2010-2011ANNUAL REPORT

PRIDE POINTS | 2010-2011

GREETINGS!Dear DECA Partners:

We are pleased to present the 2010-2011 annual report for DECA Inc. This past academic year was an extraordinary year for DECA with the introduction of a new mission statement and logo that describe a dynamic organization that is preparing the next generation of leaders and entrepreneurs.

This year marked a series of achievements for DECA Inc. with record-setting membership, participation and advisor training. Our network of 5,000 high schools and colleges continues to grow, implement new technologies and embrace innovative strategies to help our student members pursue dynamic careers in marketing, entrepreneurship, finance, hospitality and management. As a result, DECA members are better prepared than ever before for college and careers.

Our business and community partners have invested an enormous amount of time and resources in DECA at all levels, providing our advisors and members opportunities to extend the classroom, apply teaching and learning and prepare our members to enter the global economy.

Our pride points and this report describe our successes and vision for the future. On behalf of the 200,000 high school and college members we impacted this year, thank you for your support and for the difference you make in the lives of our students.

All the best,

Michael MarchettiExecutive Vice PresidentFinish Line, Inc.DECA’s National Advisory Board Chair, 2010-2011

Edward L. Davis, Ed.D.Executive DirectorDECA Inc.

The 2010-2011 academic year marked a series of achievements for DECA Inc. with record-setting membership, participation and advisor training – in addition to an

introduction of a new brand.

Each of these accomplishments supports DECA’s guiding principles by demonstrating how DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition to prepare the next generation to be academically prepared, community oriented, professionally responsible and experienced leaders.

ENHANCED BRANDDECA’s enhanced brand not only displays a contemporary

look but also communicates to our key stakeholders a strong, consistent message that reflects our approach to teaching and learning and the student outcomes we expect. The new brand also aligned our high school and college divisions.• DECA sent personalized logos to each of our 5,000 chapters as

a resource to embrace the new brand.• DECA provided customized partnership DVDs to each

association providing a consistent message while highlighting each association’s membership and chapters.

• DECA communicated the new brand to varied audiences and was highlighted in the Association of Career and Technical Education’s Techniques magazine with the article, “DECA: Rebranded and Repositioned for the Future.”

• DECA redesigned the content and the design of all of its publications and website to align with the new brand.

EXPANDED REACHDECA’s membership reached an all-time high with

growth of existing chapters and the development of new chapters in both divisions. • 187,439 high school members and 315 new chapters.• 15,594 collegiate members and 36 new chapters.

SEIZING OPPORTUNITIESOur DECA members seized many opportunities with their membership within the

organization. More students than ever before participated in DECA’s Comprehensive Learning Program, including competitive events, leadership development, conferences and online activities. • DECA introduced a new competitive events transcript program that provided

educationally meaningful feedback and evidence of learning to ICDC competitors.• DECA high school and collegiate members competed in a variety of new online

challenges and corporate partner challenges.• DECA hosted a coast-to-coast celebration of Global Entrepreneurship Week that

culminated with DECA’s first-ever Innovations and Entrepreneurship Conference.• In partnership with Finish Line, DECA hosted its first-ever 5K walk/run that raised

$18,000 for the Muscular Dystrophy Association and DECA’s scholarship fund.

EMPOWERING ADVISORSDECA Inc. equipped more advisors than ever before

through a series of professional development activities, giving them tools and resources to be effective in the classroom.• 25 advisors became certified to deliver professional

development in Train-the-Trainer certification course.• 50 advisors participated in Chapter Advisor Summer Institutes.• 115 advisors participated in the DECA New Advisor Academy at ICDC.• 70 advisors participated in Collegiate DECA’s ICDC Advisor Academy.• Hundreds more DECA advisors were impacted through certified trainer workshops,

regional conference workshops and outreach activities including MBAResearch Conclave, ACTE’s annual convention and National Career Pathways Network.

