DB&Advetising Agency Donner&Blitz LTD

Since 1995: Our advertising agency does not only design for advertising. We design and implement marketing

solutions that solve our customerís biggest problem, ”How will we succeed in the future!”

FUNDAMENTALS Advertising is not the answer to everything! We do however recognize that there are things that can be done without advertising. However, many things are impossible to take care of without advertising. The more marketing infl uences other marketing competitors, the greater its role becomes. The function of advertising is to gain measurable results. Advertising builds and creates an image and at the same time attempts to develop immediate sales while also attempting to collect consumer market information. Advertising must bring added value. It can be seen, for instance, in the turnaround and improvement of a company’s image. The turnaround of a company’s image adds strength in a competitive situation.

In advertising, the target group is people not organizations. A person makes decisions mostly based on emotions, which is why in advertising one needs to have emotion. Brands have already been built for chicken-poo, caretaker services and for garbage collection. Therefore, it is possible to build a brand for any product or service. The only durable starting point for advertising is in marketing strategy. In competitive situations, marketing will not succeed without strategy. Our goal and task is to make the product and service interesting, not the advertising. Weird or freaky creativeness is good, as long as it serves to benefi t our clients. Time draws us forward with great speed. When times change, values change too. Good advertising takes heed of these changes in consumer values.

A thinker once said that winning doesn’t mean everything but the will to win does. The will to achieve something, the will to succeed, and the will to compete even with oneself means everything.One need to fi nd ´will` from an advertising company.

The effectiveness of marketing communication does not come about through the use of any one means. Effec-tiveness can be achieved only through how well differ-ent marketing resources fit together. The goal of good advertising is getting an ignorant and reluctant potential client to being a permanent and steady client.

If this is the goal, then we need to think of how to en-hance the imagery and existing knowlege. The effective-ness in advertising is not birthed by how large a scale marketing is taken to or how wide coverage is and or how many viewers or listeners the marketing media has. If nobody can separate your advertising from others, it is the same whether a hundred or a hundred thousand notice it. That is why planning, the alignment of the context and allocation is the most important. In advertising, one also has to remember that contribu-tion has to be profitable. One needs to ask what results are achieved with the money invested.

conception of goodadvertising andmarketing

The right way to think about the measure of contribution to the ad-

vertisement is by target basing your planning. A particular percentage of the turnover of marketing does not provide any targets for market-ing. At most, the fixed percentage

is used for marketing. If, for a thousand, one could get a hundred

thousand then everybody would do it. The targets for marketing

and advertising and their plans will determent the cost. So, first comes

planning, then the costs.

What’s more, the only area sug-gested not to cut costs in, is in

planning. Good planning will sig-nificantly save costs in the end and at the same time, the whole project is weighed up thoroughly. A quick and impulsively made campaign is rarely successful. Advertising is not made to compete with other com-petitors but for the client. That is why appreciating the client and cli-ent satisfaction must be in the fore-front of planning. Doing things as cheaply as possible, always means

weakening the projects quality and the work done.

Poorly executed advertising is the most expensive in the world. Printing costs just as much for

poorly planned work than for well planned work. If you decide to buy the planning process work from an advertising agency, then do not do

the planning yourself.

the right way

Everybody knows that the first-buy of a product is always based on its image. That is why a professional look and touch in advertising will create a long-lasting foundation for customer relations. It is stated that half of the impact of advertising gets lost, but nobody knows which half.

The half that gets lost, which by definition, is the part that does not hit home with the recipient. Unnoticed or unappreciative adverting as well as advertising which is spread between too many advertising medias gets half lost.

The question in advertising is not how much we can squeeze into the space that has been bought but how we can get our message through in that bought space. Breaking the boundaries in advertising will guarantee results. This also needs to be seen when choosing the advertising media.

Advertising for recruitment is seldom seen on outside banners and rarely do engineering workshops advertise on the radio.

Universities do not get students through television nor does a public administration office form its image from within their own offices.

image.

Why an advertising agency? One reason for using an advertising agency stands out above others, which is; It is considerably better to use the service of a professional than to do the work oneself and end up with poor quality advertising.Remember that all leading manufacturers, all clobal leading businesses, their successful trademarks and their successful brands have been designed through some advertising company.

Success does not come by copying others, but by making your own product interesting and distinguishable from others. For that, one needs an advertising agency. It is their profession.

A good advertising agency is your business partner and the developer of your thoughts. A good advertising agency is a master of creation and has the ability to skillfully fuse all the competitive weapons of marketing into their creation.

A good advertising agency will help your company to interact with your clients. The more you know about your client the better your success. An advertising agency must not build the advertising based on ‘I feel’. The company has to justify its decisions.

Only justified decisions will carry youinto the future.

Our Marketing company Our product; our product is to provide marketing planning and its implementation. In addition we are also very strong in direct marketing.

Work ethics; in our company, everyone isresponsible for their own doings, which shows in our work and service. Our work morale represents the best in our field and the meeting of deadlines iscommon practice to us.

Location: our office is located in Finland, Europe, in the middle of a small town called Joensuu, in Northern Karelia. Our hometown Joensuu is the eastern most town in EU, with app. 60 000inhabitants. From our office, it is only one hours drive to Russia. Our office has good relations inRussia, with our own English business partner in Saint Petersburg and Petroskoi. This provides us with good field expertise, with friendships that started from 1989 and a lot of experience. These are some of the benefits you will recieve from us.

Imagine!

The location of our office also gives us othermeaningful benefits; the area, where we live in, is one of the poorest economically of the country. Due to this, the people of Karalia are born with inventiveness and faith for tomor-row. It was passed down to us through our mother’s milk. Survival in business life is tougher here than anywhere else. There are few clients and their buying power is low. One needs to be satisfied with less and learn to serve clientsbetter. These are the benefits that many advertisers don’t get elsewhere. All subcontracting work is done quickly and with prices to your advantage. Modern technology helps design work move in any direction at optical cable speed and even our postal service operates five days a week.

Adequate size; our Marketing Office, Donner Oy, is an adequate sized office compared to most

advertisers. We are not quite small, but just big enough. Large assignments are no problem and

one can still find old fashion flexibility.

Entrepreneurship; entrepreneurship means accountability to our clients for the future. We cannot hide behind anyone’s back and we need

to answer every case personally. It is a necessary responsibility in today’s world. In a small location

as this, handling businesscommitments is compulsory.

Billing; billing is one of the most difficult areas in an advertising company. Advertising compa-nies have created an image of themselves that

everything costs a lot. Our billing is either hourly rated or per project. Only in exceptional cases

do we handle subcontractor bills, printing bills or marketing equipment bills, otherwise not.

We earn a living from our work not fromchicanery.

donner&blitzwww.donnerblitz.com

Advertising agencyDonner&Blitz LTD

Pilkontie 280130 Joensuu

FINLAND

phone + 358 13 224 875Fax + 358 13 221 950

Jukka Tuunanengsm + 358 50 5177 825

jukka.tuunanen@donnerblitz.com

Helsinki, Finland Karjalankatu 2

00100 Helsinki

DB&