DEAR - DStv Media Salesafrica.dstvmediasales.com/wp-content/uploads/2015/06/Sports... · dear catch the derby ... package channels play out cost # spots spot ratevalue details champions

SuperSport is going BIG and Rugby World Cup plans include 4 x specific support shows, major international stars to anchor shows and world class studios in both London & Randburg. In the history of SuperSport, the quality and scale of the 2015 Rugby World Cup broadcast promises to be unprecedented. But to kick off the World Cup flavor for 2015, there’s Cricket World Cup hosted in Australia & New Zealand in February. Cricket unlike most other sports, attracts a substantial female audience.

Be creative with your media planning and don’t rule out the Cricket World Cup for

brands that target both genders. As Africa’s leading sports content provider, opportunities for our advertisers go way beyond a single event. The huge variety of content across over 10 dedicated channels has allowed SuperSport to grow and continue to attract new audiences.

Driven by DStv Compact, sports like soccer is flying and in this past season the highest ratings on the SuperSport platform was from local soccer. That’s no small achievement given the likes of the FIFA World Cup in Brazil. More than 2 million DStv Adults tuned into SS4 during the MTN Top 8 to

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catch the derby between Kaizer Chiefs and Orlando Pirates. While “live” events demand the biggest ratings and the most attention, our commercial offering has diversified to include individual channel packages on SS1, SS2, SS3 & SS4. It’s now possible to target a specific sport genre or demographic cost effectively using these packages.

These Run of Station buysoffer substantial reach and great value and should really be used to bolster almost every DStv campaign.

2015 is the year for sports fans. Let us bring them to you.

Yours in sport,PATRICK & THE EXTENDED SPORTS TEAM

SPORTS LOVERS

NOTHING GETS SOUTH AFRICANS MORE EXCITED THAN THE PROSPECT OF A RUGBY WORLD CUP AND WITH THE 2015 TOURNAMENT BEING HOSTED IN THE UK IN SEPTEMBER, RUGBY WORLD CUP IS SURE TO DOMINATE ALL MEDIA! THE MERE LOCATION OF THE WORLD CUP COULDN’T BE MORE FAVOURABLE IN TERMS OF BROADCAST TIMES AND COVERAGE.

Supersport Channels DEMO PROFILES 01Source: Telmar Programmes 01 Jun – 12 Oct 2014 DSTVi

DEMOPROFILES

2 0 1

2 0 2

2 0 3

2 0 4

2 0 5

&6 7

CONTENT Rugby, GolfBOUQUET Premium Only

CONTENT Cricket, Cycling, Tennis, MotorsportBOUQUET Premium Only

CONTENT European Football LeaguesBOUQUET Premium & Compact

CONTENT PSLBOUQUET Premium & Compact

CONTENT Overflow SportBOUQUET Premium Only

CONTENT Sports News & Live UpdatesBOUQUET Premium, Compact, Light & Easyview

2 0 0

MALE 58% FEMALE 42%

15-24 9% 25-34 15% 35-49 26% 50+ 49%

WHITE 75% COLOURED 18% INDIAN 1% BLACK 6%

LSM 9-10 75%

GENDER

RACE

AGE

LSM

MALE 57% FEMALE 47%

15-24 10% 25-34 14% 35-49 22% 50+ 54%


LSM 9-10 75%

GENDER

RACE

AGE

LSM

MALE 63% FEMALE 37%

15-24 18% 25-34 29% 35-49 33% 50+ 20%


LSM 9-10 44%

GENDER

RACE

AGE

LSM

MALE 61% FEMALE 39%

15-24 20% 25-34 28% 35-49 33% 50+ 19%


LSM 9-10 35%

GENDER

RACE

AGE

LSM

MALE 57% FEMALE 43%

15-24 10% 25-34 16% 35-49 26% 50+ 48%


LSM 9-10 39%

GENDER

RACE

AGE

LSM

MALE 60% FEMALE 40%

15-24 19% 25-34 26% 35-49 28% 50+ 27%


LSM 9-10 39%

GENDER

RACE

AGE

LSM

02 INTRODUCTION History of the Rugby World Cup

HISTORYOF THERUGBYWORLDCUP

THE FIRST RUGBY WORLD CUP WAS HELD IN 1987, HOSTED BY AUSTRALIA AND NEW ZEALAND WHO PUSHED FOR THE TOURNAMENT TO BE APPROVED. Since the first tournament, 6 others have been held at four-year intervals. The most recent tournament was held in New Zealand in 2011, and was won by the New Zealand All Blacks.

1987HOST Australia, New ZealandFINAL VENUE Eden ParkNUMBER OF TEAMS 16PARTICIPANTS InvitationMATCHES PLAYED 32WINNER New ZealandRUNNER-UP France

2003HOST AustraliaFINAL VENUE Telstra StadiumNUMBER OF TEAMS 20PARTICIPANTS 80MATCHES PLAYED 48WINNER EnglandRUNNER-UP Australia

1995HOST South AfricaFINAL VENUE Ellis ParkNUMBER OF TEAMS 16PARTICIPANTS 52MATCHES PLAYED 32WINNER South AfricaRUNNER-UP New Zealand

1991HOST Britian, France, IrelandFINAL VENUE TwickenhamNUMBER OF TEAMS 16PARTICIPANTS 32MATCHES PLAYED 32WINNER AustraliaRUNNER-UP England

1999HOST WalesFINAL VENUE Millennium StdNUMBER OF TEAMS 20PARTICIPANTS 65MATCHES PLAYED 41WINNER AustraliaRUNNER-UP France

2015The 2015 Rugby World Cup is

scheduled to be the eighth Rugby

World Cup, the quadrennial rugby

union world championship, hosted

by England from 18 September to 31

October 2015. Twickenham Stadium

will host the final.

