FairPhone

Customer Profile

Jobs• Do “daily job” well• Find fairness between customer and the product

Pains• Crashes and bugs with older phone• Too expensive for maintenance• Feeling left-out with current gadget

Gains• Longevity• Repairability• Leads to better market society between manufacturer and customer

Value Map

Products & Services• Fairphone• Fairphone2

Gain Creators• Help building connection between manufacturer and

customerPain Relievers•Modular Design• Able to dig deeper into the phone

SOLARI

Customer Profile

Jobs• Use outdoor cooker that pollution-free• Cook for cleaner environment

Pains• Hard to find energy sources• No time to prepare

Gains• Flexible power sources• Portable• Easy-to-use

Value Map

Products & Services• Solari, hybrid solar cooker• Phone app

Gain Creators• Solar Collectors• Electric cooker• Cooking pot• Focusing lens

Pain Relievers• Easy to switch power sources between sunlight and electricity

ARCKIT

Customer Profile

Jobs•Making model for architecture project

Pains• Not realistic model• Not easy to assembled and modified module

Gains• Realistic details• Scalable model

Value Map

Products & Services• ARCKIT

Gain Creators• Fast to build• Modular• Without glue

Pain Relievers• Modular interconnecting components • Modern paneled building techniques

Personal Home Input/Output

Customer Profile

Jobs• Interact between real world with digital interfaces

Pains• Current technologies are not easy to use

Gains• Save time• Eye pleasing

Value Map

Products & Services• PHIO

Gain Creators• Lot of Interaction possibilities

Pain Relievers• Redured complexity• Physicalisation of Apps• Physical interfaces that easy to use based on old devices

gestures like radio, or lamp switcher.

QUASAR

Customer Profile

Jobs• Re-experience musical moment from the past

Pains• Don’t know what to listen

Gains• Bring back memories

Value Map

Products & Services• QUASAR

Gain Creators• History of your Spotify account• User location

Pain Relievers• Personally generated playlist