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1© 2016 Delphix. All Rights Reserved. Private & Confidential.
Database Virtualization:
A New Platform
Peter Chargin
Vice President, Worldwide Product MarketingMay 2016
2© 2016 Delphix. All Rights Reserved. Private & Confidential.
Requirements
Double Application Release Cycles
Meet Data Privacy Requirements
Tackle Large Scale Data Initiatives
Cut Infrastructure Requirements in Half
3© 2016 Delphix. All Rights Reserved. Private & Confidential.
Results
All at the Same Time
Double Application Release Cycles
Meet Data Privacy Requirements
Tackle Large Scale Data Initiatives
Cut Infrastructure Requirements in Half
4© 2016 Delphix. All Rights Reserved. Private & Confidential.
30% of F100 Run Faster With Delphix
5© 2016 Delphix. All Rights Reserved. Private & Confidential.
Enable DaaS Across Application Lifecycle
THE LEGACY WAY:
Impact on People & Systems
With Data Virtualization
Self-service & Non-disruptive
Backups, batch
jobs, extracts
Data transfer to
backup or stage
Write, read
Data transfer to
target
Server and storage
impact
Developer
Submits
request
DBA
Backup
Admin
Storage
Admin
Manager
Systems
Admin
Approves
request
Readies
storage
Restores
version
Configures
database
Readies
target
1
2
4
5
6
3
Developer
Production
Network
Network
Backup
Target
Days, weeks, or
months later
VIRTUAL DATA
FILES,
DATABASES
1 One-Step Self-Service
V
Provision data
in minutes
Eliminates the process of copying
and moving data across systems
1
2
4
5
3
100x Faster
6© 2016 Delphix. All Rights Reserved. Private & Confidential.
Data as a Service Platform
FILES
ANY SERVER
ANY HYPERVISOR
ANY STORAGE
ANY CLOUD
DATABASES
Dev QA Reporting
Collect Control Consume
Mar. 15,
3:30:15
PM
Compress, non-disruptively sync change
data in near real time.
Mask data. Set retention policies.
Manage role-based access.
Create ten VDBs or vFiles in the space of
one. Enable end users with self service.
Mask
10:1 10:110:1
Compress Virtualize
Backup, Retain
Branch
Bookmark
Refresh
Rewind Integrate
7© 2016 Delphix. All Rights Reserved. Private & Confidential.
Virtualize Data Across Application Lifecycle
Prod
Support
Dev
& Test
Backup
& DR
ETL &
Reporting
Archive,
Legal Hold
Redundant Data Across Application Lifecycle Data Consolidation, Automation
10 TB Total, 2 Weeks to Deliver 1 TB Total, 10 Minutes
CapEx: 90% redundant data across application lifecycle environments
OpEx: data management consumes time across multiple teams
8© 2016 Delphix. All Rights Reserved. Private & Confidential.
Data and Application Archival
» Delphix in Gartner MQ leaders quadrant
for Archival (2015)
» Data remains “live archived” inside
Delphix and can be accessed in <10
minutes
» Delphix has "App data" feature which
can be used to capture the entire
application data, not just database
» Applications can be run live on Delphix
9© 2016 Delphix. All Rights Reserved. Private & Confidential.
Reduce Risks of Data Movement, Accelerate
Development
Key Results
Monthly to daily
releases
20% decrease in
production bugs
90%+ improvement
in environment cost
Protect customer
information, PCI-
DSS compliant
Challenge: StubHub Application Development
» 3 weeks+ to create new development, testing environment
» Limited number of environments to attempt to limit access points to unsecured data in non-production
» Developers allocated 20% of project time to allocate time, generate synthetic data
10© 2016 Delphix. All Rights Reserved. Private & Confidential.
Over $10M Saved, 2x Faster Releases
App, data explosion due to:
• Regional Expansion
• Affordable Care Act
• HIPAA Regulations
Key Results
50% reduction in
application release
schedules
6,000+ Apps, DBs
virtualized for self-
service
8+ petabytes in
storage saved
In my 4 years as CIO here at
Molina, the best ROI of any
technology investment that I’ve
made has been with Delphix.
—Rick Hopfer, Molina CIO
CIO 100 Award Winner with Delphix ImplementationA FORTUNE 500 COMPANY
Molina: Case Study for Consolidation
11© 2016 Delphix. All Rights Reserved. Private & Confidential.
State University System
Largest state university system in the country (23 campuses)
Must reduce costs of PeopleSoft databases for local developers
Stringent SLAs for delivery of dev and QA systems
Data privacy requirements complicate data distribution
Key Results
Provide 1200-2000
copies of 21TB
database
Reduce infrastructure
footprint
Masking entire
PeopleSoft
application data
Provide self-service
access
Reduce cost of non-production data
while increasing data security
12© 2016 Delphix. All Rights Reserved. Private & Confidential.
100x Faster Video on Demand App Recovery
» DBA dropped video titles table in production
» 24M users could not purchase videos on demand
» Standard recovery takes at least one day
Key ResultsKey Results
Near zero revenue
loss and customer
experience impact
Avoided delay of 1-2
days for recovery
Restored exact data
in 15 minutes
Comcast: Case Study for Mobile App Dev, Recovery
13© 2016 Delphix. All Rights Reserved. Private & Confidential.
