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Connection Dedicated to Medium Business The Efficiency Issue Virtualization Made Easy with Dell PowerEdge Servers and Intel ® Xeon ® Processors. How Carsem Simplified Their Manufacturing. The First Steps Towards Cloud Computing. Business Safety Concerns? We Can Help. Tap into Hidden IT Efficiency April 2010

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Page 1: Dedicated to Medium Business - Dell USA · 2010. 4. 29.  · You’ll also get a glimpse of how Carsem, a semiconductor manufacturer, ... A quick look at Dell Consulting Services

ConnectionDedicated to Medium Business

The Efficiency Issue

Virtualization Made Easy with Dell PowerEdge™ Servers and Intel® Xeon® Processors.

How Carsem Simplified Their Manufacturing.

The First Steps Towards Cloud Computing.

Business Safety Concerns? We Can Help.

Tap into Hidden IT Efficiency

April 2010

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FPO

Connection

Trends in technology are constantly changing, so highlighting specific IT developments can come in handy. In this issue, Connection examines the latest developments in maximizing efficiency.

Inside, you’ll find great articles from Dell™ and other industry experts on topics ranging from cloud computing and new security measures to the benefits of virtualization. You’ll also get a glimpse of how Carsem, a semiconductor manufacturer, simplified their manufacturing through Dell PowerEdge Server and Windows Server 2008.

Plus, you’ll get a peek at some of the latest products and innovations from Dell that can help you improve your overall IT efficiency. We hope you’ll find key insights here that will help you do your job every day.

Sincerely,

TENG GUAN KHOO General ManagerSouth Asia

Essential efficiency.Discover the 4 keys to increasing IT efficiency and helping your business thrive.

Virtualization made real.Implementing a virtualization solution can be a lot easier than you might think.

Manufacturing simplified.See how Carsem, a semiconductor manufacturer, simplified their manufacturing through Dell PowerEdge Server and Windows Server 2008.

Understanding the cloud.How cloud computing promises to enable a more responsive, more efficient IT infrastructure.

Q&A: Storage efficiency.Two of Dell’s top storage experts offer insights into the latest storage innovations

Features

What’s new.Spotlight on three of Dell’s newest products.

Risky business?Helping to protect your business against security threats.

Creating efficient infrastructure.A quick look at Dell Consulting Services.

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31800 88 0532Weekdays 9AM - 6PMwww.dell.com.my/05322

April 2010

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Business

Essential efficiency.

Ways to transform

How to get the most out of your IT resources. By Jeanne Feldkamp, Debra McDonald, and Tom Kolnowski

51800 88 0532www.dell.com.my/05324

heterogeneous systems. Today, administrators can

manage the entire data center from a single centralized

console — helping to reduce the administrative burden

and increase productivity.

4. Integration Through Remote And Onsite Server/Storage Deployment Many organizations are going back to basics with a

particular emphasis on productivity, efficiency, and

value. To support these objectives, Dell provides a

comprehensive set of remote and on-site installation

services for a wide range of products to help reduce

the time required to get your system up and running.

These installation services help

speed up deployment, supply

necessary expertise for correct

installation, and minimize

disruptions to your business.

1. Enhance Energy Efficiency Much of the electricity consumed in a conventional data

center goes toward cooling. Recent strides in rack server

efficiency may fit the bill for energy savings, but with the

latest generation of full- and half-height blade servers,

this may be the time to increase the population of blades

in the data center mix.

2. Increase Server And Storage Virtualization By facilitating server and storage consolidation and

the efficient use of computing resources, virtualized

environments enable considerable cost savings

compared with all-physical configurations.

3. Use Smart Systems Management In the past, a variety of tools were required to manage

Weathering a tough economic climate means putting a stop to wasteful spending. Often, the finance department calls for a belt-tightening tactic that’s worked many times before: Simply delay noncritical expenditures. Unfortunately, this short-term budgetary measure can undercut long-term organizational goals. That’s why it’s essential for IT executives to work proactively with business strategists to advance overall business efficiency. Rather than paring back, many organizations are forging ahead with strategic IT infrastructure deployments designed to increase data center intelligence while reducing operating expenses.

April 2010

The Intel® Xeon® Processor 5600 Series — the next generation of intelligent server processors — automatically regulates power consumption to combine industry-leading energy efficiency with intelligent performance that adapts to your workload.

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71800 88 0532

Maximizing Energy EfficiencyNew 11th-generation Dell™ PowerEdge™ servers are built from the ground up with energy-efficient components and energy management features designed to minimize system power consumption. For example, they include power supply units that are rightsized for system requirements, policy-driven power, and thermal management, and highly efficient, standards-based Dell Energy Smart components. All together, these technology advances make it possible for IT executives to take a giant leap forward in enterprise efficiency. “Energy efficiency is key to our business model,” says Patrick Pulvermueller, managing director at hosting services provider Host Europe. “The Dell PowerEdge R710 will allow us to double capacity and computing power without increasing our energy costs and carbon footprint.”

