David Spaur to Lead Monterey County economic · Jose Martinez-Saldana (SUBA) Ken Steen (Oldtown Salinas Association) LEgAL CoUNSEL Matt Ottone MiSSioN StAtEMENt As association of

Welcome Dave Spaur page 1 & 5

Chamber Honors page 1 & 5

New Board Members page 8

Mayor’s Message page 9

Leadershippage 14

Upcoming Chamber Events page 19

INSIDe

TheChamberStaffandBoardgottogetherwithover500ofourveryclosestfriendstohonorourown.Didyoujoinusforour92ndAnnualAwardsLuncheon,presentedbyRabobank?(Ifyousaid,“Yes,”thenwenodapprovingly.Ifyousaid“No,”thenwewon’tputaguilttriponyouas

longasyoupromiseyou’llcomenextyear.) Theeventstartedwithyourstruly,Mr.ChamberCEO,makingajokethatclearlyplayedtothemassesofRotariansintheroom.Hey,I’mshameless! ThenEventChairMarkFaylor,

whoshouldbenicknamedCaptainEnthusiasm,and2013BoardChairLuAnnMeadoraimedforsomeVaudevillianhumor.TheymaynotbeSonnyandCher,butwelovethemanyway. Thespeechesbypresentersandhonoreeswerelightandhumorous,

butalsoheartfelt. EmceesMarcCota-RoblesandJasmineVielentertainedthecrowdbyclaimingthattheyweregoingtosharesomethingpersonal,thattheyhadbeentryingtodosincetheygotmarriedlessthantwoyearsago…

AWARDS - CoNtiNUED oN pAgE 5

Chamber Honors Leaders at annual awards Luncheonby Paul Farmer, Chamber President/CEO

WisepeopleunderstandthatsuccessfulEconomicDevelopmentunderliesjustabouteverythingelse:qualityoflife,communitysafety,economicopportunity,supportfornon-profits…itallcomesbacktohavingagrowingandvitalbusinessenvironment.Toleadourlocalefforts,theCountyofMontereyrecentlyhiredDavidSpaurasitsEconomicDevelopmentDirector.

“IlookforwardtoreturningtotheCoastandservingagainontheCentralCoastMarketingTeamwhereIwasonceChairwhileworkingfortheEconomicVitalityCorporationinSanLuisObispo,”Davidshared.“Mygoalistoengageworkforceopportunities,programsandincentivesinsuchawayastoattracttherighttypeofinvestmenttoMontereyCountyand[toassist]alloftheCitiestorealizetheireconomicdevelopmentgoals.” Blessedwithaverylikablepersonality,DavidisacertifiedCommunity&EconomicDeveloper(CEcD)whoseskillsandexperienceincludeUrbanPlanningandRedevelopment.HestartedhisEconomicDevelopmentcareerwiththeModestoChamberofCommerceafterworkingforAdvancedMicroDevicesinSunnyvale.SpAUR - CoNtiNUED oN pAgE 5

David Spaur to Lead Monterey

County economic Development CReaTINg a STRONg LOCaL eCONOMY - pROMOTINg THe COMMUNITY

pROVIDINg NeTWORKINg OppORTUNITIeS - pOLITICaL aCTION RepReSeNTINg THe INTeReSTS OF BUSINeSS WITH gOVeRNMeNT

March 2013 Issue 328

by Paul Farmer, Chamber President/CEO

Phot

os b

y Tr

acy

Burk

e

2 SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL - MARCH 2013

Give Mall Gift Cardsfor any oCCasion

Give theM what they really wantPre-order online at

GivetheGiftCard.CoM/CorPorateor Call 831.449.7226.

redeeMable where aMeriCan exPress® Cards are aCCePted.*

*terms and conditions apply to Gift Cards. for use at Us merchants that accept american express® Cards, except cruise lines, casinos, atMs and recurring billing.©2012 aePCMC under license from american express travel related services Company, inc.

for any oCCasion

Give theM what they reall

MaCy’s, JCPenney, forever 21, sears and More than 130 sPeCialty stores and restaUrants

highway 101, exit boronda rd. in salinas | 831.449.7226shop-northridge-mall.com | northridgemallespanol.com

3MARCH 2013 - SALINAS VALLEY CHAMBER OF COMMERCE BUSINESS JOURNAL

TheofficialpublicationoftheSalinasValleyChamberofCommerce-119E.AlisalStreet,Salinas,CA93901-(831)751-7725EDitoRPaulFarmerDESigN MARCH 2013 EDitioNGabeVasquezpRiNtiNgTheSalinasCalifornianpRoFESSioNAL StAFFpRESiDENt/CEoPaulFarmeropERAtioNS MANAgERCarlaWatkinsACCoUNtS MANAgER PaulFullerMARKEtiNg & MEMBERSHip DiRECtoRAngelGaribaldo

MEMBER SERviCES SpECiALiStRoxanneNoble2013 EXECUTIVE COMMITTEECHAiRMAN oF tHE BoARDLuAnnMeador(MeadorEstateVineyard)pASt CHAiR oF tHE BoARDTerryFeinberg(MoxxyMarketing)CHAiR ELECtSherrieIsaac(Hayashi&WaylandAccountingandConsulting)viCE CHAiR, FiNANCEKevinSaunders(CSUMontereyBay)viCE CHAiR, EvENtSMarkFaylor(PeninsulaBusinessInteriors)viCE CHAiR, govERNMENtRELAtioNSNormanGroot(MontereyCountyFarmBureau)

viCE CHAiR, MEMBERSHip PaulDughi(CowlesCaliforniaMedia)viCE CHAiR, MARKEtiNg AaronScoby(EntravisionCommunications)viCE CHAiR, ECoNoMiC DEvELopMENt EricaPadilla-Chavez(MontereyCountyHealthDepartment)2013 BoARD oF DiRECtoRSAndriaBaker(SalinasJaycees)DonChapinIII (TheDonChapinCompany)SandiEason (UnionBank)JoseGamboa (HispanicChamberofCommerce)SusanGibbons (Portobello's)

MichaelHarrington (BrianFineganAProfessionalCorporation)LisaJohnson (PrudentialInsurance)JohnLewis (TheGlassGuru)ScottMaidment(ApexSigns&Graphics)TomMartella(MartellaPrinting&Graphics)CodyRamsey (MannPacking)ValerieSchlothauer(Rabobank)AbbyTaylor-Silva (GrowerShipperAssociation)CHAMBER LiAiSoNSPeterKasavan(SPARC)JoseMartinez-Saldana(SUBA)KenSteen(OldtownSalinasAssociation)LEgAL CoUNSELMattOttone

MiSSioN StAtEMENtAs association of businesses, organized to build a strong local economy by promoting sound government, and an informed membership and community.

Moving Forwardby LuAnn Meador, Chamber Board Chair

FollowingtheChamber’sfirstboardmeetingoftheyear,we’reallfeelingmoreenergizedandoptimisticthanever.OurstellarnewBoardbreezedthroughtheyear’sfirstmeetingandestablishedour2013prioritiesfortheChamberandourmembership.OurViceChairshaveformedtheissue-specificcommitteesthatwillmovetheseprioritiesforward. InFebruary,PaulFarmer,ourCEOandPresident,AngelGaribaldo,ourMarketing&MembershipDirector,andIattendedtheWesternAssociationofChamberExecutives(WACE)conference.ThisconferencewasheldinSanFranciscoandbroughttogetherChamberprofessionalsfrom

theWesternU.S.foraninspiringthree-daytrainingandnetworkingevent.ItwasincrediblymotivatingtobeimmersedwiththeotherCEO’sandstaffmembers-allweresowillingtosharetheirformulasforsuccessandtolearnfromeachother! Thisyear’sWACEhadmanydifferentfocusesandprovidedattendeeswithmyriadoptionsforgrowingandstrengtheningChambers.Oneoftheconference’scentralthemesstruckmeasparticularlyrelevantduringthisgrowth-orientederaforourChamber–whatchamberscandotosupporteconomicprosperity,innovation,andtransformation. SeveralspeakersatWACErecommendedabookcalledTheComingJobsWarbyJimClifton.Itooktheiradviceandstartedreadingit.Inthebook,Jimsuggeststhatjobswillbecomethenewinternationalcurrency.Thecentralfocusofhisbook

isthatjobcreationmustbegeneratedfromthebusinessleadersofourcities,towns,countiesandcountries–inotherwords,byourChambermembership!Hebelievesthatnewbusinessesarecreatedthroughinnovation,entrepreneurs,cityandcountyleadership,highereducationatouruniversitiesandjuniorcolleges,andviastrategicallianceswithcommunitypartners,innovationgroups,andbetweencities,countiesandcountries. WhatiscrystalcleartomeisthatChamberswillneedtoembraceandunderstandtoday’sentrepreneursiftheywanttoberelevant10yearson(andwellintothefuture).WhileIjuststartedreadingJim’sbook,Iwouldhighlyrecommenditifyouhaveaninterestineconomicdevelopment.Learningfromeachother,fromexperts,andfromotherChambers,weallhavetheopportunitytogrow

andstrengthenoursharedwork.Ourregionisundoubtedlyunique,butwesharechallengeswithmanyotherregions.Weshouldbuildupontheirexperiencestostreamlineourownpathtoever-greaterprosperityandsuccess. TheWACEconferencewaseducationalandinspiring.Perhapsmostimportantly,thethreeofuswhoattendedwereremindedthatwerepresentatrulyincrediblecommunityofbusinesses,andthatwehavetheopportunitythisyeartoworkwithanamazingChamberteam.InSteinbeckCountry,wehavevastresourcesandcontactsatourfingertips.Withtheunwaveringdedicationofourboardandstaff,thereislittlestandinginthewayofourbuildingtheviable,successfulchamberofcommercethatwillcontinuetosupportourcommunityandourmembersforyearstocome.


