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Updating UA database with LinkedIn data. The following procedures require working from a recent list of tracing/lost grads in the database. 1. Log in to LinkedIn using the Laurentian University Alumni Association profile Login: [email protected] Password: laurentian2012 2. In the search bar, type Laurentian University and click on the result next to Universities. 3. On the yellow “Edit this page” button, click the arrow and then “View all students and alum- ni” 1 2 3

Datamining LinkedIn

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Getting information out of LinkedIn and into our database.

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Page 1: Datamining LinkedIn

Updating UA database with LinkedIn data.

The following procedures require working from a recent list of tracing/lost grads in the database.

1. Log in to LinkedIn using the Laurentian University Alumni Association profile Login: [email protected] Password: laurentian2012

2. In the search bar, type Laurentian University and click on the result next to Universities. 3. On the yellow “Edit this page” button, click the arrow and then “View all students and alum-

ni”

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Page 2: Datamining LinkedIn

4. From this search page, start going through your list of names. 5. If more than one results shows up, you will need to determine a correct match based on in-

formation from the database if available (such as occupation related to their education, their location, graduation year, a middle initial, etc.) or information on the user’s LinkedIn profile.

6. Once a proper match is determined, and depending on what is available on the profile, update the person’s phone numbers, current occupation, email, address.

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Page 3: Datamining LinkedIn

7. The person’s LinkedIn profile link should be saved in ODEM.

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8. If you were able to get a phone number, address and email, congrats, you are done with that contact. You can remove the lost or tracing tag.

9. If all you have is an email address, send a message asking for the other pieces of information. 10. If you have an address and nothing else, prepare a letter (from template) and send out. 11. If you have a phone number, call and ask for the other pieces of information using the pro-

vided script.

Sample script and texts available at the end of this document accessible by clicking here.

Page 4: Datamining LinkedIn

What if: You couldn’t find anything on LinkedIn?

Google• Research their name and business (where

applicable) listed in the Database• Look for their email address on the

corporate website* Last resort: Call the business and ask to

speak to the individual directly, use the provided script.

Canada411.caCheck to see if the person’s address & phone number correspond with the Canada 411 information• Look up the person’s name ▶ If there are multiple names, look at the cities and try and narrow it down ▶ If there are less than five potential matches, call them all using the provided script.

Page 5: Datamining LinkedIn

Information request phone call scriptIf preferred language is English:

Sample phone starter:Hello (name), my name is (your name) and I am calling on behalf of Laurentian University’s Alumni Office. I was wondering if I could verify your contact information, that way we could share event and reunion invita-tions, Laurentian news and more. *Your goal is to get their updated email ad-dress, minimum!

If preferred language is French:Bonjour (nom), mon nom est (votre nom) et je vous appelle de la part du bureau des anciens de l’Université Laurentienne. Je me demandais si je pourrais vérifier vos coordon-nées actuelles, pour que l’on puisse vous invit-er à des évènements et réunions à la Laurenti-enne ainsi que pour recevoir des mises à jour de ce qui se passe sur le campus. L’adresse que nous avons présentement est (…)

Information request email call scriptIf preferred language is English:

Subject line: Reconnecting with Laurentian Email body:Hello (name), Our records show that we do not have a current address, email or phone number on file for you. Without your address or email we are unable to send you invitations to alumni events and re-unions in your area, discount offers with alumni affinity partners and local merchants, and the latest news about Laurentian University.

Below is the information we currently have on file:(insert address fields)(insert phone number)(insert email address)

Could you please provide us with an updated address, phone number and email?You can respond to this private inbox message or email us at [email protected].

Thank you,(your name)

If preferred language is French:

Will send this to trans-lation once document

is approved