Benefiting From Virtualization EnhancementsA range of enhancements available in the new Dell PowerEdge servers help organizations make the most of high-availability virtualized data center configurations. By helping reduce the complexity of the IT environment while adding to the flexibility and scalability of computing options, virtualization can give businesses a competitive edge. Featuring the Intel® Xeon® Processor 5500 Series architecture, embedded hypervisors, and expanded memory and I/O, 11th-generation PowerEdge servers are designed to deliver outstanding system performance while supporting a large number of virtual machines per server. “Virtualization is no

longer an experiment for us, it’s a mainstream technology. In addition to big savings, virtualization gives us the ability to rapidly deploy more processing power anywhere in the world to support the growing business needs of the company,” says Matt Brooks, IT strategist for the Dell IT Group. “With greater memory capacity than the previous-generation hardware, the Dell PowerEdge R710 server will enable us to increase the number of virtual machines on each physical server by approximately 60 percent,” says Greg Barton, senior analyst at engineering, construction, and operations firm CH2M HILL.

Simplifying Integration And Management With Server And Storage ServicesIn today’s economy, ease of integration and management are essential considerations. To that end, 11th-generation Dell PowerEdge servers offer world-class system and image commonality. Enabling consolidation into a reduced number of highly functional hardware platforms helps IT departments further simplify integration and management. In addition to consistent hardware design, PowerEdge servers provide a variety of features designed to streamline systems administration. For example, the USC delivers “instant on” integrated manageability through a single access point, creating a one-stop shop for deploying operating systems with built-in driver installations, firmware updates, hardware configuration, and issue diagnoses. Remote management capabilities can then extend these features to administrators working outside the data center. “We have a large, heterogeneous environment,” says Host

Europe’s Pulvermueller, “but with iDRAC, we’ll be able to manage all elements, regardless of where we are.” The Dell Management Console helps simplify IT and create stability by shrinking infrastructure management to a single console. “With Dell Management Console, we will be able to consolidate our three separate IT management consoles into a single unified interface,” says Kevin Jones, project manager at international transportation company CSX. “That alone will save us quite a bit of time.”

Scaling Seamlessly Within The Same Data Center FootprintData centers must be able to scale effectively while using data center real estate efficiently. That’s why 11th-generation Dell PowerEdge servers are designed for scalability from the inside out. “The Intel Xeon 5500 Processors utilize hyper-threading. This gives us eight cores per CPU, and you can add another core as needed. This scalability makes the Dell PowerEdge R610 a very attractive option, ”says Folkert de Gans, senior systems and network administrator at housing company Woonzorg. Moreover, by integrating Dell server, storage, and network infrastructure elements together with advanced virtualization and software tools, administrators can significantly advance data center automation. Today, large-scale data center building blocks called computing pods are designed to aggregate server, storage, and network nodes into a simple, cooperating set of computing resources. Computing pods also incorporate

a comprehensive management infrastructure that can be tailored to particular organizational requirements to enhance enterprise efficiency and enable fast, flexible service response to changing business conditions.

Capitalizing On Long-Term Efficiency GainsFor many executives, the response to difficult economic times, tight budgets, and escalating energy costs is a bet-your-business decision. While IT departments are being called upon to make short-term service cuts, many business visionaries recognize that the biggest long-term savings may come from strategic capital investments that advance data center efficiency and intelligence — particularly cost-efficient deployments of blade servers and iSCSI storage. In addition, adhering to energy management best practices, transitioning to energy-saving systems, and integrating virtualization technology helps simplify management and boost data center automation significantly. Besides helping to survive today’s economic storm, these strategies are fundamental for continued growth. By increasing overall enterprise efficiency and scalability, IT professionals can keep pace with ever-changing business requirements while continuing to innovate essential systems and services that give their organizations the competitive edge.

1 Reprinted from Dell Power Solutions, June 2009. Copyright © Dell Inc. All rights reserved.

Jeanne Feldkamp is a business and technology writer based in San Francisco and a frequent contributor to Dell Power Solutions magazine.

Debra McDonald is the managing editor of Dell Power Solutions magazine.

Tom Kolnowski is the editor-in-chief and publisher of Dell Power Solutions magazine.

www.dell.com.my/05326

“ VMware™ virtualization software operates seamlessly on the Dell PowerEdge M610 blade server. Previously we needed five blades to run 100 virtual servers in our environment, but we’d only need three M610s to do the same work.” GAUTHIER CATTEAU

Systems and network engineer at Ministère de l’Education Nationale (Meduc, France) March 20091

April 2010Business

Dell Efficient Enterprise Portfolio: DELL.COM.MY/SwitchDell PowerEdge servers: Dell.com.my/PowerEdgeDell EqualLogic™ PS Series: Dell.com.my/EqualLogicDell Services: Dell.com.my/Services

PowerEdge R710

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www.dell.com.my/05328 91800 88 0532

April 2010TechnologyWindows®. Life without Walls™. Dell recommends Windows 7.

Here are a few of the latest Dell products designed specifically for medium-size businesses — including the latest PowerEdge™ server and Dell Precision™ M6500, Dell’s most expandable laptop with 4 memory slots and optional mini-card storage.

What’s new.The new Dell Precision M6500 is one of the first ISV-certified mobile workstations. Designed for professionals unwilling to sacrifice performance for mobility, selected M6500 features the new Intel® Core™ i7 Processors Extreme Edition — and is ISV-certified on a full range of manufacturing, CAD, and media and entertainment applications to ensure optimal compatibility and performance.

