12
1 © Nokia 2016 1 Decentralized 6G Business Models The 1st 6G WIRELESS SUMMIT Levi, Finland Tuesday 26th of March, 2019 Dr. Seppo Yrjola, Nokia Enterprise

Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

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Page 1: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

No

kia

20

16

1Dece

ntr

aliz

ed 6

G B

usi

ness

Models

Th

e 1

st 6

G W

IRELE

SS

SU

MM

ITLe

vi, F

inla

nd

Tu

esd

ay 2

6th

of

Mar

ch, 2

019

Dr.

Se

pp

o Y

rjo

la, N

oki

a En

terp

rise

Page 2: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

Co

nte

nts

Tre

nd

s4

CM

arke

tsR

eso

urc

e

con

fig

ura

tio

nB

lock

chai

n

Ho

w c

ou

ld t

he

evo

luti

on

of

futu

re 6

G b

usi

nes

s m

od

el u

nfo

ld

uti

lizin

g n

ove

l dec

entr

aliz

ed r

eso

urc

e co

nfi

gura

tio

n?

Page 3: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

100

+ y

ear

s o

f in

terf

ere

nce

avo

idan

ce –

fro

m m

acro

to

mic

ro o

pe

rato

rs

Th

e H

alifa

x M

orn

ing

Ch

ron

icle

, 2

4 O

cto

be

r 1

90

7

Fle

min

g's

tra

nsm

itte

r fo

r M

arc

on

i's

tra

nsa

tla

nti

c tr

an

smis

sio

n

Page 4: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

4Th

e w

orl

d’s

mo

st v

alu

able

re

sou

rce

is n

o lo

ng

er

oil

Th

e E

con

om

ist,

May

20

17

Page 5: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

54C

typ

olo

gy

clas

sifi

es

inte

rne

t ag

e b

usi

ne

ss m

od

els

B. W

irtz

, O. S

chilk

ea

nd

S. U

llric

h, “

Str

ate

gic

de

velo

pm

en

t o

f b

usi

ne

ss m

od

els

–im

plic

ati

on

s o

f th

e w

eb

2.0

fo

r cr

ea

tin

g v

alu

e o

n t

he

inte

rne

t,”

Lo

ng

Ra

ng

e P

lan

nin

g, 2

01

0.

Com

merc

een

able

s lo

w t

ransa

ctio

n c

ost

s fo

r buye

rs a

nd

selle

rs o

f go

ods

and s

ervi

ces

Conte

xtpro

vides

str

uct

ure

and n

avig

atio

n f

or

use

rs t

o

incr

ease

tra

nsp

aren

cy a

nd r

educe

com

ple

xity

Conte

nt

deliv

ers

consu

mer

cente

red, pers

onal

ized v

ario

us

types

of

conte

nt

Connect

ion: n

etw

ork

infr

astr

uct

ure

and r

ela

ted s

erv

ices

that

enab

le e

xchan

ge o

f in

form

atio

n a

nd u

sers

’ par

tici

pat

ion

Page 6: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

6Am

it, R

. an

d H

an, X

., “V

alu

e C

reat

ion

th

rou

gh

No

vel R

eso

urc

e C

on

fig

ura

tio

ns

in a

Dig

ital

ly E

nab

led

Wo

rld

,” S

trat

.En

tre

pre

ne

urs

hip

J., A

ug

20

17

Fro

m p

ipe

line

s to

war

ds

pla

tfo

rms

Re

so

urc

ecro

wd

so

urc

ing

Co

ntinuo

us

testing

So

rtin

gP

rosp

ecting

Gra

ftin

gS

tre

am

linin

g

Ide

ntify

ing

ne

wne

ed

s a

nd

re

so

urc

es

Ma

tchin

gne

ed

s a

nd

re

so

urc

es

Bri

dg

ing

ne

ed

s a

nd

re

so

urc

es

Inte

gra

tor

Co

llab

ora

tor

Tra

nsa

ctio

n

en

ab

ler

Bri

dg

e

pro

vid

er

Re

so

urc

eco

nfig

ura

tio

np

roto

typ

es

So

urc

es o

fva

lue

cre

atio

n

Mic

rop

roce

sse

so

f re

so

urc

eco

nfig

ura

tio

n

Page 7: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

75G is

evo

lvin

g t

ow

ard

s co

nte

xt a

nd

pla

tfo

rm d

rive

n b

usi

ne

ss m

od

els

Co

mm

erc

e

Inte

gra

tor

Co

llab

ora

tor

Tra

nsa

ctio

n

en

ab

ler

Brid

ge

p

rovid

er

Co

nte

xt

Co

nte

nt

Co

nn

ectivity

“as is”

