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Decatur BBQ Blues & Bluegrass Festival - August 8, 2020
Event Overview
The 20th annual Decatur BBQ Blues & Bluegrass festival will be held Saturday, August 8th, 2020 from 2pm – 10pm
• Attendance – 5k – 7k throughout day
• 7+ hours of original live blues and bluegrass music from aspiring and accomplished local/regional/and national acts
• Festival offers strong promotional, sampling, and brand activation opportunities
Event Overview
• A metro-wide demographic reach
• An extensive pre-event media outreach program and city-wide editorial coverage
• An opportunity to brand a wide variety of event assets...own a piece of the festival!
• Customized packages and benefits to exceed your marketing goals and objectives, all within Budget
A dedicated festival team with years of experience and many sponsor successstories
Music
We continue to have a great spectrum of national, regional, and local artists. Bands and agents from all over the country begin reaching out to us 13+ months in advance.
♬ Dappled Grays♬ Sailing to Denver♬ Farewell Angelina♬ Beverly “Guitar” Watkins♬ Roxy Watson♬ Randall Bramblett♬ The Electromatics♬ Kate & Courey♬Michelle Malone♬ Sandra Hall
♬ Porch Bottom Boys♬ Greg Humphreys Electric Trio♬ Vista String Band♬ Donna Hopkins Band♬ Grizzly Goat♬ Jeff Mosier♬ Diane Durret♬ The Pussywillows♬ The Joe Palese Trio♬ Campbell Station
♬ The Georgia Flood♬ Seven Handle Circus♬ Kate Coleman♬ Jim White♬Miss Tess & the Talkbacks♬ Cha Wa♬ Tyler Porch Band♬ Preston James♬ Chris Duarte♬ Honeywood
Where are our Ticket buyers coming from
The bulk of our attendees are from Inside the perimeter but as illustrated a good number roughly 42% are from outside the perimeter
Media / PR & Advertising
PR / Advertising The event has seen a robust and diverse amount of promotion and advertising helping to boost sponsor value and bring people in from outside the 30030-zip code. Marketing channels have included both traditional and non-traditional media:
• Web Banner Ads – Decatur Metro, Decaturish
• Event Listings & Articles – Jezebel Magazine, Creative Loafing, Insite Magazine, AJC, Access Atlanta, Atlanta Buzz, Decatur Dispatch, Decatur Focus, EventBrite, localwineevents.com, theculturetrip.com, Atlanta Magazine, Southern Living, Cooking with Paula Deen
• Television - CBS46 – Atlanta Plugged in interviews
• Paid Social Media – Facebook
• Radio – Dekalb business radio, WGHC
• Print – Insite Magazine summer edition
• Insite Magazine 6000+ direct email Thursday, before event
• Armus media group - 37,000 subscribers
• Poster distribution (Oakhurst/Downtown Decatur) –
• 50+ businesses
• BBQ Vendors
• Festival Banner – Harmony Park, Legacy Park
• Media Trade – Yelp, Yahoo
Social Media / Analytics & Data
Festival Website
61% - website visitors 18-34 August traffic
Festival Website
Social Media –Facebook
Our Facebook page has more than doubled since we took over management of the event – starting in 2014 with just over 300 likes we are now over 2400 organically grown followers and growing -the bulk of our likes happen in the July –September window –however we provide content year round
Social Media – Facebook
Social Media – Twitter
Marketing/Sponsorship Presenting & Title Sponsor – contact our festival sales director
Custom Mobile Channel Sponsorship
In addition to Mobile App sponsorship the following
benefits are also part of this overall package
• Exclusive Mobile App sponsor• Primary position within all internal and external
branding and communication
• Print Advertising / Collateral
o Posters (200)
• Digital – Social Media Advertisingo Agreed upon social media content strategy
through festival channels▪ Facebook - 2000 + followers and growing
▪ Twitter – 540 followers
▪ Instagramo www.decaturbbqfestival.com
o Online event listings• VIP Hospitality
o Exclusive access for 6 back stage hospitality area
▪ Private bathrooms
▪ Full Catering Services
▪ BBQ lunch
▪ All day snacks
▪ Beverages (beer/wine – nonalcoholic)
▪ Tented with fans
• Tickets
o 10 Festival tickets to be given out to staff, customers, clients
• Minimum of Three (3) promotional spots to be read during event
Package - $ 6000
Official Beer Partner
• Logo incorporated into main stage signage during 7-hour musical entertainment
• Category Exclusivity & Protection
Branding• Primary position within all internal and
external branding and communication• Print Advertising / Collateral• Posters (200)• Event Welcome banner
Digital – Social Media Advertising• Agreed upon social media content strategy
through festival channels• Facebook - 2000 + followers and
growing• Twitter – 540 followers• Instagram• www.decaturbbqfestival.com
VIP Hospitality• Exclusive access for 8 backstage hospitality
area – F&B , bathrooms, tented
Activation• Agreed upon activation space
Tickets• 20 Festival tickets to be given out to staff,
customers, clients• Minimum of Five (5) promotional spots to be
read during event Package - $ 5000
Stage Sponsor – Primary Level
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Branding
o Logo incorporated into stage signage during 7-hour musical entertainment
o Category Exclusivity & Protection
o Primary position within all internal and external branding and communication
Print Advertising / Collateral
o Posters (200)
o Event Welcome banner
o Digital – Social Media Advertising
