DAVID-CLINTON WEBSITE REVIEWTEAM ALPHA

LEARNABILITY

EFFICIENCY

MEMORABILITY

ERRORS

SATISFACTION

STRENGTHS• Clean & simple design• Good text-image balance• Clear and Easy to read

typography• Effective Logo Image

WEAKNESSES• Images could be improved:

e.g. more compelling, memorable. Current Images are a bit generic. David and Clint photos too snapshotlike.

• Navigation Improvements – to be discussed HOME page

LEARNABILITY

EFFICIENCY

MEMORABILITY

ERRORS

SATISFACTION

OUR STORY page

LEARNABILITY

EFFICIENCY

MEMORABILITY

ERRORS

SATISFACTION

WINES page

STRENGTHS• Clean & simple design• Good graphics• FB call to action

WEAKNESSES• Low on content• Only 1 vintage• No purchase button/link to

order form• Needs more graphics

LEARNABILITY

EFFICIENCY

MEMORABILITY

ERRORS

SATISFACTION

VINEYARD INFO page

STRENGTHS• Clean & simple design• Good graphics• FB call to action• Good text-image balance

WEAKNESSES• Pull-down menu not

needed• More content needed

(better location description, map, etc?)

LEARNABILITY

EFFICIENCY

MEMORABILITY

ERRORS

SATISFACTION

STRENGTHS• Promote sold out• Informative• FB call to action• Consistent with other

pages

WEAKNESSES• Lost opportunity to pre-

sale• Customer info capture• Can’t order via web

ORDER NOW page

GOOD WEBSITE EXAMPLES

Wineweb.com

• COST EFFECTIVE

• .5%-2% PER

TRANSACTION

• PROGRAMABLE

• LOW RISK ($450)

• EXPANDABLE

LEARNABILITY

EFFICIENCY

MEMORABILITY

ERRORS

SATISFACTION

STRENGTHS• All basic information

available

WEAKNESSES• Not visually interesting.

Perhaps at least at some imagery could be added.

• Not clear that a full page is needed for information available

• No audience specific contacts. CONNECT page

SUGGESTIONS

• COMBINE WINES + VINEYARD PAGES

• COMBINE ABOUT US + FOUNDER BIOS PAGES

• SIMPLIFY MAIN MENU/PULL-DOWNS

• ADD A TRADE PAGE

• WINE TECHNICAL INFO

• SHELF-TALKERS

• DOWNLOADABLE BIOS

• REVIEWS/PRESS INFO

• LABEL & OTHER IMAGE DOWNLOADS

SUGGESTIONS

SIMPLIFY MAIN MENU/PULL-DOWNS/SITE MAP

Home

Wines and Vineyards TradeContact

UsOur Story Order

Now

Vineyard Our Story Contact Info

Connect E-cartBio’sWines Trade Info

GOOD WEBSITE EXAMPLES

peju.com

TEAM ALPHA

EyerMartin

Tradewell& Lamborn