2007HOST FranceFINAL VENUE Stade de FranceNUMBER OF TEAMS 20PARTICIPANTS 91MATCHES PLAYED 48WINNER South AfricaRUNNER-UP England

2011HOST WalesFINAL VENUE Edan ParkNUMBER OF TEAMS 20PARTICIPANTS 93MATCHES PLAYED 48WINNER New ZealandRUNNER-UP France

03

2 OUT OF HOME PLATFORMS 3 LINEAR VIEW

ING

4 CATCH UP 5 TIME SHIFT

6 H

IG

H DEFIN

ITIO

N

1

DIG

ITA

L

DIGITALComplimenting Television, SuperSport’s Web, tablet and mobile properties keep viewers in touch with the world of Sport 24/7.

04 360 DEGREE VIEW Viewer Contact Points

360 DEGREEVIEW

1

3

2

4

5

6 HIGH DEFINITIONFor picture clarity and an enhanced sport experience there is nothing like HD.

TIME SHIFTThe vast majority of sport viewing is ‘live’. Time shifted viewing doesn’t really affect sport.

CATCH UPWe also provide sponsorship opportunities around CatchUp highlights and Live-streaming on request. If you cannot watch the game on your TV set, SuperSport offers multiple platforms for you to stay in touch and get the score. Tailor-made sponsorship opportunities allow you access to these invaluable consumers.

LINEAR VIEWINGWe still offer traditional marketing oppertunities through TV commercials and sponsorship elements like billboards, bumpers, squeeze backs and stings.

OUT OF HOME PLATFORMS Through technology and mobile innovation viewers can now watch sport anywhere, anytime, any place. Live sport viewing is enhanced through mobile and it’s common place in stadiums all around SA.

Supersport AFRICAN BROADCAST TERRITORIES 05

BROADCASTTERRITORIES

1

3

2

4

5

6

7

8 12

13

14

9 16

17

18

19

20

21

22

23

24

25

37

38

39

26

27

28

29

30

3132

3340

34

35

10

1115

36

123456789

10111213141516171819202122232425262728293031323334353637383940

SUPERSPORT

Angola Benin Botswana Burkina Faso BurundiCameroon Central African RepublicChadCote DivoireDemocratic Republic of CongoDjibouti Eritrea Ethiopia Gabon GambiaGhana Guinea KenyaLiberia Madagascar Malawi MaliMauritaniaMozambiqueNamibiaNigerNigeriaRepublic of the CongoRwandaSenegalSierra LeoneSomaliaSouth AfricaSudanTanzaniaTogoUgandaZambiaZimbabweLesotho

SA CHANNELS& TERRITORIES

CHANNEL NUMBER

CONTENT | TERRITORIES

SA/ROA/NIG208

Overflow Live Events from SS1, SS2, SS5, SS6 and SS7

SouthERNAfrica

CHANNEL NUMBER


E36B/ROA/NIG209

African Football and General Sport Channel

E36B

REST OF AFRICA

NIGERIA

CHANNEL NUMBER


SA/ROA/LES210

Primary Channel for Varsity Sport (excl Rugby), School Sport and Netball

SOUTH AFRICA

LESOTHO

CHANNEL NUMBER


SA/ROA/NIG221

General Sporting Channel, focused Portugese market

SOUTH AFRICA

REST OF AFRICA

EXCLNIGERIA

CHANNEL NUMBER


SA/ROA/NIG200

SS Round Up -Sports News 24/7

SOUTHAFRICA

REST OF AFRICA

NIGERIA

CHANNEL NUMBER


SA/ROA/NIG201

Rugby and Golf SouthERNAfrica

CHANNEL NUMBER


SA/ROA/NIG202

Cricket SouthERNAfrica

CHANNEL NUMBER


SA/ROA/NIG203

International Football

SouthERNAfrica

CHANNEL NUMBER


SA/ROA/NIG204

Primary Channel for the South African PSL

SouthERNAfrica

CHANNEL NUMBER


SA/ROA/NIG205

Secondary Channel for European Football, Tennis, European & PGA Golf

SouthERNAfrica

CHANNEL NUMBER


SA/ROA/NIG206

Primary Channel for Motorsport, Athletics, ATP & WTA Tennis, Boxing, Swimming and NBA Channel

SouthERNAfrica

CHANNEL NUMBER


SA/ROA/NIG207

Secondary Channel for Tennis, 7’s Rugby, Boxing, Running, Overflow for Golf, Cycling, Ice Hockey

Athletics, Basketball, Swimming, Motorsport

SOUTHAFRICA

REST OF AFRICA

06 SOUTH AFRICAN Channels & Territories

SA CHANNELS

STANDARDIZATION

& BOUQUETS

OF SPORTS PACKAGESPACKAGE CHANNELS PLAY OUT COST # SPOTS SPOT RATE VALUE DETAILS

CHAMPIONS WEEKEND SS 1, 2, 3, 4, SS Blitz SD/HD R 90 000 66 R 1 364 R 584 000 - All are now 2 weeks (1 week still available) - All cost R90 000- All are SD/HD where HD is broadcast

