8/8/2019 Deepak_Sahoo-035 (1)

1/16

A SUMMER INTERNSHIP PROJECTA SUMMER INTERNSHIP PROJECT

PRESENTATIONPRESENTATION

ONON

CHANNEL CAPABILITYCHANNEL CAPABILITY-- A DYNAMICA DYNAMIC

CAPABILITY: A STUDY ON HINDUSTANCAPABILITY: A STUDY ON HINDUSTAN

AQUA MANUFACTURED COCA COLAAQUA MANUFACTURED COCA COLA

BEVERAGESBEVERAGES

AtAt

Hindustan Aqua Pvt. Limited, KalungaHindustan Aqua Pvt. Limited, Kalunga

BY- DEEPAK KU. SAHOO

REGD. NO- 0906262035

TRIMESTER-IV

8/8/2019 Deepak_Sahoo-035 (1)

2/16

INTRODUCTIONINTRODUCTION

Distribution is the key area for any FMCG business.

The central focus of distribution is to increase the

efficiency of time, place, and delivery utility.

This project is regarding the distribution effectiveness, to

study the impact of it on sales and how the company

understands the market using different strategies.

21-Dec-10 2

8/8/2019 Deepak_Sahoo-035 (1)

3/16

COMPANY PROFILECOMPANY PROFILE

Hindustan Aqua is a Co-packer to Coca Cola India.

The company Hindustan Aqua is a bottling unit set-up by

M.M Agrawal group headed by Prof. M.M Agrawal in theyear 2004 with an initial investment of Rs.2150 lakh.

The group has two bottling units one is in Kanpur and

other is in Rourkela, having total installed capacity of 10million cases a year.

The company produces only RGBs in different SKUs.

21-Dec-10 3

8/8/2019 Deepak_Sahoo-035 (1)

4/16

OBJECTIVES OF THE STUDYOBJECTIVES OF THE STUDY

y The objectives of the study are as follows:-

The understand the available marketing channelsof Coca Cola in Rourkela market.

To study different kind distribution practices ofCoca Cola in Rourkela.

To find the comfort level of the dealers with the

current distribution system.

To assess the dynamism of distribution channelstrategies for product success.

21-Dec-10 4

8/8/2019 Deepak_Sahoo-035 (1)

5/16

RESEARCH METHODOLOGYRESEARCH METHODOLOGY

Area Of Study-

The study is being conducted in the 10 routes of

Rourkela city.

Period under study-

26thJuly 2010 to 06th September 2010 (9 week).

Total Sample : 90 Retailers

Sample Procedure : Random Sampling Techniques used for Data Analysis : Chi-Square Test,

Descriptive statistics.

21-Dec-10 5

8/8/2019 Deepak_Sahoo-035 (1)

6/16

PRIMARY DATA ANALYSIS

Acceptance Non Acceptance Neutral

52 23 15

Source: Result From Survey

Fig.1

Competencies and Commitment for delivery of Coca Cola product.

INTERPRETATION

From the total random sample

it has been observed that 58%

of the respondents are agree

that employees of coca cola

have put good commitment todeliver the product while 25%

is disagree and other 17% are

neutral.

21-Dec-10 6

8/8/2019 Deepak_Sahoo-035 (1)

7/16

Contd..Contd..

The delivery of Hindustan Aqua Cola beverage on time.

Agree Disagree

56 34

Source: Result From Survey

INTERPRETATIONS

From the total random

samples it has been

observed that 62% of the

retailers are agree with thecoca cola products are

delivery on time to where

as 38% are not agree.Fig-4

21-Dec-10 7

8/8/2019 Deepak_Sahoo-035 (1)

8/16

Contd..Contd..Relative to the competitor in the market the quality of delivery

of HAL is good.

YES NO

66 24

Fig-5

Source: Result From Survey

INTERPRETATIONS

From the total random

samples it has been

observed that 73% of the

retailers are agree with

the delivery of coca cola

products is good relativeto the competitor.

21-Dec-10 8

8/8/2019 Deepak_Sahoo-035 (1)

9/16

Contd..Contd..Continuous review of the route to market by Coca Cola people.

Agree Disagree

60 30

INTERPRETATIONS

From the total random

samples it has been

observed that 67% of

respondents are agree that

there is a continuous

review of the route to

market in a cycle of developing strategy and

33% are disagree.Fig-8

21-Dec-10 9

(Source: Result From Survey)

8/8/2019 Deepak_Sahoo-035 (1)

10/16

TESTING OF HYPOTHESIS BY CHITESTING OF HYPOTHESIS BY CHI--

SQUERE TESTSQUERE TEST (Software used: SPSS(Software used: SPSS--16.016.0))

H01: Market orientation has significant impacton channel capability.

From the test the significance is found to be 0.641the

hypothesis is accepted.

H02: Dynamic capability of channel isinterlinking of relationship and innovation.

From the test the significance is found to be 0.121, so

the hypothesis is rejected.

21-Dec-10 10

8/8/2019 Deepak_Sahoo-035 (1)

11/16

8/8/2019 Deepak_Sahoo-035 (1)

12/16

8/8/2019 Deepak_Sahoo-035 (1)

13/16

CONCLUSIONCONCLUSION

Marketing role play a very important role

in achieving the objectives of a company.

Undoubtly , value utility is created by the

manufacture of product or service buttime and place utilities are created by

marketing role. The distribution system

creates a value added to all most allproducts .

21-Dec-10 13

8/8/2019 Deepak_Sahoo-035 (1)

14/16

8/8/2019 Deepak_Sahoo-035 (1)

15/16

8/8/2019 Deepak_Sahoo-035 (1)

16/16

THANK YOUTHANK YOU

21-Dec-10 16