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DAVID FREYERMUTH | GRAPHIC DESIGNER

David Freyermuth | Design Portfolio

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Portfolio Book I created during the Fall 2016 semester of my senior year. This book features both design and photography work that I have produced for various outlets.

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Page 1: David Freyermuth | Design Portfolio

D A V I D F R E Y E R M U T H | G R A P H I C D E S I G N E R

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I ’ M D A V I DA graphic-designer, photo-taker and food-maker.

My hobbies are my passion. As an artist, I’m humbled by my opportunity to do what I love. Curiosity is my best quality,

and staying curious is what keeps me ahead.

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D A V I D F R E Y E R M U T H | T A B L E O F C O N T E N T S

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T H E P R O C E S SS k e t c h e s a n d d ra f t s d e p i c t i n g m y p ro c e ss f o r d e s i g n

M I Z Z O U R E CL o n g - t e r m p h o t o g ra p h e r p o s i t i o n o n c re a t i v e m a r k e t i n g t e a m

S H A R E D I N KN e w Yo r k a d v e r t i s i n g a g e n c y i n t e r n s h i p

K A E D E N Y CN e w Yo r k c re a t i v e m a r k e t i n g i n t e r n s h i p

M I S S O U R I S C H O O L O F J O U R N A L I S MF re e l a n c e d e s i g n w o r k

C O U R S E W O R KA ss i g n m e n t s i n v o l v i n g a r t d i re c t i o n a n d d e s i g n

R E S U M É

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T H E C R E A T I V E P R O C E S S

Throughout my time as a designer, I have learned a lot about developing a specific process that works for me. Like many artists, my work begins with paper and pen. Regardless of the size or nature of the project, I’ll always map out my thoughts – exploring word association, color palettes or by free-sketching whatever comes to mind. The degree of detail I include in my sketches varies greatly, but it helps to have something to remind

you where you started.

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T H E P R O C E S S | P R O J E C T S K E T C H E S

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MIZZOURECMARKETING PHOTOGRAPHER

At the University of Missouri’s Student Recreation Complex – MizzouRec, I have worked as a Marketing Photographer for all four years of my time at Mizzou. MizzouRec has been an invaluable experience for building my skills as a photographer, and especially as a marketer.

Working in the Creative Department with a handful of both professional and student-staff members, I have had the opportunity to contribute to the MizzouRec NATION – a tri-annual award-winning magazine, design promotional materials for social media, and see my work published in large-form installations around the facilities – all with an amazing, creative team.

DAILY TASKS

Fulfilling general photo requests

Photo archive maintenance

Studio portraits and product photos

Website maintenance

Brainstorming photo shoot concepts

Design assignments as needed

Instagram and Facebook social posts

SKILLS DEVELOPED

Teamwork and Leadership skills

Studio and product photography

Photoshoot direction

Social Media marketing

Web design and maintenance

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M I Z Z O U R E C | P H O T O G R A P H Y

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M I Z Z O U R E C | P H O T O I N S T A L L A T I O N S

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M I Z Z O U R E C | R S A C A M P A I G N

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RSA’s (Rec Service Announcements) are a fun and witty way of reminding MizzouRec members of some of our policies. A few RSA’s are run every semester in MizzouRec NATION magazine. Here are some of the photoshoots I’ve directed.

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M I Z Z O U R E C | S O C I A L M E D I A D E S I G N

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SHARED INKGRAPHIC DESIGN INTERN

As a Midwesterner that grew up in the suburbs, I’ve always dreamed of working in a big city. In the Summer of 2015, I was given the opportunity to make that dream a reality – in New York City.

Shared Ink is a full-service start-up ad agency based in Williamsburg, Brooklyn. As a graphic design intern, I contributed both digital and print materials for some of Shared Ink’s awesome clients. Clients I worked on included: Bounceboat; 17 Monitor Street; Sailo; Sacatelle; uDo Brush; Luknow.