Killer on the loose.

LEARN MORE @ DELL.COM.MY/PRECISION

LEARN MORE @ DELL.COM.MY/STORAGE

The new Dell PowerVault™ MD 1200 and MD 1220 direct-attached storage devices are designed for capacity expansion and to integrate seamlessly with Dell PowerEdge 11G servers, providing immediate business value. The devices attach directly to the server and can be easily managed through the Dell Management Console, eliminating the need for additional IT management resources. Up to eight devices can be linked together via two ports, so your storage capacity can scale up as your storage needs grow.

Storage made simple.

Rack and roll.Meet the latest addition to the Dell PowerEdge portfolio: The PowerEdge R510. It delivers massive amounts of internal storage in one space-saving package. Featuring the available selected Intel® Xeon® Processor 5500 Series which provides advanced processing performance, while the optional Lifecycle Controller enables quick and easy provisioning, updates, and system diagnostics. You can even use a combination of 2.5” and 3.5” hot-swappable disks for the ultimate in versatility. Available in 4hdd, 8hdd, or 12hdd chassis.

LEARN MORE @ DELL.COM.MY/POWEREDGE

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Time

Server Processing Cost Without Virtualization

Co

st

Server Processing Cost Using Virtualization

Savings

Virtualization ROI

See chart at http://www.dell.com/downloads/global/services/virtualization_brochure.pdf

April 2010Technology

Virtualization made real.Dell is helping make your vision for an efficient enterprise a reality.

Intel® Xeon® Processor 5600 Series, the next generation of intelligent server processors, combines servers from multiple generations into the same virtualized server pool to extend failover, load balancing and disaster recovery capability.

The pressure to maximize IT efficiencies

is at an all-time high. It’s no surprise that

interest in virtualization is, too. Virtualization

can help you quickly meet shifting business

requirements and increase IT efficiencies

by pooling and sharing server and storage

resources. That’s where Dell can help.

Dell: Ready for virtualization whenever you are At Dell, we’ve got the products, the people and the expertise to help you quickly and easily deploy an end-to-end virtualization solution.

PowerEdge ServersDell PowerEdge™ servers provide the ultimate design for virtualization. Innovations such as additional memory, I/O capacity, and optional factory integrated hypervisors help deliver maximum performance and manageability.

Dell StorageWe offer multiple shared storage platforms to help you take full advantage of advanced virtualization capabilities including workload management, high availability, and disaster recovery.

Software At Dell, we thoroughly test, integrate, and support virtualization software from VMware®, Citrix®, Microsoft®, and other industry leaders in a variety of configurations.

SupportDell offers phone-based consulting for help and questions with Remote Advisory services. Or if you prefer, our teams can work on-site with you to solve more complex issues with virtualization consulting.

Efficient deployment services mean quick

and easy implementations

To help make virtualization deployment as non-disruptive

and cost-effective as possible, Dell offers pre-built,

pre-tested Business Ready Configurations. Additionally

Dell provides a comprehensive set of remote and on-site

installation options for these server and storage services.

Because these configurations have been proven through

extensive engineering work in architectural design and

certification, you can quickly and confidently deploy

them into production environments while avoiding much

of the time-consuming trial and error often associated

with complex implementations. These virtualization

configurations can be deployed as designed, or easily

modified to meet individual requirements.

111800 88 0532www.dell.com.my/053210 Weekdays 9AM - 6PM

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Business

www.dell.com.my/053212 131800 88 0532

Ratnam,Group IT Manager, Carsem

April 2010

Carsem is a leading provider of turnkey semiconductor production and test services for the electronics industry. Founded in 1972, it offers a wide range of products. From its factories—two in Ipoh, Malaysia, and one in Suzhou, China — Carsem ships up to 100 million semiconductor products weekly. To produce this large volume with a high level of quality control, the company relied on a heavily computerized control and production system.

Furthermore, the semiconductor manufacturer has close to 500 customers, many of whom request product changes during the manufacturing process. To accommodate the input of these extra instructions, the company has incorporated IT-driven controls into different stages of the production.

“In previous years when our system went down, operations could continue without significant impact because IT and production processes were separate. Today, if the IT department experiences downtime, operators don’t know how to manufacture, which materials to use, or what the customer wants. This is because of our complex IT based production controls,” explains Ratnam, Group IT Manager, Carsem.

Faced with this high degree of complexity, a disparate hardware inventory, and growing orders, the company realized it needed to consolidate its IT environment to improve uptime, accelerate backup capabilities, and facilitate the rollout of applications.

Manufacturer Seeks to Consolidate IT Environment

The first step of the environment’s consolidation involved improving the management of connected computers in all three manufacturing sites. This resulted in an upgrade from Microsoft® Windows NT® version 4.0 to Windows Server 2008 and the Active Directory® system.The company knew it needed high performing and reliable hardware to support this software upgrade. As a result, Carsem decided to make Dell the exclusive provider of all its servers—principally because of Dell’s proven reliability and prompt support services. Dell also provides complete solutions through its partnerships with software vendors such as Microsoft.