Bills Reflect California Democrats' ambitious agenda

By Don Thompson and Laura Olson, Associated Press

SACRAMENTO,Calif.-EmboldenedbytheirsupermajoritiesintheLegislature,Democratshavebeguntochartanambitiousagendaoutlinedinthehundredsofbillstheyintroducedbeforelastweek'sdeadline.Fromguncontroltorevenueincreases,votingrightstoenvironmentalprotections,theirproposalswouldmakesignificantchangestoCalifornialawiftheypassandwinsupportfromDemocraticGov.JerryBrown. OutnumberedRepublicanssaidtheycanonlyhopetohaveasayinshapingthatagendaastheyintroducedtheirownbills,manyofwhichareintendedtomodifyorrepealmeasuresadoptedbymajorityDemocratsinrecentyears. Thetwo-thirdsmajoritiesintheAssemblyandSenatewonbyDemocratsduringNovember'selectiongivethemthepowertounilaterallyincreasetaxes,passemergencylegislation,overridegubernatorialvetoesandputconstitutionalamendmentsbeforevoters.Whiletheirsupermajoritiesarebeingunderminedtemporarilyassomelawmakersresigntotakenewofficesorjobsoutsidegovernment,Democraticleadersareconfidenttheyultimatelywillmaintainthetwo-thirdsthresholdinbothhouses. AFieldPollreleasedlastweekfoundthat55percentofvotersthinktheDemocrats'supermajoritiesaregoodforCalifornia. ByFriday'sdeadline,lawmakershadintroduced2,189billsforthisyear'ssession-1,376intheAssemblyand

813intheSenate.Thatisactually8percentlessthanin2011,thestartoftheprevioustwo-yearsession,whenlawmakersintroduced2,381bills. Democraticleadershavepledgedtotreadcarefullyontaxissuesandinotherareasforfearofalienatingvoters,yetthemajoritypartyismovingaggressivelyonseveralfronts. IntheSenate,DemocratsdeclaredthattheywantedtoenacteventoughergunandammunitionlawsthanthosesignedintolawlastmonthinNewYork,announcingtheirintentionsjust10daysafterpromisingacautiousapproachonguncontrollegislation. SenatePresidentProTemDarrellSteinbergofSacramentosaidhewasconfidentDemocratscouldusetheirsupermajoritiesto"onceagainmakeCalifornia'sgunlawstheverytoughestinthenation." HealsoissupportingproposalsthatwouldtinkerwithProposition13,thelandmark1978voterinitiativethatrolledbackpropertytaxesandstrictlylimitedhowmuchtheycouldriseeachyear.Italsoincreasedthepercentageofvotesrequiredtopasslocaltaxhikes. DemocraticSens.MarkLenoofSanFranciscoandLoisWolkofDavisareproposingconstitutionalamendmentstolowerthevotethresholdtoraisetaxesforschooldistrictsandsomeotherlocalgovernmentsfromthecurrenttwo-thirdsto55percent. AssemblymanTomAmmianoofSanFranciscoisseekingachangethatwouldeliminateProposition13provisionsthat

letcorporationsavoidreassessmentsafterpropertysales.Nochangesareproposedfortherulesgoverningresidentialpropertytaxassessments. Sen.NoreenEvans,D-SantaRosa,hasintroducedabillwithLenothatwouldimposeanewtaxonoilproducedinCalifornia,whichRepublicanssaywouldinevitablybepassedontomotorists.Themeasurewouldraiseaprojected$2billionannuallytohelpfundthestate'shighereducationandstateparkssystems. Californiaisamongthenation'stopoil-producingstatesbutdoesnottaxoilextractionasotherstatesdo,includingTexas.In2011,Californiawellsproduced196.8millionbarrelsofoil. DemocratsalsoarechampioningissuesthattraditionallyhavebeenpromotedbyRepublicanlawmakers,includingchangestoenvironmentregulationsandpromotingjobcreation. SteinberghasintroducedabillthatwouldaltertheCaliforniaEnvironmentalQualityAct,amongthestrictestland-uselawsinthenation.HeandBrownsaythelawhasbeenimproperlyusedtodelaybeneficialprojects. Meanwhile,AssemblySpeakerProTemNoraCampos,D-SanJose,proposestoletlocalgovernmentscreate"jobsandinfrastructuredistricts."Theywouldusetax-incrementfinancingtoprovideincentivestobusinessesasawaytohireandtrainmoreemployees. ThemeasurefitsintowhatSpeakerJohnPerez,D-LosAngeles,saidwillbehistoppriority:puttingCaliforniansbacktowork. Changestotheballotwillbeanothertopicofdebatethisyear,withDemocratsproposinglegislationthat,ifpassed,couldworktotheiradvantageinthefuture. Steinbergispromotinglimitsonthestate'sinitiativeprocess,whichcriticssaidhasbeenhijackedbywealthyspecialinterests.Hewantstorequireinitiativeproponentstoworkwithlegislatorstofine-tunetheirproposals,letinitiativesexpireaftera

certainnumberofyearsunlesstheyarerenewedandrequireproponentstoshowgrassrootssupportbycollectingsmalldonationsandusingunpaidsignature-gatherers. Republicansfearsuchchangeswouldbenefitlaborunionsandhurtbusinessinterestsandwealthyindividuals,whohavefundedsomemajorrecentballotcampaigns. Democratsalsohaveintroducedatleastthreebillstoextendtheirreachtoyoungvoters. Sen.Hannah-BethJackson,D-SantaBarbara,wantstolet15-year-oldspre-registertovoteastheysignupfortheirinstructionalpermitsordriver'slicenses.AssemblymanKevinMullin,D-SanMateo,isproposingaconstitutionalamendmentpermitting17-year-oldstovoteinprimariesiftheywillbe18bythenextgeneralelection.AndSen.LelandYee,D-SanFrancisco,wouldrequirepollingplacesoneachUniversityofCaliforniaandCaliforniaStateUniversitycampus. Republicans,meanwhile,arefightingagainstseveralDemocraticpriorities,includingafeeimposedonruralpropertyownerstofundwildfire-preventionefforts. BillsbySen.AnthonyCannella,R-Ceres,andAssemblymanJeffGorell,R-Camarillo,wouldfreezecollegetuitionaslongasthegovernor'staxincreasesremaininplace-fouryearsforthestatesalestaxandsevenyearsforthehigherincometaxesonthosemaking$250,000ayearormore. AssemblyRepublicansarefocusingonareaswheretheycanagreewithmajorityDemocrats.WhiletheyobjecttomostofmostoftheDemocrats'guncontrolproposals,forexample,theyarejoiningineffortstotakegunsawayfrommentallyillpeople,felonsandotherswhoownweaponsinviolationofexistinglaws. "IthinkCalifornianswantandexpectustofindareasofimportancewherewecanworktogether,"saidAssemblyMinorityLeaderConnieConway,R-Tulare.


HisprofessionalcareerineconomicdevelopmenthasseenDavidservemorethan20citiesinthreecounties;includingtheCityofSacramento,PlacerCounty,FresnoCounty,andSanLuisObispoCounty.TherecipientofmanyindustryAwardsofExcellenceforhiswork,SpaurcomestoMontereyCountyfromhislastpositionasPresident&CEOoftheMercedCountyEconomicDevelopmentCorporation. From2006through2009,DavidservedastheEconomicDevelopmentDirectorfortheCityofSacramento,wherehisaccomplishmentsweremany.Hedirectedaturn-aroundplanfortheEconomicDevelopmentandRedevelopmentDivisions,completedtheCity’sfirstEconomicDevelopmentStrategy,integratedamodelDowntownRedevelopmentPlanintotheupdatedGeneralPlan,andcreatedthefirstStimulusPlan. AparticularvaluethatSpaurbringstoMontereyCountyishisextensiveexperienceworkingwithcorporatesiteselectors.Whencompaniesarelookingtoexpand,citiesandcountiesmustknowhowtomarketthemselves.David’s“scorecard”ismuchtoolongtoprinthere,butincludesdozensof

marqueecompanieswhichhaveinvestedwelloverabilliondollars. Davidisabletojoinprivateandpublicleaderstopromotelocalbusinessandinvestmentopportunities,minimizebarriers,growsales/propertytaxes,andincreasejobgrowth.HewillbeleadingtheCounty’sEconomicDevelopmentCommitteewhichadvisestheBoardofSupervisorsonpoliciesandprogramsthatwillhelpachievethoseobjectives.Thecommittee’sstrategicimportanceisclearwhenyoulookatthecommunitymemberswhoserveit:Monterey County Economic Development CommitteeSupervisorDavidPotter(Chair)SupervisorLouCalcagnoBruceTaylor–AgricultureHarryWardwell-FinanceLorriKoster-AgricultureCarlosRamos-FundamentalDanLimesand-HealthcareJasonBurnett-Education&ResearchDr.EduardoOchoa-Education&ResearchKenScherpinsky-LaborGillCampbell–Tourism Welcome to Monterey County, David. The Salinas Valley Chamber of Commerce looks forward to supporting your efforts for the good of our community!

