Jack TangAPAC Application Platform Marketing DirectorMicrosoft Asia Pacific

Darien NagleApplication Platform Solution SpecialistMicrosoft Brisbane

Dealing with the Data Deluge: Understanding the Application Platform Opportunity

AP004 Infrastructure & Platform

The World of Data is Changing

By 2015, organizations that build a modern information management system will outperform their peers financially by 20 percent.

– Gartner, Mark Beyer, “Information Management in the 21st Century”

10x increase every five years

85% from new

data types

Dataexplosion

VolumeVelocityVariety

Easy accessibility of external data

Hadoop

Cloud

Cheap, distributed storage & processing

1. McKinsey&Company, McKinsey Global Survey Results, Minding Your Digital Business, 20122. IDC Market Analysis, Worldwide Big Data Technology and Services 2012–2015 Forecast , 2012

Big Data is a Big Priority for Customers

49% of top CEOs and CIOs are currently using Big Data for customer analytics1

Big Data Services Growth

2012

2013

2014

2015

0

102.7 3.9 5.1 6.5

Billi

ons

$ 39% compound annual growth rate2Big Data Software Growth

2012

2013

2014

2015

04

1.8 2.5 3.4 4.6

Billi

ons

$

34% compound annual growth

rate2

Big data is a growth OPPORTUNITY for partners

Common Big Data Customer ScenariosGain competitive advantage by moving first and fast in your industry

Web app optimization

Smart meter monitoring

Equipment monitoring

Advertising analysis

Life sciences research

Fraud detection

Healthcare outcomes

Weather forecasting

Natural resource exploration

Social network analysis

Churn analysis

Traffic flow optimization

IT infrastructure optimization

Legal discovery

Revenue GrowthIncreases ad revenue by processing 3.5 billion events per dayMassive VolumesProcesses 464 billion rows per quarter, with average query time under 10 secs.

Businesses InnovationMeasures and ranks online user influence by processing 3 billion signals per dayCloud ConnectivityConnects across 15 social networks via the cloud for data and API access

Operational EfficienciesImproving investigation time by analyzing large volume & variety of data

Thai Department of Special Investigation

Real-Time InsightCut investigation time from 2 years to 15 days

New opportunities

Hype Cycle for Big Data, 2012.

Big Data Requires a Holistic ApproachThat Leverages Traditional and New Capabilities

TRADITIONALRelational Database Management System

NEWPetabyte-Scale Services

• Share your data with the world via Azure Marketplace

• Enrich with social media data via Social Analytics

• Advanced analytics with Hadoop

• Analyze Big Data with familiar tools

• Immersive insights from any data

• JavaScript based simple programming

• Simplicity and manageability of Windows to Hadoop

• Extended data warehousing with Hadoop

• Scale and elasticity of cloud

Microsoft’s Approach to Big Data

Any data, any size, anywhere

Connecting with the world’s data

Immersive insight, wherever you are

A Holistic Big Data Solution from MicrosoftSpanning relational and non-relational worlds

MARKETPLACE

External Data and Services

Share and governDiscover and recommend Transform and clean

DATA ENRICHMENT

Non-relational

DATA MANAGEMENT

Relational Multidimensional Streaming

100111

INSIGHTSSelf-service

Operational

Predictive

Mobile

Real-time

Collaborative

What is Hadoop?

MapReduce (Job Scheduling/Execution System)

HDFS(Hadoop Distributed File System)

HBase (Column DB)

Pig (Data Flow)

Hive (Warehouse

and Data Access)

Oozie(Workflow)

Sqoop

Traditional BI Tools HBase / Cassandra(Columnar NoSQL Databases)

Avro (Serialization)Zo

okee

per

(Coo

rdin

atio

n)

Apache Mahout

Karmasphere (Development

Tool)

Hadoop = MapReduce + HDFS

Flume

• New scale out system for processing peta-scale data• Ideal for unstructured data• Changes economics of large scale data processing

Through the use of commodity servers

DEMO: From Data to Insights!

SimplicityAnalysis with familiar tools

Collaboration on insights

SQL Server Data Warehousing OptionsFlexibility and ChoiceSOFTWARE REFERENCE ARCHITECTURES APPLIANCES

Effort to buildTuningFlexibility in configurationInitial price investment

Variable to High

Mid

High

Low

Customers acquire and tune the software to their own hardware without guidance

OFFERINGS• SQL Server 2008 R2• SQL Server 2012

Effort to buildTuningFlexibility in configurationInitial price investment

Low – Mid

Low

Mid

SW

Deliver hardware and software separately containing pre-tested, pre-tuned configuration best practices

OFFERINGS• Fast Track for SQL Server 2012• Fast Track for SQL Server 2008 R2

OFFERINGS• Parallel Data Warehouse• BDW, SDW• HP Factory Express

Appliances deliver a solution with hardware and software already integrated, tested, tuned, configured

Effort to buildTuningFlexibility in configurationInitial price investment

Low

Low

Low

Mid – HighHW

11/24/2010 © Microsoft Corporation, All rights reserved 15

BEN

EFIT

S

Improved efficiency of investigating officers

Gained platform for future optimization

Cut investigation time from two years to 15 days

Thailand’s Department of Special Investigation needed a better BI and data-mining solution so it could improve the speed and accuracy of its investigation in criminal cases.

Thai Law enforcement agency optimizes investigations with big data solutionMicrosoft Big data and PowerView

Wrapping up

Leverage existing skills

Come talk to us at the booth

Sign up for the Hadoop on Azure

program

Evangelise PowerPivot and

Power View

Visit the Microsoft Showcase:See | Learn | Connect

Services & Devices

Business ApplicationsInfrastructure & Platforms Immersion Experiences

Exhibitors & Sponsors

Partner Network Infrastructure & Platforms

Build Your CapabilitiesVisit the Partner Learning Center! http://aka.ms/partnerlearning

$

Competency Changes Server Platform” – Exam Changes (Nov’12)“Management & Virtualization” – Exam Changes (May’13)

BenefitsPresales supportTechnical and Sales training

Solution Incentive ProgramIncentives available for Windows, Lync, SQL Server and System Center

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