Econsultancy, July 2009)

US moms who are Internet users trust online Word of Mouth (specifically consumer reviews) nearly 12X more than product descriptions provided by manu-facturers. 92% of moms trust consumer reviews while only 8% trust manufacturers (source: eMarketer, Jan. 2010)

50%of consumers sayWord of Mouth was a key in-fluencer for car,technology, and electronic product purchases they made in the past year (source: S. Radoff Associates, Dec. 2010)

Consumers are four times more likely to point to social media sources versus paid media for influ-encing their car purchases (21% to 5%), and for technology purchases (26% to 7%) in the last year (source: S. Radoff Associates, Dec. 2010)

The New Market Palce

It is estimated google receives an average of 293 million searches per day.

Page view increases were driven by an increase in users sharing and consuming content via social media tools like Twitter and Yahoo! Buzz (source: USA Today press , May 14, 2009)

Social media is the top emerging channel for lead gen among technology marketers surveyed in May 2010 (source: Unisfair “The Future of Tech Marketing”, 2010)

There are 500 billion Word of Mouth impressions on the social web each year in the US. Each time a consumer posts content on the social web it reaches 150 people (source: Forrester, Peer Influence Analysis, April 2010)

Deliverables:

Google Place Page Optimization-Set up: • Claim map listing(s) and re optimizes for correct categories• Specify delivery area • Upload and optimized images• List “brand names” and products offered • Install video

Monthly:• Track results and reporting • Promote reviews • write “owners response” to all reviews • attempt to optimizes “related places”

SEO-Set Up:• Create specific landing pages to promote keyword “phoenix

catering” • Create specific landing pages to promote keyword “scotts-

dale catering” • Create specific landing pages to promote keyword “tucson

catering” • Re-optimize on page keywords• Re-optimize meta data• Install Google Web Master Tools• Generate proper site map

Monthly:• Update site map• Create new landing pages based on results/research• Update onsite changes based on research• Update meta data based on research• Generate inbound links from reputable website• Track rank and success of keyword rankings

Social Management Facebook Set Up:• Create landing page tab for “call to Action” • Create reviews tab• Re-organzine photos and albums to include food.

Facebook Monthly• Generate a monthly “prize/promotion”• Provide consulting or generate content for daily posting

generate engagement• Provide consulting for engagement

Twitter Set Up:• Create branded page• Provide consulting for content• Set up tweet deck

Set up other social:• Create branded youtube page• Create branded Linked In group page• Optimize yelp page and respond to reviews – monthly

Up front charge: 0.00Monthly Cost 600 30 day written cancellation for both parties

Other suggested Products:

Pay Per Click Google• Target catering, delivery, ect... keywords until organic

ranking improve

Pay per Click persona targeted • Target “pre-qualified” customers on facebook and Linked-

In

Monthly PPC managment and set up 100Monthly budget is to be paid directly to google/Facebook - Suggested monthly budget of 500.

Out of Scope• Web hosting and domain purchases are to be paid by

client to their selected services provider. • Pay Per Click monthly budget is to be pain directly to

google and or facebook. • All I stock photos are to be paid for in advanced and are

non refundable – no up-charge for credits.

Deliverables

www.AZFOOD.com

Robert R Craver1154 E Eva St. Phoenix, AZ 85020

Tel: 520 247 8699Email: rrcraver@gmail.com