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www.datamonitor.com Datamonitor USA
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India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 1
INDUSTRY PROFILE
Pet Care in
India
Reference Code: 0102-2500
Publication Date: December 2010
EXECUTIVE SUMMARY
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 2
EXECUTIVE SUMMARY
Market value
The Indian pet care market grew by 9.6% in 2009 to reach a value of $48.7 million.
Market value forecast
In 2014, the Indian pet care market is forecast to have a value of $73.3 million, an increase of 50.5%
since 2009.
Market segmentation I
Pet healthcare is the largest segment of the pet care market in India, accounting for 77.9% of the market's
total value.
Market segmentation II
India accounts for 0.6% of the Asia-Pacific pet care market value.
Market share
Daivie Exports is the leading player in the Indian pet care market, generating an 18.7% share of the
market's value.
Market rivalry
The Indian pet care market is relatively fragmented, with top three players holding 46.3% of the total
market value.
CONTENTS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 3
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Daivie Exports 20
Mars, Inc. 22
Shreeji International 24
MARKET DISTRIBUTION 26
MARKET FORECASTS 27
Market value forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
CONTENTS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 4
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33
CONTENTS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 5
LIST OF TABLES
Table 1: India pet care market value: $ million, 2005–09 10
Table 2: India pet care market segmentation I:% share, by value, 2009 11
Table 3: India pet care market segmentation II: % share, by value, 2009 12
Table 4: India pet care market share: % share, by value, 2009 13
Table 5: Daivie Exports: key facts 20
Table 6: Mars, Inc.: key facts 22
Table 7: Shreeji International: key facts 24
Table 8: India pet care market distribution: % share, by value, 2009 26
Table 9: India pet care market value forecast: $ million, 2009–14 27
Table 10: India size of population (million), 2005–09 28
Table 11: India gdp (constant 2000 prices, $ billion), 2005–09 28
Table 12: India gdp (current prices, $ billion), 2005–09 28
Table 13: India inflation, 2005–09 29
Table 14: India consumer price index (absolute), 2005–09 29
Table 15: India exchange rate, 2005–09 29
CONTENTS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 6
LIST OF FIGURES
Figure 1: India pet care market value: $ million, 2005–09 10
Figure 2: India pet care market segmentation I:% share, by value, 2009 11
Figure 3: India pet care market segmentation II: % share, by value, 2009 12
Figure 4: India pet care market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the pet care market in India, 2009 14
Figure 6: Drivers of buyer power in the pet care market in India, 2009 15
Figure 7: Drivers of supplier power in the pet care market in India, 2009 16
Figure 8: Factors influencing the likelihood of new entrants in the pet care market in India, 2009 17
Figure 9: Factors influencing the threat of substitutes in the pet care market in India, 2009 18
Figure 10: Drivers of degree of rivalry in the pet care market in India, 2009 19
Figure 11: India pet care market distribution: % share, by value, 2009 26
Figure 12: India pet care market value forecast: $ million, 2009–14 27
MARKET OVERVIEW
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 7
MARKET OVERVIEW
Market definition
The Pet care market consists of the retail sales of cat care, dog care, other pet care and pet healthcare
products. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Any currency conversions used in the compilation of this report have been calculated using 2009 annual
average exchange rates.
For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South
Korea, and Taiwan.
MARKET OVERVIEW
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 8
Research highlights
The Indian pet care market generated total revenues of $48.7 million in 2009, representing a compound
annual growth rate (CAGR) of 9.3% for the period spanning 2005-2009.
Pet healthcare sales proved the most lucrative for the Indian pet care market in 2009, generating total
revenues of $38 million, equivalent to 77.9% of the market's overall value.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 8.5% for the five-
year period 2009-2014, which is expected to lead the market to a value of $73.3 million by the end of
2014.
MARKET OVERVIEW
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 9
Market analysis
The Indian pet care market grew at a strong rate during the period 2005-2009, as a result of robust sales
growth in the dog care and cat care categories. The overall market growth is expected to decelerate
gradually in the forthcoming five years.
The Indian pet care market generated total revenues of $48.7 million in 2009, representing a compound
annual growth rate (CAGR) of 9.3% for the period spanning 2005-2009. In comparison, the Chinese and
Japanese markets grew with CAGRs of 7.9% and 1.2% respectively, over the same period, to reach
respective values of $722.2 million and $7.3 billion in 2009.