DECA Techniques.indd 1 7/25/11 2:13 PM

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Let’s TalkAbout DECA

DECAPrograms

Engaging OurHigh SchoolMembers

Collegiate DECAPrograms

DECAAdvisors

DECAImpact

CorporatePartners

DECAFunds

ANNUAL REPORT2010-2011

JIM BROCK PRESIDENT | ARKANSASROGER CARTEE PRESIDENT ELECT | VERMONTOLEG SHVETS SECRETARY | ARIZONACURTIS YOUNGMAN TREASURER | UTAH

MARSHA BOCK BOARD MEMBER | RHODE ISLANDLYNORE LEVENHAGEN BOARD MEMBER | FLORIDAKEVIN REISENAUER BOARD MEMBER | NORTH DAKOTAJACKLYN SCHILLER BOARD MEMBER | MINNESOTA

MICHAEL MARCHETTI NAB CHAIR | FINISH LINE, INC.WAYNE KUTZER EX-OFFICIO MEMBER | CTE DIRECTORSDEB MOORE EX-OFFICIO MEMBER | ACTE DR. EDWARD L. DAVIS EX-OFFICIO MEMBER | DECA INC.

BOARD OF DIRECTORS | 2010-2011

WWW.DECA.ORG | DECA ANNUAL REPORT 1

<ALASKA<CHINA<GERMANY<GUAM<HAWAII<HONG KONG<KOREA<MANITOBA<MEXICO<ONTARIO<PUERTO RICO<QUEBEC

MEMBERS<> 10,000<7,500–10,000<5,000–7,500<2,500–5,000<1,000–2,500<< 1,000

LET’S TALK ABOUT

With more than 200,000 members in 5,000 chapters across 50 states and nine countries, DECA is a powerful instructional program that brings the classroom to life. DECA enhances the classroom

experience and empowers the teacher-advisor to make learning relevant with exciting, challenging learning programs that integrate into classroom instruction, apply learning, connect

to business and promote competition.

These programs include college and business partnerships, competitive events, educational conferences, publications and

school-based enterprises. They provide the potential for travel, recognition and awards for learning classroom content —a tremendous motivator for

student members.

As a result, DECA members acquire important knowledge and skills needed to be college and career ready, challenging them to become academically prepared, community oriented, professionally responsible, experienced leaders. In its 65-year history, DECA has touched the lives of more than 10 million students, educators, school administrators and business professionals.

DECA Inc. is a 501(c)(3) not-for-profit student organization recognized by the United States Congress, the United States Department of Education and state and international departments of education. DECA Inc. receives no government funding.

CHARTERED ASSOCIATION MEMBERSHIP

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

2 LET’S TALK ABOUT DECA | WWW.DECA.ORG

PROFILE OF A HIGH SCHOOL DECA MEMBER

DECA members are ethnically and socioeconomically diverse.

ETHNIC DISTRIBUTION

<White <Prefer Not To Respond<Other/Multiracial<African-American<Asian<Hispanic<American Indian<Middle Eastern

ESTIMATED HOUSEHOLD INCOME

<$100,000 + <$70,000 - $99,999<$40,000 - $69,999<$10,000 - $39,999

DECA members are academically prepared students demonstrating college and career readiness by engaging in academically challenging programs of study that include Career and Technical Education and advanced coursework.

70%of DECA members report an

A or B average.

Our DECA membership is comprised of a diverse network of members that represents a variety of interests, backgrounds, experiences and thoughts thus creating a robust marketplace of ideas. DECA annually partners with the National Research Center for College and University Admissions to develop a profile of our high school DECA members in comparison to the national average.

<DECA<National

0

10%

20%

30%

40%

50%

60%

Advanced Placement Other AdvancedHonors Programs

College CreditCourses

Gifted/AcceleratedPrograms

InternationalBaccalaureate

DECA members are academically prepared students who will enter college with more credits and other forms of academic credentials than the national average.

DECA members are currently enrolled in courses that support the marketing, finance, hospitality and business management career clusters.

5%15%

73%MARKETING

18%FINANCE

16%ENTREPRENEURSHIP

MANAGEMENT HOSPITALITY

Research findings courtesy of the National Research Center for College and University Admissions. The sample included 22,931 high school DECA members at association career development conferences and was compared to data from more than one million students nationwide.

59%

10.2%

9.7%

6.9%

6.8%

5.4%

1%1%

29%

27%

32%

12%

PROGRAMS

DECA enhances teaching and learning by providing members an opportunity to apply the knowledge they have gained in the classroom to real-world scenarios. DECA provides members an opportunity to learn by doing and become prepared for college and careers. As a DECA advisor, you are a hero in the eyes of your students.