CHAMPIONS WEEKDAY SS 1, 2, 3, 4, SS Blitz SD/HD R 90 000 102 R 882 R 596 000

FANATICS – 2 WEEKS SS 2, 4, 5, 6, 7 SD/HD R 90 000 132 R 682 R 767 000

SS BLITZ SS Blitz SD R 90 000 70 R 1 286 R 504 000

PACKAGE CHANNELS PLAY OUT COST # SPOTS SPOT RATE VALUE DETAILS

SUPERSPORT 1 SS1 SD/HD SD/HD R 90 000 70 R 1 286 R 556 000 This gives brands who want to be associated with sport: - Greater flexibility - More package options- Opportunity for better targeting

SUPERSPORT 2 SS2 SD/HD SD/HD R 90 000 90 R 1 000 R 722 000

SUPERSPORT 3 SS3 SD/HD SD/HD R 90 000 40 R 2 250 R 344 000

SUPERSPORT 4 SS4 SD/HD SD R 90 000 40 R 2 250 R 344 000

CHANNEL DSTV PREMIUM DSTV EXTRA DSTV COMPACT DSTV FAMILY DSTV ACCESS DSTV EASYVIEW

SUPERSPORT BLITZ √ √ √ √ √ √

HD

SUPERSPORT 1 √ X X X X X


SUPERSPORT 3 √ √ √ X X X







SUPERSPORT SELECT √ √ √ X X X

SUPERSPORT MAXIMO √ X X X X X

Standardization of SPORTS PACKAGES 07

OUR GUIDE TOSPORTS PLANNING

08 SPORTS PLANNING Guide

OPTIONS AVAILABLE TO ADVERTISERS & MARKETERS INCLUDE:

SPONSORSHIP (Events, leagues programs,

content or segments) Rights

agreements determine the

scope of these partnerships and

global partners get 1st option

on broadcast opportunities.

Sponsorships are an effective

way to create associations with

key media events/ channels

and used well, they are

incredibly powerful. Integrated

sponsorships across platforms

not only help build and leverage

brands but they can be used

effectively to drive sales as well.

ANNUAL SPORTS COMMITMENTSMore and more clients are

investing significant portions

of their budgets in sport and

through annual deals, they

are able to maximize returns/

value. These deals can sit across

sports disciplines or can be more

specific. They are tailored to suit

client’s needs where additional

benefit is derived based on the

level of investment.

EVENT PACKAGESMajor events are packaged and

made available to the industry

on a first come first served basis.

Sports commitments however

take preference and these clients

get 1st access to events. Packages

offer between 20 – 50% AV and

always include a digital element

through exposure on SuperSport

com. Only if packages are not

completely sold out are events

sold on a loose spot basis.

Full package bookings will

always pre-empt part or half

package bookings. Packages for

events can only be booked for

one duration.

RUN OF STATION PACKAGESTargeting sports fans and largely

a male audience, these packages

offer massive value and exposure

across the SuperSport platform.

The Champions option gives you

high exposure on the 4 biggest

SuperSport channels while the

Fanatics package focuses on high

frequency across all channels.

Building reach & frequency is

now easy and with close to 90%

benefit levels, this option is a

great “booster” for any male

targeted campaign.

Planners need to be aware of

big events and the effect these

have on SuperSport audiences

when planning and projecting

on channel packages.

MAGAZINE SHOW, LOOSE SPOT OR TIME BAND BUYSClient commitments discount

applies unless packaged.

TAILORED PACKAGESWe are happy to tailor packages

across all sporting disciplines/

events although these are

pre-emptable.

NB! Broadcast partners

preclude direct competitors

from taking event TVC

packages.

SPORTS POWER 09

THE POWER OF SPORTS AND THE EFFECT OF WORLD CUPS ON AUDIENCES...The FIFA Soccer World Cup was held from 12 June to 13 July 2014 in Brazil. The effect to SuperSport’s overall share of audience was substantial during this period.

WE CAN EXPECT MAJOR AUDIENCE SHIFTS FOR THE RUGBY WORLD CUP IN SEPTEMBER 2015.

SUPERSPORT % SHARE OF AUDIENCE

LSM 8-10 AVERAGE AUDIENCEBETWEEN MARCH & OCTOBER 2014

200 2 4 6 8 10 12 14 16 18

LSM 5-8Adults

6,2

4 WEEKS PRIOR DURING SWC

14,7

LSM 8-10Adults

8

17,8

0 20 40 60 80 100 120

CHANNELSVIEWERS IN ‘000 SPORT CHANNELS

SuperSport 3

SuperSport 4

kykNET

SuperSport 1

SuperSport 2

MNET Action

MNET

Africa Magic Movies

Mzanzi Wethu

Mzanzi Bioscope

Discovery TLC

SuperSport Blitz

Universal

Mzanzi Magic

BE DIFFERENT, BE BOLD and align your brand with

renowned properties on Supersport

Help Promote a positive perception of your product & BUILD BRAND HEALTH

The alignments may have POSITIVE EFFECT on your

brand equity through effective messaging and engagement

Sponsorship elements offer you effective tools to helpstart the CONVERSATION WITH YOUR AUDIENCE!

SPONSORSHIPS ALLOW CLIENTS THE OPPORTUNITY TO LEVERAGE OFF THE SUPERSPORT BRAND AND KEY SPORTING EVENTS.

GAIN AUDIENCE’S ATTENTION with these multiple high

impact tools:SQUEEZE BACKS

BRAND

SPONSORSHIP

EMBODIMENT

KITBAG

10 BRAND EMBODIMENT & Sponsorship Kitbag

STINGS PROMO’S

STRAPS

ON SCREENLOGO

BILLBOARD

Considerations on SPORTS SPONSORSHIP 11

CONSIDERATIONSON SPORT SPONSORSHIP

When requesting sponsorship

opportunities be mindful that external restrictions

governed by rights agreements could prevent us from accommo-

dating your client. Our agreements with Rights Holders determine the

sponsorship elements on offer. FIFA might not allow SQ as an example.