SpAUR - CoNtiNUED FRoM pAgE 1

Say What? Copyisthenameforwrittenmaterialinbrochures,websites,salescollateral,booksandperiodicals. Well-writtencopyisrare.It’ssuchadelightfulsurprisewhenIstumbleuponawebsite,brochureorpieceofdirectmailthat’swrittenlikearealhumanbeingpennedthewords,withthesmartstorealizeanotherrealhumanbeingwouldbereadingthem. Mostmarketingcopy,saleslettersincluded,istooformal,toolengthy,andfullofoverusedbuzzwords,legalese,andjargon.Why?Nobodywantstoreadthatstuff—it’sboring.And,ithastheoppositeeffectthandesired.Ratherthanmakingagoodimpressionandenticingthereadertotakeaction,mostcopystopspeopleintheirtracks. Copyshouldn’tbeachoretoread.Itshouldbeshort,directandclear.Evenbetterifit’scleverorfunny,butthat’snotalwaysappropriate.Itshouldfloweasily,beinformative,andsaysomethingcompelling. Daretoputsomepersonalityinyourcopy,andwriteitjustlikeyouwouldsayit. Toillustratemypoint,here’sarealexampleofcopythatsaysnothingrelevant,informativeorcompelling(I’vehiddenthecompanynametoprotecttheiridentity): XYZ Company was formed on the principle of providing exceptionally high quality products and services for our clients. Our staff members are carefully-selected professionals who hold exceptional standards of excellence. Our mission statement is that XYZ will provide “Innovative and Focused Solutions for Enterprise Excellence.” Whywouldanyonehirethiscompany?“Highquality,”“InnovativeandFocusedSolutions,”“EnterpriseExcellence?”Thiscouldbeaboutanycompany,anywhere,providinganyservicewhatsoever.Yawn. Here’sanother:As leaders in the industry, ABC Firm has the knowledge to provide you with the highest level of service. Our years of experience, coupled with a team approach, cutting-edge technology and personalized service, assure you of expert, cost-effective and comprehensive legal counsel. Our mission is to provide unsurpassed quality legal service for all aspects of our client needs. Our vision is to always be guided by high ideals and paramount standards and to conduct ourselves with the highest level of professionalism. Idon’tknowaboutyou,butI’vealways

expectedmylawfirmtohave“highideals”and“thehighestlevelofprofessionalism.”There’sreallynoneedtotouttherudiments.Andwhilemissionandvisionstatementsarefinefornonprofitsandthebusinessplansofstartupcompanies,theydon’tbelonginmarketingcopy. AnyonewhograduatedcollegelikelypassedtheirEnglishclass,andmostbusinessprofessionalsrelyonwrittencommunicationtodotheirjobs,buttheseaccomplishmentsdonotmakeaqualifiedcopywriter. Aprofessionalcopywritercanmakeabigdifferenceintheeffectivenessofyourmarketing.Ifyoucan’taffordtohireaprofessionalcopywriter,followthesebasictips:1. Write the copy in your usual style then leave it. Go back and read it the next day and begin editing.2. Challenge yourself to cut it by 50%. Remove redundancies and transitions like “therefore,” “with this in mind,” and anything that sounds like the legal department wrote it. “Heretofore,” and “in summary,” don’t belong.3. Remember who you’re writing for and write specifically for them, as if you were having a conversation.4. Remove buzzwords and define acronyms, or just spell out the words. No one is impressed when they don’t understand what you’re saying—you appear arrogant.5. If you’re worried about sounding undignified or unprofessional, change your perspective and worry instead about sounding stuffy and dull—you’re more likely to err by being too conservative.6. Focus on the high points. Cut descriptions you could give during a sales call. Ioncehadaclientcomplainthatthebrochurewecreatedwasgeneratingtoomanyphonecalls.Theywantedtoaddmoredetailsopeopledidn’thavetocalltoaskquestions.Marketingmaterialsareworkingiftheygenerateinquiries.It’sagreatopportunitytotakeaphonecallfromsomeonewithquestionsaboutyourbrochure—that’swhatyouwant—toengageyourtargetaudienceindialoguesoyoucanwinacustomer.

By Karen Nardozza, Moxxy Marketing

AWARDS - CoNtiNUED FRoM pAgE 1

theaudiencewaitedwithbatedbreath,onlytofindoutthe“reveal”wasthatJasisonTwitter. Attheculminationoftheevent,JoanneTaylorJohnsontookthestage.Shewaslastyear’s“Roastee”attheChamber’sposhCommunityLeaders

RoastatCorraldeTierra.Joanneannouncedthatthisyear’sRoasteewillbeSamLinder.Linderhasgivensomuchtoourcommunity,thatit’sonlyfairthatheberoastedbyfriendsandfamily.Staytunedforthatirreverentevent,whichwillhappenintheFall.

Category Honoree Sponsored bySmallBusinessoftheYear PeninsulaBusinessInteriors PacificValleyBankLargeBusinessoftheYear PacificValleyBank 1stCapitalBankATHENAAward HelenHolguin-Dunston SamLinderAutoGroupCitizenoftheYear PeterKasavan RabobankAgricultureLeadership KurtGollnick AmericanAgCreditSpiritoftheCommunity RotaryClubsofSalinas Hayashi&Wayland

the Salinas valley Chamber was pleased to honor the following:Ph

oto

by T

racy

Bur

ke


2012 government Relations Committee Report Card

by Kristina Chavez Wyatt, Farmhouse Communications

RepReSeNTINg THe INTeReSTS OF BUSINeSS WITH gOVeRNMeNT TheSalinasValleyChamberofCommerceisanassociationofbusinessesorganizedtobuildastronglocaleconomybypromotingsoundgovernment,andaninformedmembershipandcommunity.ThemissionoftheGovernmentRelationsCommitteeistorepresentthebusinesscommunitytoalllevelsofgovernmentinaneffective,timelyfashionandtoprovideacommunicationslinkbetweenbusinessandgovernment.ThefollowingisapointsummaryofthesignificantworktackledbyourGovernmentRelationsCommitteein2012undertheleadershipofCo-ChairmenNormGrootandAbbyTaylor-Silva:

pReSeNTaTIONS/ISSUeS ReVIeWeD:1.MontereyCountyElectionsDepartment-Opportunities&Constraints2.MontereyCountyGeneralPlanImplementingOrdinances3.RegionalAgriculturalWaterDischargePermitUpdate,Appeal4.AB196(Alejo)MinimumWageIncreasewithIndexing5.AB1614(Monning)FortOrdReuseAuthority(FORA)Extension6.FortOrdReuseAuthorityReassessment7.TransportationAgencyforMontereyCounty(TAMC)Highway156widening/tollproposal,Highway101improvementprojects,RailCorridor8.CaliforniaStateRedevelopmentAgencyabolition9.SalinasStormwaterPermit-SaveOurJobscoalition,NPDESPermitUpdates

10.CityofSalinas:City/CountyGovernmentCenterMOU11.Salinas4-YearMayorTerm,CityCharterReview,licensingandpermitting12.SalinasMeasureVOversight,proposedutilityusersandcapitalprogramtaxes13.SalinasBlueRibbonTaskForce&AveryReportRecommendationimplementation14.SalinasChiefofPolice,KellyMcMillin15.SalinasProposedArtsPolicy16.SalinasPlanningandResearchCorporation(SPARC)17.SalinasHomelessResources18.SalinasInclusionaryHousingUnitRequirement19.SalinasBusinessLicenseAudit20.SalinasValleySolidWasteAuthority21.MST,WhisperingOaksCommercialDevelopmentProposals22.MontereyDownsproposal23.MontereyCountyEconomicOpportunityCommitteeandDevelopmentDepartment24.SalinasRiverChannelMaintenance/Flooding25.SBs964,965(Blakeslee)State&RegionalWaterQualityControlBoards26.HR3641PinnaclesNationalParkAct27.CaliforniaAmericanWater-MontereyPeninsulaWaterSupplyProjectproposal28.SB973(Garrick)SaveOurEvents29.SB1333(Blakeslee)LaborStandardsConsultationUnit30.AB1543(Alejo)BuyAmerican31.Elections:JunePrimary,NovemberGeneral-Reviewed&EndorsedFederal,StateandLocalCandidates,ReviewedPropositions32.MontereyCountyGeneralPlan-RefinementGroup33.SalinasValleyMemorialHealthcareSystemmerger/acquisition34.AffordableCareAct/PublicHealth

Service-Federalhealthcare35.City/CountyPlasticBagBans,Fees

aCTIONS:1.FullyupdatedtheSVCCPublicPolicyManual,fullyrevisedCandidateReview&EndorsementPolicy,ProcessandProcedures2.Led“SaveOurJobs”CoaltionRallyagainstSalinasStormwaterPermitUpdate,CommentstoRegionalWaterQualityControlBoard3.SupportedtheRegionalAgriculturalWaterDischargePermitUpdate“AgAlternative”Proposal4.SupportedAB1614(Monning)FortOrdExtension,SupportedFORAReusePlanReassessment5.OpposedAB1543(Alejo)BuyAmerican6.SupportedSBs964,965&1306(Blakeslee)WaterQualityControlBoards7.SupportedMontereyCountyLocalPreferenceOrdinance8.SupportedtheWhisperingOaksrezoning,MSTMaintenanceandOperationsFacilityproposal9.SupportedSB1333(Blakeslee)LaborStandards10.Continuedoppositiontoindexedminimumwagelegislation-AB196(Alejo)11.SupportedeffortsoftheRefinementGroupinMontereyCountyGeneralPlanimplementingordinances12.SupportedconceptandpurposeofCity/CountyGovernmentCenterMOU13.SupportedSPARCproposalforDevelopmentofaMasterPlanandEconomicDevelopmentStrategyfortheCityofSalinas14.SupportedthePlascoEnergyGroupwastetoenergyconversionfacilityproposalandretentionofrenewableenergyeligibility15.SupportedtherelocationoftheSalinasValleySolidWasteAuthoritySunStreetTransferStation,developmentof

SalinasAreaMaterialsRecoveryCenteronWorkStreet16.SupportedSupervisorSimonSalinastobeappointedtotheCaliforniaCoastalCommission17.SupportedLeadershipMontereyPeninsula/SalinasValleyRegionalCandidateSchool18.SupportedRegionalChamberCoalitionCountywide“MeettheCandidates”Social19.EstablishedCandidateReviewCommitteeaspermanent,standingcommittee20.HostedNovemberElectionCandidateForumwithFarmBureauandBuildersAssociation21.TookpositionsonPropositions:OpposedCATax30,Supported31:2-YearCABudget,Supported32:BanCorporateandUnionCampaignContributions,Supported33:AutoInsuranceDiscounts,NoPositionon34:DeathPenaltyRepeal,NoPositionon35:SexTrafficking,NoPositionon36:3Strikes,Oppose37:FoodLabeling*,Opposed38:CATax*,Opposed39:TaxonMulti-stateBusinesses,Supported40:Redistricting*22.SupportedMeasureE-CityofSalinasSalesTaxProposal*23.EndorsedCandidates:CongressMemberSamFarr*StateAssembly–RobBernosky,MontereyCountySupervisors–DavePotter*,FernandoArmenta*,andByrlSmith,SalinasMayor–JoeGunter*,SalinasCityCouncil–GloriaDeLaRosa*,JylLutes*andJoshuaKuzmicz,SVMHTrustee–OrlandoJimenez* Successful/elected to office Kristina Chavez Wyatt is President of Farmhouse Communications, a Central Coast public relations and public affairs firm. She is the Chamber’s Past Vice Chairman for Public Affairs and Community Relations, now serving as a consulting Government Relations Liaison.