4 DECA PROGRAMS | WWW.DECA.ORG

SHELLEY GAFFIN | DECA Advisor + Entrepreneurship Teacher

COLLEGE AND BUSINESS PARTNERSHIPS DECA’s partners provided student scholarships, classroom presentations, career guidance, internships, work experience and community service activities. In addition, DECA and its corporate partners teamed up to provide classroom activities that challenged members to apply learning in relevant ways. The DeVry Innovation and Entrepreneurship Challenge, FIDM Runway Challenge, Finish Line Challenge, H&R Block Dollars and Sense Challenge and Publix Brand Champion Challenge encouraged creativity and innovation and allowed members to experience competition from their seats in the classroom. <www.deca.org/partners

COMPETITIVE EVENTS PROGRAMAs an integral part of the classroom, DECA’s industry-validated competitive events reinforced classroom learning through their alignment with National Curriculum Standards. The potential for travel, recognition and awards for learning classroom content was a tremendous motivator —not to mention the scholarships and awards that recognized DECA members for outstanding achievement. <www.deca.org/competitions/highschool

EDUCATIONAL CONFERENCES DECA conferences were targeted, highly focused learning experiences for students and advisors. They brought members into the larger DECA community while providing unique opportunities to extend classroom learning. Each of DECA’s conferences connected with corporate professionals to engage students in learning industry-related trends and content. Conferences took place at the local, association, regional and DECA Inc. levels.<www.deca.org/conferences/highschool

DIMENSIONS MAGAZINEDelivered to the classroom four times during the academic year, this full–color international publication featured articles on career development in marketing, finance, hospitality, and management; leadership; community service; and professionalism. A classroom worksheet was also provided for each issue.<www.deca.org/publications

GLOBAL ENTREPRENEURSHIP WEEKAn initiative to inspire young people to embrace innovation, imagination, and creativity, Global Entrepreneurship Week (GEW) engaged millions of young people around the world and provided advisors with access to a variety of classroom resources. <www.deca.org/events/gew

SCHOOL-BASED ENTERPRISESDECA advisors put teaching into context with a school-based enterprise that reinforced and enhanced the knowledge and skills needed for careers in marketing, entrepreneurship, finance, hospitality and management. A school-based enterprise is an entrepreneurial operation in a school setting that provides goods/services to meet the needs of the market. For many students, SBEs provided the first work experience; for others, they provided an opportunity to build management, supervision and leadership skills. DECA provided a rigorous certification program and access to best practices and vendors all in one place.<www.deca.org/sbe

WEBCASTSDECA Direct brought the conference to the classroom, giving even members who couldn’t make it to conferences a way to engage in the wider world of DECA. Segments on topics such as community service, choosing a college, participating in a competitive event and more were filmed at DECA’s conferences.<www.deca.org/page/decadirect

DECA’s high school programs provide countless opportunities for students to obtain the essential knowledge and skills to become academically prepared, community oriented, professionally responsible, experienced leaders. DECA’s activities—known as the Comprehensive Learning Program—naturally support programs of study in four career clusters: Marketing, Business Administration, Finance, and Hospitality, giving teachers the tools and resources to incorporate DECA into the curriculum and courses and bring the classroom to life. DECA programs are aligned with National Curriculum Standards in Marketing, Business Management, Finance and Hospitality.

As career clusters have become an integral part of many career and technical education programs and as state and local education agencies have reformed their programs and curricula, DECA has endeavored to provide advisors with opportunities to align their programs of study using DECA’s Comprehensive Learning Program. For each career cluster, DECA programs span secondary and postsecondary, demonstrate strong partnerships, provide an accountability and evaluation system, and deliver professional development.

WWW.DECA.ORG | DECA PROGRAMS 5

Throughout 2010-2011, DECA engaged its members in numerous activities to prepare them for college and careers.

147members engaged in realistic learning

activities through the DeVry Innovations and Entrepreneurship

Challenge, Finish Line Challenge, FIDM Runway Challenge and

Publix Brand Champion Challenge.

$337,000in scholarships provided by DECA’s corporate

partners were awarded to DECA members continuing their education. More than 5,200 applications were received.

$23 MILLIONwere awarded in tuition discounts to DECA members attending partner colleges or universities.