Pet healthcare sales proved the most lucrative for the Indian pet care market in 2009, generating total
revenues of $38 million, equivalent to 77.9% of the market's overall value. In comparison, sales of dog
care generated revenues of $7.8 million in 2009, equating to 16% of the market's aggregate revenues.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 8.5% for the five-
year period 2009-2014, which is expected to lead the market to a value of $73.3 million by the end of
2014. Comparatively, the Chinese and Japanese markets will grow with CAGRs of 5.9% and 2.2%
respectively, over the same period, to reach respective values of $963.6 million and $8.1 billion in 2014.
MARKET VALUE
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 10
MARKET VALUE
The Indian pet care market grew by 9.6% in 2009 to reach a value of $48.7 million.
The compound annual growth rate of the market in the period 2005–09 was 9.3%.
Table 1: India pet care market value: $ million, 2005–09
Year $ million Rs. million € million % Growth
2005 34.1 1,664.8 24.5
2006 37.2 1,816.5 26.7 9.1%
2007 40.6 1,984.8 29.2 9.3%
2008 44.5 2,171.5 32.0 9.4%
2009 48.7 2,378.9 35.0 9.6%
CAGR: 2005–09 9.3%
Source: Datamonitor D A T A M O N I T O R
Figure 1: India pet care market value: $ million, 2005–09
Source: Datamonitor D A T A M O N I T O R
MARKET SEGMENTATION I
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 11
MARKET SEGMENTATION I
Pet healthcare is the largest segment of the pet care market in India, accounting for 77.9% of the market's
total value.
The dog care segment accounts for a further 16% of the market.
Table 2: India pet care market segmentation I:% share, by value, 2009
Category % Share
Pet healthcare 77.9%
Dog care 16.0%
Cat care 5.5%
Other Pet Care 0.5%
Total 100%
Source: Datamonitor D A T A M O N I T O R
Figure 2: India pet care market segmentation I:% share, by value, 2009
Source: Datamonitor D A T A M O N I T O R
MARKET SEGMENTATION II
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 12
MARKET SEGMENTATION II
India accounts for 0.6% of the Asia-Pacific pet care market value.
Japan accounts for a further 69.1% of the Asia-Pacific market.
Table 3: India pet care market segmentation II: % share, by value, 2009
Category % Share
Japan 69.1%
China 7.4%
South Korea 4.0%
India 0.6%
Rest of Asia-Pacific 18.9%
Total 100%
Source: Datamonitor D A T A M O N I T O R
Figure 3: India pet care market segmentation II: % share, by value, 2009
Source: Datamonitor D A T A M O N I T O R
MARKET SHARE
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 13
MARKET SHARE
Daivie Exports is the leading player in the Indian pet care market, generating an 18.7% share of the
market's value.
Shreeji International accounts for a further 13.9% of the market.
Table 4: India pet care market share: % share, by value, 2009
Company % Share
Daivie Exports 18.7%
Shreeji International 13.9%
Mars, Inc. 13.7%
Others 53.7%
Total 100%
Source: Datamonitor D A T A M O N I T O R
Figure 4: India pet care market share: % share, by value, 2009
Source: Datamonitor D A T A M O N I T O R
FIVE FORCES ANALYSIS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 14
FIVE FORCES ANALYSIS
The pet care market will be analyzed taking manufacturers of pet care products as players. The key
buyers will be taken as retailers, wholesalers, distributors, and manufacturers of plastic, steel, chemicals,
meat, agro products as the key suppliers.
Summary
Figure 5: Forces driving competition in the pet care market in India, 2009
Source: Datamonitor D A T A M O N I T O R
The Indian pet care market is relatively fragmented, with top three players holding 46.3% of the total
market value.
As these players cater to the different market segments they are not formidable incumbents for
prospective new entrants to challenge. Suppliers of ingredients and packaging are smaller relative to
manufacturers, which decreases supplier power in this market. Strong growth in this market reduces the
rivalry between the leading players, who offer a broadly diversified portfolio of pet care products. This
wide range of available products with an accompanying variability in quality and price means that buyer
power is prevented from becoming disproportionately strong in this market. Substitutes to the market are
homemade food. Overall the substitute power is assessed as strong.