Social Media and Content
o Agreed upon social media content strategy through festivalchannels▪ Facebook - 2000 + followers and growing
▪ Twitter – 540 followers
▪ Instagramo www.decaturbbqfestival.com
o Banner ad on festival website
o Online event listingso Custom Branded content segment
▪ Will film 1-2-minute sponsor segment with key marketing
executive to be shared via social media channels
VIP Hospitality
o Exclusive access for 8 backstage hospitality area
▪ Private bathrooms
▪ Full Catering Services
▪ BBQ lunch
▪ All day snacks
▪ Beverages (beer/wine – nonalcoholic)
▪ Tented with fans
Expo Tent Activation
o 10 x 10 space in expo village
Tickets
o 20 Festival tickets to be given out to staff, customers, clients Package - $ 4000
Volunteer Shirt Sponsor
Only Logo displayed on the back of 150 t-shirts worn by volunteer staff throughout day of event and throughout the year
Branding - Primary branding package • Opportunity to brand in high traffic area
along perimeter fencing • Festival banner to be hung for 30 days
preceding festival at Legacy Park & Oakhurst business district
• Posters (200) Distributed throughout Decatur and Atlanta
• Minimum of Two (2) promotional spots to be read during event
Digital / Social Media Advertising • Logo & hyperlink on festival website
www.decaturbbqfestival.com • Online event listings
VIP Hospitality • Exclusive access for Four (4) backstage
hospitality area - F&B, Private bathrooms
Tickets 20 Festival tickets to be given out to staff, customers, clients
Package - $ 2000
Cool Zone Sponsor
Exclusive shade and cool comfort zone sponsor
Full branding and activation space and signage opportunities within Cool Zone area
Branding • Primary position within all internal and external
branding and communication - Print Advertising / CollateralPosters (200)
Digital – Social Media AdvertisingAgreed upon social media content strategy through festival channels
VIP HospitalityExclusive access for 6 backstage hospitality areaPrivate bathrooms, full catering F&B, Beverages
Tickets10 Festival tickets to be given out to staff, customers, clientsMinimum of Three (3) promotional spots to be read during event
Package - $ 2100
Bike Valet Partnership
Exclusive Activation space for brand partner – title sponsor of festival bike valet area
Opportunity to activate and promote to all attendees and specifically to those biking to festivalBike Valet is a manned area providing safe, and secure valet parking for cyclists attending festival
Branding• Festival poster (200) Distributed throughout Decatur
and Atlanta • Minimum of Two (2) promotional spots to be read
during event Digital / Social Media Advertising • Logo & hyperlink on festival website
www.decaturbbqfestival.com • Online event listings
VIP Hospitality • Exclusive access for Four (4) back stage hospitality area • Full catering services, beverages, tented area
Tickets • 20 Festival tickets to be given out to staff, customers
Package - $1600
Food Sampling Partner
Activation space on site 20 x 20 to (sample only) foods and products
Primary position within all internal and external branding and communication
Print Advertising / Collateral• Posters (200)• Event Welcome banner
Digital – Social Medi Advertising
• Agreed upon social media content strategy through festival channels
• Facebook - 2000 + followers and growing• Twitter – 540 followers• Instagram• www.decaturbbqfestival.com• Banner ad on festival website• Online event listings
VIP Hospitality• Exclusive access for 6 backstage hospitality area
• Private bathrooms• Full Catering Services• BBQ lunch• All day snacks• Beverages (beer/wine – nonalcoholic)• Tented with fans
Minimum of Five (5) promotional spots to be read during eventTickets
• 10 Festival tickets to be given out to staff, customers,clients
Package - $1500
Corporate Hospitality
Turnkey - Private / Custom VIP Area for corporate entertaining and client hospitality
Hospitality Areas come with standard features:
• Fully catered throughout day• Beverage service (beer, wine, liquor)• Dedicated Staff • Private bathrooms• Primary Logo position within all internal
and external branding and communication• Digital – Social Media Advertising• Agreed upon social media content strategy
through festival channels
Please contact us directly to customize a turnkey hospitality and client entertainment package
Patron Sponsor $850• Business Banner displayed on site fencing day of event• Expo Tent Package• Minimum of Two (2) promotional spots to be read during
event• Space in expo area for 10 x 10 booth to engage 6K +
attendees (tent, table & chairs are NOT included in price, contact us for rental cost)
• Listing on BBQ Blues & Bluegrass Festival website www.decaturbbqfestival.com
• 4 Festival tickets
Supporting Sponsor $650• Business Banner displayed on site fencing day of event• Minimum of Two (2) promotional spots to be read during
event• Logo hyperlink on BBQ Blues & Bluegrass Festival website
– www.decaturbbqfestival.com• 4 Festival tickets
Expo Booth-Businesses (for profit) $400• Space in expo area for 10 x 10 booth to engage 6K +
attendees• (tent, table & chairs are NOT included in price, contact us
for rental cost)• 2 Festival tickets
Expo Booth-Artists & Non-profits $350• Space in expo area for 10 x 10 booth to engage 6K +
attendees (tent, table & chairs are NOT included in price contact us for rental cost)
• 2 Festival tickets