MCB BRANCHESSalinas (831) 422-4600Monterey (831) 649-4600Pacific Grove (831) 655-4300Carmel Rancho (831) 625-4300

Oldest Locally Owned, Locally Managed Bankin Monterey County - OVER 35 YEARS!

#1 SBA Lender in Monterey County

Member F.D.I.C. Equal Housing Lender

MONTEREY COUNTY BANK Setsthe Annual Percentage Yield:

0.85%YOU Set the Term:

18, 24 or 30 Months

Relax & Let Your Money Work

It’s As Easy As

Rate is effective: 03.01.13Minimum Investment: $1000

Subject to change without notice. Quote is (APY) “Annual Percentage Yield”.Substantial Interest Penalty is required for early withdrawal.

“Uncle” Charles T.Chrietzberg, Jr.

Your Local Banker

CALL yo

urloc

al

branch

TODAY!

What Does IMpOWeR

Mean to You?

OverthepastfouryearsIMPOWERluncheonsandeventshaveinspiredlivesofmanywomenandmen.IaskedtheIMPOWERCommitteeandotherstofindoutwhatournameof“Inspire, Motivate, Prepare, and Organize Women to Engage and Reinvest” meanstothemandhereiswhattheysaid. IMPOWERisapowerfulforceofenergy,resourcesandcommunitymindedindividuals.Abeautifulvenuewithamazingspeakers;heartwarmingstories,messagesofcourageandinspiration,leadershipandmotivationaltopicstogetusthroughjustaboutanychallengeorobstacleinlifeorbusiness. IMPOWERconnectspeopleonadeeperlevelwiththecommunityandprovidesopportunitiestolearnuniquewaystoserveandgivebacktothecommunitywithoutmucheffortoftime. IMPOWER provides a forum for ALL women to provide their own unique gifts to the community and others. ~Cathy Schlumbrecht, Proud Co-Founder, Sr. VP Comerica Bank-Business Banking IMPOWER is an investment in yourself. An opportunity for enrichment, inspiration and personal growth. ~Margaret D’Arrigo-Martin, Co-Founder IMPOWER is a community of women from different walks of life that share their leadership skills and innate talents to support

other women and men to pay it forward in their communities. Each luncheon features amazing women whose stories ignite a spark of passion and action. ~Claudia Villalobos IMPOWER is the opportunity to see how you can become involved in our community, with an organization or need that fits your personal desires. ~Tiffany DiTullio IMPOWER is a feeling and a drive to engage with others in the community, to hold them up and support their desires. It’s an opportunity to build self-awareness and appreciation of individual gifts and passions. IMPOWER is a fun day of fellowship, community building and inspiring others to dream and move closer to their own imaginings. IMPOWER opens minds, provides support, and often is a catalyst for great change. ~Kelsey Escoto Yesweareallthatandabarofchocolate!Areyouinspiredtojoinus?OutnextluncheonwilltakeplaceonMay9,2013(atCorraldeTierraCountryClub)andwillfeatureDr.JoannaOppenheim.Dr.OppenheimhasbeenonstaffatSalinasValleyMemorialHealthCareSystemsince2007.JoannawillbringherownversionoftheIMPOWERmessagetousbybuildingawarenessofourinterconnectivity-health,mindandbodybyprovidingusefultoolsthatwillhelpusbalanceourlives.Aswomenweareoftenjugglingmanyresponsibilitiesandoftenneglectourownpersonalhealth.Ourminds,bodiesandattitudesareinterconnectedandoftenthedemandsoflifeleaveuslopsidedorrunningonempty. OurnextluncheonisMay9,2013atCorraldeTierra(11am-1pm)-remembertogetyourticketsearly.Ourfeaturednon-profitisplanned parenthood Mar Monte,whichreachespeoplethroughmedicalservices,educationprogramsandadvocacyinitiatives. Ourcallforactionwillbenefitteddy Bears with Heart.Bringyourstuffedanimals,teddybears,booksandtoyswithyoutoprovidesmilestothoseinneed.

By Kelsey Escoto


Welcome New Board MembersThe Salinas Valley Chamber is pleased to welcome the following people as our newest

members of the Board of Directors. In 2013, they are beginning the first year of a two-year term. (Generally, Board members are able to serve two terms.) Welcome and thank you!

This awards banquet builds relationships between CSU

Monterey Bay’s School of Business, its graduating students,

and the local business community. Mark Verbonich of Pebble

Beach Co. and Jill Allen on behalf of Dorothy’s Kitchen, and

graduating seniors will be honored.

831-582-5222 csumb.edu/showcase

CAL STATE MONTEREY BAY

The School of Business Showcase

April 23, 2013University Center Ballroom

School of Business

SHOWCASE

Aaron Scoby,EntravisionCommunications

Cody Ramsey,MannPacking

Sandi Eason,UnionBank

Andria Baker,SalinasJaycees

Erica padilla-Chavez,MontereyCountyHealthDept.

Lisa Johnson,PrudentialInsurance

If you have something to share, please contact us at

831-751-7725


ItwasMarch1874whentheCommonCouncilelectedthefirstmayorofSalinas.Asthe33rdmayortakingofficesome139yearslater,itisapparentthatourcityhasbeenwellservedbythosewhosefootstepsIfollowintoday.Frommustardfieldstoasprawlingurbancityofover150,000,Salinashasshownresiliencyandwhiletherehavebeen,andcontinuetobe,recurringthemesofcityissuesthathaverepeatedthemselvesovertheyears,progresshasbeenmade.

WhennearlyallthebuildingsindowntownSalinasweredestroyedinthegreatearthquakeof1906,MayorRenisonactedquickly.Withinthreedays,allthedebrishadbeencleared,businesseswereabletoresumeoperationsandrebuildingwasunderway.Hesawwhathadtobedoneandhemadeithappen.Everyonecooperated. In1970MayorGadsbyandthecitycounciladdressedtheserecurringproblems:1)Housing;2)UrbanRenewal;and3)AdequatePublicSafety.TheMayorhadattendedtheU.S.ConferenceofMayorsandhadthistosayaboutthefiscalissuesthecityfaced: “Financingcityservicesandfederalandstategovernmentinterventioninlocalaffairsarethetwoprimaryproblemswesharewithallothercities.Revenuesharinghastoexistsocitiescanexist.

But,I’msayingIthinkweknowhowtospendthefundsbetterthanthenationalgovernmentbecauseweknowourownproblemsbetter.”SalinasCalifornian,June29,1970 In1991MayorStylesspokeabouttheneedtoattractnewbusinessestoOldTown,inadequatepoliceresourcesandagrowinggangproblem.Thesearesomeofthesameissuesthecurrentcitycouncildiscussesonaregularbasis22yearslater. Weallknowweneedincreasedpublicsafetyresources,bothpersonnelandamodernpolicestation.Thepreservationofourpreciouswater,vitaltoouragriculturaleconomy,andsufficientfundingandpersonneltorepairandrebuildourstreets,sewers,streetlights,parksandourinfrastructureisnotanewissueforthecity,butonethateveryone

agreesisnecessaryforSalinasaswemoveforward. TheAlisalMarketplace,amodernpolicedepartment,additionalnewbusinesses,andathrivingOldTownarenotreally“new”ideas.Wehavebeendancingaroundthesesubjectsformanyyears.Wehavetheopportunitytoworktogethertomakethesehappeninourlifetime.Wemaynotalwaysagreeonhowtodothat,butIchallengeeachofyoutojoinme,thecitycouncilandtheChambermembersaswediligentlyworkandcollaboratetogetthesethingsdone. MayorRenisondidnotpickupallthepiecesleftfromtheearthquakebyhimself.Hehadacityfullofpeoplewillingtostepinandhelp.Theyworkedtogetherforthegoodofthecity.LetusallfollowinthefootstepsofthosewhochosetomakeadifferenceforSalinas.

In the Footsteps of past Mayorsby Joe Gunter, Mayor of Salinas


New Laws affecting employers in 2013by Sharilyn R. Payne, Fenton & Keller

With the new year, it is important for employers to be aware of changes in the law. PregnancyDisabilityLeave:UnderCalifornialaw,employeeswhoaredisabledbypregnancyareentitledtouptofourmonthsofunpaidleaveiftheyworkforanemployerwithatleastfiveemployees. What’sNew:EffectiveDecember30,2012,regulationsinterpretingthislawwereamended.Oneofthemajorchangesisinthecalculationof“fourmonths,”whichisnowdefinedasthenumberofdaysorhoursanemployeewouldnormallyworkin17⅓weeks(athirdofayear).Forexample,anemployeewhoworks40hoursperweekwouldhave693hoursofleaveavailable(40x17-1/3).The

newregulationsalsogiveemployersmoreguidanceoninformationthatmustbegiventoemployees,andonhowtohandleaccommodatingpregnantemployees.ThefulltextoftheregulationscanbefoundatthefollowingURL:http://tinyurl.com/affdo77 PersonnelRecordsInspection:Previously,ifanemployeeaskedforacopyofhisorherpersonnelfile,theemployerwasobligatedtoprovidecopiesofdocumentstheemployeesigned. What’sNew:EffectiveJanuary1,2013,currentorformeremployeesmayinspectorreceivecopiesoftheirpersonnelrecordsrelatingtoperformanceoranygrievanceconcerningtheemployee,regardlessofwhethertheemployeesignedthosedocuments.Theemployerhas30calendardaystoallowtheinspectionorprovidethecopies,unlessthereisanagreementtoanextensionofnomorethanfiveadditionaldays.Failuretocomplywiththerequestcanresultina$750penalty.