Aside from Shared Ink’s clients, I was also able to work on self-promotional materials for Shared Ink’s social media accounts and for the redesign of sharedink.nyc.

DAILY TASKS

Creative brainstorming

Sketched and drafted ideas

Designed materials for clients

Pitching ideas to Creative Director

Logged hours spent on clients

Photo editing for social media

Instagram and Facebook photo posts

SKILLS DEVELOPED

Teamwork with other creatives

Speedy and efficient workflow

Editing from client critiques

Start-up business experience

Self-starting projects

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Some of my favorite things that I made at Shared Ink were these self-promotional digital ads for Facebook and Instagram. Since it was for the agency, I got to have a lot of creative freedom and develop original ideas.

S H A R E D I N K | S E L F - P R O M O T I O N A L A D S

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S H A R E D I N K | C L I E N T : B O U N C E B O A T

Shared Ink’s biggest account is with the premiere party boat of the Northeast, Bounceboat. Prominent artists that were featured on the main stage of this yacht were Chromeo and 50 Cent. As an intern at Shared Ink, I was able to create posters and print ads, social media and digital ads, and additional materials surrounding their performances.

B O U N C E B O A T P R E S E N T S

(DJ SET)

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S H A R E D I N K | C L I E N T : B O U N C E B O A T

Among promotional materials for upcoming performances, I also worked on the up-keep of Bounceboat’s Instagram and created an ad campaign for an event named “#bounceboatselfie.” The campaign centered around tips for taking the perfect selfie during your Bounceboat experience. As the designer behind this campaign, I worked to condense the text into precise tips and formulate a way of presenting it through Instagram. The result: nine posts with individual tips included in the graphic, followed by additional information in the caption.

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S H A R E D I N K | A D D I T I O N A L C L I E N T S

The great thing about working at Shared Ink was the wide array of industries I was able to dabble in through their assortment of clients. Two clients that I particularly enjoyed were Sailo – a rent-as-you-need website for connecting consumers with boat owners, and 17 Monitor Street – a luxury apartment complex located in Brooklyn, New York. Most of the work I did for these two clients were related to social media, specifically Instagram.

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KAEDENYCGRAPHIC DESIGN INTERN

While working as an intern in New York City this past summer, I was able to provide some part-time design help to KaedeNYC – a small, Japanese Kimono Fashion Consultancy.

At KaedeNYC, I worked on digital and print materials for their various social media outlets, and events that they hosted throughout the summer.

TASKS & SKILLS DEVELOPED

E-commerce & product design

Digital and Print designs

Cultural research in designs

In-house designer experience

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K A E D E N Y C | E T S Y O N L I N E S H O P

I was tasked with refreshing KaedeNYC’s neglected Etsy. As a Kimono Fashion Consultancy, KaedeNYC’s main focus is in rental and styling services, not retail sales. However, an Etsy shop was the perfect way to move old product and bring in extra revenue. For this task, I focused on making KaedeNYC’s Etsy inviting and consistent with their identity. Simple changes, like using the same profile image across all social platforms, helped in establishing this brand’s identity.

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MISSOURI SCHOOL OF JOURNALISMFREELANCE DESIGNER

While at Mizzou, I worked as a freelance designer for the School of Journalism. I worked on materials for the welcoming of Dean David Kurpius, ads for the AEJMC Conference, and materials for the notable Missouri Honor Medal Banquet held annually at the University of Missouri.

TASKS & SKILLS DEVELOPED

Create a unified body of work

Create a lasting design for future use

Working with long-term deadlines

Extensive revision process

The Missouri School of Journalism has awarded its Missouri Honor Medal for Distinguished Service in Journalism since 1930. Medalists are selected by the faculty of the School

on the basis of lifetime achievement.

YOU’RE INVITED

MISSOURI HONOR MEDAL BANQUETMonday, Oct. 26, 2015

Donald W. Reynolds Alumni CenterUniversity of Missouri

Reception: 6 p.m. | Dinner: 7 p.m.