For Tactical

Associations opportunities -

we can create a variety of sponsored content and

inserts. These opportunities can be tailored to suit your client’s budget

and objectives with solutions that include online, mobile

and in program activations.

Squeezebacks, stings & tactical association inserts are sold across entire

designated league/event periods and not as standalone inventory. i.e. to buy football

SQ‘s you need to purchase the entire season.

Football, Rugby, Cricket, Cycling

and Tennis sponsorships are in most instances subject

to three year agreements. Sponsorship opportunities

are renewed on a first option basis and as a result, are

often difficult to secure.

Rights holder partners, sponsors and associates

often get exclusivity (including category exclusivity) and

will have first option for all sponsorship

inventory.

JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

RUGBY

VODACOM SUPER RUGBY VODACOM SUPER RUGBY RUGBY CHAMPS 18 September - 31 OctoberRUGBY WORLD CUP

OPENING MATCH ENGLAND V FIJI

OUTGOING RUGBY TOUR

HEINEKEN CUP HEINEKEN CUP

SIX NATIONS

6 FebruaryWALES V ENGLAND

7 FebruaryITALY V IRELAND, FRANCE V SCOTLAND

14 FebruaryENGLAND V ITALY, IRELAND V FRANCE

28 FebruarySCOTLAND V ITALY, FRANCE V WALES

1 MarchIRELAND V ENGLAND

14 MarchWALES V IRELAND, ENG. V SCOTLAND

15 MarchITALY V FRANCE

21 MarchITALY V WALES, ENGLAND V FRANCE

13 - 15 February LAS VEGAS SEVENS

27-29 MarchHONG KONG SEVENS

4 - 5 AprilTOKYO SEVENS

9 - 10, 16, 17 MayGLASGOW SEVENS / LONDON SEVENS

CRICKET

2 - 6 JanuarySOUTH AFRICA V WEST INDIES

1 February FINAL AUSSIE/INDIA/ENGLAND (ODI)

13 - 17 / 21 - 25 AprilWEST INDIES V ENGLAND (TEST)

9, 12, 14, 17, 20, 23 JuneENGLAND V NEW ZEALAND (ODI/T20)

THE ASHES THE ASHES

SOUTH AFRICA V WEST INDIES (T20/ODI)

14 February - 29 MarchCRICKET WORLD CUP

8-12 / 16 - 20July1ST 2ND TEST MATCH ENGLAND V AUSTRALIA

6 - 10 / 14 - 20 August4TH TEST MATCH ENGLAND V AUSTRALIA

03, 05, 08, 11, 13 SeptemberENGLAND V AUSTRALIA (ODI)

MOMENTUM ONE DAY CUP CONT.29 July - 2 Aug

3RD TEST MATCH ENGLAND V AUSTRALIA27 & 31 August

ENGLAND V AUSTRALIA (ODI/T20)

SOCCER

17 January - 08 February AFRICAN CUP OF NATIONS

18 / 19 AprilFA CUP SEMI FINAL 1 & 2

30 MayFA CUP FINAL

14 - 15 AprilUEFA LEAGUE QUARTER FINAL 1ST LEG

5 - 6 MayUEFA LEAGUE QUARTER FINAL 1ST LEG

6 JuneUEFA CHAMPIONS LEAGUE FINAL

21 - 22 AprilUEFA QUARTER FINAL 2ND LEG

12 - 13 MayUEFA QUARTER FINAL 2ND LEG

BARCLAYS PREMIER LEAGUE BARCLAYS PREMIER LEAGUE BARCLAYS PREMIER LEAGUE BARCLAYS PREMIER LEAGUE

ABSA PREMIERSHIP ABSA PREMIERSHIP ABSA PREMIERSHIP ABSA PREMIERSHIP

30 May - 20 JuneFIFA U-20 WORLD CUP

14 June - 5 JulyCONCACAF GOLD

MTN 817 October - 8 NovemberFIFA U-17 WORLD CUP

TELKOM KNOCKOUT

GOLF

US PGA CONT. US PGA CONT. US PGA CONT.

EUROPEAN PGA CONT. EUROPEAN PGA CONT. EUROPEAN PGA CONT.

12 - 15 FebruaryJHB OPEN

5 - 8 MarchTSHWANE OPEN

09 - 12 AprilUS MASTERS (1ST MAJOR)

19 - 24 MayPGA CHAMPIONSHIP

18 - 21 JuneUS OPEN (2ND MAJOR)