Dell LEAP Offers Rapid Upgrade to Windows Server 2008

Carsem decided to participate in the Dell Longhorn Early Adopter Program (LEAP); “Longhorn” being the pre-release code name for Windows Server 2008. The program would enable Carsem to take advantage of improved security and policy enforcement technologies with Active Directory, as well as better server utilization with virtualization features in Windows Server 2008. Carsem also wanted to assess how Dell servers could streamline its IT environment and accelerate service deployments. Dell Global infrastructure Services deployed a test environment with two Dell™ PowerEdge™ 2950 servers and 10 Dell™ OptiPlex™ 745 desktops installed with Windows Server 2008 RC1 Enterprise.

Dell Global Infrastructure Consulting Services Help Reduce Total Project Time

During the program, Dell Global Infrastructure Consulting Services provided Carsem with six weeks of on-site consulting for Carsem’s adoption and use of Windows Server 2008. Services included workshop assessments and training, design and validation of the test system, technical deployment assistance, and project management. As Dell servers are designed to work optimally with Windows Server 2008, Carsem experienced a smooth installation. Dell helped Carsem get ready for its Windows Server 2008 deployment in a fast and predictable way using the

Manufacturing simplified.

For more information on this case study or to read additional case studies, go to www.dell.com.my/casestudies

This case study is for informational purposes only. Dell makes no warranties express or implied in this case study.

Semiconductor manufacturing demands high-speed, flawless production with

components which meet precise customer standards. Highly specialized and

extremely expensive production machines require constant updates to help avoid

downtime and production errors, either of which can result in significant output and

revenue losses due to incorrect special production files (specs), or late delivery of

products. All of these potential issues demand a highly reliable, fast, homogeneous,

and adaptable IT environment.

Dell PowerEdge™ servers and Windows Server 2008 help accelerate application rollout, improve flexibility, and increase backup capability.

“Dell’s solid reputation is what made us go with them. We have been working with Dell for several years, and they have always proactively ensured that our hardware operates with maximum uptime.”

Dell Readiness Advisor tool. Carsem was also assured that the hardware would run successfully due to proactive health checks provided by Dell Infrastructure Consulting Services.

Dell Servers Facilitate Fast Response to Manufacturing Business Needs

Carsem can now accelerate the deployment of applications by consolidating its test and development servers. By provisioning virtual machines with virtualization technology in Windows Server 2008, the company can now decrease its costs as well as accelerate application and infrastructure installations and upgrades. All of this while delivering comprehensive quality assurance. Virtualization, together with a Dell standardized hardware platform, allows Carsem to have better testing coverage, increased developer productivity, and improved overall user experience. Carsem can now respond dynamically to changes in the manufacturing cycle with rapid application testing and deployment capabilities.

Virtualization Increases Efficiencies for Manufacturer

Carsem has reduced its manufacturing cycle time with faster access speeds to large specs. With its improved input/output and memory processing capabilities, Dell PowerEdge servers have cut network file serving time by half. “Machine operators can now perform better with Dell PowerEdge servers and Windows Server 2008 working together to speed up access to large production spec files,” says Ratnam.

Maintenance Reduced by Using Centralized Application Access

Carsem also plans to consolidate its applications into virtual machines. This will help increase application portability and decrease the number of physical assets that can be damaged or compromised in a disaster. In the event of such an incident, virtual machines can be hosted anywhere to speed up recovery and maximize Carsem’s flexibility. The live capabilities allow Carsem to back up virtual machines without downtime. This means the entire production environment takes only an estimated five hours to back up compared to approximately 40 hours with the previous solution.

Scalable, Manageable Solution Increases Efficiency

The technology transfer from LEAP has raised the Carsem team’s understanding of implementing and adopting Windows Server® 2008. As a result, Carsem will now upgrade its entire IT and production environment to Windows Server 2008 and support it with Dell hardware.

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April 2010

Connection: Can you tell me some of the major attractions you’ve designed?Joe Zenas: Thinkwell has been very fortunate to work with a number of the major Hollywood studios including Warner Bros. and DreamWorks. We’ve also worked with Jim Cameron on projects and John Landis on a special event. Not long ago, we opened Ski Dubai, where we did all the snow-play activities and also have created a touring educational exhibit for Sesame Street.

Connection: How important is technology to your business?JZ: Everything we do revolves around technology, whether it’s communication, project coordination, or creating unique experiences that are typically controlled, or driven, by technology in some way.

Connection: What are the challenges you face when managing large files and how does your storage back-end help you?JZ: Every project we work on has an insane amount of information, because no two projects are ever the same. Whether it’s major CAD and architectural information that has to be transmitted or HD media files that have to be sent overseas for production services, we have a huge amount of information that’s constantly moving. It’s really important to have a solid backbone to handle that. That’s why we have Dell servers.

An interview with Joe Zenas, President of Thinkwell Group — a global entertainment and experience design company based in Burbank, CA. From theme park rides to urban city centers and museum exhibits, this award-winning firm does it all.

Entertainment with a serious back-end.

Connection: What would happen if a server went down or you lost some of that information?JZ: For us, losing information isn’t an option because all of the unique solutions and experiences we design are one-of-a kind. So we have to, in our planning, carefully and consistently back up the work to protect ourselves and guarantee deadlines are always met.