FIVE FORCES ANALYSIS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 15
Buyer power
Figure 6: Drivers of buyer power in the pet care market in India, 2009
Source: Datamonitor D A T A M O N I T O R
In India, the main distribution channels for the pet care market are specialist retailers, which account for
84.1% of the total market value. These buyers do not have considerable bulk-purchasing power, and are
not in a position of negotiating a favorable purchase volume and value. This reduces the buyer power
significantly. Pet owners in India have traditionally relied on the vets regarding the pet care. Thus the
manufacturers have to focus on vets for recommending their products to the pet owners. Backward
integration increases the buyer power, especially for vets (that sells the pet food) in this market. However,
the fact that buyers offer the wide range of product, and the pet care segment constitutes only a part of
their business, strengthens the buyer power. Overall, buyer power is assessed as weak.
FIVE FORCES ANALYSIS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 16
Supplier power
Figure 7: Drivers of supplier power in the pet care market in India, 2009
Source: Datamonitor D A T A M O N I T O R
Suppliers in the pet care market include those providing and manufacturing raw materials such as plastic,
steel, chemicals, meat, agro products and packaging materials. The main ingredients/raw materials for
pet care products are chicken, turkey, lamb, duck, grains (corn, wheat, soybeans) oil, metal cans, plastic
and paper bags. It is important for the players to focus on quality of raw material, and at the same time
follow the import regulations. In India most of the branded pet food products is imported from the other
countries and especially from the US. In recent years, new types of dog food have emerged in the Indian
market that differs from traditional commercial pet food for example frozen or freeze-dried, fresh or
refrigerated food, produced through pasteurization of fresh ingredients. Companies offering the raw
material are generally small; therefore, supplier power is correspondingly reduced. However, pet care
products constitute for a relatively small part of the total market, therefore it strengthens the supplier
power. Overall, supplier power is assessed as weak.
FIVE FORCES ANALYSIS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 17
New entrants
Figure 8: Factors influencing the likelihood of new entrants in the pet care market in India, 2009
Source: Datamonitor D A T A M O N I T O R
The main players in the Indian pet care market are companies such as Mars Inc, Agro food industries,
Venky’s India Ltd, and Tetragon Chemie Pvt. Ltd. that supplies pet food and pet health care products and
the companies like Daivie Exports and Shreeji International that offers stainless steel pet bowls and
dishes. These players sell products on a global scale, and invest heavily in both, product innovation and
building wide brand portfolios. The development of pet food in India is at nascent stage thus new entrants
do not face formidable competition. Till 2008, the pet care industry in India was not regulated by any body
thus making it easier for the new entrants to enter the market. However in 2009, India Pet Industry
Association (IPIA) was formed to regulate the pet industry. Entering the Indian market requires a new
player to establish production facilities, which means significant capital outlay on machinery and factories.
Furthermore, potential new entrants will also need to persuade stores, to stock their products. The market
growth has been strong, which makes the market highly attractive to potential new entrants. Overall, there
is a moderate likelihood of new entrants.
FIVE FORCES ANALYSIS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 18
Substitutes
Figure 9: Factors influencing the threat of substitutes in the pet care market in India, 2009
Source: Datamonitor D A T A M O N I T O R
Substitutes for pet care products include homemade food as the Indian pet owners prefer the freshly
cooked home made traditional food over the prepared food. However, it is relatively time-consuming to
prepare substitutes at home. But this kind of substitute is significant in Indian market, as domestically
made pet care food may prevent from being exposed to some potentially allergic ingredients. However,
pet healthcare and pet dietary supplements witnessed a lot of activity in recent years with more
companies entering these categories and new products being introduced in this market. Overall, the
threat of substitutes is assessed as strong.
FIVE FORCES ANALYSIS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 19
Rivalry
Figure 10: Drivers of degree of rivalry in the pet care market in India, 2009
Source: Datamonitor D A T A M O N I T O R
The Indian pet care market is relatively fragmented, with top three players holding 46.3% of the total
market value. These players cater to the different market segments thus easing rivalry. Also with the
booming economy, middleclass Indians can now pamper their pets with products that were originally
considered to be out of their price range. Therefore, some Indian manufacturers of pet-related products
who were originally only exporting to Western markets are now setting up manufacturing units to supply
the domestic market. The strong market growth thus diminishes the rivalry even further. Overall, degree
of rivalry is assessed as weak.
