WELCOME LETTER

Dear Team Odwalla Member, Congratulations and welcome to the 2011 Team Odwalla sponsored athlete team. You are now one of two hundred individuals concentrated in California, New York City, Boston, and Miami in what we hope to be a growing effort to spread the Odwalla story across the endurance community. You have aligned yourself with a brand that has a strong affinity toward the preservation of the environment and who shares your passion for athletics and community service. Based on your athletic accomplishments and sphere of influence, we are very proud that you will be representing Team Odwalla in 2011. As a Team Odwalla member, we look forward to hearing about your results and accomplishments and encourage you to share your successes with us. We love receiving photos of team members wearing their apparel while training, competing at races and out in the community, so please send LOTS of pictures and share your stories in your monthly communications with us. Now that the sponsorship has officially begun, take some time to review the contents of your Welcome Manual. This will be your go-to-resource for everything regarding the sponsorship. Inside you’ll find valuable information pertaining to brand/product information and details on how the sponsorship works. In addition, there is information about how to submit reports, pictures and testimonials. Please note that athletes are required to submit race results at the end of every month and at least one testimonial throughout the season. As an official sponsored athlete you will receive a monthly eNewsletter providing sponsor information, sponsorship updates and athlete profiles. We also will share information about Odwalla’s involvement in local events. The majority of our team communication will be done via e-mail, so please be sure that we have a working e-mail address that you check frequently. Please save teamodwalla@activenetwork.com in your contacts so that these e-mail messages are not blocked. If your e-mail address changes, please notify us immediately. We look forward to a successful season! Cheers!

Shannon Iberger Team Odwalla Ambassador Program Manager

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TABLE OF CONTENTS

Program Overview ..............................................................…...4

Team Goals and Individual Requirements………………………5

o Athlete Checklist …………………………………………..6

o Races……………………………………………………….7

o Product Sampling…………………………………………8

o Social Media and Volunteer Events….………………….9

o Photography……………………………………………….10

Program Benefits:

o Welcome Kit………..……………………………………..11

o Apparel Exchange Form………………………………...12

o Active Advantage…………………….………………….13

o Support……………………………………………………14

o Prizes/Incentives………………………………………...15

Media Incentive Information……………………15-17

Additional Media Opportunities/Training …..…18

Odwalla Information…………………………………………...19-25

Contact Us………………………………………………………26

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Team Odwalla Sponsorship Information Summary: Team Odwalla is a closely-knit band of athletes who are focused on achieving athletic excellence, improving their communities and encouraging environmental efforts. These 200 unique runners, triathletes, and cyclists possess a strong passion for their sport and are dedicated to not only representing Odwalla in their races, but as brand ambassadors in their local communities and daily lives. Selected athletes have at least three races on their 2011 event calendar, a proven passion for their sport and an enthusiasm for spreading the word on training tips and brands they stand behind. Timing: The sponsorship will run from February 15, 2011 through December 15, 2011. Athletes who complete all of their requirements will receive “preferential selection” for the 2012 sponsorship. Benefits:

Welcome Kit stocked with high-end apparel for training and racing: o Tech Tee o Running Singlet, Running Shorts o Tri Top, Tri Shorts o Vented Running Hat, Visor (by request) o Casual Jacket

Athlete manual with all the information you’ll need for the sponsorship

Odwalla bar samples and free juice coupons for you and your friends to enjoy

Odwalla coupons and collateral to share with friends and training partners

Cash incentives and killer prizes for additional event/promotion assistance

A new group of training teammates and friends

A team manager dedicated to helping you succeed

The pride and satisfaction of representing a company you believe in So now’s the time! Get out to your local health club, sign up for a half marathon, volunteer at your local 5k and start doing all you can to spread the word about Odwalla. Congratulations again on making the team.