Thank you
14© 2016 Delphix. All Rights Reserved. Private & Confidential.
Appendix
15© 2016 Delphix. All Rights Reserved. Private & Confidential.
Data Governance and Privacy
» Delphix (Axis) in Gartner MQ
Challengers quadrant for Data Masking
» Provides a secure hub for obtaining
copies of databases with complete audit
trail
» Ensures that sensitive information is
masked for downstream environments.
16© 2016 Delphix. All Rights Reserved. Private & Confidential.
DEV:Comprehensive Data Features
to Accelerate SDLC
Governance Model to Enable Self Service
ROLLBACK
Reset to run A/B tests, recover
from errors and data loss
SYNCHRONIZE
Dial multiple applications to
exact same time
BOOKMARK
Mark release changes,
business events
BRANCH
Pass environments to/from
Dev and QA
REFRESH
Refresh to the latest data
for high fidelity testing,
analytics
RBAC
Set up role-based
access controls,
permissions
MASK
Replace private,
sensitive data with
masked values
RETAIN
Store 30 days in space
of one for backup
restore, archiveREPLICATE
Replicate within, across
sites, or to the cloud for DR
SOURCE, TARGETS
Enable, set automation
templates for source, targets
OPS:Full Security, Control, & Resource
Allocation to Enable Self Service
17© 2016 Delphix. All Rights Reserved. Private & Confidential.
Delphix: a Fully Comprehensive Masking Solution
PROFILE SECURE AUDIT
VERIFY all sensitive data is masked
ALERT admins if vulnerabilities are IDed
DELIVER assessment to auditors
MASK data without any programming
MAINTAIN usability with fictitious, but realistic
data
APPLY masking with consistency,
repeatability
IDENTIFY sensitive data across sources
ASSIGN masking algorithms to match data
REPORT risk profile across the enterprise
> >
18© 2016 Delphix. All Rights Reserved. Private & Confidential.
Data Virtualization: How It Works
D
C
I
B
G
H
F
A
H
D
C
I
B
G
H
F
A
H
D
C
I
B
G
H
F
A
H
D
C
I
B
G
H
F
A
HChanged
data blocks
COMPRESS INITIAL COPY RECORD CHANGES INSTANTLY PROVISION
1 TB 0.33 TB
Compressed
initial copy
Source
Collect, compress data in apps and databases
C C C C CLog files
Time machine
to source and virtual copies
DEV, TEST, UAT
to any point in time
Ap
p, D
B d
ata
Transaction consistent record
Compressed
initial copy
RDBMS
APP
19© 2016 Delphix. All Rights Reserved. Private & Confidential.
IDC Study: 3 Payback Categories, Large ROI
Category 1: Business Teams
50% Application Project
Output
Data Security Compliance
90% Less Downtime
Category 2: Development Teams
50% More Code Released
1,000% Increase in Test Cycles
99% Faster Data Delivery
Category 3: Operations Teams
50% Lower Administration
50% Server, Software Reduction
90% Storage, Backup Reduction*Studied results of customers in production
4.3 month payback
461% ROI* Business
Apps
IT
ROI
20© 2016 Delphix. All Rights Reserved. Private & Confidential.
PRODUCTIONOn-premise or cloud
Delphix: Virtual Data Provider
NON-PRODUCTIONTarget servers: physical, virtual, Docker containers, or cloud
DEV TEST UAT
STORAGE: 1 TB
RDBMS
APP
FC, Ethernet
SSH, JDBC
WAN, LAN
Connects via standard APIs
(e.g., Oracle RMAN)
SSH, JDBC
RDBMS
APP
RDBMS
APP
RDBMS
APP
ANY HYPERVISOR,
ANY SERVER (dedicated)
…Scale out
to 10-20x
STORAGE: 0.33 TBANY STORAGE(configured for high performance)
NFS, iSCSi
ANY VERSION(heterogeneous
target servers)
1TB 1TB 1TB
21© 2016 Delphix. All Rights Reserved. Private & Confidential.
Delphix at a Glance
Market PioneerRadically improve delivery of data in databases,
warehouses, apps, and files on-premise, in private or
public clouds.
Large Addressable MarketData is both the output and the fuel for applications.
Rapid growth in apps and the criticality of data drive
expansion of a $50-70B market.
Strong Financial PerformanceTrack record of positive cash flow and consistent
hyper-growth, with strong gross margins on a term,
subscription model.
200% Average Revenue
Growth Over 5 Years
Valued Customer Base 30% of the Fortune 100 and 10% of the Fortune 500
with a >95% renewal rate and 3X renewal average.
Well FundedRaised $75M in Series D funding in July of 2015.
$120M raised to-date.
Servers Desktops Data
$50-70B
SaaS IaaSDaaS
TAM
#1 Banking#1 Retail #1 Apparel #1 Food Svcs.#1 Office Eqp.