bu

sin

ess m

od

els

b

ac

e

e

f

gh

d

S. Y

rjö

lä, P

. Ah

oka

ng

as,

and

M. M

atin

mik

ko-B

lue

, “N

ove

l Co

nte

xt a

nd

Pla

tfo

rm D

rive

n B

usi

ne

ss M

od

els

via

5G

Ne

two

rks,

” P

IMR

C’1

9,G

en

ova

, Ita

ly, S

ep

t 2

01

8.

(a)

ext

rem

e m

ob

ile b

roa

db

an

d(b

)fi

xed

wir

ele

ss a

cce

ss(c

)m

issi

on

cri

tica

l ve

rtic

al

(d)

ed

ge

co

mp

uti

ng

(e

)n

etw

ork

Da

ta-a

s-a

-Se

rvic

e(f

)n

etw

ork

-as-

a-s

erv

ice

(g)

mu

lti-

ten

an

cy(h

)a

gg

reg

ato

rs a

nd

bro

kers

(i)

da

ta b

rid

gin

g

Page 8: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

8

Hig

hL

ow

LowHigh

Ass

et

spe

cifi

city

Complexity of product description

Hie

rarc

hy

Ma

rke

t

Te

chn

olo

gy

en

ab

lers

:•

Clo

ud

(e

dg

e,

cen

tra

l), S

DN

, N

FV

an

d s

licin

g•

Op

en

AP

Is (

serv

ice

inte

gra

tio

n)