PROGRAM OVERVIEW

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Overall Team Goals: We call it “Team Odwalla” for a reason. As a unit, we’ll strive to increase awareness of Odwalla’s delicious products by sharing Odwalla’s story with the endurance community and our social networks. The success of the 2011 Team Odwalla program depends entirely on open communication between our sponsored athletes and the Team management. We are here to support you and to make your experience as a Team Odwalla sponsored athlete a rewarding, fun, and exciting opportunity. The six overall goals of the program are:

Compete in 600 or more races worldwide (3 per athlete)

Participate in 200 or more volunteer / charity / fundraising events (1 per athlete)

Educate our athletic and social networks on the benefits of Odwalla products

Encourage use and drive traffic to Odwalla’s website and Facebook page

Increase sales at local retailers with coupon redemption and drive to retail

Maintain an awesome team website with current photography and team information

Individual Requirements: In order to reach the team goals, each athlete must meet their individual requirements. I trust many, if not all of you, will far exceed them.

Attend One Mandatory training call

Participate in at least 3 endurance events in your branded apparel

Participate in at least 1 volunteer/charity/fundraising event of your choice

Distribute Odwalla samples and coupons at races, while training and during community events

Submit recap reports for each race, event and sampling opportunity you complete

Speak to your athletic and social networks about Odwalla and their environmental initiatives when appropriate

Proudly wear your Team Odwalla apparel when applicable (training, racing and everyday activities)

Join the Odwalla Facebook and Twitter groups to share pictures and stories o Facebook: http://www.facebook.com/pages/Odwalla/17156801635 o Twitter: http://twitter.com/Odwalla

Encourage others to use Odwalla.com as a resource and to join Odwalla’s Facebook page and follow them on Twitter

TEAM GOALS & INDIVIDUAL

REQUIREMENTS

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ATHLETE CHECKLIST:

We designed this checklist to help you complete all your Team Odwalla

requirements before December 15th, 2011.

Questions, comments, concerns? Email teamOdwalla@activenetwork.com

Attend Mandatory Training Call Submit Profile Photo in Odwalla Apparel

Complete Race # 1

Submit Race # 1 Recap

Complete Race # 2

Submit Race # 2 Recap

Complete Race # 3

Submit Race # 3 Recap

Participate in Odwalla media training call/messaging (only necessary if you

anticipate you will have opportunities to speak directly with representatives of the media)

Complete Charity/Community Service Activity

Submit Community Service Recap

Submit Product Sampling Form (optional)

Participate on the Team Odwalla Facebook Page

Complete Mid Program Survey

Complete Post Program Survey Have a Blast with the Sponsorship

RACE REQUIREMENTS

TEAM GOALS & INDIVIDUAL REQUIREMENTS

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Race Recaps: As a Team Odwalla Athlete you are required to complete at least three (3) endurance events before December 15th, 2011. After each race, you’ll need to submit a recap form, which houses valuable feedback. Of course, we want to know how well you did, how great you felt and how the team apparel helped your performance. But we also want to hear any feedback you received from the crowd regarding the Odwalla brand and its products. You’re the eyes, ears and face of this program. Let us know what people say about Odwalla’s products, packaging and environmental initiatives. Each week, we’ll compile the team’s comments and send it to Odwalla to implement into their marketing strategies. Your opinions and experiences will make a difference. You can access the reporting links through the team website (keep reading!). We encourage you to submit your recap within 48 hours of the event so the details are fresh in your mind, although it’s hard to forget cheers like “Go Odwalla Go!!” We also urge you to share your race calendar with teammates so they have the opportunity to join you at the start and/or finish line. Races are usually more fun when you have a running buddy somewhere along the course. Lastly, we recommend you use Internet Explorer as your browser and prepare your answers and photos ahead of time to avoid “timing out” when you submit your recap. Sample Recap Questions:

1. Race Details: (Name, Type, Location, Distance, # of Participants) 2. Your Performance: (Overall Finish, Odwalla Feedback, # of Giveaways) 3. Photos: (Of You In Action, In Your Apparel, At the Start Line, With Friends)

TEAM GOALS & INDIVIDUAL

REQUIREMENTS

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Product Sampling: As a member of Team Odwalla, you have the chance to distribute product samples and coupons to your athletic and social networks in your local community. These bars are meant for personal use as well as distribution at local races, training sessions, gym and at community events. You’ll be receiving (3) product shipments throughout the season. Please read the following guidelines below to help you choose the best way to distribute your allocated samples. What we’re looking for:

- Sampling opportunities that provide one (1) on one (1) interaction between yourself and other athletes.

- Creative ways that you are able to interact with athletes and support Odwalla.

- Distribute product samples to athletes and peers in your community.

