Data Services A company that thinks BIG and acts small

Data Services

A company that thinks BIG and acts small.

Great Lakes List Management (Great Lakes

Lists) is a multifaceted direct marketing

service provider. In addition to list

management services we also offer a broad

scope of products and services to enhance

multi-channel marketing efforts and

facilitate the best possible outcome for your

company.2


800-964-5478

Experience On-Site Service Bureau Data Products

◦ Compiled Data◦ Psychographic/Behavioral Data◦ Response Driven Data◦ New Mover Data◦ Trigger Data◦ Clusters

Data Services◦ Brokerage◦ Hygiene◦ List Management

3A company that thinks BIG and acts

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Great Lakes Lists was established in 1972.

All of our seasoned sales personnel have

at least 14 years of sales and marketing

experience in the list industry. Few

companies can offer the valuable insight

that our long-term, dedicated sales force

provides.


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Great Lakes Lists is one of the only list companies to offer an on-site service bureau. Our service bureau provides:

The ability to provide custom counts with lightning fast response time.

Merge/purge and suppression services. Priority service at no additional charge.

Example: A client called at 3:20pm EST with a list request. Great Lakes Lists was able to produce the order and have it to the client’s service bureau by 4:00pm EST. The client stated that they were astounded and amazed!

The flexibility to manipulate data to suit your company’s needs.


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Compiled Data

Psychographic/Behavioral Data

Response Driven Data

New Mover Data

Trigger Data

Clusters

Great Lakes Lists has earned the trust of 4 of the

largest consumer data compilers in the country.

All of these databases are licensed and housed in

our on-site service bureau. Great Lakes Lists also

licenses and houses Dun and Bradstreet’s

business database. You will be hard-pressed to

find another data company with this many

compiled databases in-house.


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Represents 4 of the top 5 compilers in the

country.

Allows Great Lakes Lists to provide as much

as 40% more qualified data for your business

than our top competitor.

Includes a total of 1,538 selectable data

points.


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Great Lakes Lists manages three of the largest

psychographic/behavioral databases in the country.

They are derived from direct consumer responses to

multiple surveys and include ailments, lifestyle

preference, hobbies, consumer packaged goods,

finance, past purchase history, plan to purchase

categories, automotive, insurance, retail preference -

and much more.


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Offers a total of 6,428 selectable lifestyle

attributes.

Provides great demographic penetration including

age, income, home owner, and presence of

children.

An in-house service bureau allows us to combine

multiple files with the same attributes delivering

the maximum possible de-duplicated counts.


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Great Lakes Lists manages individual response driven

databases which are single sourced direct response

lists. We receive and process hotline data for

consumers who have responded in the very recent

past. In many cases, data is received in real-time from

our list owners, thereby enabling our clients to react

to consumers within a narrow window of their next

probable transaction.


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Categories include new credit card issues, catalog

credit, cruise vacations, insurance applicants, apparel,

seniors, education, payday loan and much more.

Daily, weekly, monthly, and real time data feeds

ensure that our clients are first-to-market.

All raw data is provided with postal hygiene, national

DO-NOT-CALL scrubs, and has the opportunity to be

appended with additional demographic attributes.


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Daily feeds from utility hookups allow Great

Lakes Lists to have an advantage over most

data providers. This provides a first-to-

market opportunity to our clients in one of

the most highly sought after trigger event

markets available.


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Proprietary processes enable Great Lakes Lists to

discriminate between new movers, new phone

connects, and phone disconnects.

Our ability to append demographic attributes

from 4 databases increases the capacity to

acquire exact target prospects in any geography.

Average hotline posted daily - 117,607 records.


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Multiple databases yield numerous trigger

event opportunities daily – The best time for

you to reach consumers with your offer:

planning to move, planning to marry, new

movers, new home owners, plan to buy

financial products, expecting a baby and

more are all available on our databases.


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Many clients use Cluster codes: Pre-defined

consumer niches based on a combination of

demographic and psychographic/behavioral

data. Standardized compilation methods by our

list owners insures continuity from order to

order. We have in-house access to 3 different

cluster code models that would be advantageous

to incorporate into initial test mailings.


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Brokerage

Hygiene

List Management

At Great Lakes Lists, your success is our sole aim.

Although we come close, NOBODY has all of the data.

If we don’t have the data on site, Great Lakes Lists

has the experience, knowledge and the existing

relationships established in our 40+ years experience

to research and define outside vendor data products

to procure the best fit. Great Lakes Lists will also

negotiate favorable pricing, terms, and net

arrangements to provide a cost-effective data match.


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Our in-house service bureau provides top notch services including:

Order fulfillment

Custom count capability

Appending

Reverse appending

Postal hygiene

Do-Not-Call scrubs

Data security encryption


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Merge-purge services

Enhanced reporting

Radius data pulls

Processes 1.2 billion

records with thousands of

data elements per record

Has your company ever considered monetizing its customer database to generate substantial profit from assets you already own? Great Lakes Lists has the tools and the expertise to make list management a profitable venture for your company. Your list of customers are also catalog shoppers, magazine subscribers, home owners, warranty responders, parents, automobile owners, sweepstakes entrants and more. The difference is, these other companies have turned to list management as a secondary source of income. Call to learn about how simple it is to generate revenue that is pure profit.


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“Recently I came to you with a project that I had

deemed impossible. A client of ours needed a list of

consumers with specific characteristics within a five-

mile radius of their 300-plus branch locations, not the

center of the zip code. After conferring with your

technical associates, you informed me that you were

capable to do this exact job, and at a lower cost than

your competitors that were only willing to pull from

the center of the zip code.”

~US Marketing21


800-964-5478

“I was impressed with the customer service

at Great Lakes List Management. I truly felt

that I was the most important client you had.

Every phone call was returned promptly. It

would be hard for me to imagine a better

working relationship.”

~Sterling Bank & Trust22


800-964-5478

“Great Lakes has continually exceeded

expectations on each and every project

requested… I especially want to thank you for all

the efforts you recently put in to help us with list

procurement and data hygiene for one of our large

financial institution clients… Working with you and

the Great Lakes team for the past 8 years has been

a rewarding experience and a pleasure.”

~Transamerica Direct (now IWCO Direct)23


800-964-5478

“Just wanted to take a moment to say ‘Thank You’

for all that you do for me and others at [our

company]. You are always pleasant and

professional … Thanks again for all you do.”

~ Competitive Partner


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“As a service bureau, their database capabilities rival our own. Fast

turn times and accurate processing are the standard for Great Lakes…

They have an in-depth knowledge of the current market and their

innovation leads the industry… [We] often use Great Lakes as the

standard to compare other clients with. They are viewed as a true

partner to our business… While our relationship and business with

Great Lakes has evolved and grown over the years, they have never

lost the focus, dedication, or service level we appreciate so much.

Great Lakes is a true example of a business that thinks big and acts

small. A better client to recommend I do not know.”

~ Major Consumer Database Client25


800-964-5478

Phone

800-964-5478 or 814-456-2175

Email

Jay Stockhausen, Vice President: [email protected]

Renee Brown, Executive Manager: [email protected]

Amy Stroka, Account Executive: [email protected]

Postal 3126 Peach St

Erie, PA 16508


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Call Great Lakes Lists at 1-800-964-5478 today for

list recommendations, count requests or to speak

with one of our seasoned sales associates about

your next direct mail campaign. Great Lakes Lists

would like to show you first hand how we are a

company that thinks BIG and acts small.

We look forward to hearing from you soon.


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Data Services A company that thinks BIG and acts small