ExpandedProtectedClasses:A“protectedclass”referstocharacteristicsthatareprotectedunderthelawandcannotbethebasisfordiscriminationorharassmentintheworkplace.UnderCalifornialaw,theprotectedclassesincludesex,race,color,religion,nationalorigin,citizenshipstatus,gender,genderidentity,genderexpression,geneticcharacteristics,sexualorientation,maritalstatus,pregnancy,childbirthorarelatedmedicalcondition,age,disability,mentalorphysicaldisability,ancestry,medicalcondition,andveteranstatus.“Sex”includesgender,pregnancy,childbirth,andmedicalconditionsrelatedtopregnancyorchildbirth.Specificto“religion,”anemployerisrequiredtoreasonablyaccommodatebonafidereligiousbeliefs,observances,andpracticesofemployees,unlessitwouldpresentanunduehardshiptodoso. What’sNew:EffectiveJanuary1,2013,discriminationbasedonsexnow

includesdiscriminationagainstafemaleemployeewhoisbreastfeedingorhasamedicalconditionrelatedtobreastfeeding.Additionally,thedefinitionofareligiousbelief,observanceorpracticeincludes“religiousdresspractices”and“religiousgroomingstandards,”whichcanincludethewearingorcarryingofreligiousclothing,headorfacecoverings,jewelry,andthewearingofallformsofhead,facial,andbodyhairinobservanceoftheemployee’sreligion.Thenewlawspecifiesthatsegregatingtheemployeefromthepublicorotheremployeeswouldnotbeanappropriateaccommodation. Itisimportantforemployerstostayup-to-dateonchangesinthelawtoavoidpotentialliability. Sharilyn Payne is a lawyer with the Fenton & Keller law firm in Monterey. This article is intended to address topics of general interest, and should not be construed as legal advice. For more information, please visit www.fentonkeller.com.

TheMontereyBayProcurementTechnicalAssistanceCenter(PTAC)isHeretoServeMontereyCountyBusinesses!

TheMontereyBayPTACwasestablishedinSeptember2012forthepurposeofexpandingthenumberofbusinessescapableofparticipatingintheGovernmentMarketplace(Federal,stateandlocal).ThePTACisfundedinpartbytheCityofSalinas.

We’re here to help small businesses!!

March 2013 FREE Seminars/Workshops:

Seminar:“GovernmentContractingOpportunitiesforSmallBusiness”,Wednesday,March1310:00-12:00am.Location:CSUMB,OceanHallConferenceRoomA,Bldg.86westend(oppositeendofthePanettaInstitute).

Workshop:“UnderstandingFederalGovernmentSourceSelectionProcesses”,Wednesday,March2710:00-12:00am.Location:SalinasValleyChamberofCommerce,119EastAlisalSt.,Salinas

Register at www.montereybayptac.com; [email protected]; or call (831) 582-3234/3236.

WE got tHE U.S. govERNMENt

CoNtRACt!!!!


Meet Your Board Chair – Luann Meadorby Paul Farmer, Chamber President/CEO

IgottoplaytheroleofAndersonCooperrecentlywhenIsatdowntointerviewourBoardChairforthisarticle.AnyonewhoisevencasuallyacquaintedwithLuAnnMeadorknowsthatshe’sadynamo,butafterlearningmoreabouthermanyaccomplishmentsandcontributions,Ihavetowarnyou–youmaygetshortofbreathjustREADINGaboutwhatthisunstoppablecommunityleaderhasdone! OfDutchheritage,LuAnnwasborninMilwaukee,Wisconsin.Whenshewasatoddler,herparentstraveledtoSantaClaraforherfather’sjob.ShegrewupinCapitolaastheeldestchildwithfourbrothersandasister.SheattendedSoquelHighandCabrilloCollege,thenwasacceptedtoSanJoseState’snursingprogram.Shedecidedthiswasnotthepathforherandwentintobusinessand

salesdevelopment,instead. In1973LuAnnstartedherbankingcareerwithWellsFargoBank.SheworkedherwaythroughmanylevelsasaVicePresident,runningDistrictBranchOperationsfor3branchesinMonterey.ShewasappointedtotheWellsFargoconversionteamsforacquiringnewbanksandbusinessdevelopmentinSantaCruzCountyandMontereyCounty.HerlastassignmentwasVicePresidentandBranchManageroftheDowntownCarmelBranchofWellsFargo.SheleftWellsFargoin1990tostarthercareerinthewineindustry. LuAnnwasco-ownerofVentanaVineyards.Sheappliedherskillsandtalentstogrowthatbusinessfor28years,beforedecidingtosellthecompanyin2006soshecouldenjoyhergrandchildrenandcontinueservingthecommunity.From1994to2002,whileworkingwithVentanaVineyards,shestartedastatewideWineDistributionCompanythatrepresentedover35importsandCaliforniawinebrandsandemployedover20salespeople. LuAnn’sphilanthropicandcommunityeffortshavebenefitedtourismandthelocaleconomy,amongothers.Alwaysenthusiasticabouttellingtheworldaboutthequalityof“MagnificentMontereyWineCountry,”shehasbroughtnational

recognitiontotheaccomplishmentsofMontereyCounty’sWineIndustryforover28years.ShehasservedasPresidentoftheMontereyCountyVintnersandGrowersAssociationwhereshestartedthe“GreatWineEscape”weekend.ShewasalsoPresidentoftheCapitolaChamberofCommercein1985,whereshewasoneoftheFoundersoftheCapitolaArtandWineFestival(whichisstillgoingstrong).Closertohome,shechairedandfoundedthemajorfundraisingeventfortheCarmelBusinessAssociation;“ATasteofCarmel”justcelebratedits21stanniversary.Inadditiontopromotingtourismandthewineindustry,LuAnnhashelpedwithlocaleconomicdevelopmentandplanningforourCounty’sfuturegrowth.ShehasbeenveryactiveinMontereyCounty’sGeneralplanprocess,ensuringthataWineryCorridor(“RouteduVin”)isincluded. In2009,LuAnnwaselectedtotheBoardofDirectorsfortheSalinasLeadershipGroup,anon-profitfocusedonidentifyingnewbusinessleadersinourcommunity.ShewasrecentlyappointedtotheBoardfortheSteinbeckInnovationCluster,whichwasfoundedinNovemberof2012.Thisnon-profitfollowsherlovefordevelopingyoungprofessionals,theentrepreneurialspiritandoureconomy.

LuAnnhashelpedraisedmillionsofdollarsthroughherpoliticaleffortsandhernon-profitfundraisingandevents. Onapersonallevel,LuAnn’sfamilyincludestwosons,astepdaughterand4grandchildren.Shelovestotravel(havingjustreturnedfromtouringItaly,France,SpainandCroatia),snowski,dogsled,andassistwithco-pilotingsmallplanes(althoughofcourseshewantstogetherownpilot’slicensein2013).LuAnnshowedherdaredevilsidebyskydivingwithher21yearoldson.Sheloveskidsandhelpingyoungtroubledadults,withRanchoCielobeingoneofherfavoritecharitiestosupport.LikeImentionedatthestartofthisarticle,we’reprobablyallexhaustedjustreadingaboutLuAnn’smanyactivities.Onething’sforsure:theChamberandthecommunityarefortunatetohaveher!

Chamber DiplomatPaula Hendricks Prieur

PaulaHendricksPrieurhasbeenanIndependentBeautyConsultantwithMaryKayCosmeticsforover18years.Sheattributeshersuccessinbusinessto3primarythings.Firstofcourse,istheMaryKayproductlinewhichhasbeenthebest-sellingbrandofskincareandcolorcosmeticsintheUnitedStatesforover18years.Secondisherimpeccablecustomerservice,youcanvisitherwebsiteat:www.marykay.com/paulapandthird,joiningtheSalinasValleyChamber. WhenPaulamovedtotheSalinasareaover11yearsagosheknewtobesuccessfulshewouldneedtointegrateherselfintothecommunitysoitwas

naturaltothinkofjoiningtheChamber.Further,sheknewtoreapthebenefitsofanythingyouareconnectedtoyoumustgetinvolvedsowhentheinvitationtobecomeaDiplomatwiththeChamberwaspresentedsheimmediatelysaidyes. WhatPauladidn’trealizewhenshejoinedtheChamberwasALLthebenefitsshewouldgain.Shenotonlyhasbuiltaninvaluablecustomerbase,shehasalsoenjoyedthebenefitofbuildingrelationshipswithdynamicbusinessassociatesandfriends.It’ssoeasyto“shoplocal”withthewonderfulbusinesspeopleofSalinas. PaulaenjoyedbeingthePresident

oftheSalinasValleyBusinessWomen’sNetworkin2008and2009andinvitesall,bothmenandwomentocheckouttheorganizationonthewebsite:www.svbwn.org.ShealsograduatedfromLeadershipSalinasValleyClassXXV(thebestclass)andco-chairedthe“TrainTrestleProject”.Anothersuggestion,ifyouhaven’tparticipatedinLeadershipSalinasValleyyouarecheatingyourselfoutofanexperienceofalifetime!PaulafeelstheChamberisaninvaluableresourceandsuggestsifyouarenotamemberbecomeone.IfyouareamemberandnotinvolvedintheChamber,getinvolved.TheDiplomat

committeeistheperfectplacetodipyourtoeintothewaters.Youwon’tregretit!


FarmhouseCommunicationsisafull-servicepublicaffairs,publicrelations,communityrelationsandgrassrootscoalition-buildingfirmthatservesclientsonCalifornia’sCentralCoast.Weprovidethebest,mostthorough,innovativestrategicadvice,planning,executionandcontinualevaluationforprojectsrangingfrommajorlanduseproposalstohealthprograminitiatives.Wearecommittedtoyoursuccess,fullyintegratingourselvesintoyourstrategy,brandandmessagetoensurethatyouthrive,winattheballotbox,onthedaisandinthecourtofpublicopinion.Wepride

ourselvesonprovidinganexcellentlevelofpersonalservice. FarmhouseCommunicationsPresident,KristinaChavezWyattservedtheSalinasValleyChamberasViceChairmanofGovernmentAffairs&CommunityRelationsfrom2009-2012andispastchairmanoftheGovernmentRelationsCommittee.Shecanbereachedatkristina@farmhousecommunications.comor(831)524-0408.