11,160students enhanced their financial literacy through the H&R Block Dollars and Sense Challenge that awarded more than $50,000 to DECA members demonstrating exceptional understanding of personal finance.

87,730competitors applied their classroom learning

in DECA’s Competitive Events Program at the association level – with thousands more participating at a qualifying event.

19,200members managed a retail store or

sports franchise marketing concepts in the Virtual Business Challenge.

11,400members developed and managed

an investment portfolio in the Stock Market Game.

ENGAGING OUR HIGH SCHOOL MEMBERS

COLLEGE + BUSINESS PARTNERSHIPSDECA’s college and business partners connected the classroom to the business and community.

COMPETITIVE EVENTS PROGRAMDECA’s Competitive Events Program was an incredible tool for motivating students to learn classroom content aligned with National Curriculum Standards.

6 DECA PROGRAMS | WWW.DECA.ORG

100 MEMBERSSUMMER OFFICER

LEADERSHIP TRAININGWashington, D.C.100 MEMBERS

INNOVATIONS AND ENTREPRENEURSHIP CONFERENCESan Diego, California

1,150 MEMBERSNEW YORK EXPERIENCE New York City, New York

450 MEMBERSSPORTS AND ENTERTAINMENT

MARKETING CONFERENCE Orlando, Florida

4,647 MEMBERSREGIONAL LEADERSHIP CONFERENCESChicago, IllinoisWashington, D.C.

14,090 MEMBERSINTERNATIONAL CAREER

DEVELOPMENT CONFERENCE Orlando, Florida

200DECA chapters became official partners in Global Entrepreneurship Week and promoted innovation, creativity and imagination through chapter activities

during this week long global celebration.

1,500DECA chapters operated a school-based enterprise with 163 earning

certification, demonstrating the excellence of its use as an applied

learning laboratory.

GLOBAL ENTREPRENEURSHIP WEEK AND SCHOOL-BASED ENTERPRISESThese programs were integrated into classroom instruction and provided applied learning opportunities for DECA members.

EDUCATIONAL CONFERENCESDECA conferences provided opportunities to extend and expand the classroom learning experience. DECA conferences were held at the local, association and DECA Inc. levels with an estimated 100,000 members engaged in a DECA conference last year.

WWW.DECA.ORG | DECA PROGRAMS 7

PROGRAMS

8 COLLEGIATE DECA PROGRAMS | WWW.DECA.ORG

The old cliché of ‘nothing worth having comes easy’ is a great representation of Collegiate DECA’s impact on my life. The opportunities alone that Collegiate DECA provided were more than worth it. I’ve made lifelong friends and memories and developed skills and attributes thanks to my involvement in Collegiate DECA.

JOSH SHANKLE | Collegiate DECA National President

BUSINESS PARTNERSHIPSCollegiate DECA’s business partners provided student scholarships, classroom presentations, career guidance, internships and work experience. Collegiate DECA’s business partners actively participated as content experts at Collegiate DECA’s educational conferences and in the competitive events program. <www.deca.org/partners

COMPETITIVE EVENTS PROGRAM + COMPETITION TEAMSCollegiate DECA’s Competitive Events Program challenged students to put their experience, knowledge and skills to the test while representing their college or university in one of 20 different competitive events. Collegiate DECA’s Competitive Events Program reinforced classroom learning based on industry-validated standards and offered members opportunities to partner with local business and industry leaders, work in teams, utilize analytical and creative thinking skills and deliver presentations based on a set of evaluation standards.

Colleges and universities sent competition teams to association, regional and international levels of competition to measure themselves against members from other leading colleges and universities. <www.deca.org/competitions/college

EDUCATIONAL CONFERENCESCollegiate DECA conferences offered career preparation, professional growth, recognition of achievement and connections to leaders in business and industry. Conferences brought members from their campus into a larger community while providing opportunities to develop leadership and demonstrate classroom learning. Collegiate DECA conferences connected members and faculty with business and industry professionals through activities that included seminars, career panels, tours and competition.<www.deca.org/conferences/college

Collegiate Leadership AcademyCollegiate DECA members from across North America came together in November in New York City to interact with experienced professionals in a variety of industries. Attendees chose one of

four career and industry tracks: fashion merchandising and retail management; hospitality and culinary arts; international business and finance; and sports and entertainment marketing. Within these tracks, members gained behind-the-scenes experience of how the businesses operate and worked in teams to present new ideas to solve current issues in the related fields.