13 - 19 JulyTHE OPEN

13 - 16 AugustUS PGA

8 - 10 OctoberPRESIDENTS CUP

3 - 9 NovemberWGC: HSBC CHAMPIONS

NEDBANK GOLF CHALLENGE

26 February - 1 MarchAFRICA OPEN

14 - 15 MarchTELKOM PGA

27 April - 3 MayWGC: ACCENTURE MATCH PLAY

WGC: CADILLAC CHAMPS3 - 9 August

WGC: BRIDGESTONE INVITATIONAL

MOTORSPORT

FORMULA ONE FORMULA ONE FORMULA ONE

04 - 17 JanuaryDAKAR RALLY

22 FebruaryDAYTONA 500

15 MarchAUSTRALIAN GRAND PRIX

12 AprilCHINESE GP

08 - 10 MaySPANISH GP

5 - 7 JuneCANADIAN GP

3 - 5 JulyBRITISH GP

21 - 23 AugustBELGIUM GP

4 - 6 SeptemberITALIAN GP

9 - 11 OctoberRUSSIAN GP

1 NovemberMEXICAN GP

29 MarchMALAYSIAN GP

19 AprilBAHRAIN GP

22 - 24 MayMONACO GP

19 - 21 JuneAUSTRIAN GP

17 - 19 JulyGERMAN GP

18 - 20 SeptemberSINGAPORE GP

25 OctoberUSA GP

15 NovemberBRAZILIAN GP

24 MayINDY CAR 500

24 - 26 JulyHUNGARIAN GP

27 SeptemberJAPANESE GP

29 NovemberABU DHABI GP

TENNIS19 January - 01 February

AUSTRALIAN OPEN TENNIS24 May - 7 June

ROLAND GARROS29 June - 12 July

WIMBLEDON

ATHLETICS

31 January - 19 FebruaryIAAF INDOOR PERMIT

22 FebruaryTOYOKO MARATHON

6 - 8 MarchEUROPEAN INDOOR CHAMPS

3 - 4 AprilTWO OCEANS MARATHON

03 MayPRAGUE MARATHON

15 - 19 JulyIAAF WORLD YOUTH CHAMPIONSHIPS

22 - 30 AugustWORLD CHAMPIONSHIPS

27 SeptemberBERLIN MARATHON

1 NovemberNEW YORK MARATHON

21 MarchIAAF WORLD CHALLENGE

12 AprilPARIS MARATHON

16 MayBEIJING MARATHON

22 MarchROME MARATHON

20 AprilBOSTON MARATHON

30 MaySTOCKHOLM MARATHON

28 MarchIAAF WORLD CROSS COUNTRY CHAMPS

26 AprilLONDON MARATHON

QATAR ATHLETIC SUPER GP - DOHA

15 May - 11 SeptemberIAAF DIAMOND LEAGUE

15 May - 11 SeptemberIAAF DIAMOND LEAGUE

CYCLING UCI TRACK WORLD CHAMPS15 - 22 March

ABSA CAPE EPIC4 - 26 July

TOUR DE FRANCE

Event Timing EstimatedSpots

Online Impressions:Supersport.com

Mobile ImpressionsSuperSport.mobi

Saving EstimatedPackage Cost

ENGLISH PREMIER LEAGUE Jan - Dec 245 1 372 000 28 000 50% R 2 817 500

January 26 176 500 3 500 40% R 358 800

February 22 147 000 3 000 40% R 303 600

March 30 201 000 4 000 40% R 414 000

April 28 186 000 4 000 40% R 386 400

May 12 93 000 2 000 30% R 193 200

August 18 122 500 2 500 40% R 248 400

September 24 162 000 3 000 40% R 331 200

October 23 157 000 3 000 40% R 317 400

November 26 176 500 3 500 40% R 358 800

December 36 243 000 5 000 40% R 496 800

FA CUP Jan - May 29 166 500 3 500 45% R 342 925

January 14 88 000 2 000 40% R 180 600

Feb - May 15 93 000 2 000 40% R 193 500

UEFA CHAMPIONS LEAGUE Feb - Dec 90 377 000 8 000 60% R 774 000

February 8 59 000 1 000 30% R 120 400

March 8 59 000 1 000 30% R 120 400

Apr - May 11 93 000 2 000 20% R 189 200

August 16 75 500 1 500 55% R 154 800

September 8 37 000 1 000 55% R 77 400

October 18 85 000 2 000 55% R 174 150

November 17 80 500 1 500 55% R 164 475

December 4 19 000 1 000 55% R 38 700

Event Timing EstimatedSpots

Online Impressions:Supersport.com



ABSA PREMIERSHIP Jan - Dec 134 980 000 20 000 50% R 2 010 000

February 17 147 000 3 000 40% R 306 000

March 18 157 000 3 000 40% R 324 000

April 23 201 000 4 000 40% R 414 000

May 8 82 500 1 500 30% R 168 000

August 15 132 000 3 000 40% R 270 000

September 15 132 000 3 000 40% R 270 000

October 5 44 000 1 000 40% R 90 000

November 14 122 500 2 500 40% R 252 000

December 19 166 500 3 500 40% R 342 000

MTN 8 Aug - Sept 9 78 500 1 500 40% R 162 000

TELKOM KNOCKOUT Oct - Dec 12 88 000 2 000 50% R 180 000

NEDBANK CUP Mar - May 18 157 000 3 000 40% R 324 000

DID YOU KNOW?

The most popular sport on the globe, with SA viewers choosing the SuperSport platform to get their soccer fix. The biggest leagues (BPL, PSL, UEFA) attract over 85 million throughout the season (duplicated viewership).