NEW MEMBERSKellyServices,Inc.

BBSI(BarrettBusinessServices,Inc.)WasteManagementCarmel-MarinaRecyclingCenter

CommunityHumanServices:FamilytoFamilyColorTech

SalinasBackPain,NeckPain&HeadacheReliefCenterEmbassySuitesMontereyBay–Seaside

UnionBankofCalifornia,partofSantaBarbaraBank&Trust

WABCollisionCenter

RENEWiNg MEMBERSAAANCNU

AcmeAwningCompanyAgriculturalServicesCertifiedOrgBaratto,Sullivan&CoInsurance

Best5MotelBIIncorporated

BigSurLandTrustTheC.W.Swenson,Inc.

CaliforniaWomenforAgricultureCarlon'sFireExtinguisherSales

CaseyPrintingChukchansiGoldResortandCasino

ColorfulHarvest

ComcastSpotlightCreativeLabels,Inc.

CreditConsultingServices,Inc.DevelopmentExecutivesNetwork

DynegyMossLanding,LLCEMCPlanningGroupInc.

ExpressPrintingHappyBoyDistributor,Inc.

Jacob'sHeartChildren'sCancerSupportJMElectric

LaurelInnMotelLawofficesofThomasS.Worthington

MissionLinenSupplyMontereyCountyAssociationofRealtors

PacificGas&ElectricCompanyPierson&AssociatesInsurance

PinnacleHealthCarePlazaClubApartments

RossiSelfStorageSalinasSeniorCenter

SalinasTravelodgeSalinasValleyFairScudderRoofingSpecialEvents

StarMarketSuburbanPropane

SunStreetCentersSweet,Renfer&Milanesa,M.D.'s

VegetableGrowersSupplyCompanyWal*MartStores,Inc.#5751Wheeler'sFlooringAmerica

WindsorGardensRehabilitationCenterYanksAirMuseumFoundation

SpECiAL ANNivERSARiESCELEBRAtiNg 5 YEARS

ChukchansiGoldResortandCasinoWheeler'sFlooringAmerica

CELEBRAtiNg 10 YEARSPinnacleHealthCare

SpecialEventsWindsorGardensRehabilitationCenter

CELEBRAtiNg 50 YEARSStarMarket

CELEBRAtiNg 55 YEARS!JMElectric

CELEBRAtiNg 85 YEARS!PacificGas&ElectricCompany

New & Renewing MembersThe Chamber welcomes our new members, thanks all of our renewing members and

encourages our community to do business locally and with our members.

New MembersH. D. peters Co., Inc.

H.D.PetersCo.,Inc.isafullserviceCivilEngineering,LandSurveying,andLandPlanningCompanythathasbeenservingtheSalinasValleyandMontereyCountysince1921. Overthepast40years,H.D.Petershasbeenresponsiblefortheplanning,design,andlayoutofwelloverfiftypercentofallnewsubdivisiongrowthintheCityofSalinasandtheSalinasValleytownsofGonzales,Soledad,Greenfield,andKingCity.

Additionally,wehavedesignedthecivilportionofmanycommercialandindustrialdevelopmentsinthearea.Formoreinformationvisitusonlineatwww.hdpeters.com.

OwnedbyMichelleVegasince2008,ToniMichelleSalonhasbeeninbusinesssince2001.Asfourthgenerationsalonownerandhairstylist,thissalonhasatightknitfamilyfeel.WearealargesalonlocatedinSouthSalinaswithastaffof14talentedwomento

serviceallyoubeautyneeds.Fromwaxingandfacialstohair,makeup,andnailswe'vegotyoucovered.Wecatertowomen,menandchildren.OursalonhasproudlybeenawardedBestofbytheReadersChoiceinthebestsaloncategoryandalsoBeston

theCentralCoastbyClearChannelRadio.Comeseeus!Thisfriendly,verytrendystaffhasaloyalclienteleandalwayswelcomesnewclients!DaysofOperationMondaythroughSaturday;55PlazaCrA100Salinas(831)751-2200

Farmhouse Communications

Toni Michelle

Salon


PacificValleyBankispleasedtoannouncetheappointmentofRobertC.NavarreteasExecutiveVicePresidentandChiefCreditOfficer. Mr.Navarrete’scareerwithtoptierbankinginstitutionsintheBayAreaspansnearlythirtyyearsandencompassesallaspectsofcreditadministrationincludingloanstructuring,portfoliomanagement,andbusinessdevelopment. HewasmostrecentlyChiefCreditOfficerforTransPacificNationalBankinSanFranciscoandpriortothat,ChiefCreditOfficerwithGlobalTrustBankinMountainView.

Member NewsMoxxy Continues to grow: adds Two New

employees and Moves to Larger SpaceIleen & Barry groves,

BookKeeping express Monterey County earn ‘2012 Franchisee of the Year’ award

MoxxyMarketingcontinuestogrow,mostrecentlyhiringJamesHyattasDirectorofClientServices&DigitalMediaandSheriFowlerasBookkeeper. Toaccommodatethenewteammembers(andpreventbunk-bedstyledesks),Moxxyhasmovedintoanewspacethatistwiceasbigandhasthesamemoxiecompletewithcolorfulwallsanduniquedecalwall-art,acoffeeandteabrewstation,andacomfyhomeforHaley(Moxxy’sresidentparrot). JamesHyattisaformerjournalist,magazineeditorandmusic-video

producer.Heisanassociateproduceroftheaward-wining2008documentary“MovingMidway”andproducedmorethan16musicvideosfrom2010-12. SheriFowlerhasover14yearsofexperienceworkingforaCPA.Herpreviousexperiencerangesfromworkingasafruitstandsalespersonasateenagertorunningaretirementhomeforresidentswithmemoryloss.Whenshe’snotcrunchingnumbers,Shericanbefoundspendingtimewithhermodernday“BradyBunch”familytogether,sheandherhusbandhavesixkids!

Lessthantwoyearsago,IleenandBarryGrovesopenedthefirstBookKeepingExpresslocationinCaliforniainMontereyCounty.Earlierthismonth,thenationalfranchisemodelforoutsourcedbookkeepingandfinancialintelligenceconsultingannouncedthecoupleasthe“FranchiseesoftheYear.”TheGroveswererecognizedwiththishonorforbeingleadersbothwithintheirownlocalcommunitiesaswellaswithintheBookKeepingExpresssystem. “DespiteenteringamarketthatwasunchartedterritoryforboththeGrovesandforourbrand,IleenandBarryhavegoneaboveandbeyondtobecomeamajorpresencewithintheirregion,”saidCEOofBookKeepingExpressGregJones.“Theyhavededicatedthemselvestoinvestingintheirbusinesscommunityandhavedonesowiththeutmostprofessionalismasevidencedbyclient

satisfactionandrecognitionamongpeers.” FormoreinformationaboutBookKeepingExpressMontereyCounty,contactIleenGrovesat831.776.8914orvisittheirwebsiteatwww.monterey.bookkeepingexpress.com

pacific Valley Bank Names Robert C. Navarrete as Chief Credit Officer

TheCaliforniaInternationalAirshowispleasedtoannounceSteveNaslundastheincomingBoardPresidentandKenSmithastheDirectorofGroundOperations. SteveNaslundhasbeenavolunteerattheAirshowsince1985.HewasnamedDirectorofGroundOperationsin2007whereheoversaweverythingfromparking,signage,wastemanagement,recycling,restroomsandmore. TheSalinasAirshowisrecognizedasoneofthemostsuccessful,community-basedairshowsinthecountrywhichisproducedeachyearbyanall-volunteercommitteedrivenorganization.TheSalinasAirshowhasraisedover$7milliondollarsforlocalcharitiessinceitsinceptionin1981.

airshow announces New Board president and Director

Want to be a member? please contact us at

831-751-7725 for more information.


TheLeadershipSalinasValleyprogramkicksoffits31stclassonFebruary25,2013inthespaciousconferenceroomprovidedbytheCentralCoastBuildersAssociationforthefifthyear.ExecutiveDirectoroftheBuildersAssociation,ChristieCromeenes,isagraduateoftheLeadershipSalinasValleyProgram(ClassXXVI)andisastrongadvocateforthedevelopmentofleadershipskills. ClassXXXIparticipantswereselectedbyanInterviewpanelconsistingofKennethSteen(Rabobank),agraduateofClassXXI,amemberoftheLeadershipSalinas

ValleyHallofFameandcurrentChairoftheSalinasValleyChamberofCommerceFoundation;PaulFarmer,PresidentandChiefExecutiveOfficeroftheSalinasValleyChamber;JustinMagdaleno,SalesrepresentativewithFoodSource/C.H.RobinsonandagraduateofClassXXX,andBrigidMcGrathMassie,alocalbusinessconsultantandprofessionalspeakerwhoservesastheProgram'sFacilitator. ClassXXXImembersinclude:RyanBaird,FoodSource/CHRobinson*CindyBurnham,CityofSalinasAnimalServices*RachelCueto,TaylorFarms*GabrielaD’Arrigo,D’ArrigoBrothers*ChristineDawson,CommunityFoundation*DavidFullington,MontereyMushrooms*DesireeGonzalez,PinnacleBank*JanaGray,CowlesMedia*DianaGuzman,SweetEnvy*JimHeffernan,Driscoll’s*HeathJohnson,SalinasPoliceDepartment*MattLyons,MuzziFamilyFarms*SunshineMartin,MissionTrailsRegionalOccupationalProgram*LorenaMiranda,Rabobank*AnaNava,MeeMemorialHospital*RoxanneNoble,SalinasValleyChamberofCommerce*MaryNunez,CentralCoastFederalCreditUnion*NancyQuinteroPerez,SalinasPublicLibrary*KathrynRamirez,Salinas

UnionHighSchoolDistrict*KarinaRamirez,CHISPA*CodyRamsey,MannPacking*JillTebbe,MoxxyMarketing*AlexWhitesides,FoodSource/C.H.Robinson*EllenWrona,ArmstrongProductions. SupportingtheclasswillbemembersoftheSalinasValleyChamberofCommerceFoundationwhichincludesKenSteenasChair,SalinasValleyChamberofCommerceExecutiveBoardmembersLuAnn

Meador,TerryFeinbergandSherrieIsaac,andClassXXXalumniJohnPeacockandAnnaPadilla. TheFoundationwassuccessfulinitsfirstevergrantapplicationtosupportscholarshipsfortheLeadershipSalinasValleyprogram.FundswerereceivedfromtheCommunityFoundationforMontereyCountytodirectlybenefitparticipantsinClassXXXIwhootherwisewouldnothavebeenabletoparticipate.