- Photos showing the distribution of samples Product Sampling Report Requirement: After you have completed your product sampling activity, we recommend you submit a Product Sampling Report back to team management. This is a great way to share the authentic feedback you received. Remember, you are the eyes, ears and face of the program. The feedback you provide is invaluable. Each week, we’ll compile the team’s comments and send it to Odwalla to implement into their marketing strategies. Let people know their opinions and experiences will be heard. We recommend you use Internet Explorer as your browser and prepare your answers and photos ahead of time to avoid “timing out” when you submit your recap. Sample Recap Questions:

1. Event Details: (Date, Location, # of Samples, # of Participants and Summary) 2. Odwalla Feedback (Comments, Questions, Concerns and Reactions) 3. Photos: (Of You, Of the Participants, Of the Location, Of the Samples)

Also be sure to let us know if your event received any media attention (see media incentives and prizing section.)

TEAM GOALS & INDIVIDUAL

REQUIREMENTS

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Volunteer & Charity Fundraising: Each Team Odwalla member must complete at least one volunteer and/or charity fundraising activity before December 15th, 2011 by selecting one of the three methods listed below:

1. Volunteer for a Charitable Organization’s Activity 2. Compete in a Race for a Charitable Organization 3. Volunteer at a Race for a Charitable Organization

You are welcome to select and support any organization you please. We just want to see you follow Odwalla’s lead and give back to the community. We want to see lots of photos from your event, which will be even better if you can wear your branded Odwalla gear. If not, no worries. You will need to submit a recap for your event so pay close attention to the event name, date, location and beneficiaries. If you experience difficulty finding suitable activities in your area or have questions regarding this portion of the program please email us at TeamOdwalla@ActiveNetwork.com

Social Media: In an effort to raise general awareness of Odwalla products, we are asking Team Odwalla athletes to help drive people toward Odwalla’s home page, Facebook page and Twitter account. You’re already out there racing, sampling and spreading the word in person. So why not share your story online? Post some photos on the team Facebook page and encourage your teammates to join you at a local race. Invite your friends and family to become fans online to follow your team’s activities. Post an Odwalla link on your personal page so your friends and family can check out the company that’s become so integral to your racing life. We will offer generous incentives throughout the season to encourage and track your social media efforts. Think fame and fortune by way of featured athlete profiles and monetary rewards.

TEAM GOALS & INDIVIDUAL REQUIREMENTS

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Photography Tips: Team Odwalla photos are paramount to the success of the program. Photos showcase your activities, highlight your achievements and provide exciting new website content. Let’s start developing good habits right away.

1. Share your experience: Photos say more than words. If you win an award pose on the podium or with your prize. If you meet a teammate or group of people take a picture with them by your side. Show us the weather, scenery, crowds, anything to help us get in the moment with you.

2. Sport your apparel: We want to see you rocking your gear. It’s the best way for people learn you’re on the team. Wear it with pride on and off the race course.

3. Showcase the product: Smiles are great. But nothing goes better with a group photo than a clear shot of the product. We want to see people enjoying the samples or coupons. It’s even better if you can be in the shot decked out in your branded apparel.

4. Send us a link: Cameras break, malfunction and get left behind. Luckily, most races are crawling with paparazzi. If you can’t capture any race images, please include in your recap the link to the race or photographer website. Race photos are expensive, but if we like one enough we’ll buy it and send you a copy.

PHOTOGRAPHY

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Welcome Kit Overview: “When you look good, you feel good. When you feel good, you race good.” We kept this in mind when designing the 2011 Team Odwalla apparel package. We’ve put together a great apparel package for the 2011 season that will ensure team members stand out amongst the crowd. As an Odwalla Athlete it is important that you wear branded apparel during training and at competitions. Wear your apparel with pride. Do not wear branded apparel during any activity that would jeopardize the integrity of or bring shame to Odwalla. This will result in immediate termination of the Athlete Agreement. All team members receive the following custom branded team gear:

Hat or Visor

Women’s Running Singlet

Women’s Running Shorts

Casual Jacket

Men’s Running Singlet

Men’s Running Shorts

Technical T- Shirt

Tri Top

Tri Short

WELCOME KIT

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APPAREL EXCHANGE FORM: If your gear does not fit and you would like to exchange it for another size, please fill out this form and ship the apparel and form to:

TOP Marketing Group Attn: McDara O’Brien/ Team Odwalla 1332 Baur Blvd. St. Louis, MO 63132 314-961-3612

IMPORTANT: Athletes are allowed ONE exchange shipment each so be sure to try on everything as soon as you receive your kit. Exchanges will be processed for 3 weeks after kits are delivered and will not be processed after that. Apparel exchanges are on a first-come first-serve basis, so try to mail in your exchange as soon as possible.