Connection: So how does Dell help you keep your business up and running?JZ: The Dell servers and our working environment allow us to transfer large amounts of information securely and guarantee we have the right backup. That way the information is always there and always available.

Connection: Why did you chose VMware for your storage?JZ: As our business grew, we looked for solutions that would grow with us, fit within our facility and be cost-effective. Dell’s VMware met all of those requirements.

151800 88 0532

To keep operating costs low without sacrificing performance, he trusts energy-saving Dell PowerEdge™ server solutions powered by Intel® Xeon® Processors.

Joe Zenas, President of Thinkwell Group in discussion with Sesame Street’s Grover.

TO LEARN MORE ABOUT THE THINKWELL GROUP, READ THE FULL INTERVIEW

@http://takeyourownpath.com

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Works the way you want

Being the boss has its benefits, like the flexibility to work from home and the

freedom to set your own hours. But with it comes responsibility for every aspect of the business, including IT. A Dell™ laptop

running Windows® 7 Professional and Microsoft® Office Small Business 2007

helps you work productively anywhere with reliability and quick, secure connectivity.

Everything just works the way you expect it to, so you can stay on top of

things and pick up the kids on time.

Microsoft and Dell are committed to driving the productivity of small & medium businesses.

Our factory-installed and tested solutions work right out of the box. Manage your clients,

create stunning presentations, and efficiently communicate. Focus on what you care

about most—your business success.

* Office 2010 downloads will be accessible at general availability. Discs can be ordered for a fee. Eligible Office 2007 software must be purchased from Microsoft or an authorized reseller and activated between March 5, 2010 and September 30, 2010. Request your Office 2010 product by October 31, 2010 using your activated Office 2007 Product ID and dated sales receipt. One Office 2010 product per qualifying Office 2007 purchase, limit 25 per person. See www.office.com/techg.

Buy Microsoft Office 2007 today, upgrade to Office 2010 for Free.*

Preinstall your Dell PC with a qualifying version of Office 2007 now and get a free* upgrade to Office 2010 when available.

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Technology

Figure 1Typical Cloud application integration scenario, in a case for salesforce.com

April 2010

Plotting your course

The first step you take in moving to the cloud varies greatly depending on your role in the business and your individual business goals.

Business leaders should evaluate SaaS applications from a productivity perspective and understand the value they can bring your business. Focus on how your employees will adopt these applications and how it will impact their daily lives. Often, SaaS applications have better adoption because they look and feel like the web you surf at home – easy to access and easy to use. Frankly, that was our experience at Dell – our global sales team adopted Salesforce CRM, the leading cloud-based CRM application, with tremendous results.

For IT managers, there are several paths to the cloud. When helping the business adopt SaaS, focus on application integration. Integrating cloud and on-premise applications with cloud integration technology enhances their productivity benefit and simplifies migration. A typical integration scenario with Salesforce CRM is shown in figure 1. If you aren’t ready to move your business applications to the cloud or are uncertain where to start, begin with virtualization. Virtualization drives tremendous efficiency

benefits while at the same time priming yourself to move IT loads to the cloud in the future when you’re ready or need to scale up quickly. If you simply want a better and more cost-effective way to manage your existing environment, look at IT tools delivered as SaaS. These cloud-enabled tools deliver tremendous ROI for your business and are often the easiest to adopt for an IT organization.

171800 88 0532www.dell.com.my/053216

Understanding The Cloud

There has been much hype and discussion of cloud

computing and it’s hard to tell what products and

services can really help your business. But as more

and more companies are learning every day, there

can be tremendous benefit to leveraging the cloud

for your business and moving forward with a clear

understanding of what the technology does for

you. All cloud computing technology is defined by

three key things: 1) flexible pricing that is generally

pay as you go; 2) scalable elasticity, which allows

you to grow up or down quickly; and 3) geographic

independence, which allows the hardware and the

user to be located virtually anywhere.

Everything as a Service

Most cloud computing technologies are consumed

“as a service,” reflective of the notion that you pay as

you go. There are three key areas of cloud computing

that are relevant for most businesses.

Software as a Service (SaaS): SaaS provides complete applications using a pay-as-you-go model, typically running on massively scalable, multitenant platforms in shared environments. These applications can be business focused, such as Customer Relationship Management (CRM) and Sales Force Automation (SFA) applications, or IT focused, such as Remote Infrastructure Monitoring and Distributed Device Management applications.

Platform as a Service (PaaS): PaaS offers application development and production environments, enabling developers to write cloud-based applications to resell as SaaS or to customize or augment their existing SaaS applications. Force.com, the platform on which Salesforce CRM runs, is a great example of a Platform as a Service.

Infrastructure as a Service (IaaS): IaaS offers on-demand computing resources such as servers, databases, and storage capacity, as well as infrastructure solutions such as archiving and disaster recovery.

Cloud IntegrationThe most critical concern for medium businesses making the transition to the cloud is the ability for applications to talk to one another, regardless of where they are located. This is often an overlooked aspect when making the decision to move to the cloud, but is critical to reaping the largest benefits of cloud computing. Cloud integration represents the technology to allow this communication regardless of the location of the application.

