December 4th - 5th 2011Al Faisaliah Hotel, Riyadh, Kingdom of Saudi Arabia

www.wilforumksa.com

Officially endorsed and opened by

Her Royal Highness Princess Adelah Bint Abdullah Bin Abdulaziz Al Saud

Introduction

Dear participant,

I would like to thank you for attending the 2nd Annual Kingdom Women In Leadership Forum on December 4th and 5th 2011, at Al Faisaliah hotel in Riyadh.

This post-event report gives you a breakdown and reference guide to this year’s proceedings, and also provides you with a general overview of our upcoming events in Saudi Arabia.

The two-day forum received an enthusiastic response from over 300 high-profile women leaders. These included members of royalty, government dignitaries, CEOs, MDs, VPs, consultants and experts from across the Kingdom representing diverse industry sectors.

Participants gained inspiration from leadership presentations and interactive discussions, and the opportunity to communicate their thoughts and ideas for success. They also discussed strategic alliances, business opportunities and shared their leadership experiences with women from across the world.

Day one focused on women leaders in charity and the support provided to women in Saudi Arabia. It included:• The opening address by HRH Princess Adelah Bint Abdullah on the role of the Saudi woman in charity work and in the Kingdom’s economy• A keynote address by HRH Princess Nora on the efforts of successful women who have played an important role in supporting the advancement and development of women • Other keynote speeches and panel discussions on issues such as for-profit organisations and their role in female empowerment, how to establish networking relationships, and healthcare.

Day two focused on women in business, and featured panel discussions, workshops, and the event’s closing session. On behalf of naseba, I would like to thank you for your support and I look forward to hosting you again at the 3rd Annual Kingdom Women In Leadership Forum in May 2012.

Regards,

Asmae HamidiEvent Producer

Introduction

SECTOR WISE BREAKDOWN OF PARTICIPANTS

Facts and figures

Oil and Gas

Education

Banking Sector

Media

Consultancy Firms

FMCGs

Hospitals

Beauty and Health care

Non-profit organizations/associations

Others

15%

12%

15%

3%

7%

15%

5%

10%

14%

4%

15%

12%12%

15%

3%

7%

5%4%

10%15%

BREAKDOWN OF PARTICIPANTS BY DESIGNATION

Facts and figures

5%

12%

22%

6%

26%

9%

7%

Owners/ Co-Founders

CEOs

VPs

Directors/Head of Departments

GMs

Accounting/Finance

HR

Others

5%

12%

22%

6%

26%

9%

7%

13%

13%

Participants at the event include

SABB (Saudi British Bank) (Saudi Arabia)

Waleed Rajab Est (Saudi Arabia)

Forsam Trading Group (Saudi Arabia)

Saudi Arabian Airlines (Saudi Arabia)

Abuttahir Consulting Office (Saudi Arabia)

Apex Insurance (Jordan)

Future Mechanics Trading Est (Saudi Arabia)

Educon Study Abroad (Saudi Arabia)

Baselat Trading Est (Saudi Arabia)

Saudi Arabian Airlines (Saudi Arabia)

Bahr Al Jazeera General Contracting Est (Saudi Arabia)

Rashid Rasheed Al Khalifa Trading (Saudi Arabia)

Arabian Plastic Manufacturing (Saudi Arabia)

Saudi House of Expertises (Saudi Arabia)

Intelligent Integrated Solutions(IN2SOL)(Saudi Arabia)

M.N Bin Rajeh & Partners Contracting Co (Saudi Arabia)

Simon Contractor and Trading Co.(Off shore) S. al (Saudi Arabia)

Amaq Contracting Company (Saudi Arabia)

Waseet Alhatif. (Saudi Arabia)

Modern Industrial Investment Holding Group

Modern Industrial Investment Holding Group

Amafsal Medical Company (Saudi Arabia)

ARCH Looks Contracting company(Saudi Arabia)

Wadi Jeddah Co. (Saudi Arabia)

Wadi Jeddah Co. (Saudi Arabia)

SABB (Saudi British Bank) (Saudi Arabia)

Ithmaar Bank (Bahrain)

Ithmaar Bank (Bahrain)

Hazards Protection for Insurance Brokerage (HPIB)

Altuwaijri Agro Co(SaudiArabia)

Altuwaijri Agro Co(SaudiArabia)