If you have any questions or concerns, please email us at TeamOdwalla@ActiveNetwork.com

Athlete Name________________________________________________________

Apparel Piece Returned________________________________________________ Current Size__________________ Size Requested__________________________

Apparel Piece Returned________________________________________________ Current Size__________________ Size Requested__________________________

Apparel Piece Returned________________________________________________ Current Size__________________ Size Requested__________________________

Apparel Piece Returned________________________________________________ Current Size__________________ Size Requested__________________________ Return Mailing Address (No PO Box) _____________________________________ ___________________________________________________________________ ___________________________________________________________________

If your requested size is available, we will ship the item(s) out within 2-3 weeks. If we are out of your requested size, we will ship the next best available size or will return your original shipment. Active is not responsible for shipping costs from the athlete to the apparel exchange destination.

APPAREL EXCHANGE

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Active Advantage Membership

As an official Fitness Advisor, you will receive special discounts through our network of official team partners. Partner offers are for sponsored athletes only, unless otherwise indicated*. We would like to welcome you with an exclusive 40% discount on our Active Advantage membership. Active Advantage is a membership program that gives you access to benefits honored by our many partners. The benefits are unique and are not available on the open market. Here are some of the key benefits available to Active Advantage members:

Savings on hotels and rental cars at Choice Hotels, Wyndham Hotel Group properties, Enterprise, Avis, and Budget;

Discounted movie tickets at AMC/Loews Theaters and Regal/Edwards/ United Artist Theaters;

Member discounts at GNC, 1-800-Flowers.com, Peet’s Coffee & Tea, Circuit City, and Barnes and Noble

Free training plans!

Monthly Giveaways (including event entries!)

Visit us at http://www.active.com/register/index.cfm?event_id=954711 to get your discounted membership today. Use Coupon Code: AA40ATHLETE

*codes are monitored; please do not share these codes

ACTIVE ADVANTAGE

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Support: As a Team Odwalla member you have three outlets to help you succeed:

1. Team Odwalla Ambassador Management 2. Teammates 3. Reporting Site

Team Odwalla Ambassador Management: Team Odwalla athletes have a management team dedicated to ensuring each athlete successfully meets their requirements. Please reach out with any comments (you’re loving the experience), questions (did you submit all your recaps) or concerns (you recently developed an injury.) Also contact us if you have opportunities to interact with media and we will discuss appropriate messaging and training based on the outlet. Our office is open Monday – Friday from 9 a.m. – 5 p.m. PST. We will try our best to respond to your emails and phone calls within 72 hours; unless it’s the weekend then we’ll talk to you Monday. We love hearing from our athletes. Don’t hesitate to contact us for any reason. Teammates: You have 199 other runners, triathletes and cyclists in Boston, Miami, New York City, San Francisco, San Diego, Orange County, and Los Angeles all wearing the same apparel and spreading the word about Odwalla. Feel free to reach out to them to train, race or sample together. Reporting Site: http://odwalla.ambassadors.active.com Username: odwalla Password: ambassador11