Advanced Reservation RequiredReturn the enclosed reply card by Friday, Oct. 16

For questions, contact the Office of Planning and Communications

120 Neff Hall, (573)882-1908 or [email protected]

The faculty, staff and students of the Missouri School of Journalism invite you to the

JOIN US!

MISSOURI HONOR MEDAL2015 RECIPIENTS

CNN DIGITALone of the world’s leading digital news brands

BARBARA EHRENREICHauthor and activist

GERD LUDWIGphotojournalist and documentary photographer

BILL PLANTEsenior White House correspondent, CBS News

LINCOLN STEPHENSco-founder, The Marcus Graham Project

REA HEDERMANpublisher, The New YorkReview of Books

MERRILL PERLMANcopy editor

YOANI SANCHEZCuban blogger, journalist and entrepreneur

SPORTS JOURNALISM INSTITUTEtraining-internship program

Monday, Oct. 26, 2015Reynolds Alumni Center

University of Missouri

THE MISSOURI HONOR MEDALFOR DISTINGUISHED SERVICE IN JOURNALISM

THE JOURNALIST’S CREEDbelieve in the profession of journalism.

I believe that the public journal is a public trust; that all

connected with it are, to the full measure of their responsibiity,

trustees for the public; that acceptance of a lesser service than the

public service is betrayal of this trust.

I believe that clear thinking and clear statement, accuracy and

fairness are fundamental to good journalism.

I believe that a journalist should write only what he holds in his heart

to be true.

I believe that suppression of the news, for any consideration other

than the welfare of society, is indefensible.

I believe that no one should write as a journalist what he would not

say as a gentleman; that bribery by one’s own pocketbook is as much

to be avoided as bribery by the pocketbook of another; that

individual responsibility may not be escaped by pleading another’s

instructions or another’s dividends.

I believe that advertising, news and editorial columns should alike

serve the best interest of readers; that a single standard of helpful

truth and cleanness should prevail for all; that the supreme test of

good journalism is the measure of its public service.

I believe that the journalism which succeeds best – and best deserves

success – fears God and honors Man; is stoutly independent,

unmoved by pride of opinion or greed of power, constructive,

tolerant but never careless, self-controlled, patient, always respectful

of its readers but always unafraid, is quickly indignant at injustice; is

unswayed by the appeal of privilege or the clamor of the mob; seeks

to give every man a chance and, as far as law and honest wage and

recognition of human brotherhood can make it so, an equal chance; is

profoundly patriotic while sincerely promoting international good

will and cementing world-comradeship; is a journalism of humanity,

of and for today’s world.

SPORTS JOURNALISM INSTITUTE Training and internship program

The Sports Journalism Institute is a

nine-week training and internship

program for college students interested in sports journalism

careers. The Institute is designed to attract talented students

to journalism through opportunities in sports reporting and

editing as well as enhance racial and gender diversity in sports

departments nationwide.

The Sports Journalism Institute works with the National

Association of Black Journalists, Asian American Journalists

Association, National Association of Hispanic Journalists and

Association for Women in Sports Media. Funders include

MLB.com, Associated Press Sports Editors and Disney. SJI's

partners include ESPN, USA Today and the Missouri School of

Journalism.

The program, which began in 1993, has almost 300 graduates,

the majority of whom have gone on to work at newspapers,

websites and TV stations and networks around the country.

Leon Carter, an ESPN vice president and editorial director of

TheUndefeated.com, and Sandy Rosenbush, an ESPN event

news editor, will accept the medal on behalf of SJI. The two are

co-directors of the Institute.

ABOUT THE MISSOURI HONOR MEDALhe Missouri School of Journalism has awarded the

Missouri Honor Medal for Distinguished Service in

Journalism annually since 1930 to outstanding journalists,

advertising and public relations practitioners, business people,

institutions and media organizations from around the world.

Medalists are selected by the faculty of the School on the basis

of lifetime or superior achievement, for distinguished service

performed in such lines of journalistic endeavor as shall be

selected each year for consideration.