International Career Development ConferenceThe Collegiate DECA International Career Development Conference offered professional development academies that aligned with the areas of study and included seminars and workshops presented by corporate professionals. The conference culminated with the annual competitive events program to determine the international champions in more than 20 competitive events and recognize their achievements.

GLOBAL ENTREPRENEURSHIP WEEKAn initiative to inspire young people to embrace innovation, imagination, and creativity, Global Entrepreneurship Week (GEW) engaged millions of young people around the world and provided advisors with access to a variety of classroom resources. <www.deca.org/events/gew

Collegiate DECA provides collegiate and university students an opportunity to build on their education through experiential learning, connections to business and industry, competition and the application of what they learn in the classroom. Collegiate DECA offers a cross-campus program model, supporting multiple areas of academic study and career interest: marketing and sales; business, management and administration; accounting and finance; hospitality and tourism; and entrepreneurship. Collegiate DECA may be delivered through a student activities department, or it can be aligned with a particular area of study: one or more majors, academic departments or even entire colleges and universities.

Collegiate DECA programs connect to DECA’s programs, reflecting the current educational initiative to provide students with a seamless transition from their high school education to post secondary education and then professional careers. Through active engagement between the students, faculty and business community, Collegiate DECA adds relevance and rigor to classroom learning and helps contribute to student retention, graduation and career advancement.

3,000competitors participated in DECA’s Competitive Events Program at the association level – with hundreds more participating at a qualifying event.

328 MEMBERSCOLLEGIATE LEADERSHIPACADEMY New York City, New York

1,306 MEMBERSINTERNATIONAL CAREER DEVELOPMENT CONFERENCE Orlando, Florida

WWW.DECA.ORG | COLLEGIATE DECA PROGRAMS 9

ADVISORS

10 DECA ADVISORS | WWW.DECA.ORG

Through the support of DECA, our advisors are innovative in their classrooms and they think outside the box to improve the integration of knowledge and skills in all areas of education such as science, literacy and math. DECA advisors go the extra mile with their students and bring the classroom to life through real-world, rigor-filled activities. JIM BROCK | DECA Inc. Board of Directors, President

DECA advisors are often the teachers who students remember long after graduating. DECA advisors usually are high school and college instructors in marketing, finance, hospitality, management and entrepreneurship. Our professional network allows 5,000 DECA advisors to share resources and ideas among colleagues and enhance their skills through advisor professional development.

DECA’S EDUCATION PARTNERS

TRAIN THE TRAINER CERTIFICATION COURSEThis course trained 25 key leaders of chartered associations to effectively deliver presentations and content useful to DECA chapter advisors. During a two-and-a-half day program of content-rich modules, trainers were provided materials for presentation at local, district and chartered association professional development events. As a capstone activity, trainers created an association professional development plan to implement during the academic year.

CERTIFIED TRAINER WORKSHOPSWorkshops were conducted by certified DECA trainers at state and regional events on topics essential to the preparation of emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

NEW ADVISOR MENTORING PROGRAMThrough monthly electronic mentorship, DECA’s new advisor mentoring program helped bring new advisors up-to-speed. DECA also provided resources specifically designed to help them navigate their first few years.<www.deca.org/advisors

CHAPTER ADVISOR SUMMER INSTITUTEThe three-day institute provided resources and generated new ideas to increase student achievement while making DECA an integral part of students’ learning experience. Content was delivered via new advisor (0-3 years) and experienced advisor tracks. Professional learning sessions reinforced Blueprint for Reform of the Elementary and Secondary Education Act (ESEA) strategies utilizing cooperative learning techniques, experiential learning exercises and independent study. Institute attendees could obtain Continuing Education Unit (CEU) credit.

ADVISOR ACADEMYA highlight of both the DECA and Collegiate DECA International Career Development Conferences, DECA’s Advisor Academy helped DECA advisors understand their various roles and responsibilities. DECA advisors also learned how DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition.

WEBINAR MEETINGSAs part of professional development activities for chartered association advisors and chapter advisors, webinar meetings were provided on a variety of topics presented by content experts.

