Data Riset DM2011

Kategori Notebook

The HIGH in Acer Toshiba HP Apple Sony

Realibility 26.2% 24.1% 18.0% 8.8% 6.8%

Durability 20.5% 26.6% 19.5% 7.5% 11.3%

Feature 16.7% 19.1% 17.7% 27.3% 12.3%

Design 17.7% 15.3% 20.4% 22.8% 13.6%

Easy to get 54.3% 12.8% 16.8% 2.2% 7.8%

Kategori Printer

The HIGH In Canon HP Epson

Realibility 48.4% 24.2% 25.6%

Durability 36.3% 38.6% 22.3%

Feature 45.1% 34.0% 20.5%

Design 41.4% 32.1% 26.0%

Easy to get 50.8% 25.8% 23.3%

Kategori SIM Card

The HIGH In simPATI IM3 XL Indosat Flexi

Realibility 54.0% 15.2% 11.3% 6.1% 3.6%

Durability 46.3% 19.4% 11.3% 7.8% 3.2%

Feature 42.1% 28.8% 14.6% 5.5% 1.6%

Design 29.8% 31.1% 18.4% 6.8% 3.2%

Easy to get 40.1% 24.1% 11.8% 6.9% 5.6%

Kategori Mesin ATM

The HIGH In BCA Mandiri BNI BRI CIMB Niaga

Realibility 54.8% 25.3% 6.2% 8.9% 3.1%

Feature 59.6% 22.3% 5.8% 8.2% 2.4%

Design 51.7% 27.4% 4.1% 9.6% 3.8%

Easy to get 63.1% 21.1% 2.2% 10.5% 2.4%

Kategori Internet Banking


Realibility 52.5% 28.8% 3.4% 6.8% 8.5%

Feature 52.5% 25.4% 5.1% 8.5% 8.5%

Design 40.7% 33.9% 5.1% 8.5% 10.2%

Easy to get 63.3% 20.9% 0.0% 6.2% 9.6%

Kategori M-Banking

The HIGH In BCA Mandiri BNI BRI Permata Bank

Realibility 55.6% 30.6% 5.6% 5.6% 2.8%

Feature 56.9% 25.0% 5.6% 8.3% 4.2%

Design 50.0% 31.9% 6.9% 5.6% 4.2%

Easy to get 65.2% 25.4% 2.7% 5.0% 1.4%

Kategori Kamera Digital

The HIGH In Canon Sony Olympus Samsung Nikon

Realibility 30.6% 43.8% 5.8% 5.0% 9.3%

Durability 23.6% 46.9% 5.8% 5.0% 11.2%

Feature 24.4% 48.4% 6.6% 5.0% 12.0%

Design 29.8% 45.7% 7.0% 4.7% 6.2%

Easy to get 42.4% 37.6% 5.3% 4.9% 2.7%

Kategori Handycam

The HIGH In Sony Canon JVC Panasonic

Realibility 81.6% 9.2% 5.3% 3.9%

Durability 78.9% 10.5% 3.9% 5.3%

Feature 77.6% 18.4% 1.3% 1.3%

Design 77.6% 14.5% 6.6% 1.3%

Easy to get 81.5% 14.9% 1.3% 2.1%

Kategori Mp3

The HIGH In Sony Apple Samsung Advance Philips

Realibility 38.9% 41.6% 12.4% 0.9% 2.7%

Durability 40.7% 35.4% 15.9% 0.9% 2.7%

Feature 31.9% 54.0% 8.8% 0.9% 2.7%

Design 36.3% 46.9% 10.6% 1.8% 1.8%

Easy to get 54.5% 18.3% 14.2% 6.5% 3.2%

KATEGORI PRODUK DIGITAL

Kategori Printer

The HIGH In Canon HP Epson

Realibility 48.4% 24.2% 25.6%

Durability 36.3% 38.6% 22.3%

Feature 45.1% 34.0% 20.5%

Design 41.4% 32.1% 26.0%

Easy to get 50.8% 25.8% 23.3%

Kategori Internet Banking


Realibility 52.5% 28.8% 3.4% 6.8% 8.5%

Feature 52.5% 25.4% 5.1% 8.5% 8.5%

Design 40.7% 33.9% 5.1% 8.5% 10.2%

Easy to get 63.3% 20.9% 0.0% 6.2% 9.6%

Kategori M-Banking

The HIGH In BCA Mandiri BNI BRI Permata Bank

Realibility 55.6% 30.6% 5.6% 5.6% 2.8%

Feature 56.9% 25.0% 5.6% 8.3% 4.2%

Design 50.0% 31.9% 6.9% 5.6% 4.2%