In the current economy, there’s more pressure than ever to minimize cost and risk while scaling up or down as demand rises and falls. For IT professionals, this translates into a continual need to maximize IT efficiency and flexibility.

The emergence of standards-based architectures, virtualization, and high- speed connectivity, cloud computing is primed to meet this need head-on. Although achieving the full advantages promised by cloud services is a journey that may take a few years, taking the first step now can significantly advance business efficiency and competitive advantage.

Understanding the cloud.Get ready to reap the benefits of cloud computing.By James Decker, Dell SMB Cloud Senior Strategist

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Don’t allow a security breach to threaten

your business. Learn how to protect your

data, systems, and network from natural

disasters, cyber-crooks, and more.

Smart steps to a total security solution.Time Inc. Content Solutions, Author: Don Willmott, Technology Writer

Your business has a lock on its door, as it should, but that single security measure isn’t nearly enough to keep it safe. What have you done to protect the data, systems, and networks that constitute the lifeblood of your business? It’s a vital question for any business, large or small. In our Internet-connected world, the bits and bytes you work with every day are incredibly important. Your data is perhaps your most valuable asset, and it could be equally valuable to others who might want to get their hands on it. What could happen if any of that information was lost or stolen?

Take a layered approach. Security must be top-to-bottom and end-to-end. You need a multilayered defense that can protect against everything from employee sabotage or a lost laptop to a cyber-attack or an earthquake.

A smart strategy is made up of distinct layers of protection:

Data protection: securing your files and records from loss or theft:

• Secure your laptops by locking them down on-site with cable locks, and train employees how to keep them safe at home and on the road.

• With Dell System Track we can remotely wipe sensitive data if your laptop goes missing. As soon as someone connects the laptop to the Internet, the data is deleted.

• Install the latest antivirus and anti-spam software. And while you’re at it, any individual desktop PC or laptop that connects to the Internet should also be equipped with a personal firewall.

• Data backups backing up and archiving your business data are mandatory parts of protecting your company. There are several schemes available: removable media; network-attached storage; tape; and automatic backup to an off-site location, the most secure method.

Systems protection: outfitting every desktop PC and laptop, network server, smartphone, and mobile communications device with up-to-date security hardware and software:

• Smart-card technology, standard on Dell Latitude™ laptops, requires the user to insert a card and then enter a password to gain access. Even cooler, biometric solutions such as fingerprint readers can be easily attached to computers to offer rock-solid authentication.

• Every server should be equipped with an uninterruptible power supply (UPS) so that a power spike or brownout doesn’t destroy current work.

Network protection: building and maintaining a wall between your networks and the Internet, the place from which cyber-criminals launch their attacks:

• Include hardware and software firewalls on Internet-connected servers. Simply put, a network-based firewall is a protective barrier that prevents unwanted access to or from your company network.

• Host-intrusion detection and prevention systems. Like firewalls, they work to prevent questionable traffic from making it from the Internet onto your network.

• With password protection and encryption for WiFi connectivity, your file transfers and communications are safeguarded, and there’s no need to worry that someone is hiding outside your window with a WiFi-equipped laptop, tapping into your Internet access or browsing through the data on your server.

• A secure virtual private network (VPN) is a cost-effective solution for those employees who need to connect to the business’s network from home or on the road.

www.dell.com.my/053218

April 2010

And as you’re getting up to speed on security, take advantage of Dell’s online security learning tools:

• Take our quick quiz to find out how much you already know about security. Download and print this tech brief (PDF format), and share it with your colleagues.

• Use our interactive decision tree to find the right security solutions for your business.

191800 88 0532

0 10 20 30 40 50 60 70 80

Small and medium businesses are worried about…

79%VIRUSES

71%SPAM

70%DATA BREACHES

69%PHISHING SCAMS

68%LAPTOP SECURITY

67%LOSS OF DATA / INFO VIA EMAIL

65%LOSS OF DATA / INFO VIA USB STORAGE

65%LOSS OF DATA / INFO VIA HANDHELDS

57%INSIDER ATTACK

Figure 1

Percentage of 1,425 respondents who said they were “somewhat” or “extremely” concerned.

Risky business?

Weekdays 9AM - 6PM

LEARN MORE ABOUT SECURITY

SOLUTIONS FOR MEDIUM BUSINESS

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Business April 2010

Short-term gains, long-term goals.

Dell Consulting Services can help you prepare the groundwork before committing to a long-term investment in areas such as storage and virtualization. Together, we can assess, design, and implement a solution that meets your immediate needs. Just as important, we can help ensure that what we do contributes to your long-term objectives, and is scalable and extendable.

Virtualization Consulting.

A Dell Virtualization Solution can help you reduce both hardware and energy costs, while enabling you to deploy resources when and where they’re needed. It can also help you protect key applications by increasing redundancy and resiliency, without the need for extra hardware.

Storage Consulting.

We can help you achieve an optimized, easy-to-manage storage infrastructure that can ensure adequate data protection. More specifically we can help you with:

• The improvement of storage infrastructure to help meet new requirements

• The classification and categorization of data for storage tiering

• The planning, design, and implementation of an IT Disaster Recovery plan or simply Data Disaster Recovery

• The review and implementation of storage and backup in a virtual server environment

• The adoption of data protection processes or improvement of backup operational processes

At Dell, we can offer you end-to-end solutions with a single point of contact for hardware, software, services, and ongoing support, which can free up valuable time for your staff.