Rawnaq Systems Est For Information Technology (Saudi Arabia)

Dun Trading Establishment (Saudi Arabia)

ARCH Looks Contracting company(Saudi Arabia)

Peter Jungen Holding Gmb

Saudi Industrial Development Fund (Saudi Arabia)

Islamic Development Bank (IDB) (Saudi Arabia)

King Abdullah University of Science and Technology (Saudi Arabia)

Danya Foods Limited (Saudi Arabia)

Masah Specialized (Saudi Arabia)

Aluminum International Co.(Saudi Arabia)

General Manager Operations & Processing

General Manager

Chairman

General Manager Sales Central Region

Owner

CEO

General Manager

Registration Director

General Manager

Key Account Executive

Director/ General Manager

Partner

General Manager

General Manager

M D

Owner/MD/General Manager

Partner

Owner

Owner

Business Development Manager

Asst. Business Development Manager

General Manager

Executive Director

CEO

Chief Financial Officer

Head of Marketing Communications & Planning

Assistant General Manager

GM

Director Medical Insurance

Partner

Executive Manager

Partner/ IT Director

Managing Director

President

CEO

Credit Division Manager

Division Manager, Business Consulting Services & Director of SMEs Program

Fund Manager, Early Stage Venture Capital

General Manager

G M

CEO

Prime Human Resource Solutions (Saudi Arabia)

Bahr Al Jazeera General Contracting Est (Saudi Arabia)

Refrigerated Containers Indusrtrial Co.(Saudi Arabia)

Al-Afif Est. (Saudi Arabia)

Construction and Supervision Company (Saudi Arabia)

Dar Areen Trading Est (Saudi Arabia)

Electrical Relays Est (Saudi Arabia)

British Embassy in Riyadh (Saudi Arabia)

Siscom (Saudi Arabia)

Al Qalaa for Warehouses Company

Kuwait Telecom Company (VIVA) (Kuwait)

Pizzaera

Steps International Business Group (Saudi Arabia)

Innovabia Ibtikar AlArabiya (UAE)

Saudi Entrepreneurs Club

Security Systems Est. (Saudi arabia)

Security Systems Est. (Saudi arabia)

Al- Iktissad Wal Aamal (Saudi Arabia)

Saudi Entrepreneurs Club

Dalael Alamal Group

Steps International Business Group (Saudi Arabia)

Schneider Electric (EPS) (Saudi Arabia)

M. Saadeddin Pastry

Saudi Entrepreneurs Club

Rukun Al Asli Plastic Co (Saudi Arabia)

Rukun Al Asli Plastic Co (Saudi Arabia)

8 Mile World Est (Saudi Arabia)

Expert Path Ltd.(Saudi Arabia)

Ray Excellent Industrial Services (Saudi Arabia)

Bussma Real Estates Management(Saudi Arabia)

Amwal Financial Consultants (Saudi Arabia)

Waseel (Saudi Arabia)

Saudi Nass (Saudi Arabia)

Qomel (Saudi Aarbia)

Al Yaqout Village Trading & Agriculture Est.(Saudi Arabia)

Nester Trading EST (Saudi Arabia)

Sky High Global (Saudi Arabia)

A.S Al-Amoudi (Saudi Arabia)

Aljardan International Agencies (Saudi Arabia)

Unique Technologies (Saudi Arabia)

Islamic Development Bank (IDB) (Saudi Arabia)

Islamic Development Bank (IDB) (Saudi Arabia)

M D

General Manager

CEO

Owner

G M

Owner

Owner

Director - UKTI

VP Strategic Development

Cheif Accountant

CFO

Owner

Asst GM

Founder and CEO

Founder & President

Sales Manager

Owner & General Manager

reporter

Member

General Manager

Procurement Manager

Country Manager Hospitality

CEO / GM / Owner

Operations Manager

General Manager

Director

Owner

General Manager

Operations Manager

General Manager

C E O

C E O

General Manager

Executive Manager

Executive Manager

G M

Managing Director

GM

GM

Chairman / Co-Founder

Advisory Services and Asset Management Department

Division Manager, Business Consulting Services & Director of SMEs Program

Participants at the event include

Riyadh Envelope Factory (Saudi Arabia)

Farouk M Al Madani Est(Saudi Arabia)

