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Dear DC practitioner,
Thank you for your support.
Here are the items you should bring with you:
1. SHEN YUN DVD and DVD player, or your computer2. SHEN YUN Magazine3. Kennedy Center play bill (optional)4. SHEN YUN KC program book (optional)
Before you go to meet your prospect, please do:
1. Read this presentation thoroughly2. Research your prospect’s business, industry and memorize related information and statistic3. Customize the presentation with prospect’s logo and image.
If you need help, please feel free to ask your team lead4. Practice your presentation at least 3 times before you go, practice
with other practitioners is a plus.
Again, thank you for your contribution. With team member like you, we will be successful.
ABC Company Marketing CampaignWashington DC
Presented By Beth Wang
NTDTV-DC
September, 2010
By PresenterMedia.com
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46% Graduate Degree or Higher
34% College Degree
Why SHEN YUN
World Class Show at Kennedy Center Opera House
Jan. 25 – 29, 2011
25% Earn $150,000 or more
43% Earn between $80,000 and $150,000
77% Are 35 Years and older
54% Caucasian11% Asian
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ET Inject Some MAGIC
into Your Next Marketing Plan
SHEN YUN Magazine & Examiner Outer Wrap
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SHEN YUN MAGAZINE
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Exclusive Delivery to Private Homes
Two direct mails are scheduled to deliver
250,000 copies of SHEN YUN magazine to
100,000 households throughout
Washington D.C., Northern Virginia, and
Maryland. Per census, two of four
wealthiest communities in the country are
in the Washington area.
Targeted Distribution to High-End Establishments
5,000 are distributed to high-end
restaurants, retailers, boutiques,
salons, health clubs, spas, private
clubs, luxury hotels and
apartments.
SHEN YUN Magazine Direct Mail Campaign
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SHEN YUN Magazine – Where to Deliver
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Mailing Schedule:
December 6, 2010. 100,000 home deliveryAds due date: October 15, 2010
January 5, 2011. 150,000 home deliveryAds due date: November 15, 2010
SHEN YUN Magazine Direct Mail Campaign
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SHEN YUN Magazine Direct Mail
** Multiple Run Discount – You will enjoy 20% discount if you book both direct mail run
Full Page 4 Color 7.5 “ (w) x 10.5” (h) no bleed$10,000 per 150,000 delivery
1/2 Page 4 Color 7.5 “ (w) x 5.25” (h) no bleed$7,500 per 150,000 delivery
1/4 Page 4 Color 7.5 “ (w) x 2.625” (h) no bleed$5,000 per 150,000 delivery
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EXAMINER OUTER WRAP
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Readership
Weekly Impressions A18+ 1,811,978
Avg. Sunday 421,129
Weekly Cume. 776,382
Avg. Thursday 498,956
Avg. Street-edition 222,973
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Household Profile
Ave. Household Income $136,470
Home Ownership 72%
Married 67%
Children Present 33%
College Graduate 40%
Post Graduate 37%
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Distribution Schedule: Thursday January 6, 2011Circulation: 303,000Ads due date: December 22, 2010
Examiner Outer Wrap
2nd page 4 color 9.25”(w) x 2.5(h) no bleed
$8,000
3rd page 4 color 9.25”(w) x 2.5(h) no bleed
$7,000
Marketing your production utilizing the power of SHEN YUN
We look forward to our partnership…Thank
you for your careful consideration!
"Extraordinary...brilliant...breathtaking...Astounding...superb...Inspiring...Glorious"