14 RUGBY Rates Rates SOCCER 15

RUGBY SOCCERLOCAL INTERNATIONAL

SOCCEREVENT TIMING ESTIMATED

SPOTSONLINE IMPRESSIONS:SUPERSPORT.COM

MOBILE IMPRESSIONSSUPERSPORT.MOBI

SAVING ESTIMATEDPACKAGE COST

VODACOM SUPER RUGBY Feb - Aug (TBC) 125 1 520 000 30 000 35% R 3 152 500

February 16 215 500 4 500 30% R 442 167

March 26 323 000 7 000 30% R 663 833

April 25 318 000 7 000 30% R 657 222

May 34 416 500 8 500 30% R 854 000

June 5 43 000 1 000 30% R 89 444

July - Aug 19 349 000 7 000 15% R 712 152

VODACOM CUP Mar - May 16 63 500 1 500 40% R 130 667

ABSA CURRIE CUP Aug - Oct 35 612 500 12 500 55% R 1 248 500

August 14 289 000 6 000 45% R 592 778

September 12 240 000 5 000 45% R 495 000

October 9 274 500 5 500 30% R 557 667

FNB VARSITY CUP Feb - Apr 20 68 500 1 500 50% R 140 000

CASTLE RUGBY CHAMPS Aug - Oct (TBC) 12 568 500 11 500 20% R 1 160 000

OUTGOING TOUR November 13 255 000 5 000 35% R 527 222

IRB SEVENS Oct 15 - May 16 110 475 000 10 000 60% R 976 000

SIX NATIONS Feb - Mar 15 68 500 1 500 40% R 140 000

2015 RUGBY WORLD CUP Sept - Oct 48 1 570 000 30 000 30% R 3 276 000

DID YOU KNOW?

2011 World Cup Rugby in New Zealand was broadcast in very unfavourable SA viewing times but still attracted over 9 million viewers. The current/previous (2013/2014) season has a total viewership of 51 million (all rugby tournaments). Rugby is the 2nd most watched sport across all adults, ranking number one when looking at higher LSM’s, (amps 2014 main branded BA). Increase in viewership year on year is 19%.

Sport is unpredictable and the above cannot be guaranteed. Sport is unpredictable and the above cannot be guaranteed. Sport is unpredictable and the above cannot be guaranteed.

16 CRICKET Rates

CRICKETEvent Timing Estimated

SpotsOnline Impressions:Supersport.com



ICC CRICKET WORLD CUP Feb - Mar 49 ODI’s (98 Spots) 470 000 10 000 30% R 960 850

DLF INDIAN PREMIER LEAGUE Apr - May 76 Matches (76 Spots) 392 000 8 000 45% R 794 200

SRI LANKA VS SA May - June 3 Tests (15 Spots per test) 220 500 4 500 30% R 459 000

BANGLADESH VS SA Jul - Aug 2 Tests (15 Spots per test) 152 000 3 000 30% R 315 000

3 ODI’s & 1T20 (10 Spots) 72 500 1 500 30% R 148 750

CHAMPIONS LEAGUE Sept 15 Matches 72 500 1 500 40% R 148 800

ENGLAND VS AUS (ASHES TOUR) Jul - Sep 5 Tests (15 Spots per test) 309 000 6 000 30% R 630 000

5 ODI’s 2 T20’s (17 Spots) 103 000 2 000 30% R 211 400

INDIA VS SA Oct - Nov 3 Tests (15 Spots per test) 225 500 4 500 30% R 459 000

7 ODI’s & 2T20 (23 Spots) 166 500 3 500 30% R 342 650

SA VS ENGLAND Dec - Feb 4 Tests (15 Spots per test) 299 000 6 000 30% R 612 000

5 ODI’s & 2T20 (17 Spots) 122 500 2 500 30% R 252 350

DOMESTIC ONE DAY CUP Nov - Dec 18 ODI’s (54 Spots) 108 000 2 000 50% R 225 000

3 T20’s (3 Spots) 88 000 2 000 30% R 182 700

DID YOU KNOW?

Almost 7 million people watched the 2011 Cricket World Cup and in 2014, Cricket viewership has since increased by 18%.

Sport is unpredictable and the above cannot be guaranteed.

CRICKETEvent Timing Estimated Spots Online Impressions:

Supersport.comSaving Estimated

Package CostFULL PACKAGE OPTIONS

PACKAGE 1 - 98 (2 Spots per day per ODI) 480 000 45% R 960 850

PACKAGE 2 - 49 (1 Spot per day per ODI) 260 000 40% R 524 100

MONTHLY PACKAGE OPTIONS

PACKAGE 1 Feb 42 (2 Spots per day per ODI) 195 000 30% R 491 400

PACKAGE 2 Feb 21 (1 Spot per day per ODI) 95 000 30% R 245 700

PACKAGE 3 Mar 56 (1 Spot per day per ODI) 290 000 30% R 731 500

PACKAGE 4 Mar 28 (1 Spot per day per ODI) 145 000 30% R 365 750

SA & FINALS MATCHES PACKAGE OPTIONS



BIG HITTERS MATCHES PACKAGE OPTIONS



WORLD CUP

Sport is unpredictable and the above cannot be guaranteed. Rates CRICKET 17

GOLFEvent Timing Estimated




SUNSHINE TOURS Jan/Nov 9 26 000 1 000 30% R 54 600

THE US MASTERS April 10 63 500 1 500 50% R 129 555

US OPEN June 9 56 500 1 500 50% R 116 325

THE OPEN GOLF CHAMPIONSHIP July 18 90 000 2 000 50% R 186 175

US PGA CHAMPIONSHIPS August 9 61 500 1 500 30% R 126 600

PRESIDENTS CUP October 9 61 500 1 500 45% R 127 655

ALFRED DUNHILL LINKS CHAMPIONSHIPS

October 9 38 000 1 000 45% R 79 567

SA OPEN November 9 29 000 1 000 30% R 63 700

ALFRED DUNHILL CHAMPIONSHIPS

December 9 29 000 1 000 30% R 63 700

NEDBANK GOLF CHALLENGE December 21 171 500 3 500 45% R 350 989

WORLD GOLF CHAMPIONSHIPS:

ACCENTURE MATCH PLAY CHAMPIONSHIP

February 10 39 000 1 000 30% R 81 667

CADILLAC CHAMPIONSHIP March 5 16 000 1 000 30% R 35 000

BRIDGESTONE INVITATIONAL August 5 16 000 1 000 30% R 35 000

HSBC CHAMPIONS January 7 26 500 1 000 30% R 55 556

US PGA TOUR (ESTIMATE 27 EVENTS)

Monthly 8 10 000 1 000 30% R 39 200 per tour

EUROPEAN PGA TOUR (ESTIMATE 30 EVENTS)

Monthly 8 12 500 1 000 30% R 46 200 per tour

DID YOU KNOW?