SUPPORT

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Prizing Incentives: Each month you’ll have the opportunity to win prizes by competing in team challenges. Our contests will vary each month so be sure to read the eNewsletter for more details. Media Coverage Incentives: We recognize that with the help of your Odwalla sponsorship, you may have an opportunity to garner publicity for yourself, training group and/or community organization. To ensure you receive the maximum benefits from this sponsorship, please review the media incentive guidelines below to learn the amounts for different media types. If you anticipate having a media opportunity that goes beyond a simple Odwalla team mention or logo appearance, you will need to participate in a brief media training/key message call to ensure appropriate messages are delivered. After all, as a Team Odwalla member, you are an extension of the brand. Note: Media Coverage Incentive Forms are available on the team website. Media Coverage Guidelines: If Odwalla is positively mentioned in a quote from you, or in an article about you, or if a LEGIBLE picture of the sponsor’s logo appears with you, we will pay you as outlined below. When you submit materials for cash rewards, please submit a clean original copy of your mention or photo with Odwalla highlighted. All exposures must be positive, tasteful, suitable for family viewing and positively promote Odwalla. Each team member can earn up to an additional $1,000 in cash rewards during the sponsorship term. Additional money only can be earned with the written consent of Odwalla and The Active Network, Inc. Media coverage MUST BE submitted within six (6) weeks of it being published, aired or posted online in order to claim cash rewards, and must also be within the 50 U.S. states to be eligible. Submissions for the 2011 season will not be accepted after December 15

th. We reserve the right to lower cash reward percentages or

reject submissions completely based on the quality/legibility of the Odwalla logo on the material submitted.

PRINT MEDIA COVERAGE I. Local Newspaper or specialty community publication (e.g. North County Times, Sunset News)

Mention of Sponsor Name: $25 Logo appears in photo: Full name visible: $25 Logo appears in photo on front page of specific section: $50 Cover picture or story with sponsor: $100

II. Metro/Regional newspaper over 300,000 circulations or regional specialty publication (e.g. LA Times, SF Chronicle, New York Times)

Mention of Sponsor’s Name: $50 Logo appears in photo: Full name visible: $50 Logo appears in photo on front page of specific section: $75

Cover picture or story with sponsor: $200

INCENTIVES

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TV COVERAGE

I. Local T.V. (other than network TV) III. National Cable (ESPN, Prime Ticket, Sportschannel) Mention of Sponsor’s Name $50 Mention of Sponsor’s Name $150 Logo appears in telecast: $50 Logo appears in telecast: $150

II. Local Network (ABC, NBC, CBS) IV. Major Network (ABC, NBC, CBS) Mention of Sponsor’s Name $100 Mention of Sponsor’s Name $300 Logo appears in telecast: $100 Logo appears in telecast: $300

ONLINE COVERAGE

I. Online media outlet* (Online only news Websites) Mention of Sponsor’s Name: $25 Logo appears in photo: Full name visible: $25

Cover picture or story with sponsor Appears on front page of Web site: $50

*Web sites must be media outlets, not blog or social media Web sites, etc. Individuals must print out the Web page containing the article – including the home page of the site and the date the article appears – and mail this with the incentive form. Payment requests with just the Web link will not be considered.

RADIO COVERAGE

I. Radio Network (ABC, CBS, NBC, NPR, etc) Mention of Sponsor’s Name $150

II. Local Radio Stations (see specifics by city, market, population) DMA 1-10 (Designated Market Areas – assigned to counties, per population, market size: N.Y., L.A., etc.) Mention of Sponsor’s Name $200

DMA 11-20 (Portland, San Diego, Charlotte, etc) Mention of Sponsor’s Name $100

All other DMAs Mention of Sponsor’s Name $50

REPEAT EXPOSURE: Repeat exposure on the same media outlet is paid accordingly: 1: original showing - full amount 2: second showing - half the original amount 3: third showing - one fourth of the original amount

REPEAT EXPOSURE BY DIFFERENT MEDIA OUTLET: If an article, comment, link, etc. is taken from one media outlet and used on another (i.e. Interview on FOX Thursday is reported online or in print or AP article is reported on Online news, Blogs, social media and other print publications), it is considered only ONE Exposure. Athlete is only compensated for original exposure, not the multiple repeat exposures on other media outlets. The original exposure of the content is the only media outlet exposure the athlete is compensated for. ANY ADDITIONAL EXPOSURE/REPEAT and MULTIPLE EXPOSURES: Compensation will be determined on a case-by-case basis.

INCENTIVES

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Media Incentive Form (INVOICE):

Date Submitted: Name: Address: City/State/Zip: Phone: E-mail: Social Security Number (required):

Organization Name:

Summary of Submitted Materials *All fields must be completed below to qualify for cash incentives

Date Article Published (TV/radio segment aired, etc.)

