Evaluation of Resources and Needs Identify story Ask: What story is this video is telling? How might we create a video that will tell this story?
Create timeline for nishing the video Coordinate people and locations for shooting video. Assign Roles Research Create a Vision Document: Includes story arc, shot list, interview questions
Complete the Before the Shoot Checklist
Shoot interview, record all video, shoot all photos.
Well learn most of these steps on thursday
Export video Uploading video online Createdistributionplan and strategy: o channels o partners o timeline Publish video Implement campaign strategy
Step 6: Evaluation Look at your indicators of success and discuss whether you met your goals. Talkabout what you can do better next time but also articulate what went right.
VIDEOS FOR CHANGE The most effective
Video Detectives Pay at t e nt ion to: 1. VOICES The people (or text) who tell the story 2. STRUCTURE The way in which your lm is organized or in other words, the backbone 3. AUDIO/VISUAL ELEMENTS What you hear and see on screen 4. STYLE What your lms looks & feels like 5. ETHICAL REPRESENTATION How you honor a persons dignity and respect their privacy 6. SPACE FOR ACTION A concrete and specic act your audience can take to create change
Specic Story- Story Portfolio Calling Origin Lesson Impact
Origin Story Mama Hope- https://vimeo.com/15751299
Impact Stories What they do: Tell the story of an individual who has been affected by OR is passionate about your work. Create intense emotional bonds between your audience and the people you exist for. Creates credibility for why you do what you do. How they do it: Let the individual describe their experience in their own words. o Can also have others who have seen their transformation tell anecdotes that reveal the change.
Example: Impact Story Raising Islam: https://vimeo.com/31265488
Vision Videos What they do: WHY Communicate your visionary narrative Paint a picture of how the world should/could be. Build momentum, invite viewers to join in your vision. How they do it: This is a place to get conceptual. Animation, text, people holding signs, script based, actors, stop motion
Example of Vision Video: Animated: The Girl Effect: https://www.youtube.com/watch?v=WIvmE4_KMNw Live Action: http://awakestorytelling.com/#/auburn-trouble-the-waters-heal- the-world/
Movement Portraits What they do: Make people feel like they belong to something that matters. Demonstrates the diversity of your movement, inviting others to join. How they do it: Feature a collage of supporters describing why they care or how they've been impacted by the organization's work. o What vision unites your supporters? What inspires them to take action?
The Most Effective Videos for Change: Event Stories What they do: Turn events (protests, rallies, ceremonies) into larger stories. How they do it: Interview a range of people who are there and have them talk about what is happening, how they are feeling, why they care and what larger insights the event reveals. Think about what unites everyone at the eventa dream, a promise, an experience? The story can beabout the signicance of the event or it can be about the people who are there.
Example: Event Story Segal Family Foundation annual gathering: http://awakestorytelling.com/#/segal-family-foundation/
Advocacy Films What they do: Explore an issue through the personal story(ies) of people affected by it. Less about how an issue has been overcome and more about why action is necessary. How they do it: Spend a lot of time with the characters. Make you care about them. Show scenes from every day life. Frame the issue Inspire Action
Example: Advocacy Film http://www.upworthy.com/watch-as-one-boy-lays-out-an-experience-most- white-people-will-never-have-to-worry-about?c=tpstream Awareness: http://awakestorytelling.com/#/34000-sold/
Campaign Videos What they do: Convince people to take a particular action before a certain deadline. Explain the campaign's goal and why it matters. Make the audience feel important and that their unique contribution matters. How they do it: Focus on the audience's emotional needs and motivations.
Example- Campaign Video Embrace: https://www.kickstarter.com/projects/embrace/ embrace-the-documentary-that-will-create-global-ch
Other: Your creativity!
It doesnt have to be a big production http://www.upworthy.com/51-pretty-shocking-facts- that-make-things-harder-for-every-woman-you-have- ever-met?c=fea
Ingredients of Effective Videos Simple! Short (internet: less than 3 minutes) Dramatic momentum Tension They make you want to watch to the end by making you ask, What will happen next?
Shareable Content STORY! Emotional KIPP: http://awakestorytelling.com/#/kipp-the-breadth-of-our- dreams/ Surprising/unexpected Alex presents Commando: https://www.youtube.com/watch?v=pLix4QPL3tY People share content that reinforces their identity. Ask: How does my audience want to be perceived by others? What would this say about them if they shared it? What would motivate them to share this?
Introduction to Photography
Your goal as a photographer: to draw the viewers eye to the subject of the image.
Compositional Concepts: All good images have: o Clearly dened subject and background o Sense of balance o Point of view o Degree of simplicity
All good images have: 1. Clearly dened Subject and Background The subject should be clearly dened. Subject should not compete with anything. Get the viewers eye to know what the subject is. Frame is objective, you are subjective.
Subject is conicting
All good images have: 2. Sense of Balance Elements in frame have compositional weight: Can be with white/black Light/dark Subject/background Empty space/visual elements
Which image is balanced? And How?
Use empty space to draw the eye to the subject
o But don't have a lot of empty space above an interview subject!
All good images have: 3. Point of View Think about your perspective and what its communicating. Dont just shoot at eye level, think about where the most interesting perspective could be. Get at the subjects level.
Shot from above- Demonstrates Youth or Need
Shot from below- Hero Shot
or double chin.
Shot at Eye Level of Subject- communicates equality
All good images have: 4. Degree of Simplicity Let the audiences eye know where to go.
The simple secret to great photography: PTM PAUSE! THINK! MOVE!
How can I draw my audiences eye to the subject? 1. Position: where you place the