Golf is a niche sport but it ranks the number 2 sport watched by Men age 35+ LSM 9-10 (AMPS 2014 Main Branded BA)It attracts a high profile audience and is watched by individuals with high spending power.

18 GOLF Rates Sport is unpredictable and the above cannot be guaranteed.Tailored packages for both the US & European PGA are available on request

GENERALEvent Timing Estimated




MOTORSPORT

DAKAR RALLY January 18 37 500 1 000 55% R 76 950

FORMULA 1 Mar - Nov 133 558 500 11 500 35% R 1 154 725

Mar - May 42 191 000 4 000 30% R 392 700

Jun - Aug 42 206 000 4 000 25% R 420 750

Sept - Nov 49 255 000 5 000 20% R 523 600

MOTO GP Mar - Nov 57 137 000 3 000 65% R 279 300

Mar - Jul 27 83 000 2 000 55% R 170 100

Aug - Nov 30 93 000 2 000 55% R 189 000

TENNIS

AUSTRALIAN OPEN January 63 88 000 2 000 60% R 180 400

FRENCH OPEN - ROLAND GARROS May - Jun 45 112 500 2 500 60% R 236 200

WIMBLEDON Jun - Jul 43 112 500 2 500 60% R 238 200

WIMBLEDON June 24 64 000 2 000 55% R 133 650

WIMBLEDON July 19 3 500 1 500 50% R 149 250

CYCLING: TOUR DE FRANCE

SUPERSIZE PACKAGE Jun - Jul 90 157 000 3 000 60% R 320 400

TOUR DE FRANCE - LIVE Jun - Jul 63 137 000 3 000 60% R 277 200

TOUR DE FRANCE - HIGHLIGHTS Jun - Jul 27 15% R 91 800

CYCLING: MAJOR EVENTS ValueGIRO D’ITALIA May 42 80 000 R 399 000 R 159 600

CRITERIUM DU DAUPHINE - LIVE Jun - Jun 24 40 000 R 228 000 R 79 800

LA VUELTA DE ESPANA - LIVE Aug - Sep 60 60 000 R 570 000 R 228 000

DID YOU KNOW?

Supersport is the only platform to broadcast tennis and this genre continues to grow and perform well. Wimbledon delivered over 1.8 million viewers and Roland Garros grew viewership by 40% in 2014.

Rates GENERAL SPORTS 19Sport is unpredictable and the above cannot be guaranteed.

20 NEW MEDIA

NEWMEDIA

DIGITAL MEDIA ADVERTISING SOLUTIONS SuperSport.com combines the latest in sports news and information with live streaming and video highlights of some of the best sporting action in the world. SuperSport.com ensures that our sports fans have 24/7 access to all the sporting action they need.The website boasts over 1 million unique browsers a month in South Africa, and over 2.5 million internationally,and the mobile website has more than 2 million unique browsers a month.

Generating in excess of 40 million page views a month across web, mobile and tablet, SuperSport.com is without a doubt SA and Africa’s leading sports destination. In addition to the live streaming and video highlights, there are fantasy games around all major events, gallery pages for fans to send in their pics and videos, as well as resident experts providing columns, Q&A opportunities and tour diaries. Advertising opportunities across web, mobile and tablet include a wide range of executions from The SpaceStation.

SUPERSPORT.COM ADVERTISING OPPORTUNITIES:

- Standard banners including Leaderboard, Half Page, Medium Rectangle & Mobile ads- Page takeovers / background branding- Rich media executions- Sponsorship opportunities available across various sporting events and disciplines- Pre and post roll video advertising- Competition sponsorships- Live scoring widget sponsorship- Social media opportunities

21

PLEASE CONTACT THE SPACESTATION FOR ADVERTISING OPPORTUNITIES ACROSS WEB, MOBILE AND APP FOR SUPERSPORT.COM:[email protected]

DEMOGRAPHICS OF THE SUPERSPORT.COM WEBSITE:

GENDER

1000 50

Female

Male 80%

20%

AGE

1000 50

20 - 29

30 - 39

40 - 50

51 - 60

60 Plus

Under 20 3%

23%

16%

28%

17%

13%

MONTHLY HOUSEHOLD INCOME

1000 50

R6 K - R12 K

R12 K - R19 K

R20 K - R30 K

R30 K - R50 K

R50 K - R70 K

R70 K +

Up to R5999 12%

14%

14%

8%

9%

13%

6%

MATERIALSPECS

22 MATERIAL SPECS Requirements

• All materials must be supplied in HD 16 x 9.• 2:1 interlace component digital videotape system produced in accordance with ITU-R BT.709-5• 1920 x 1080 active lines interlaced at 25 frames per second, 50 fields file delivery• Delivery / Audio: HD Cam (HDCAMSR-HDD5 not acceptable) • Digital File Delivery (Adstream or MediaMove)

• Minimum Stereo or Stereo & ultimately 5.1 (Dolby E)• Labeling / Countdown Clock: HD and audio specs and general : flighting code, audio, time-code in, production house, client, contact #• Material and flighting codes to be supplied at least 7-business days prior to broadcast.