LEADING COMPANIES
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 20
LEADING COMPANIES
Daivie Exports
Table 5: Daivie Exports: key facts
Head office: 60, Badli Industrial Estate, Phase – II, Delhi, IND
Telephone: 91 11 47034708
Fax: 91 11 47098680
Website: www.kitchenaccessories.in
Source: company website D A T A M O N I T O R
Daivie Exports is a manufacturer and exporter of stainless steel products. The company offers wide range
of products such as pet bowls, kitchen tools, stainless steel cutlery, table accessories, and bar and
bathroom accessories. The company markets its products in the US, Europe, Far East, Africa and Middle
East. It is headquartered in Delhi, India.
The company operates its business through eight product lines including bar accessories, bathroom
accessories, double wall, hotelware, kitchen tools, pet bowls, stainless steel cutlery and table
accessories.
Bar accessories product line comprises bottle opener, bottle stopper, bar tray, cocktail shaker, ice bucket,
ice tongs, bar tool set and wine holder.
Under the bathroom accessories product line, the company manufactures and markets stainless steel
products such as tooth brush holder, soap dispenser, soap dish and bathroom set.
Under the double wall product line, the company offers products made of stainless steel such as ice
buckets, wine coolers, ash trays, bucket, coffee pots, cups, mugs and bowls.
Hotelware product line comprises stainless steel products such as chaffing dish.
The kitchen tools product line comprises stainless steel buckets, bowls, colanders, sugar and coffee jars
set.
Pet bowls product line comprises stainless steel pet bowls, coop cups and containers.
Table accessories product line comprises products made of stainless steel such as coaster, table clock,
water pitcher, visiting card holders, tea set and water jug.
LEADING COMPANIES
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 21
Furthermore, the company offers flatware products including spoons, forks, knives, kitchen tools like
ladles, turners, scoops and salad servers made of stainless steel.
Key Metrics
As it is a private company financial information is not available.
LEADING COMPANIES
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 22
Mars, Inc.
Table 6: Mars, Inc.: key facts
Head office: 6885 Elm Street, McLean, Virginia 22101, USA
Telephone: 1 703 821 4900
Fax: 1 703 448 9678
Local office: 1st Floor, Ashoka Hitech Chambers, Road No. 2, Banjara Hills, Hyderabad 500034, IND
Telephone: 91 40 23555900
Fax: 91 40 23551528
Website: www.mars.com
Source: company website D A T A M O N I T O R
Mars is a privately-held company, primarily engaged in the manufacture and sale of branded snack foods,
main meal foods, drinks and pet care products. It also manufactures drink vending equipment and
electronic automated payment systems. The company has a direct presence in 68 countries spanning
North America, Africa, Middle East, Asia, Europe and Latin America. Its products are sold in over 100
countries.
The US Division, Masterfoods USA, is based in Hackettstown, New Jersey. The European Division,
Masterfoods Europe, has two headquarters; one in Brussels, Belgium and the other one in the Veghel,
the Netherlands. The company operates 135 manufacturing facilities in around 68 countries.
Mars operates through six core business segments: chocolate, petcare, food, Wrigley gum and
confections, and drinks and symbioscience.
The company's chocolate major brands include M&Ms, the Mars bar, Milky Way, Snickers, Starburst and
Twix. Its other brands include 3 Musketeers, Dove, Skittles, Combos and Kudos snacks. In addition, the
company has diversified into the ice cream market. Its ice cream brands include Mars, Bounty, Snickers,
Mascot, Dove, Opal Fruits and Milky Way.
Mars provides pet care products, snacks, treats and complete diets for cats, dogs, cage birds, aquarium
fish and horses. The company markets its pet care products in more than 50 countries worldwide. The
company's pet food brands include Pedigree, Cesar, Whiskas, Sheba, Kitekat, Trill, Aquarian and
Winergy. In India the major brands marketed by the company in this segment include Pedigree and
Whiskas.
LEADING COMPANIES
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 23
The company also operates pet hospital, The Banfield, with a chain of more than 750 hospitals in 680
locations across the US, the UK and Mexico. The Banfield hospitals offer medical services and pet
preventive care plans for pets.
The company through its food segment provides rice, sauces and curries, Dolmio fresh and chilled pasta,
sauces, frozen pastas, soups, sauces and vegetables. The other brands provided include Castellari, Ebly,
Master Foods, Seeds of Change, Thomas, Uncle Ben’s and Dine.
The company manufactures gum and confections through Wrigley under the brand names of Orbit,
Doublemint, Eclipse, Hubba-Bubba, Tunues, Wrigley’s Juicy Fruit, Wrigley’s Spearmint and Altoids.