The annual awards shall not be restricted necessarily to any

particular forms of journalistic service, nor will there be,

necessarily, any designated number voted annually by the

School. The award in each instance shall consist of a bronze

medal, uniform in size, of appropriate design, and suitably

inscribed with the recipient’s name. Awards shall be made only

to those persons who, upon invitation, are present in person to

receive them, or in the case of newspapers, periodicals, radio

and television stations or other organizational entities, when

such are represented in person by an of­icial representative.

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MISSOURI HONOR MEDALM A S T E R C L A S S S C H E D U L E

M O N D A Y , O C T . 2 6 , 2 0 1 59-9:50 AM

10-10:50 AM

11-11:50 AM

1-1:50 PM

2-2:50 PM

3-3:50 PM

4-4:50 PM

CNN Digital“Evolving Industry, Evolving Skills: How to Rebuild a Plane in Mid-Flight”

Fred W. Smith Forum

Lincoln Stephens“The Writing on the Wall”

Fisher Auditorium

Merrill Perlman“The Editor as Actor, Chameleon and Teacher”

Fred W. Smith Forum

Q&A with Gerd Ludwig: Science and the Environment. Sara Hiles will moderate.

McDougall Center

Barbara Ehrenreich“Do Today’s Journalists Need to Take a Vow of Poverty?”

Fred W. Smith Forum

Gerd Ludwig“Winds of Change”

Fred W. Smith Forum

Women in Media panel. Jacqui Banaszynski will lead a group of medalists in a discussion.

Fred W. Smith Forum

Sports Journalism Institute“Having a Voice at the Table”

GEOSCI 123

Rea Hederman“Independent Publishing”

Middlebush Auditorium

Yoani Sánchez“Using Digital Technology to Advance Freedoms”

Conservation Auditorium

Q&A with Rea Hederman: News, Leadership and Courage. Mike Jenner will moderate.

Spencer Room

Bill Plante“Competing Agendas - The Press and The White House”

Palmer Room, RJI 100-A

A L L M A S T E R C L A S S E S A R E F R E E A N D O P E N T O T H E P U B L I C

USE THE OFFICIAL HASHTAG!#MissouriMedal

MEET THE RECIPIENTS

T he Missouri School of Journalism has awarded the Missouri Honor Medal for Distinguished Service in Journalism annually since 1930 to outstanding

journalists, advertising and public relations practitioners, business people, institutions and media organizations from around the world.

T H E 2 0 1 5MISSOURIHONOR MEDAL

Entrepreneur and activist

CNN DigitalOne of the world’s leading digital news brands

Photojournalist and documentary photographer

Gerd Ludwig

Cuban blogger, journalist and founder of 14ymedio

Yaoni Sánchez Lincoln Stephens

Training and internship program

Sports Journalism Institute

Author and activistBarbara Ehrenreich

Copy editorMerrill Perlman

Publisher, The New York Review of Books

Rea Hederman

Senior White House correspondent, CBS News

Bill Plante

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courseWORK

UNIVERSITY OF MISSOURISTRATEGIC COMMUNICATION STUDENT

During my time at the University of Missouri, I worked on many projects to develop my passion for building brands. From developing a unique logo, to creating extendable campaigns across various mediums – the following are a few of the brands I worked on for various design classes throughout my college career.

TASKS & SKILLS DEVELOPED

Create cohesive campaigns that extend

across various mediums

Teamwork and Leadership

Create Brand Identity materials

N I K E F L Y K N I T | B R A N D I N G & C A M P A I G N

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K E M P E R | B R A N D I N G & P R I N T A D S

http://kemperart.org/untitled

M A K E A N O R I G I N A L

PART 1

http://kemperart.org/untitledPART 2

Express YourselfCan an experience be visual? We certainly think so. Show us how you see Kemper.

