HOME SALESTRATEGY

Deborah Erl, Realtor

Residential Listing Agent

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First Impressions

Curb Appeal Staging Interior Condition Access

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First Impressions

Curb Appeal Drive-by appearance is critical to get buyers interested in seeing your property. To make sure your house makes the best first impression, you need to: Keep the lawn manicured Clear walkways Trim and maintain landscaping Rake leaves

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First Impressions

Staging and Interior Condition“The way you live in your house and the way you sell your house are two different things.” Organize closets and cabinets Put extra furniture in storage Depersonalize décor Remove clutter

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First Impressions

Be Ready to Show• Keep your home neat• Be flexible for showings• Prospective buyers feel

more comfortable if the seller isn’t home

• Provide easy access

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Promotion

I will promote your home both online and offline to potential buyers and other agents.

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With 9 out of 10 homebuyers on the Internet it is important that we have an online strategy to promote your home.*

Online PromotionWhere the Consumers Are!

*NAR 2014 Profile of Home Buyers and Sellers  

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We Will Market Your Home Online

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More Online Promotions

More ways to market your home online: Single property page 3D Virtual tour video Social media

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Helping You Get the Word Out

Advertising Direct Mail Flyers

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The Power of Yard Signs

most commonly used information source

The3rd

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advertised online & offline

Open Houses

The Power of Open Houses

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Mobilizing Local Agents

According to NAR, 88% of all buyers used a real estate agent and an online site as a source of information in the purchase of their home. I will mobilize the local agents to show your home:

Entering it in the MLS Holding Broker Open Houses Emailing Just Listed notices Posting on social media sites Distributing flyers

I will also target agents who are known to workthis area in case they have buyers ready to go!

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Pricing Your Home

Factors affecting home value Location, size, condition and amenities

of the house Local market conditions Recently sold properties

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Pricing Your Home

Review the market Recent sales New to market Under contract

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8. Negotiation & Closing

When we have negotiated and executed a contract with all terms and conditions agreed upon, then I become responsible for making sure every detail is handled correctly and in the necessary time frame.

I’ll interact with others to manage the package including: Other agents involved Transaction Coordinator Escrow Agents Property inspectors Insurance agents Mortgage

representatives

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Click to edit Master title style

My Team:Melissa PierceTransaction Coordinator

Amanda JansenEscrow Officer

Michelle Olson3D Coordinator & Photographer

Zack FinleyFinley Termite & Pest Control

Casey FairchildFairchild Home Inspections

Susan WelchBroker/Manager – BHG Reliance Partners

My team allows me the freedom to focus on what matters most…YOU my client! I use my time to market your home and work with you to attain the best offer possible. They focus on getting tasks done, managing paperwork and ensuring it’s accuracy and completed in a timely manner so there is no hold up on our end of a transaction.

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Rocklin Residents

Want to know about your home’s value in the market. Good news for you…it’s a seller’s market. I

am providing a comparative market analysis for your perusal. I am your NEIGHBORhood realtor.

I’ve lived in Rocklin for 17 years. I’ve raised 3 children through our fantastic school district. I’m a

member of the Rocklin Chamber of Commerce. I’m not just invested in the community, I’m

involved. And I will be involved with the sale of your home every step of the way.

Deborah ErlCal BRE #01994710

“Helping you find Home.”

Better Homes and Gardens Real Estate

LET’S GET ITON THE MARKET