Baazeem Trading Co (Saudi Arabia)

Health Source (KSA)

Baazeem Trading Co (Saudi Arabia)

Saudi Maintenance Made Simple (Saudi Arabia)

Sulaiman Aloumi Trading Store (Saudi Arabia)

Gulf Insulation Group (Saudi Arabia)

Alfa Meli Gen Cont. Est (Saudi Arabia)

Alfa Meli Gen Cont. Est (Saudi Arabia)

Saudi Bell (Saudi Arabia)

Basha Medical Group (Saudi Arabia)

Dar Al Maysan LLC (Saudi Arabia)

Absal Steel (Saudi Arabia)

Al Watan Al Gali (Saudi Arabia)

Ernst and Young (Saudi Arabia)

Othman Bader Alabdul Jabbar Sons Company (Saudi Arabia)

Al Marshad Group (Saudi Arabia)

Innovative Business Solutions(Saudi Arabia)

International for Decoration Works Company (Saudi Arabia)

Bawan Metal Industries (Saudi Arabia)

Bawan Metal Industries (Saudi Arabia)

City Advertising (Saudi Arabia)

City Advertising (Saudi Arabia)

ARCOM (Saudi Arabia)

Nawed Akram Trading Est (Saudi Arabia)

Saudi Elan (Saudi Arabia)

Smart Buildings Group (Saudi Arabia)

Asibex (Sudi Arabia)

Simon Contractor and Trading Co.(Off shore) S. al (Saudi Arabia)

M. S. Al-Anazi Trading Est. (KSA)

Investment Solutions Company (Saudi Arabia)

Elixir Business Consultancy (Saudi Arabia)

Elixir Business Consultancy (Saudi Arabia)

Middle East Fibre Cable (Saudi Arabia)

Islamic Development Bank (IDB) (Saudi Arabia)

SABB (Saudi British Bank) (Saudi Arabia)

Itihadi Saudi Infrastructure Company (Saudi Arabia)

Itihadi Saudi Infrastructure Company (Saudi Arabia)

General Manager

GM

Director

General Manager

General Manager

CEO

Owner

CEO

General Manager

Managing Director

President

General Manager

COO

CEO

Project Manager

Partner, Auditing

Managing Director

Dy. General Manager

C E O

Managing Director

Dy. General Manager

General Manager

Owner

General Manager

President

Owner/ Director GM

Director

Group General Manager

Company Owner

General Manager

CEO

General Manager

Marketing Strategy & Implementation

Marketing Strategy COnsultant

General Manager

Marketing & Communication Manager

Relationship Manager

President & CEO

Vice Chairman

Participants at the event include

“We thank naseba for organising such events. There is no doubt that the private sector is very important - to the same degree of the public one - in terms of supporting women and helping them achieve leading positions. It’s like a role model for women’s success at work for other governmental sectors to follow.”

Her Royal Highness Princess Adela Bint Abdullah Bin Abdulaziz Al Saud

“It’s great what they have done, and very good to see that the private sector is playing a role in developing society and empowering women which is part of their social responsibility.”

Her Royal Highness Princess Noura Bint Mohammed Al Saud

“Being new to the Kingdom, it was a great opportunity to hear first-hand the issues that Saudi businesswomen face and the ways they are making changes and overcoming obstacles”

Sheila Quaye, Associate, El Khoury & Partners

“The forum provided a wide array of enlightening experiences of Saudi and international women, corporations and non-profit organisations at both the personal and professional levels”

Reem Abdelhamid, Sustainable Development Consultant

“Very nice event, I enjoyed it and met interesting people”

Nabeeha Tashkandi, Director, Clinical Nursing, King AbdulAziz Medical City for National Guard

“Truth be told, just the inspiration I wanted in a time I was getting less enthusiastic. Thank you naseba for contacting me”

Eman Al Ghuraibi, Manager, SBAHC

Testimonials

Testimonials

Post Event Report

The 2nd Annual Kingdom Women in Leadership Forum is not just a two-day event. Our marketing and promotional activities begin six months earlier and its success can be attributed to multi-channel marketing campaigns comprising of:

Telemarketing: The forum’s dedicated team of industry-specific business analysts pre-qualify delegates - personally inviting key dignitaries and industry professionals to ensure only influential leaders attend the summit.