Media Outlet (Name of newspaper, TV station, etc. – example: San Diego Union Tribute

Circulation of Media Outlet (How many readers or viewers? Call the outlet or check their media kits online - required)

City/State of Media Outlet

Mail with ORIGINAL article (or TV/Radio tape or transcript) to:

Active Network, Attn: Kasey Gillmore

10182 Telesis Court, Suite 100 San Diego, CA 92121 TeamOdwalla@ActiveNetwork.com

MEDIA INCENTIVE FORM

INVOICE

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Additional Media Opportunities As a member of Team Odwalla, we encourage you to wear your gear proudly and work to get photographs, and the Team Odwalla name, into local publicity. However, if you have media contacts you would like to leverage, or anticipate additional opportunities with reporters to deliver detailed messages about Odwalla, then we need you to participate in a media training call to discuss appropriate messaging. During the call, we will share tips, interview guidelines and key messages as well as some of the areas to avoid. Please contact Team Management to schedule a training call or to discuss specific opportunities in your area.

ADDITIONAL MEDIA OPPORTUNITIES

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Team Odwalla Talking Points As you interact with your peers, local community, etc., you will have opportunities to share information regarding your membership with Team Odwalla. Following are some suggested talking points you may find helpful when telling others what interested you in joining the Team and why you are passionate about Odwalla. Suggested Talking Points on Odwalla:

I’m proud to partner with Odwalla this year. Odwalla is a company that gets it. They have been green from the beginning.

Odwalla uses bottles that are 100 percent recyclable in curbside programs, including the caps. In March 2011, Odwalla will transition all of its single-serve bottles to new PlantBottle™ packaging, They also installed innovative fuel cells in their Dinuba production facility, which will help reduce the company’s environmental footprint.

One of Odwalla’s guiding principles from which the company was founded nearly 30 years ago, is to respect the Earth. Our team of athletes believes the same and encourages our fans to follow suit.

Odwalla also understands the crucial role trees play in our world and is doing its part to make a difference.

o This summer, they are launching their fourth annual Plant a Tree program where they are allowing web site visitors to choose which state parks across the country will receive approximately $100,000 worth of donated trees from Odwalla.

o Check out the link at Odwalla.com and choose where you want them to plant trees – there’s no cost to you.

Generating awareness is so important and I’m always looking for ways to share ideas and get people fired up about making a difference – from protecting our water to reducing your carbon footprint to planting trees.

There are so many things people can do to make a difference in the world such as [Insert your recommendations] and also buy products from companies like Odwalla that truly are committed to supporting the environment.

If you’re looking for more information on Odwalla, you can check out Odwalla.com and you can follow them on Facebook and Twitter.

o The “Where to Buy” section of the Odwalla.com website includes a store locator for helping find Odwalla products

o The “Products” section of the site includes nutritional information for all of the different flavor beverages and bars.

ABOUT ODWALLA

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Suggested Talking Points on Team Odwalla:

As part of this sponsorship program, I am now one of two hundred individuals concentrated in California, New York City, Boston and Miami in what Odwalla hopes to be a growing effort to spread the Odwalla story across the endurance community.

I saw this as a great opportunity to team with a company that supports environmentalism and is having an impact on the local community.

The Odwalla Athlete Team Sponsorship Program is a sponsorship program developed by The Active Network, Media + Marketing, a full-service, integrated marketing and consumer promotions agency and division of The Active Network, Inc. A technology provider to sports and activity organizers, The Active Network also operates Active.com (www.active.com), a leading online community for active lifestyle consumers; and eteamz (www.eteamz.com), a widely-used Web site building service for teams, leagues and organizations.

More Background on Odwalla Odwalla, Inc. delivers nourishment coast to coast with the Odwalla family of juices, juice drinks, smoothies, protein drinks, and nourishing food bars. Odwalla has been making juices and innovating in the natural health beverage category for 30 years. Its nourishing beverages and food bars are available in natural food stores, select supermarkets and specialty outlets throughout the country. To learn more about Odwalla products and Odwalla’s commitment to the environment, please visit www.Odwalla.com or www.Facebook.com/Odwalla, or call 1.800.ODWALLA.