Welcome Class XXXI and Watch Us grow!By Brigid McGrath Massie

Leadership Salinas Valley Class XXXI met for their first class on Monday, February 25, 2013.

Wed. March 13, 11:30-1:00, Salinas Chamber Office, 119 E. Alisal Street

Lunch and Learn: Ready Rating - Disaster planning for Business

By American Red Cross

Disasterpreparednessisnotanewbusinessbuzzworditisvitaltobusinesssurvivalwhentheunexpectedoccurs. Poweroutages,watermainbreaks,andmedicalemergenciescandisruptabusiness’sdailyoperations.The

AmericanRedCrossdevelopedthefree,web-basedReadyRatingProgramtohelpbusinesses,schools,andotherorganizationsprepareforemergencies.Comelearnhowitcanhelpyouandyourbusinesstobeprepared.

PresentedbyAmericanRedCross.Costis$15formembersand$25forprospectivemembers(includeslunch). Freewithsomemembershiplevels.Spaceislimited. [email protected].


Thereismuchtoreportafteraverybusystarttoourlegislativeseason!

TheGovernorlaidouthisproposedbudgetandpresentedtheStateoftheState.IhavebeguntointroducenewlegislationandamworkingwithmyAssemblyandSenateonideasforbillstheyhavethatIcanalsosupport. Myprioritiesthisyearareveryclear.Iwanttostrengthenpublicsafetyandeducationandhelptheeconomyrecoverasquicklyaspossible.Sofarthisyear,Ihavepresentedtwobillsthatreflectthosegoals:SB58,whichfreezespublichigher-educationtuition,andSB144,theRealignmentReinvestmentAct. InNovember,votersresoundinglyapprovedProp30,whichwastitled“Temporarytaxestofundeducation.”However,thetextoftheinitiativedidnotcompletelymatchwhatwasbeingsoldtothevoters.Whilethereisanexistingformulathatensures

aportiongoestoK-14education,thereisnothingtoprovidefundsfortheCSUsorUCs.Toaddressthis,IintroducedSB58,whichwouldfreezetuitionacrosshighereducationwhilethetaxesareinplace.WeoweittoCaliforniavoterstoensurethatthenewtaxesaregoingtotheprogramstheyvotedtosupport.Thisbilldoesexactlythat.Thenon–partisanLAOhasshownthatthesenewtaxeswillbringinbillionsofdollarsthatwillfallintoasurplus.Thosefundsshouldbeusedtobackfilltheuniversityandcommunitycollegebudgetssowearenotplacingthatfinancialburdenonthebacksofstudents. IalsointroducedSB144,theRealignmentReinvestmentAct,tostrengthenthestate’sprisonrealignmentprogram.Itensuresthefullsavingsthestateisrealizingfrom

housingfewerprisonersisinvestedinlocalcriminaljusticeagencies.SincerealignmentwasimplementedinOctober2011,ithasoverburdenedcounties,suchasMontereyCounty,bygivingthemresponsibilityforhardenedcriminalsbutfarlessresourcesthantheyneedtoadequatelysuperviseandrehabilitatethoseoffenders.IhaveworkedcloselywithSheriffScottMillertodevelopthebill,whichIhopewillmakethecommunitysafer. Ifyoueverhaveaquestionorcomment,pleaseknowthatmydoorisalwaysopen.FeelfreetocontactmySalinasofficeat831-769-8040orsendmeamessageonFacebookathttps://www.facebook.com/SenAnthonyCannellaorTwitterathttps://twitter.com/AnthonyCannella! Sincerely, Anthony

From the desk of State Senator anthony CannellaBy Anthony Canella

Disasterpreparednessisnotanewbusinessbuzzworditisvitaltobusinesssurvivalwhentheunexpectedoccurs.Poweroutages,watermainbreaks,andmedicalemergenciescandisruptabusiness’sdailyoperations.Ifyouareabusinessownerorschooladministratorwithoutaplanandhaveonehourtodedicatetostarttheprocess,theAmericanRedCrosscanhelp. TheAmericanRedCrossdevelopedthefree,web-basedReadyRatingProgramtohelpbusinesses,schools,andotherorganizationsprepareforemergencies.ReadyRatingisthefirstemergencyreadinessprogramofitskindandourmembershipisgrowing. TheReadyRatingProgrammembersreceiveacomplete,confidentialassessmentoftheircurrentreadinesslevelforemergenciesandreceiveimmediate,customizedfeedbackwithtipsandresourcesforthemtoimprove

theirreadinessscores. Ournationalprogramcurrentlyhas3,503businessorganizationmembersand723schoolmemberstakingaction.•75percentofmembershaveupdatedtheirplansbecauseofReadyRating•70percentofReadyRatingmembershaveeducatedtheiremployeesaboutpreparednessatworkThe key steps Ready Rating members follow are:1.Committopreparing-JoinReadyRatingprogramatww.readyrating.org-Completetheonlineassessmenttodetermineyourcurrentreadinesslevel2.Assessemergenciesandtheirimpact-Understandpossiblethreatstoyourfacility/businessandassessthepossibleimpact.3.Developorenhanceyouremergencyresponseplan-Createacustomizableactionplan

forbefore,during,andafteremergencies4.Practiceyourplan-Integratepreparednessintoyourorganizationalculture5.Showyourcommunityyoucare-Committosupportoverallcommunitypreparedness-DownloadtheMemberSealbadgeandpostitonyourwebsiteorinareasvisitedbycustomersorstudents-ChoosetobelistedintheCurrentMemberListingonreadyrating.org TheReadyRatingprogramisconsistentwithPrivateSectororPS-PrepStandardsdevelopedbytheDepartmentofHomelandSecurity.Anheuser-BuschCompaniesistheprogram’snationalfoundingsponsorandSam’sClubisanationalsponsor. TheAmericanRedCrossMontereyBayAreaChapterurgesyoutotakea

steptobeingamoreprepared,moreresilientcommunitymember.FormoreinformationcontactWandaVollmerat(831)626-5255orgotowww.redcross.org/montereybay.

Make it Your Business to prepare for DisasterBy American Red Cross


Monterey County Women Lawyers association: Cooperation and philanthropy

by Anne Secker, Noland, Hamerly, Etienne & Hoss

MontereyCountyWomenLawyersAssociationisagroupoflawyersmadeupthesedaysofbothmenandwomen.Theorganizationraisesfundsthroughvariouseventsandcontributesthosefundsbacktothecommunityintheformsofscholarshipsanddonationstolocalcharitablegroups. Theorganization,whichevolvedintowhatisnowknownastheMCWLA,wasfoundedbyagroupoftrail-blazingwomenattorneysin1981.Notonlydotheypromotethecommoninterestsofwomeninthelegalprofessionandthejudiciary,buttheyalsosupporteachotherthroughcooperationandservicetothecommunity.Atthetimethegroupwasformed,fewerthan25womenpracticedlawinMontereyCountyandtherewerenowomenjudgesintheCounty.Manywomenfoundthatbreakingthetraditionalbarriersintowhathadbeenanall-maleprofessioncamewithuniquechallenges. Timeshavechanged.Nowmorethanonethirdofthe500+membersoftheMontereyCountyBarAssociationarewomenand10ofthe20judicialofficersarewomen.TheAssociationhasseenpositivedevelopmentsinthelocallegalcommunitythroughoutitsexistence. “Weseeknotonlytosupportwomeninthelegalprofession,butalsotohelpcommunityorganizationsthat

focusonwomenandthefamily,”saidSarahCavassa,thecurrentpresidentoftheAssociation. Lastyear,theAssociation’sfundraisingeffortsresultedinscholarshipstotheMontereyCollegeofLawandtoHartnellCollege’sWomen’sEducationLeadershipInitiative.AlloftheAssociation’sphilanthropiceffortshaveonethingincommon:providingfundstoprogramsthatmateriallyassistwiththehealth,educationandwelfareoflocalpeopleandtheirfamilies.“Ithasbeenrewardingtoseeoureffortsbenefitlocalprograms,suchasGirlsInc.oftheCentralCoast,ShelterOutreachPlus,InterimandtheYWCA,inadditiontothescholarshipswegrant.Weunderstandthatimprovingwomen’slivesalsoimprovesthelivesoftheirfamilies,sowhenourphilanthropiceffortshelpwomen,wearealsohelpingtheentirefamily,”commentedCavassa. TheAssociationsponsorslivelycontinuingeducationalopportunitiesforlocallawyersbetween6and8timesayear.Speakersincludelocallawyerstalkingaboutspecificlegaltopics,aswellasspecializedpractitionersfromtheSanJoseandSanFranciscoBayArea.“WehavetheabilitytobringinspeakersfromoutsidetheareabecausemostpeoplelovetovisitMontereyCounty,”saidClaireBorges,oneoftheAssociation’sprogramchairs. TheAssociationisuniqueamongprofessionalorganizationsinMontereyCounty.WhentheAssociationpolledotherprofessionssuchasmedicineandaccountinglastyear,therewerenosimilargroupsinthoseprofessionsthatfocusedonbothprofessionalsupportandphilanthropy.“Itisanhonortobepartofsuchauniqueandgreatorganization,”saidCavassa. Anne Secker practices commercial, construction, creditor rights and business litigation with Noland, Hamerly, Etienne & Hoss in Salinas. She is a member of the Board of Directors of Monterey County Women Lawyers Association.

Attorneys at Law

• Agriculture Law • Business & Taxation • Construction • Creditor's Rights • Estate Planning • Labor & Employment • Litigation • Personal Injury• Public Agencies • Real Estate & Land Use

SALINAS 831-424-1414 • MONTEREY 831-373-3622WWW.NHEH.COM

Specializing in:


Ribbon Cuttings

Heald College celebrates 150 years! Wow, Heald doesn’t look a day over 100.