INSIGHT NEWSLETTER Published four times a year and delivered in the Chapter Leadership Packets, DECA Insight informed chapter advisors about DECA events and programs and provided professional development articles.

Educators who serve as DECA

advisors value the program as a

powerful teaching and learning tool.

68% of DECA advisors indicated

their personal involvement in the

organization at a very high level.

DECA advisors have unparalleled

access to resources to enhance

the classroom experience, bring

learning to life and motivate

students. Nearly 80% of DECA

advisors use the new DECA website

regularly to access teaching and

learning resources.

Nearly 50% of DECA advisors

indicated that DECA is one of

the most active organizations in

their schools in terms of student

engagement.

WWW.DECA.ORG | DECA ADVISORS 11

IMPACT

12 DECA IMPACT | WWW.DECA.ORG

Without DECA, I wouldn’t even be an entrepreneur. That’s how significant DECA is to my life. It’s opened my eyes, because I wasn’t forced to memorize facts from a textbook. DECA is about applying your knowledge, and I believe that is the key to truly learning something.

DIANE KENG | Alum + Entrepreneur

Through DECA’s high school and college programs delivered by advisors, DECA has a tremendous impact on preparing members to become academically prepared, community oriented, professionally responsible, experienced leaders. DECA has influenced its members in terms of their career, college and other goals. Through leadership activities, community service and real-world learning, DECA has a positive impact on members’ educational experiences.

DECA members are seven times more likely to study business topics in college.

DECA members are five times more likely to want to own their own business. Nearly 450 high school DECA members already own their own businesses.

7x 5x

of DECA members connected school to the real world with DECA.

52%was raised by DECA chapters across the world for the Muscular Dystrophy Association. Chapters also raised thousands of additional funds for other important causes.

$420,000

FUTURE MAJOR/CAREER PATH DECA NATIONAL

Accounting/Finance 8.4% 2.5%

Business Administration 14.5% 4.5%

Business - International 11.5% 1.5%

Business Owner/Entrepreneur 16.3% 3.9%

Fashion Merchandising 3.8% 2.3%

Hospitality/Resort Management 2.1% 0.4%

Marketing/Advertising 13.2% 1.3%

Sports Marketing/Management 5.3% 2.4%

When selecting a career, DECA members are more likely to select a career in marketing, finance, hospitality or business management.

of DECA members report that DECA has influenced their future plans.

91%

WWW.DECA.ORG | DECA IMPACT 13

CORPORATEPARTNERS

14 DECA CORPORATE PARTNERS | WWW.DECA.ORG

We are proud to partner with DECA to help prepare emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. Thirty-years, thousands of DECA-hires, tens-of-thousands of hours of employee engagement and hundreds-of-thousands of Marriott room nights later, the value of our partnership is undeniable and the combined impact we have is stronger than ever.

EUDORA MILLER | Marriott International

PLATINUM INVESTORS | $50,000 +

CORPORATE INVESTORS | $20,000 - $49,999

STRATEGIC ALLIES | $10,000 - $19,999

BUSINESS PARTNER | $5,000 - $9,999

Air National GuardAll That GlittersAnderson’sArmy National GuardArt InstituteAwards UnlimitedBarranco BeverageBootskinsBrilliant PromotingColor CreekDLG EnterprisesEnjoy the CityEnvision EMIEverest College

Eye CandyField StudiesFordham UniversityFull Sail UniversityFunTeachingHerff-JonesHilton HotelsJostensJumbo Jack’s CookbooksKnowledge MattersMauricesMBA ResearchME/DE SupplyMediaSpark

Metro MagazineMilwaukee School of EngineeringMV SportMy U & BMOC ApparelMyEdu CorporationNRF FoundationNTHSOrlando CVBPeople-to-PeoplePincentivesPromNiteRada CutleryRepicci’s Franchise GroupRichard Ivey School of Business

Ringling College Art & DesignRuboyianesSMEI FoundationSchool Store POSSelective ServicesSourcebooks/MyMaxScoreSouth-Western/Cengage LearningStein-Mart, Inc.US AirForceUS Navy RecruitingWear-a-KnitWoodward Ross JewelryZee CraftZoom ID

MEMBERS | $500 - $4,999

WWW.DECA.ORG | DECA CORPORATE PARTNERS 15

FUNDSDECA Inc. continues its strong financial standing with another successful year. Our combined net assets reached an all-time high of $6,277,862. This figure reports the value of DECA’s headquarters building at the original (1976) cost less depreciation, understating the building value and therefore the net assets by several million dollars. DECA Inc. has operated debt free for more than 25 years.