•F

lexi

ble

sp

ect

rum

lice

nsi

ng

(lo

cal,

sha

red

)•

Co

gn

itiv

e s

yste

ms

•B

roke

rag

e

Evo

lve

d b

usi

ne

ss f

ram

ew

ork

s•

Bu

sin

ess

eco

syst

em

s•

Pla

tfo

rm e

con

om

ics

•S

ha

rin

g e

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om

y•

4C

co

nn

ect

ivit

y, c

on

ten

t, c

on

text

, co

mm

erc

e•

Re

sou

rce

co

nfi

gu

rati

on

5G e

volu

tio

n e

nab

lers

will

lead

to

an

ove

rall

shif

t to

war

ds

mar

kets

T. M

allo

ne

et

al. “

Ele

ctro

nic

Mar

kets

an

d E

lect

ron

ic H

iera

rch

ies,

” C

om

mu

nic

atio

ns

of

the

AC

M3

0(6

):4

84

-49

7,

Jun

e 1

98

7

Page 9: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

9Co

nce

ptu

aliz

atio

n o

f th

e d

ece

ntr

aliz

ed

re

sou

rce

co

nfi

gu

rati

on

pro

toty

pe

sw

ith

ou

t an

orc

he

stra

tor

be

twe

en

th

e d

ire

ct v

alu

e c

o-c

reat

ion

an

d v

alu

e c

o-c

aptu

re

R1

–C

-V1

–N

1R

2–

C-V

2–

N2

RF

F–

NF

R1

–C

-V1

–N

1R

2–

C-V

2–

N2

Rn

–C

-Vn

–N

n

Ce

ntr

aliz

ed

tra

nsa

ctio

n e

na

ble

r p

latf

orm

De

cen

tra

lize

dre

sou

rce

co

nfi

gu

rati

on

pro

toty

pe

s

F is

fo

cal f

irm

, C-V

s ar

e v

alu

e c

o-c

reat

ors

, R

s re

sou

rce

s an

d N

ne

ed

s.T

he

arr

ow

de

no

tes

that

ce

rtai

n r

eso

urc

es

are

uti

lize

d t

o m

ee

t ce

rtai

n n

ee

ds

Page 10: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

10Blo

ckch

ain

ass

ists

th

e p

rog

ress

ion

of

valu

e-c

reat

ion

mic

rop

roce

sse

sW

ith

min

imal

val

ue

flo

win

g o

ut

of

the

dir

ect

val

ue

co

-cre

atio

n

Unce

rtai

nties

Unce

rtai

n r

egula

tory

and le

gal

st

atus

in m

ost

countr

ies

Public

acc

epta

nce

requires

addre

ssin

g

priva

cy a

nd s

ecu

rity

conce

rns

Public

blo

ckch

ain n

etw

ork

consu

mes

a si

gnific

ant

amount

of

energ

y

Cost

ly a

nd d

em

andin

g p

roce

ss t

o

mig

rate

fro

m c

urr

ent

syst

em

s

Par

tners

hip

s an

d a

llian

ces

are c

ruci

al

Dece

ntr

aliz

ed; elim

inat

es

need

for

trust

Pro

mis

ing c

har

acte

rist

ics

Perm

anent, im

muta

ble

and

tran

spar

ent

reco

rds

Low

-lat

ency

tra

nsa

ctio

ns

cost

-eff

ect

ively

Secu

re in

form

atio

n s

tora

ge w

ithout

a si

ngle

poin

t of

failu

re

Use

rs in

contr

ol o

f th

eir o

wn d

ata

Lack

of

concr

ete

busi

ness

models

Page 11: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

11

S. Y

rjö

lä “

5G

me

ets

Blo

ckch

ain

in t

he

hyp

e c

urv

e,”

Fin

Te

ch 2

01

7

Fir

st b

lock

chai

n b

aby

ste

ps

?

Lig

htw

eig

ht

tra

nsa

ctio

ns:

ne

two

rk s

ha

rin

g a

nd

(n

ati

on

al) r

oa

min

g

•(n

eu

tra

l) h

ost

ing

•n

etw

ork

ass

ets

ma

rke

tpla

ce (

Ed

ge

clo

ud

re

sou

rce

s, N

etw

ork

slic

es,

Sp

ect

rum

, ve

rtic

al sy

ne

rgie

s)

•D

ata

-as-

a-S

erv

ice

(D

aa

S)

ma

rke

tpla

ce

•C

lou

d,

NF

V a

nd

SD

N t

ran

sact

ion

ba

sed

ne

two

rkin

g a

nd

se

rvic

es

Pro

ven

an

ce t

rack

ing

:•

syst

em

te

sts,

ce

rtif

ica

tio

n,

an

d in

teg

rity

ch

eck

ing

(O

PS

EC

)

•su

pp

ly c

ha

in &

ass

et

tra

ckin

g

•Id

en

tity

-as-

a-S

erv

ice

fo

r Io

T m

ach

ine

s

Inte

r-o

rga

niz

ati

on

al

reco

rdk

ee

pin

g a

nd

inte

gra

tio

n:

•a

ud

it t

rail

of

crit

ica

l in

ter-

ne

two

rk e

lem

en

t d

ata

exc

ha

ng

e

•p

erf

orm

an

ce m

on

ito

rin

g a

nd

fa

ult

de

tect

ion

•o

ffic

ial r

eg

istr

y fo

r g

ove

rnm

en

t lic

en

sed

ass

ets

, ce

rtif

ied

ele

me

nts

, a

nd

ru

les

da

tab

ase

s.

Page 12: Decentralized 6G Business Models€¦ · Amit, R. and Han, X., “Value Creation through Novel 6 Resource Configurations in a Digitally Enabled Wor ld,” Strat.EntrepreneurshipJ.,

12

12Co

ncl

usi

on

s6G

will o

nly

be

as g

ood a

s th

e busi

nes

s m

odel

s it d

ove

tails

with

•Ex

plo

din

g n

um

ber

of

cross

-indust

ry s

take

hold

ers

in t

he e

cosy

stem

•Ev

olu

tion f

rom

centr

aliz

ed t

o d

istr

ibute

d, a

nd m

acro

to lo

cal

•Ev

olu

tion f

rom

pip

elin

es

& h

iera

rchie

s to

war

ds

pla

tform

s &

mar

kets

•Blo

ckch

ain w

ith M

L is

dis

ruptive

tech

nolo

gy

enab

ler

import

ant

to s

cout

Rese

arch

them

es

•Ex

plo

re a

nd u

nder

stan

d h

ow

and w

hy

pla

tform

-bas

ed e

cosy

stem

ic b

usi

nes

s m

odel

s ca

n e

mer

ge in

the

futu

re w

irele

ss s

yste

ms

conte

xt?

•Res

earc

h t

he

dyn

amic

s of

valu

e cr

eation, c

aptu

re a

nd s

har

ing.

•Id

entify

and c

ateg

oriz

e va

rious

emer

ging

ecosy

stem

role

s, b

usi

nes

s m

odel

ele

men

ts

and t

hei

r ec

osy

stem

ic c

onfigu

rations?