DaVita / Laurel Meadows Dialysis Center celebrates the opening of their newest office at 3 Rossi Circle in Salinas.

Some of us think Northridge Mall’s Senior Property Manager Ben Gonzalez is a LITTLE too happy to have the big scissors!

Northridge Mall’s Ben Gonzalez and Tamara Swanson-Orellana are joined by the good-looking team from Macy’s.


Identifying properties in a 1031 exchange

by Patrick Casey, L+G, LLP

InternalRevenueCodesection1031isanexcellentwayforapersontodefertaxoncapitalgainswhentheysellappreciatedproperty.Section1031canbeappliedtodifferenttypesofpropertiesbutthisarticlewilladdresssection1031inthesaleofrealproperty.Therearetwokeyrequirementsinconductinga1031exchange.Thefirstrequirementisthatthesellermustidentifythepotentialreplacementpropertieswithin45daysofthecloseofescrowonsellingtheseller’sproperty(whichisknownasthe“relinquishedproperty”).Thesecondrequirementisthatthesellermustcloseescrowonthereplacementpropertynolaterthan180daysafterthecloseofescrowonthesaleoftherelinquishedproperty.Thisarticleaddressestheseller’salternativestomeetthe45dayidentificationrequirement. Therearethreeseparatewaysthatasellercanmeetthe45dayrequirement.ThefirstisknownastheThreePropertyRule,whichallowsasellertoidentifynomorethanthreealternativereplacementpropertiesaspartofthesametaxdeferredexchange.ThesellerdoesnotneedtostatethefairmarketvaluesoftheintendedreplacementpropertiesundertheThreePropertyRule.TheThreePropertyRulelimitstheidentificationofalternativereplacementpropertiestoonlythree,regardlessofthenumberofrelinquishedpropertiestransferredaspartofthesamedeferredexchange.Although

theprimarydrawbacktothisoptionisthatthesellercanonlyidentifythreeproperties,thebenefitsarethatthesellerdoesnotneedtoidentifythefairmarketvaluesofthereplacementpropertiesandthisisaverysimplyruleforasellertofollow. Asecondalternativeisforanindividualtocomplywiththe200%Rule.Underthisrule,asellercanidentifymorethanthreealternativereplacementpropertiessolongastheaggregatefairmarketvalueofallreplacementpropertiesidentifieddoesnotexceed200%ofthefairmarketvalueoftherelinquishedproperty.Forexample,ifasellersellstherelinquishedpropertyfor$500,000,thenthefairmarketvalueofallduly-identifiedreplacementpropertiescannotexceed$1,000,000underthe200%Rule.Inaddition,thesellermuststatethefairmarketvalueofeachidentifiedreplacementpropertyunderthisrulewhenthesellerprovidesthe45dayidentificationnoticetotheexchangeaccommodator.The200%Rulegivesthesellermoreflexibilityinidentifyingreplacementproperties,butthereisnoguidanceastohowthesellerestablishesthefairmarketvalueoftheintendedreplacementpropertiesunderthisrule.Whentryingtocomplywiththe200%Rule,mostsellerseitherstatethelistingpriceoftheintendedreplacementpropertiesor,iftheyareundercontracttobuytheproperties,thentheystatethecontractualpurchaseprice.However,itispossiblethatneitherthelistingprice

northecontractualpurchasepriceisreflectiveofthetruefairmarketvalueofthereplacementproperties.TheIRScanalwayschallengethestatedvaluesofthereplacementpropertiesifitbelievesthattheymaynotbeaccurateforsomereason.Themostconservativeapproachwouldbeforthesellertohaveanappraisaldoneofeachidentifiedreplacementpropertybeforethe45dayidentificationperiodendssoastobecertaintostatethetruefairmarketvalueofeachidentifiedreplacementproperty. Thethirdalternativeforaselleristofollowthe95%Rule.The95%Ruleallowsthetaxpayertoidentifyasmanyintendedreplacementpropertiesasitchoosesalongwithstatingtheirvalues(evenifthevaluesexceedthe200%Rule)solongasthetaxpayerreceives(meaningpurchases)atleast95%oftheaggregatefairmarketvalueofallidentifiedreplacementpropertiesbeforetheendofthe180dayperiod.Forexample,ifapersonsoldapropertyworth$1,000,000andthenidentifiedfiveintendedreplacementpropertiesthattotaled$4,000,000,thepersonwouldhavetocloseescrowonthosereplacementpropertiesworthatleast$3,800,000ofvalue(whichis95%of$4,000,000)inordertocomplywiththe95%Rule(and,ofcourse,allescrowsmustclosewithinthe180daydeadline).The95%Rulegivesthesellersignificantflexibilityinindentifyingintendedreplacementpropertiessolongasthesellerintendstoactuallycloseescrowonbasicallyall

ofthereplacementproperties.However,ifthesellerclosesescrowonmostofthereplacementpropertiesbutdoesnotmeetthe95%test,thenthesellerwillnothavemetthe95%Ruleandwillnothaveavalidtaxdeferredexchange. Onefinalpointisthatregardlessofwhichoftheserulesthesellerfollows,thesellermustnotifytheexchangeaccommodatorattheendofthe45dayperiodofitsintendedreplacementproperties.Thismeansthattheexchangeaccommodatormustreceivetheseller’swrittenidentificationnotificationattheendofthe45dayperiod.Thesellerwillbedeemedtohavemetthisrequirementifitmailsitsidentificationnoticetotheexchangeaccommodatorsolongastheenvelopecontainingtheidentificationnoticeispostmarkednolaterthanthe45thdayafterthecloseofescrowoftherelinquishedproperty.However,nosellershouldrelyonthepostmarkascomplyingwiththe45dayruleand,outofanabundanceofcaution,thesellerreallyshoulddeliver(eitherpersonallyorviafaxorviaemail)thecompletedwrittenandsigned45dayidentificationnoticetotheexchangeaccommodatornolaterthanthe45thday.Failuretomeetthis45dayrequirementwillresultinaninvalidtaxdeferredexchange. This article is written by Patrick Casey and is the work product of L+G, LLP which has offices in Hollister and Salinas. Patrick Casey is an attorney with L+G, LLP. You may contact the author at (888) 757-2444 or [email protected].

Northridge Mall proudly displayed their newest enhancement – heated outdoor seating near the restaurant area.

One of the tiny dancers who entertained the crowd shows off her colorful dress

Children from Featured Non-profit ARIEL Theatrical sing to our hearts’ content. www.ArielTheatrical.org

February Networking Mixer - sponsored by Northridge Mall


March Monthly Networking Mixer – 3/21/13

The Salinas Valley Chamber Monthly Networking Mixers are going to be on the THIRD THURSDaYS OF THe MONTH, from 5:30-

7:30pm. as dependable as the Maytag Repairman (almost).

March’s event will be at Noland, Hamerly, etienne & Hoss.333 Salinas Street, Salinas

Featured Non-profit is Meals on Wheels.please note: New Member Orientation will be from 4:30-5:30pm, just before the Mixer. If you want to learn more about how the

Chamber can help you and haven’t participated in an Orientation, come on by.

“I’m intrigued – tell me more!” Please visit the

Chamber website to register for any of these

events, or contact the Chamber for

more info. (831) 751-7725 or

[email protected]

When? WhatTime? What? Location?

Thursday,March07,2013 7:30-8:30AM GovernmentRelationsCouncil SalinasValleyChamberOffice CommitteeMeeting 119E.AlisalSt.Salinas

Wednesday,March13,2013 11:30-1:00AM LunchandLearn- SalinasValleyChamberOffice RedCrossReadyRating: DisasterPreparedness

Thursday,March21,2013 7:30-8:30AM GovernmentRelationsCouncil SalinasValleyChamberOffice CommitteeMeeting

Thursday,March21,2013 4:30-5:30PM NewMemberOrientationat 333SalinasStreet,Salinas Noland,Hamerly,Etienne&Hoss

Thursday,March21,2013 5:30-7:30PM MonthlyNetworkingMixerat 333SalinasStreet,Salinas Noland,Hamerly,Etienne&Hoss

Monday,March25,2013 12:00-1:00PM DiplomatMeeting SalinasValleyChamberOffice

Wednesday,April10,2013 11:30-1:00AM LunchandLearn- SalinasValleyChamberOffice TakingChargeofyourInvestments

Thursday,April18,2013 5:30-7:30PM MonthlyNetworkingMixer- CaliforniaWelcomeCenter CaliforniaWelcomeCenter 1213NorthDavisRoad,Salinas

Thursday,May09,2013 11:00-1:30AM IMPOWERLuncheon CorraldeTierraCountryClub, 81CorraldeTierraRoad, CorraldeTierra

Upcoming events


Rabobank, N.A.Member FDICwww.rabobankamerica.com

Castroville 633-3302

Gilroy (408) 847-3133

Gonzales 675-3637

Hollister 634-4844

King City 385-4144

Marina 384-6900

Monterey Main 242-2000

Pacific Grove 649-5010

Santa Cruz 477-4200

Seaside 394-6900

Soledad 678-7338

Watsonville 768-2688

Salinas Main 737-1213

Salinas Westridge 784-7700

Yes, we’re lending!

Commercial Real Estate Financing

Agribusiness Financing

Solar Financing

Equipment Loans and Leasing

Treasury Management Services

Checking, Money Market and Savings AccountsAll loans subject to credit approval and may change without notice.

Small Business Loans and Lines of Credit

We opened our doors with a vision and a small business loan. Since then, we’ve expanded twice, started an online

business and weathered the recession. Our bank was with us every step of the way. ouR bank is Rabobank.

ouR bank

Our business...

Personalized customer service.

We know your business because we are your neighbors.

Documents

David Spaur to Lead Monterey County economic · Jose Martinez-Saldana (SUBA) Ken Steen (Oldtown Salinas Association) LEgAL CoUNSEL Matt Ottone MiSSioN StAtEMENt As association of