The company’s drinks business segment produces its popular Flavia and Klix drinks products, and
delivers over one billion drinks to more than 35,000 businesses each year. Flavia operates within the US,
UK and Japanese markets, while Klix operates within the UK, Germany and France.
Symbioscience segment is involved in developing new products to improve human health. It includes
pharmaceutical and therapeutics ingredients and products for heart health, vascular health, cognitive
health and diabetes. The segment also includes fishcare division which develops products for aquaria and
ponds. Symbioscience segment brands include Cocoapro, Wisdom PanIMX, Seramis and CirkuHealth.
In November 2008, Mars acquired the Wm. Wrigley Jr. Company (Wrigley) for $23 billion.
Key Metrics
As a privately owned company, no recent financial data is available.
LEADING COMPANIES
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 24
Shreeji International
Table 7: Shreeji International: key facts
Head office: 4, Milan Industrial Estate, Maharashtra, IND
Telephone: 91 22 28148523
Fax: 91 22 39317178
Website: www.shreejiindia.com
Source: company website D A T A M O N I T O R
Shreeji International (Shreeji) is a manufacturer and exporter of stainless steel, copper and aluminum
products. The company markets its products in the US, Canada, the UK, France, Germany, Norway,
Oman and Australia. It is headquartered in Maharashtra, India.
Shreeji markets variety of products under 12 product categories that includes cookware; dinnerware;
hollowware; cutlery; kitchen tools and utensils; storage boxes and containers; bar accessories; hotel
ware; pet products; aluminum utensils, copperware; and iron ware.
The cookware product category includes cookware, stock pot, frying pan, sauce pan, and coffee warmer.
Its dinnerware/tableware product category comprises dinner set, plates, bowl, trays, and ice cream cups.
The company’s hollowware product category includes products such as colander, mixing bowls, spice
jars, pitchers and mugs.
The cutlery product category includes spoon, fork, knife, server, tong and cutlery set.
Kitchen tools and utensils product category includes strainers, lifter, gadgets such as spoon stand, mortar
& pestle, measuring cups, oil containers, oil pot, oil can and salt and pepper grinder.
The storage product category comprises products such as containers, spice jar, oil container, oil pot, oil
can, salt and pepper grinder and dispensers.
Under bar accessories product category, the company manufactures and markets spoons, tray, bottle
opener, champagne bucket, cocktail shaker, cocktail strainer, ice bucket, malt cup, wine cooler and wine
glasses.
The hotelware product category includes chafing dish, copperware such as copper fry pan, sauce pan,
copper and steel wok, picthers, glasses, plate, bowls, ice bucket and ice cream cup.
LEADING COMPANIES
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 25
Shreeji’s pet product category comprises pet bowls, dishes and coop cup available in various shapes and
sizes.
Bath accessories product line includes tooth bush holder, soap dispenser, soap dish, water tumbler,
serviette holder and toilet brush holder.
It also offers utensils made of aluminum such as cooking pots, milk pan, sauce pan, and tank and iron
utensils such as griddle and sweker.
Furthermore, it offers articles for worship purposes that are made of stainless steel, copper and brass
such as joss-sticks stand, bells; and utility items such as ash trays, cake stand, lemon squeezer and trash
bin.
Key Metrics
As it is a private company financial information is not available.
DISTRIBUTION
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 26
MARKET DISTRIBUTION
Specialist Retailers form the leading distribution channel in the Indian pet care market, accounting for a
84.1% share of the total market's value.
Supermarkets / hypermarkets accounts for a further 13% of the market.
Table 8: India pet care market distribution: % share, by value, 2009
Channel % Share
Specialist Retailers 84.1%
Supermarkets / hypermarkets 13.0%
Convenience Stores 1.8%
Others 1.2%
Total 100%
Source: Datamonitor D A T A M O N I T O R
Figure 11: India pet care market distribution: % share, by value, 2009
Source: Datamonitor D A T A M O N I T O R
MARKET FORECASTS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 27
MARKET FORECASTS
Market value forecast
In 2014, the Indian pet care market is forecast to have a value of $73.3 million, an increase of 50.5%
since 2009.
The compound annual growth rate of the market in the period 2009–14 is predicted to be 8.5%.