Odwalla.com The official site of Odwalla, Odwalla.com features detailed information on the company, including their purpose, product information, and where to purchase Odwalla products. Odwalla.com also features a unique look at FreshologyTM, the thoughtful process in which Odwalla’s refreshing juices are created. Visit the site to discover how Odwalla pursues the perfect juices and nourishes people everywhere while adhering to their principle of respecting the environment. Featured Athlete Odwalla stands behind their athletes; not only are you working hard to achieve your athletic goals, you also care about your community. To Odwalla, you are a star! Odwalla will be incorporating athlete information on Odwalla.com to highlight the team’s achievements throughout the year and to show the world just how inspiring you are. Odwalla also showcases one dedicated athlete each month who exudes Odwalla spirit. Share this bit of knowledge with your family and friends and encourage them to check Odwalla.com.

Facebook You can also follow Odwalla on Facebook and Twitter (www.twitter.com/odwalla). Get involved with the rest of the team and stay up to date with Odwalla news and product updates.

ABOUT ODWALLA

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More Cool Stuff About Odwalla: Odwalla Brand History Odwalla began with three friends, a few boxes of oranges, and a simple vision: make great juice, do good things for the community, and build a business with heart. Today, 30 years later, Odwalla is still doing just that – adding nutritional bars to its repertoire – and striving to nourish the rest of the world as much as it nourishes individuals. Tapping music as the inspiration, the company’s playful name was born from a favorite musical piece performed by the Art Ensemble of Chicago. In that special song-poem, Odwalla was a leader who guided “the people of the sun” out of the “gray haze” – just as the company’s delicious products help humans break free from the dull mass of over-processed foods so prevalent today. Freshology™ is a very special term coined by Odwalla. It describes the company’s understanding that great fruit makes great juice. That’s why they use the finest, freshest, juiciest fruit they can find. Throughout the seasons, they “follow the fruit.” As different varieties ripen across the country, they choose only high-quality fruit from high-quality growers to ensure that every Odwalla is a tasty treat that nourishes your body, mind and spirit. More information on all of Odwalla’s products can be found at www.Odwalla.com.

ABOUT ODWALLA

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Original

Superfood

Superfood

Berries GoMegaSuperfood

Pink PoetrySuperfood

Red Rhapsody

Super Protein

OriginalSuper Protein

Vanilla Al’ Mondo

Chocolate

Protein MonsterVanilla

Protein Monster

Super Protein

ChocolateSuper Protein

Pumpkin

Serious

Energy

Orange Juice Carrot Juice Tangerine Wellness PomaGrand PomaGrand

Limeade

Lemonade Summertime

Lime

Light

Lemonade

Light

Limeade

Mango

TangoStrawberry

C MonsterBlueberry

B Monster

Citrus

C MonsterMo’ Beta Strawberry

BananaWholly Grain

Primary Usage Occasions: Nutrition, Meal Replacement, Snack Primary Usage Occasions: Nutrition, Meal Replacement, Workout Recovery

Primary Usage Occasions: Nutrition, With Food, Refreshment

Primary Usage Occasions: Nutrition, Meal Replacement, Snack

ABOUT ODWALLA

ABOUT ODWALLA

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Chocolate Chip Peanut Banana Nut Berries GoMega Strawberry Pomegranate

Choco-walla Mocha-walla Superfood Super Protein

Sweet & Salty Almond Sweet & Salty Peanut Chocolate Chip Trail Mix

Chocolate Chip Peanut Berries GoMega Banana Nut Choco-walla Sweet & Salty Almond

Primary Usage Occasions: Nutrition or Snack

Primary Usage Occasions: Nutrition or Snack

Primary Usage Occasions: Nutrition or Snack

ABOUT ODWALLA

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Odwalla Environmental Initiatives: For almost 30 years, Odwalla has been a leader in environmental sustainability. For us, it’s not about the trends or the times. It’s just who we are. Odwalla’s mission is to nourish people everywhere and adhere to its guiding principle of respect for consumers who rely on them for great-tasting, nourishing beverages and bars, and respect for the earth on which we all rely for holistic nourishment. Odwalla simply wouldn’t be Odwalla without taking care of Mother Earth and giving back to the communities that have given so much. Following are just a few of the ways Odwalla is doing just that.