211800 88 0532www.dell.com.my/053220

You’re under constant pressure to reduce your IT costs,

use IT to deliver your business more efficiently and effectively,

and protect critical IT systems. However, thanks to the ever-

tightening squeeze on timescales and resources, strategic

initiatives constantly get brushed aside in favor of the more

immediate tasks of daily operations and maintenance.

That’s where Dell Consulting Services comes in.

How can we help you create an efficient infrastructure?

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TO LEARN MORE ABOUT HOW WE CAN HELP YOU, CAN EMAIL US AT [email protected]. YOU CAN ALSO VISIT ONLINE AT DELL.COM.MY/Solutions

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LEARN MORE ABOUT DELL SOLUTIONS @ DELL.COM.MY/SOLUTIONS

April 2010

Learn more aboutDell solutions online.

Learn more about Dell solutions online.Just visit us at Dell.com.my/solutions or reach out to your account manager.

This issue of Dell Connection touches on some of the highly efficient solutions offered by Dell. But this is just the tip of the iceberg. At Dell.com.my you can learn about all the ways we can help improve your business performance, including:

• Intelligent Data Management: Your data is one of your most important assets. You need to protect it while simultaneously making the most of it.

• IT Infrastructure Management: Explore solutions to help your IT systems become more flexible, seamless, and comprehensive.

• Application Management: Uncover solutions to help ensure you’re getting everything you need from your applications.

• Virtualization Technology: Virtualization is changing the way resources are deployed and managed, greatly simplifying and speeding IT response to a changing business environment.

Dell Events. Don’t miss out: Storage solutions, mobile networking, cloud computing, virtualization, and asset protection are just some of the topics explored at Dell events.

1800 88 0532 23Weekdays 9AM - 6PM

Success is buildinga better world Saving an endangered species, discovering a cure, or finding affordable housing for a needy family: the world of non-profits is filled with people who have a passion for making a difference. A high-performance Dell™ laptop preinstalled with Windows® 7 Professional and Microsoft® Office Small Business 2007 can empower you to work more productively, stay connected, and help keep your data secure.

Get the tools you and your team need to build a better world from anywhere.

That’s success for all of us.

Microsoft and Dell are committed to driving the productivity of small & medium businesses. Our factory-installed and tested solutions work right out of the box. Manage your clients, create stunning presentations, and efficiently communicate. Focus on what you care about most—your business success.

* Office 2010 downloads will be accessible at general availability. Discs can be ordered for a fee. Eligible Office 2007 software must be purchased from Microsoft or an authorized reseller and activated between March 5, 2010 and September 30, 2010. Request your Office 2010 product by October 31, 2010 using your activated Office 2007 Product ID and dated sales receipt. One Office 2010 product per qualifying Office 2007 purchase, limit 25 per person. See www.office.com/techg.

Buy Microsoft Office 2007 today, upgrade to Office 2010 for Free.*

Preinstall your Dell PC with a qualifying version of Office 2007 now and get a free* upgrade to Office 2010 when available.

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April 2010

“ The current economic landscape is creating a perfect storm, driving enterprises to go out and look at new technology that reduces costs.” Darren Thomas

How has the EqualLogic acquisition advanced adoption of iSCSI storage?

“Customers have always been amazed by EqualLogic technology — but the acquisition took EqualLogic to a worldwide scale,” says Thomas. “Dell brought EqualLogic products to higher-end customers who probably would have been reluctant to buy from a start-up company. But they trusted the Dell brand. So together, Dell and EqualLogic made Internet SCSI (iSCSI) a household word.”

What business trends are changing the way enterprises approach storage technologies?

“Green initiatives and cost savings are huge,” says Thomas. “Virtualization plays a key role in helping achieve both goals because it allows enterprises to save power and energy. Companies are dramatically lowering their

power consumption by migrating to virtual servers and consolidated storage—because when you virtualize servers, you need to aggregate the storage to go with them to get the full benefit of virtualization.”

What benefits do storage innovations such as 10GbE and FCoE offer?

“I think the industry has declared that 10GbE is the wire of the future, which simplifies things for IT departments,” says Long. “So now it’s just about protocol. The advent of 10GbE gives enterprises a greater ability to virtualize servers and connect them to storage because they’re not as bandwidth-limited as in the past. The fatter pipe makes data mobility and replication a lot more efficient.”

Thomas agrees. “More than anything,” he says, “Fibre Channel over Ethernet (FCoE) will help enterprises that have

made huge investments in Fibre Channel to take a bridge step toward Ethernet. We’re very excited about this move, since Ethernet is generally more cost-effective.”

How will further technical innovations change the storage infrastructure?

“Virtualization vendors and storage vendors are working together to optimize the environment so each piece of equipment can focus on doing what it’s best at,” says Long. “These efforts are helping to reduce complexity and cut down on round-trips between the servers and the storage, and delegating a lot of the complex data management back down to the intelligent storage array. Basically, an optimized environment helps free up resources on the server and the network. This allows a bond between the virtualization and the storage that hasn’t existed before.”