SOURCES OF INCOMEOne of DECA’s tremendous financial strengths is the diversity of income sources. Many non-profits are limited to one or two sources of income, exposing the non-profit to the risk of being forced to reduce services when a primary source of revenue is affected by conditions, such as the economy, that are beyond the control of the non-profit. DECA’s $9,396,763 operating budget reflects the income sources from corporate support, membership dues, conferences, DECA Images and other sources.

EXPENDITURES The total expenses for fiscal year 2010-11 were $8,709,523. Included in the expenses are gains or losses from long-term investments, which experienced an unrealized gain of $257,225, leaving a net income from operations of $687,240.

The chart on the right shows that 93 cents from each dollar expended were for programs and services that benefit our members, including educational programs, member services, conferences and project expenses.

BOARD INVESTMENTSEach year the DECA Board of Directors reviews the net operating income and “invests” a significant portion of those funds in research, new program development and program improvement. In fiscal year 2010-11, these board designated fund expenditures were more than $112,037.

CORPORATE SUPPORTDECA’s business and education partnerships are one of the organization’s most significant strengths. Over 1.2 million dollars of partnership funds flow through DECA’s budgets to students and chapters in the form of scholarships, career promotion, special projects to support chapters and general support. Our business partners provide significantly more support through in-kind activities and financial support directly to the associations and chapters that are not recognized in DECA Inc. financial records.

SOURCES OF INCOME

<Corporate Support<Membership Dues<Conferences<DECA Images<Other

EXPENDITURES

<Educational Programs<Management<Fundraising

CORPORATE SUPPORT

<Promotion/Advertising<Scholarship/Awards<Special Projects<General Support

Chartered associations operate as independent units and are not included in the DECA funds report. Collectively, the chartered associations reported a combined income of $16,249,102 and expenses of $15,487,403 for fiscal year 2009-2010.

16 DECA FUNDS | WWW.DECA.ORG

12.5%

17%

53%

16%

1.5%

93%

6%

1%

33%

29%

22%

16%

DECA INC. STATEMENTS OF FINANCIAL POSITION | JUNE 30, 2011 AND 2010

CURRENT ASSETSCash and cash equivalents $ 681,212 $ 1,228,467

Money market accounts 2,651,653 2,165,684

Total cash and cash equivalents 3,332,865 3,394,151

Short-term certificates of deposits - 108,374

Accounts receivable, net 878,977 480,790

Prepaid expenses and other assets 69,453 116,448

Inventory 321,560 264,405

Total Current Assets 4,602,855 4,364,168

NON-CURRENTS ASSETSProperty and equipment, net 727,531 762,232

Investments 1,683,182 1,190,104

Investments - certificates of deposit 193,699 190,295

Investments - deferred compensation plan 70,367 59,224

Total Non-Current Assets 2,674,779 2,165,855

TOTAL ASSETS $ 7,277,634 $ 6,530,023

CURRENT LIABILITIESAccounts payable $ 232,630 $ 265,000

Accrued expenses 643,917 549,278

Deferred revenue 14,866 29,273

Due to Northern and Southern Regions 37,992 51,626

Total Current Liabilities 929,405 895,177

NON-CURRENT LIABILITIESDeferred compensation payable 70,367 59,224

Total Liabilities 999,772 954,401

NET ASSETSUnrestricted net assets

Operating 5,382,051 4,807,635

Board designated 279,597 136,082

Total Unrestricted Assets 5,661,648 4,943,717

Temporarily restricted net assets 616,214 631,905

Total Net Assets 6,277,862 5,575,622

TOTAL LIABILITIES AND NET ASSETS $ 7,277,634 $ 6,530,023

2011 2010

SOURCE: Financial statements audited by Ribis, Jones & Maresca, P.A.

1908 Association Drive | Reston, VA 20191703 860-5000 | Fax: 703 860-4013

info@deca.org | www.deca.org