DEERE & COMPANY

Ognjen Gračanin, G007/11

INTRODUCTION

John Deere

•Deere & Company, most commonly known by its name John Deere, is an American corporation based in Moline, Illinois and the leading manufacturer of  agricultural in the world.

Products

•Agricultural equipment: tractors, combines, harvesters, seed drills, field sprayers etc.

•Construction equipment: excavators, loaders, backhoes, bulldozers, graders etc.

•Forestry equipment: harvesters, forwarders and skidders.

•Other products: lawn mowers, UTVs and diesel engines

PLANNING

Core values

•In John Deere, people work every day to uphold their founder’s core values. Integrity, quality, commitment, and innovation are more than ideals they work toward. They are values that employees live and breathe – values found in every product, service, and opportunity they offer. 

Strategy

•For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land.

•John Deere is committed to your success.

Goals

•By relentlessly improving their products and their business efficiencies, they will achieve exceptional operating performance.

•And, by linking employee, unit, and divisional goals to John Deere's overall business objectives, they will be able to harvest the power of aligned high-performance teamwork.

ORGANZING

Management organisation• Equipment Operations – Includes the company’s

agriculture and turf operations and construction and forestry operations with Financial Services reflected on the equity basis.

•  • Financial Services – Includes the company’s

credit and certain miscellaneous service operations.

•  • Consolidated – Represents the consolidation of

the Equipment Operations and Financial Services.

Research and development

•John Deere invests heavily in engineering and research to improve the quality and performance of its products and to develop new products.

LEADING

Manager network

•Corporational management•Agriculture and turf•Forestry and construction•Finaces•Business support

CONTROLLING

Employees

•At October 31, 2010, John Deere had approximately 55,700 full-time employees, including approximately 29,400 employees in the U.S. and Canada.

Types of control• There are different types of control in John Deere. • Financial control - The Company’s management is

responsible for establishing and maintaining adequate internal control over financial reporting.

• Management control – means that managers of all levels are controling their emloyees on every step in production and doing other jobs. They are also controling input and output for their sectors.

Certificates

•Certificate of incorporation, as amended

•Certificate of Designation Preferences and Rights of Series A Participating Preferred Stock

•Form of common stock certificate