Easy to get 65.2% 25.4% 2.7% 5.0% 1.4%

Kategori Kamera Digital

The HIGH In Canon Sony Olympus Samsung Nikon

Realibility 30.6% 43.8% 5.8% 5.0% 9.3%

Durability 23.6% 46.9% 5.8% 5.0% 11.2%

Feature 24.4% 48.4% 6.6% 5.0% 12.0%

Design 29.8% 45.7% 7.0% 4.7% 6.2%

Easy to get 42.4% 37.6% 5.3% 4.9% 2.7%

Kategori Handycam

The HIGH In Sony Canon JVC Panasonic

Realibility 81.6% 9.2% 5.3% 3.9%

Durability 78.9% 10.5% 3.9% 5.3%

Feature 77.6% 18.4% 1.3% 1.3%

Design 77.6% 14.5% 6.6% 1.3%

Easy to get 81.5% 14.9% 1.3% 2.1%

Kategori Mp3

The HIGH In Sony Apple Samsung Advance Philips

Realibility 38.9% 41.6% 12.4% 0.9% 2.7%

Durability 40.7% 35.4% 15.9% 0.9% 2.7%

Feature 31.9% 54.0% 8.8% 0.9% 2.7%

Design 36.3% 46.9% 10.6% 1.8% 1.8%

Easy to get 54.5% 18.3% 14.2% 6.5% 3.2%

Kategori Mobile Phone

The HIGH In Nokia Sony Ericsson BlackBerry Samsung Nexian

Realibility 44.5% 5.5% 30.2% 15.6% 1.0%

Durability 62.3% 10.4% 7.8% 17.9% 0.3%

Feature 36.2% 3.3% 44.6% 11.1% 0.3%

Design 41.9% 4.2% 34.1% 14.0% 1.3%

Easy to get 84.3% 0.7% 4.4% 7.1% 1.0%

Kategori USB Flash Disk

The HIGH In Kingston SanDisk V-Gen Sony Transcend

Realibility 61.2% 17.0% 2.7% 5.8% 4.4%

Durability 57.5% 17.7% 6.1% 6.1% 3.1%

Feature 56.8% 17.1% 4.5% 11.3% 2.4%

Design 55.8% 18.5% 6.2% 9.9% 2.7%

Easy to get 67.4% 13.6% 8.1% 5.1% 0.7%

Kategori Toko Handphone Resmi

The HIGH in OkeShop Global Teleshop SentraPonsel Erafone SelularShop

Reability 50.4% 23.5% 15.2% 3.5% 4.3%

Feature 42.8% 25.1% 17.2% 6.1% 4.4%

Design 54.8% 17.8% 15.7% 4.3% 4.8%

Easy to get 65.7% 13.0% 13.5% 3.5% 3.5%

Kategori PC Tablet

The HIGH In Apple iPad

Samsung Galaxy

Tab

BlackBerry PlayBook

Realibility 66.7% 33.3% 0.0%

Durability 73.3% 20.0% 6.7%

Feature 66.7% 33.3% 0.0%

Design 86.7% 13.3% 0.0%

Easy to get 44.4% 53.3% 0.2%

Segmen Utama

Kategori PC Tablet

The HIGH In Apple iPad

Samsung Galaxy

Tab

BlackBerry PlayBook

Realibility 66.7% 33.3% 0.0%

Durability 73.3% 20.0% 6.7%

Feature 66.7% 33.3% 0.0%

Design 86.7% 13.3% 0.0%

Easy to get 44.4% 53.3% 0.2%

KATEGORI WEBSITE

Kategori Perbankan

Brand BCA Mandiri HSBC CIMB Niaga Permata Bank

Website klikbca.com bankmandiri.co.id hsbc.co.id cimbniaga.com permatabank.com

Dimensi Mean Mean Mean Mean Mean

Content 3.98 3.81 3.27 3.34 3.17

Contex 4.04 3.97 3.46 3.32 3.27

Customization 3.79 3.73 3.22 3.16 3.11

Connection 3.99 3.91 3.39 3.46 3.31

Commerce 3.94 3.80 3.39 3.38 3.22

Community 3.88 3.80 3.46 3.38 3.21

TOTAL 23.62 23.02 20.18 20.03 19.29

Rata-rata 3.95 3.83 3.34 3.34 3.2

Kategori Jasa Kurir

Brand TIKI JNE DHL Fedex

Website tiki-online.com jne.co.id dhl.co.id fedex.com/id

Dimensi Mean Mean Mean Mean

Content 3.63 3.49 3.39 3.37