What is the outlook for virtual-aware storage solutions across all Dell storage offerings?

“EqualLogic systems were designed specifically for a virtualized environment,” notes Long. “Normally, in storage, there’s a tie between the data and the disk it’s stored on. We’ve broken that connection. Everything can move anywhere within this logical grouping that makes sense. So as you move your server applications, your storage can move with them.”

“Servers come and go,” agrees Thomas. “But if a server goes and comes back, you want your storage to remember all of its associations, all of its snapshots. Our EqualLogic systems will re-associate everything with that server — a very important capability that didn’t exist a short time ago.”

LEARN MORE @ DELL.COM.MY/Storage

As Vice President and General Manager of the Dell Enterprise Storage Group,

Darren Thomas oversees storage strategy and product development across

the Dell EqualLogic™, Dell PowerVault™, and Dell/EMC storage families.

Paula Long, one of the founders of EqualLogic, is the vice president of

engineering for the Dell Enterprise Storage Group. Together, Thomas and

Long share their insights into the innovations that are helping to improve

business efficiency, simplify management, and lower operational costs.

“ Our goal was to develop management tools that a common mortal could use—someone who is an IT generalist.” Paula Long

Storage efficiency: a virtual snap.

251800 88 0532www.dell.com.my/053224

Technology

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I take my own path.I choose Dell.

TAKEYOUROWNPATH.COM

Empower your business with data solutions from Dell.

Juliet Davenport CEO and Founder of Good Energy, independent supplier of 100% renewable electricity.

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Technology

PowerEdge™ R410 ServerTransition your business to a simple, affordable server network. Designed for Web infrastructure and HPCC environments, the PowerEdge R410 delivers a smart balance of processing power, memory, and I/O slots.

PowerEdge™ R610 ServerHigh Performance and AvailabilityPerfect for environments where space is a problem. It runs mainstream business applications. Energy-optimized configurations are also available.

EqualLogic™ PS4000Dell’s EqualLogic™ PS4000 Series of virtualized iSCSI SAN arrays brings enterprise-class features to remote office, small-to-medium business (SMB) storage deployments.

The PS4000 Series provides automated data protection and management features, scalability, and fault tolerance with simplified administration, rapid deployment, and affordable pricing.

EqualLogic™ PS6000A iSCSI SAN that can provide simplified administration, rapid deployment, enterprise performance, reliability, and seamless scalability.

PowerEdge™ R510 ServerExtend your business reach to remote offices with the PowerEdge R510. This high- capacity, high-density rack server delivers a balance of internal storage, redundancy and value that’s great for running data-intensive applications.

PowerEdge™ R710 ServerCore Business Rack ServerA versatile rack server for all business applications featuring energy-tuned technologies optimized to balance performance with unprecedented efficiency.

EqualLogic™ MD3000iSimplify data management and data protection with this high-performance, yet cost-effective, iSCSI SAN. Consolidate storage for up to 16 servers and 45TB.

PowerConnect™ 5424iSCSI OPTIMIZED SWITCHES

291800 88 0532www.dell.com.my/053228

LEARN MORE @ DELL.COM.MY/ENTERPRISE

Servers and storagedesigned with yourbusiness in mind.

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OptiPlex™ 780Managing IT enviroments can be time consuming. Dell™ OptiPlex™ desktop systems can simplify IT management and drive cost efficency. And our new OptiPlex 780 — a durable, stable platform — offers comprehensive security control and superior management capability. The new OptiPlex features: • Dell’s simple-to-use Client Manager

software, to help you remotely monitor the health of key computers and related subcomponents

• Powerful Intel™ vPro™ technology• Easy-access, tool-less chassis• Secure online image deployment

TechnologyWindows®. Life without Walls™. Dell recommends Windows 7.

The latest laptops and desktops help maximize your workforce.

www.dell.com.my/053230 311800 88 0532

Latitude™ E4300Built thin and light to empower mobility, with sleek looks to attract attention, the Latitude™ E4300 features the power and performance of the Intel® Core™2 Duo Processor, making it the perfect companion for the road warrior or executive.

Latitude™ E6400Latitude™ laptops are our most versatile laptops. They deliver no-compromise performance, mobility, and manageability in a range of innovative designs.

Dell Precision™ M6500Now your creativity knows no bounds. Literally. The Dell PrecisionTM M6500 is just the latest in the renowned line of Dell Precision Workstations, designed to handle your most demanding graphics and animation applications with speed and grace, inside the office or out.

LEARN MORE @ DELL.COM.MY/LATITUDE

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VISIT DELL.COM.MY OR CALL 1800 88 0532

If you fix the problem before it exists, what’s the problem?Now you can efficiently manage and grow your infrastructure without increasing your anxiety.

Take the pain out of maintain. Dell Remote Advisory Services offers phone or Web-based technical advice for:

• Microsoft® Exchange

• Virtualization

• Systems Management

With us, expansion is an exact science. Dell Consulting Services can provide:

• Comprehensive analysis of your IT environment

• Customized solutions that can deliver immediate results for your business

• Optimized data solutions to free up your valuable time

• Benefits from our partnership with Microsoft

Find out how Dell Services can help you keep your business running smoothly. Call 1800 88 0532 or visit www.dell.com.my

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