SENIOR MARKETING EXECUTIVE || BUSINESS DEVELOPMENT SPECIALIST ››Top performer with experience delivering cross functional team execution, marketing & sales program leadership, change management, brand development, product launch, pricing model development and project management solutions through effective relationship/ team building, efficient staff collaborations/liaisons, exceptional leadership—working closely with other executive management (presidents, VPs, CEOs, COOs), board of directors, stakeholders, clients and other employees. Transformational strategies for B2B, B2C, B2G, products and services.

DAVID C. CARRITHERS1582 Brass Lantern Way • Reston, VA 20194

Phone: (707) 484-3620 EMAIL: david@carrithers.org

Twitter: twitter.com/businesshiveusa LinkedIn: www.linkedin.com/in/davidcarrithers

PROFESSIONAL DEVELOPMENT• Northwestern University, Kellogg School of Business:

Certificates in Finance/Business Development

• University of Pennsylvania, Wharton Business School: Certificate in Organizational Change Management

• University of Michigan, Ross School of Business: Certificate in Strategic Sales Management

• Harvard Business School: Certificate Agile Business Strategies

• Disney Institute: Certificate Business Excellence

EDUCATION BACKGROUNDCERTIFICATE, PUBLIC POLICY Brookings Institute, Washington, DC

GRADUATE COURSE WORK, INTERNATIONAL AFFAIRS Washington University, Saint Louis, MO

B.A., MARKETING COMMUNICATIONS Loyola University, New Orleans, LA

CORE COMPETENCIESMARKETING MANAGEMENT: Superior ability to assess market parameters and competitor environments, as well as recommend and execute effective strategies to capture a leading position. Champion transformational Marketing programs that shatter new sales records and propelling products to the forefront of their markets.

BUSINESS DEVELOPMENT: Possess proven track record of exceeding sales targets and generating new business/ revenue by up to $60M in just 5 months through strategic negotiation while cultivating new relationships with key decision makers. Well-versed in generating new business, prospecting, networking and developing/maintaining strong client relationships.

BRAND MANAGEMENT: Expertise in creating winning brands and promotions that increase sales and brand awareness with success leading 50+ products/ brands.

Demonstrate capacities to drive strategies that fuel purchases resulting in double-digit growth. Worked with world class brands, including American Express, MasterCard, Mars Inc., Xerox, Rich Products, Air Products, AT&T etc.

PRODUCT MANAGEMENT: Possess solid expertise at defining and launching products, gathering/ prioritizing product and customer requirements and defining product vision. Display success launching 20+ new products generating $3B in revenues, including $750M incremental revenues across 5 years achieved through launching successful product lines.

TEAM BUILDING/LEADERSHIP: Strong leadership qualities; expert at effective team building and management experience. Successfully lead distribution model change effort for 15,000 + person division. Expert agency and internal team alignment.

PROFESSIONAL EXPERIENCEAffinity Center International, Reston, VA - Sept 2010 – Dec 2014

Founder, President & Senior Advisor ››Appointed to launch brand/ product management strategy and development; wholly accountable for leadership of strategic direction, tactical planning and daily supervision of sales, marketing, business/ product development and personnel administration; challenged to build a firstclass team and ensure a strong sales pipeline/ market acceptance for the credit card offering despite cutthroat competition in the incentive services/ loyalty rewards industry.

• Significantly contributed to efforts leading in acquisition of 300+ new clients, 1M+ member pool and 1200+ national and regional merchant brands within 8 months.

• Constructed a solid reseller network boasting over 3K existing association clients allowing for cross selling.

• Built loyalty and rewards program platform / database, points bank account system, co-branded member portal, digital marketing allowing for rapid launch of 300+ programs.

Centennial Contractors Enterprises Inc., Reston, VA - Oct 2004 – Sept 2010

9KEG�3TGUKFGPV�QH�0CTMGVKPI��&QTRQTCVG�2HæEGT�wwManaged new marketing initiatives, developed and implemented plans to expand awareness and use of new contracting methods; led social media and online engagement strategies across social media platforms and managed/ launched company’s first website; charged with developing brand guidelines, creating PR campaign plans and schedules, fostering strategic relationships and marketing new offerings; leveraged market research and assessed new industry segments.

• Recruited top tier sales/ marketing professionals to achieve crucial corporate objectives.

• Led market expansion from primarily federal book of business to 50% (50/50) non-federal target markets, exceeding goal in record time.

• Took company from revenues of $170M to revenues of $400M annually.

National Scrip Center, Santa Rosa, CA - Jan 2002 – Oct 2004

CEO, President & Board Member ››Drove re-branding and improved sales and marketing efforts. Conceptualized and launched gift certificate and fundraising products to expand opportunities for people to contribute to smaller community charities; revamped internal procedures and controls; accountable for all business operations processed $600M+ gift cards and certificates products annually; successfully launched 10 new products and opened new business channels. Successfully sold off assets.

• Provided guidance and strategic leadership to a team of 12 senior managers and 250 employees.

• Broadened customer base from 3000 to 10,000+ in 6 months, generating a 20%+ upswing in sales.

American Express Incentive Services, (Maritz/Amex JV) Fenton, MO - Apr 1990 – Mar 2000 Co-Founder, VP, Marketing, New Business Development �&JKGH�,PHQTOCVKQP�2HæEGTwwConceptualized/ launched business joint venture partnership and directed all operations including executing marketing programs, launching product/corporate websites, developing product pricing models and designing needs-based selling approach; directed iron clad, international patenting and trade-marking of products with successful award of 2 U.S. Patents.

• Developed and launched worlds first prepaid cards and gift cards.

• Led multi-tiered initiatives that catapulted revenue growth by over $3.4B in revenues.

• Fostered revenue growth generation to $15M in 3 months and managed $1M product/ development fund.

Businesshive - Reston, VA (April 1995 – Present)

Founder & Chief Beekeeper ››Serving clients on a contract basis, launching companies, products and alliances; authoring strategic plans, marketing and business plans. Clients include: Maritz Inc, Webmiles, GiftCertifcates.com, American Express, ProXR Performance Sports Equipment, MBNA, NECA/IBEW, etc.

REFERENCES

Darryl HustonMaritz Corporate Officer

& Cofounder/ CEOAmerican Express Incentive Servivces

Rich BentonSVP Corporate Development

Centennial Enterprises

Steve MaritzChairman & Owner

Maritz Inc.

Grady PhelanInventor & Founder

ProXR.