E-newsletters: These carry the latest news and updates on speakers, sponsors and partners attending the initiative and serve as a tool to create brand awareness and promote our sponsors.Fax campaigns: Extensive fax campaigns are executed to ensure targeted delegates receive invitations and updates. These campaigns were sent both in Arabic and English, and they target members of royalty, c-level Executives, HR Directors, and high-profile delegates across Saudi Arabia.

Print advertising: A series of advertisements are placed - with an approximate distribution in excess of one million copies. They are published in key global and regional industry-specific publications which partner with the event.

Press/media relations: Strong media relations in the region and strategic partnerships with key PR agencies ensure that the 2nd Annual Kingdom Women in Leadership Forum is featured in leading international and local press. During the event cycle, over ten press releases were written and published announcing new partnerships, sponsors and speaker updates.

E-mail campaigns: These are sent to more than 30,000 pre-qualified delegates and vendors. All sponsors and partners are promoted through these emails.

Website: The event website is one of the primary media channels through which the platform is promoted. It is updated in real-time and reflects specific developments, with a special section dedicated to sponsors and partners.

Social media: Creating groups and forums on social networking sites such as LinkedIn, Twitter and Facebook enables discussion about the 2nd Annual Kingdom Women in Leadership Forum by senior experts in the industry.

Sophie Le Ray, CEO, naseba

Group Picture

A glimpse of the 2nd Annual Kingdom Women In Leadership Forum

List of speakers

Notable speakers at 2nd Annual Kingdom Women In Leadership Forum

HRH Princess Hailah Bint Abdulrahman Al SaudLadies Branch - General ManagerRiyadh Chamber of Commerce and Industry

Noura Faisal AlShaabanPresidentEbda’a Exchange Co.

Khlood Al DukheilExecutive VPAl Dukheil Financial Group

HRH Princess Nora Bint Mohammed Al SaudFounderHerfah Organization and EU Chaillot Prize Winner 2010

Dr. Nashwa TaherExecutive DirectorAl Taher Group

Areej Al MuallemHead of Psychiatric DepartmentPrince Sultan Center

Dr. Arwa Yousef Al AamaVice Mayor IT & Women AffairsJeddah MunicipalityAssociate Professor, Department of Computer ScienceKing Abdul Aziz University

Dina A Abo-OnoqVice President/Financial AdvisorMerrill Lynch Wealth Management

Enas Al-HashaniFounder and Chief Executive OfficerRumman Company

Noor Yahya IskandaraniHead Strategic PlanningDhahran Global

Janice L SemperManager, Executive DevelopmentGE

Dipti ThakarCounselLatham & Watkins LLP

Dr. Maha Abdulaziz AlattaConsultant Family PhysicianM.A. Abudawood and Partners for Industry Co. Ltd., (Clorox)

Naseba thanks all the sponsors and partners of the2nd Annual Kingdom Women In Leadership Forum

Sponsors and partners

Gold Sponsors

Silver Sponsor Bronze Sponsor

Exclusive Beverage Partner

Platinum SponsorLead Sponsor

Sponsors and partners

Strategic Partner

Knowledge Partner

Media Partners

Co-organiser

Regional Women’s Magazine

Regional Women’s TV

Naseba’s upcoming events

Upcoming events

3rd annualKingdom Women in Leadership Forum

May, 2012Riyadh, Kingdom of Saudi Arabia

2nd annualWomen in Leadership Forum - Asia

Under the patronage of Her Excellency Datin Paduka Seri Rosmah Mansor, wife

of Prime Minister of Malaysia

February 2012Kuala Lumpur, Malaysia

4th annualWomen in Leadership Forum - Middle East

November, 2012Abu Dhabi, United Arab Emirates

Women in Leadership Forum ChinaBeijing, China

Contact Us

Contact us

Contact us

Naseba Communications Pvt. Ltd.

Boutique Villa No 5Dubai Media CityDubai United Arab EmiratesTel: +971 4 367 1376Fax: +971 4 367 2764Email: dubai@naseba.com

For sponsorship enquiries please contact:Aya ArabTel: + 971 4455 7962Fax: +971 4 367 2764Email: ayaa@naseba.com

For speaking opportunities please contact:Rissa RosmawatiTel: +971 4 367 1376Fax: +971 4 367 2764Email: rissar@naseba.com

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