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Each month the Ebuzzing Labs tracks online videos to reveal the most viewed, liked and shared.
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SPOTLIGHT ON SOCIAL VIDEO: DECEMBER 2013
SECTOR ANALYSIS
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE MEDIA SECTOR
Media produced the most videos thanks to December film releases
Tech slips to second place
Finance produces a high number of views
17,151 VIDEOS PUBLISHED
IN DECEMBER 2013
19%
11%
11% 7%
7%
6%
5%
5%
5%
4% 4% Media
Technology
Entertainment
Finance
Retail
Beverages
Games
Automotive
Services
Sport
Internet
SHARE OF NUMBER OF VIDEOS PUBLISHED
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
INTERNET TAKES 36% TOTAL SHARE OF VIEWS
Internet comes top thanks to two videos from Google & Amazon
The Amazing Spiderman pushes Entertainment to second place
591 million views tracked
IN DECEMBER 2013
36%
16% 7%
7%
6%
6%
5%
4% 4%
3% 1% Internet
Entertainment
Beverages
Automotive
Technology
Finance
Games
Sport
Media
Fashion
Luxury
SHARE OF NUMBER OF VIDEOS PUBLISHED
Beverages comes third due to December advertising campaigns
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
27% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS
SHARE OF FACEBOOK INTERACTIONS
26.8%
18.3%
8.7% 7.2% 5.9% 5.3% 5.1% 4.5% 3.2% 3.0% 2.8%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
THE AVERAGE INTERACTION RATE WAS 3.3% ACROSS ALL SECTORS
FACEBOOK INTERACTION RATE
15.2%
8.8% 8.8%
6.2%
3.9% 3.3% 3.2% 3.1% 3.1% 3.1% 2.6%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
THE AVERAGE VIDEO LENGTH WAS 3.5 MINUTES
LENGTH (SECONDS)
606 573
334 309 279 273 271 232 220 208 207
0
100
200
300
400
500
600
700
BRAND ANALYSIS
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
2.6% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE
SHARE OF VIDEOS PUBLISHED
2.6%
1.8%
1.4% 1.2% 1.1% 1.0% 0.9% 0.9%
0.7% 0.7%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
Google Coca Cola Paramount Lego Ubisoft Vine Philips Mastercard Pampers Sony
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
GOOGLE TAKES IMPRESSIVE 32.6% SHARE OF TOTAL VIEWS
SHARE OF TOTAL VIEWS
32.6%
10.0%
4.7% 3.2% 2.9% 2.5% 2.3% 1.6% 1.6% 1.3% 1.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Google Sony Amazon Samsung Coca Cola Mini Nike Rovio Mastercard Lionsgate Hyundai
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
SONY TAKES 14% TOTAL FACEBOOK INTERACTIONS
SHARE OF TOTAL FACEBOOK INTERACTIONS
13.7% 13.4%
6.1% 4.9%
3.7% 3.7% 3.0%
2.1% 1.6% 1.6% 1.5%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
Sony Google Amazon Lionsgate Victoria's Secret
Coca Cola Nike Samsung Red Bull Monster Energy
Chanel
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
GATORADE MAKES 88% FACEBOOK INTERACTION RATE
FACEBOOK INTERACTION RATE
66.0%
41.6% 40.4% 39.6%
32.8% 31.7% 29.2% 24.3% 24.0% 21.5% 20.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Gatorade Mac Cosmetics
Duracell Jeep Aston Martin
Unicef Michael Kors
Activision Burberry Ducati Haley Davidson
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
VOLVO TRUCKS TOP DECEMBER’S VIDEO BUZZ CHART
TOP RANKED VIDEOS DECEMBER 2013
RANK BRAND SECTOR TITLE VIEWS
1 TURKISH AIRLINES TRAVEL KOBE VS MESSI: THE SELFIE SHOOTOUT 135,660,263
2 YOUTUBE INTERNET YOUTUBE REWIND: WHAT DOES THE FOX SAY 76,827,624
3 SONY MEDIA THE AMAZING SPIDERMAN II 23,492,519
4 GOOGLE INTERNET GOOGLE ZEITGEIST: HERE’S TO 2013 25,469,458
5 AMAZON INTERNET AMAZON PRIME AIR 13,713,888
6 SAMSUNG TECHNOLOGY #GALAXY11 – THE BEGINNING 12,203,296
7 MINI AUTOMOTIVE BULLHEADED, SPIKE MEETS THE NEW MINI: THE NEW ORIGINAL 8,604,429
8 LG TECHNOLOGY SO WIDE IT’S SCARY: MEDN CAN’T MULTITASK 5,939,936
9 WARNER BROS MEDIA EDGE OF TOMORROW 4,745,108
10 HYUNDAI AUTOMOTIVE BRILLIANT IS 4,345,591
With an incredible 135 million views, Turkish Airlines created yet another its outstanding video campaign
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views