Your creation could be featured in our upcoming exhibition, “This is Kemper.”

fli

http://kemperart.org/historyofart

How Contemporary Art Changed the World

How Contemporary Art Changed the WorldAn Interactive Timeline

http://kemperart.org/historyofart

SCROLL RIGHT >>

At this time, works like Grant Wood’s American Gothic, depict traditional values with a realistic application of color and form.

AT THE KEMPER

The Jewish Museum features an exhibiton that introduces minimal art to American audiences. Artists like Donald Judd, Robert Morris, and Sol LeWitt are featured in this exhibit and celebrated for their take on the artist as a designer.

A New York based artist, Jackson Pollock, creates works that go against the conventions of painting. On his oversized canvas’, Pollock throws paint, at random, to create his abstract works of art.

Before there was

AT THE KEMPERc. 1950

c. 1930 1966 – New York

c. 1950A New York based artist, JacPollock, creates works that gagainst the conventions of pOn his oversized canvas’, Polthrows paint, at random, to c abstract works of art.

HOW CONTEMPORARYART CHANGED THE WORLDAn Interactive Timeline

http://kemperart.org/kemperlove

Dear Kemper, Kemper has always been a beautiful museum for me and my family. When our first child, Eric, expressed an interest in art – we wanted to encourage his creativity. On a Saturday afternoon, we took Eric and the rest of the family to visit Kemper and had a truly amazing experience. Seeing the wonder and amazement through my son’s eyes was such a special moment that I would not have had without your help. Thank you so much for the wonderful art you bring to Kansas City, and for creating a place for adults, and children, alike, to experience great works of art. Eric has sense become very passionate about art, painting in particular and he’s exploring new classes offered at his school to further his understanding of the medium. Thanks, again.

Yours truly,Sarah, 36 – Overland Park

SCROLL TO SEE MORE

Show us some loveThis Valentine’s Day we want to know what you love about Kemper. Write us a love letter detailing some of your favorite things about Kemper. In return, you could be featured on our website, and entered into our raffle to win an original work of art from local Kansas City artist Dusty Meyers.

Check out some of Meyers work at www.meyersart.com

GET STARTED

K E M P E R | I N T E R A C T I V E W E B D E S I G N

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http://kemperart.org/kemperlove

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D A V I D F R E Y E R M U T H | G R A P H I C D E S I G N E R

C O N TA C T

E D U C AT I O N

R E F E R E N C E S

[email protected]

davidfreyermuth.com

(913) 205-1804

/davidkftw

University of Missouri | Columbia, MOBachelor of Journalism, 2016Strategic Communication-Art Direction

Jennifer SerisCreative Production Manager at MizzouRecPhone: (573)268-4022Email: [email protected]

Jeffrey DorcelyCreative Director at Shared InkPhone: (646)570-3990Email: [email protected]

Lauren EislebenAdjunct InstructorPhone: (573)239-6948Email: [email protected]

E X P E R I E N C E

H O N O R S & AWA R D S

MizzouRec | Columbia, MOMarketing Photographer | Feb. 2013 - PresentEmployer: Jennifer Seris

Missouri School of Journalism | Columbia, MOFreelance Designer | Mar. 2015 - PresentEmployer: Suzette Heiman

Shared Ink | Brooklyn, NYGraphic Design Intern | Summer 2015Employer: Jeffrey Dorcely

KaedeNYC | New York, NYGraphic Design Intern | Summer 2015Employer: Raymond Mongroo

The Maneater | Columbia, MOGraphics Manager | May 2013 - May 2014Employer: Ted Noelker

MizzouRec - Creative Team Awards- Contribution to NIRSA Creative Excellence award-winning magazine, MizzouRec NATION.- Pride of Team Mizzou (2015)- Employee of the Year (2014)

University of Missouri Dean’s List

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L E T ’ S T A L Kd a v i d . f r e y e r m u t h @ g m a i l . c o md a v i d f r e y e r m u t h . c o m( 9 1 3 ) 2 0 5 - 1 8 0 4