300 X 250 Ad Size

For all swf files, please use the below clicktag within the actionscript:

on (release) {getURL(_level0.clickTag, “_blank”);}Max File Size – 39kb

Ad Formats: JPG / GIF

Sizes:X-Large – 305x64Large – 215x34

CONTENT REQUIREMENTS

DIGITAL

AD FORMATS: GIF / JPG / SWF

MOBILE AD SIZES

FOR BOOKINGS E-MAIL: [email protected]

TRADING CONDITIONS 23

THIS DOCUMENT DOES NOT INCLUDE ALL THE EVENTS THAT SUPERSPORT WILL BROADCAST, ONLY HIGH DEMAND EVENTS HAVE BEEN INCLUDED...

• Due to the demand of some events, advertisers have to make upfront commitments for the year to guarantee acceptance of packages

• PACKAGES ARE GRANTED FOR HIGH DEMAND EVENTS BASED ON THE FOLLOWING:- Global event partners/sponsors- Broadcast sponsors- SuperSport committed advertisers- History of spend- There is no category exclusivity in breaks

• Advertisers that have conflicting brands to the broadcast sponsor or global event partner to certain events, may be unable to advertise in that event

• This document was created based on information that was received from SuperSport scheduling in accordance with sport regulatory rights

• The package rates quoted in this guide is based on a 30” duration commercial• Loose spots will be pre-empted should packages sell out

• M-Net P-Levels apply to all SuperSport packages

• Buying sport packages does not allow client to qualify for their negotiated annual commitment as packages are discounted already

• All rates are estimates, and include agency commission

• SuperSport Sponsorship costs always exclude agency commission and VAT

• Due to the nature of sport, scheduling information can change. If an event is rained out, or ends early, commercials will be placed in early stages of play or in programming that is broadcast during the event time

• All rates quoted in the guide are for SA feed only

• For special positioning requirements, a 10% loading will be charged

• Material delivery is 7 days prior to first flighting

• Package rates are a guide and subject to change!

• The actual package published just prior to the event will apply

• DStv Media Sales normal terms and conditions apply

TRADINGCONDITIONS

MAGAZINE PROGRAMS

SPECIAL EVENTS

Programme Channel Day Rate Card CostRUGBY

SUPER RUGBY KykNet Monday 21h00 - 22h00 R 27 500

BOOTS AND ALL SuperSport 1 Thursday 20h30 - 21h30 R 13 000

CRICKET

INSIDE EDGE SuperSport 2 Tuesday 20h00 - 20h30 R 11 000

GOLF

INSIDE THE PGA SuperSport 2 Wednesday 21h00 - 22h00 R 11 000

MOTORSPORT

ABSOLUTE FORMULA 1 SuperSport 2 Wednesday 19h30 - 20h30 R 12 000

RPM SuperSport 2 Wednesday 20h30 - 21h00 R 9 500

TWO WHEELS SuperSport 2 Friday 18h30 - 19h30 R 9 500

SOCCER

MONDAY NIGHT FOOTBALL SuperSport 3 Monday 20h00 - 21h00 R 10 000

PSL BACK PAGES SuperSport 4 Monday 19h00 - 20h00 R 10 000

PSL EXTRA TIME SuperSport 4 Monday 20h30 - 21h30 R 10 000

PSL, LOVE PSL SuperSport 4 Tuesday 19h00 - 19h30 R 10 000

MZANSI LEGENDS SuperSport 4 Tuesday 19h30 - 20h00 R 10 000

THURSDAY NIGHT LIVE WITH MARAWA

SuperSport 4 Thursday 20h30 - 21h30 R 10 000

Event Timing Estimated Spots

Online Impressions: Supersport.com

Mobile Impressions SuperSport.mobi

Saving Estimated Package Cost

RUGBY

2015 RUGBY WORLD CUP (ENGLAND) Sept - Oct 48 1 592 000 8 000 30% R 3 276 000

CRICKET

2015 ICC CRICKET WORLD CUP ODI (AUS/NZ)

Feb - Mar 98 Spots 477 000 3 000 45% R 960 850

SOCCER

AFRICA CUP OF NATIONS Jan - Feb 32 188 500 1 500 45% R 378 400



24 SPECIAL Rates CONTACTS 25

PATRICK VAN SCHOORGeneral Manager+27 21 671 3024+27 82 877 [email protected]

SKHUMBUZO MOKOENAAccount Manager+27 11 686 7462+27 83 302 [email protected]

LEN VAN HEERDENAccount Manager+27 11 993 8007+27 82 921 [email protected]

NABIL ABDOOLAccount Manager+27 11 329 5008+27 84 450 [email protected]

KERRY PRINSLOOSponsorship Implementation Manager+27 11 993 8008+27 61 127 [email protected]

FARIDA KHAN-DALIAScheduling Manager+27 11 329 5006+27 73 335 [email protected]

SHAY PILLAYSenior Scheduling Executive+27 11 329 5060+27 76 119 [email protected]

SHAUN CHETTIARHOD: On Demand+27 11 993 8010+27 83 632 [email protected]

NICKY GRYLLS+27 21 671 [email protected]

CONTACTS

SALES

SPONSORSHIPS

SCHEDULING / CONTRACTING / MATERIAL

DIGITAL

RESEARCH & PLANNING

Documents

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