Table 9: India pet care market value forecast: $ million, 2009–14
Year $ million Rs. million € million % Growth
2009 48.7 2,378.9 35.0 9.6%
2010 53.4 2,607.4 38.4 9.6%
2011 58.5 2,859.9 42.1 9.7%
2012 63.4 3,097.6 45.6 8.3%
2013 68.4 3,340.9 49.2 7.9%
2014 73.3 3,581.3 52.7 7.2%
CAGR: 2009–14 8.5%
Source: Datamonitor D A T A M O N I T O R
Figure 12: India pet care market value forecast: $ million, 2009–14
Source: Datamonitor D A T A M O N I T O R
MACROECONOMIC INDICATORS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 28
MACROECONOMIC INDICATORS
Table 10: India size of population (million), 2005–09
Year Population (million) % Growth
2005 1,091.0 1.6%
2006 1,107.6 1.5%
2007 1,124.1 1.5%
2008 1,140.6 1.5%
2009 1,156.9 1.4%
Source: Datamonitor D A T A M O N I T O R
Table 11: India gdp (constant 2000 prices, $ billion), 2005–09
Year Constant 2000 Prices, $ billion % Growth
2005 648.8 9.1%
2006 711.8 9.7%
2007 776.8 9.1%
2008 832.5 7.2%
2009 892.5 7.2%
Source: Datamonitor D A T A M O N I T O R
Table 12: India gdp (current prices, $ billion), 2005–09
Year Current Prices, $ billion % Growth
2005 764.4 15.7%
2006 872.7 14.2%
2007 1,127.4 29.2%
2008 1,244.6 10.4%
2009 1,403.0 12.7%
Source: Datamonitor D A T A M O N I T O R
MACROECONOMIC INDICATORS
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 29
Table 13: India inflation, 2005–09
Year Inflation Rate (%)
2005 3.3%
2006 6.9%
2007 8.1%
2008 8.4%
2009 10.9%
Source: Datamonitor D A T A M O N I T O R
Table 14: India consumer price index (absolute), 2005–09
Year Consumer Price Index (2000 =
100) % Growth
2005 115.6 3.3%
2006 123.6 6.9%
2007 133.6 8.1%
2008 144.8 8.4%
2009 160.6 10.9%
Source: Datamonitor D A T A M O N I T O R
Table 15: India exchange rate, 2005–09
Year Exchange rate ($/Rs.) Exchange rate (€/Rs.)
2005 44.1154 54.8337
2006 45.3188 56.8596
2007 41.3570 56.5898
2008 43.8145 64.1115
2009 48.8500 67.9264
Source: Datamonitor D A T A M O N I T O R
APPENDIX
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APPENDIX
Methodology
Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated,
analyzed, cross-checked and presented in a consistent and accessible style.
Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys
and supported by analysis from industry experts using highly complex modeling & forecasting tools,
Datamonitor’s in-house databases provide the foundation for all related industry profiles
Preparatory research – We also maintain extensive in-house databases of news, analyst
commentary, company profiles and macroeconomic & demographic information, which enable our
researchers to build an accurate market overview
Definitions – Market definitions are standardized to allow comparison from country to country. The
parameters of each definition are carefully reviewed at the start of the research process to ensure they
match the requirements of both the market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest
industry events and trends
Datamonitor aggregates and analyzes a number of secondary information sources, including:
- National/Governmental statistics
- International data (official international sources)
- National and International trade associations
- Broker and analyst reports
- Company Annual Reports
- Business information libraries and databases
Modeling & forecasting tools – Datamonitor has developed powerful tools that allow quantitative
and qualitative data to be combined with related macroeconomic and demographic drivers to create
market models and forecasts, which can then be refined according to specific competitive, regulatory
and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and
up-to-date
APPENDIX
India - Pet Care 0102 - 2500 - 2009
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Industry associations
India Pet Industry Association (IPIA)
H-108, Sector-63, Noida – 201301, UP, India
Tel.: 91 120 2427282
Fax: 91120 2427108
www.ipia.co.in
Related Datamonitor research
Industry profiles
Pet care in United States
Pet care in Canada
Pet care in France
Pet care in the Germany
Pet care in the United Kingdom
Pet care in Europe
Global Pet care
Pet care in China
Pet care in Asia-Pacific
Pet care in Japan
APPENDIX
India - Pet Care 0102 - 2500 - 2009
© Datamonitor. This profile is a licensed product and is not to be photocopied Page 32
Disclaimer
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