Soil To Soul: Odwalla has helped plant 360,000 trees in U.S. State Parks between 2008 and 2010. Odwalla also has made multi-year donations to the Organic Farming Research Foundation and Conservation International, and Odwalla’s plant and 45 distribution centers make numerous donations to local organizations in communities all across the USA. People To Planet: For more than 10 years, Odwalla has permitted a local farmer to use 20 acres of Odwalla land free of charge in order to grow and maintain a peach orchard.

Waste Not: Of the 143 million pounds of citrus that comes into the Odwalla plant in Dinuba, California 0%, goes into a landfill. The only items that leave the plant for the landfill is trash that cannot be recycled – typically less than 1%. Plastic and cardboard are baled and sent to be recycled. Odwalla bottles are HDPE and recyclable (cap too!). Approximately 10% of an Odwalla bottle is composed of virgin re-grind material to reduce waste.

Green Energy: Odwalla purchases Green Energy units from the utility company. Green Energy – derived from sources like wind, solar and geothermal systems, is more expensive than that derived from fossil fuels. Although this Green Energy might cost more, Odwalla thinks it’s worth it in order to encourage further development of green energy sources. Plus, the boiler used in Odwalla’s Dinuba plant is extremely efficient and actually earns NOX credits that could be sold. However, Odwalla doesn’t sell these credits because they want to foster a community where everyone is encouraged to change how their energy is generated. Conservation: Odwalla uses a $1.8 million anaerobic digestion system on waste water resulting from the juicing process. The end result is that over 99% of the bio burden (waste biological material) is reduced – eliminating waste by-products that city systems do not have to treat and that do not negatively impact the environment.

ENVIRONMENTAL INITIATIVES

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Plant a Tree Program Information: The Odwalla Plant a Tree program is a partnership with state parks across the country to support Mother Earth and help with reforestation efforts. The Odwalla Plant a Tree program allows the company to support an initiative that helps maintain a healthy environment for generations to come. It’s part of Odwalla’s continuing commitment to nourish the body, mind and spirit. Since the program’s inception in 2008, Odwalla has donated 360,000 trees to state park systems throughout the United States. Through this unique program, people are encouraged to visit www. Odwalla.com and choose one of the park systems where they want a tree planted. We’ll definitely want your help in spreading the word and getting involved, and we’ll be sure to share program information and details on how you can make a difference as soon as they are available.

PLANT A TREE

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Team Odwalla Ambassador Management c/o Active Network 10182 Telesis Ct. Suite 100 San Diego, CA 92121 Dedicated Email: TeamOdwalla@Activenetwork.com Dedicated Phone: (858) 605-4768

Remember, we are here to support you as much as possible and will try our best to answer your questions, comments and concerns within 72 hours Monday-Friday 9-5 PST.

Best of luck this season!!

About Active Network Media + Marketing Active Network Media + Marketing is a full-service, integrated marketing and consumer promotions agency and division of The Active Network, Inc., helps brands develop authentic relationships with active consumers through innovative programs that reach this influential, yet fragmented, demographic. Media + Marketing’s direct access to the active consumer market, through the resources of The Active Network, its unique understanding of consumer behavior and its strategic, consultative approach, set the agency apart. The agency excels at creating high-yield, integrated marketing platforms with a portfolio of services that includes event and mobile marketing; brand sampling; database marketing; peer-to-peer marketing; sponsorship activation; online advertising and Web site services; youth sports marketing; trade marketing; municipal marketing; strategic consultation and more. Active Marketing Group was ranked among the top-ten fastest growing promotions agencies in the nation by PROMO Magazine. Headquartered in San Diego, with offices in Boston, New York and Huntington Beach, Calif., the agency serves a client base that includes Unilever, Timex, Kraft Foods Inc., and Choice Hotels International, among others.

Name Title E-mail address Phone

All Inquiries Team Management TeamOdwalla@ActiveNetwork.com 858-605-4768

Kasey Gillmore Sponsorship Coordinator

Shannon Iberger Sponsorship Manager

Important Web sites

Reporting Site http://odwalla.ambassadors.active.com Login: odwalla Pswd: ambassador11

Odwalla Web site www.Odwalla.com

Active.com www.Active.com

Odwalla Facebook http://www.facebook.com/pages/Odwalla/17156801635

Odwalla Twitter http://twitter.com/Odwalla

The Active Network http://www.activenetwork.com/

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