Contex 3.66 3.51 3.37 3.34

Customization 3.59 3.44 3.31 3.17

Connection 3.72 3.47 3.47 3.31

Commerce 4.13 3.43 3.29 3.32

Community 3.67 3.42 3.34 3.26

TOTAL 22.39 20.77 20.17 19.77

Rata-rata 3.7 3.45 3.37 3.31

Kategori Elektronik (Home Appliance)

Brand LG Toshiba Panasonic Polytron Cosmos

Website lg.com pc.toshiba-asia.com panasonic.co.id polytron.co.id starcosmosgroup.

com


Content 3.83 3.93 3.64 3.40 3.46

Contex 3.82 3.63 3.67 3.36 3.36

Customization 3.65 3.66 3.45 3.24 3.25

Connection 3.81 3.73 3.61 3.44 3.35

Commerce 3.74 3.52 3.48 3.38 3.28

Community 3.67 3.43 3.40 3.37 3.36

TOTAL 22.53 21.90 21.26 20.19 20.06

Rata-rata 3.77 3.72 3.57 3.37 3.37

Kategori Elektronik (Mobile & Computer)

Brand Nokia Sony Samsung Philips Epson

Website nokia.co.id sony.co.id samsung.co.id philips.co.id epson.co.id


Content 4.15 4.02 3.78 3.65 3.54

Contex 4.11 3.84 3.72 3.62 3.61

Customization 3.88 3.82 3.62 3.26 3.38

Connection 3.98 3.89 3.72 3.61 3.54

Commerce 3.90 3.65 3.52 3.43 3.49

Community 3.97 3.83 3.66 3.46 3.48

TOTAL 23.98 23.05 22.01 21.02 21.05

Rata-rata 4.03 3.88 3.69 3.54 3.52

Kategori Jasa Kurir

Brand TIKI JNE DHL Fedex

Website tiki-online.com jne.co.id dhl.co.id fedex.com/id


Content 3.63 3.49 3.39 3.37

Contex 3.66 3.51 3.37 3.34

Customization 3.59 3.44 3.31 3.17

Connection 3.72 3.47 3.47 3.31

Commerce 4.13 3.43 3.29 3.32

Community 3.67 3.42 3.34 3.26

TOTAL 22.39 20.77 20.17 19.77

Rata-rata 3.7 3.45 3.37 3.31

Kategori Asuransi Jiwa

Brand Prudential Jamsostek Commonweath Life Askes Allianz

Website prudential.co.id jamsostek.co.id commlife.co.id ptaskes.com allianz.co.id


Content 3.59 3.46 3.29 3.35 3.37

Contex 3.59 3.51 3.28 3.39 3.29

Customization 3.53 3.38 3.20 3.236 3.34

Connection 3.57 3.42 3.27 3.36 3.28

Commerce 3.52 3.38 3.21 3.27 3.27

Community 3.57 3.48 4.34 3.42 3.35

TOTAL 21.37 20.63 20.60 20.02 19.90

Rata-rata 3.56 3.44 3.4 3.34 3.33

Kategori Asuransi Kendaraan

Brand Adira Garda Oto Sinar Mas ACA

Website auransi.adira.co.id

asuransi.astra.co.id sinarmas.co.id aca.co.id


Content 3.67 3.54 3.30 3.12

Contex 3.66 3.55 3.41 3.21

Customization 3.57 3.41 3.24 3.12

Connection 3.65 3.70 3.41 3.57

Commerce 3.56 3.53 3.33 3.22

Community 3.71 3.43 3.40 3.29

TOTAL 21.82 21.16 20.08 19.53

Rata-rata 3.64 3.52 3.33 3.21

Kategori Pembiayaan (Motor)

Brand FIF BAF WOM Finance

Website fifkredit.com baf.co.id wom.co.id

Dimensi Mean Mean Mean

Content 3.66 3.69 3.32

Contex 3.77 3.53 4.08

Customization 3.48 3.42 3.23

Connection 3.59 3.55 3.49

Commerce 3.50 3.49 3.40

Community 3.67 3.60 3.40

TOTAL 21.67 21.28 20.91

Rata-rata 3.62 3.58 3.44

Kategori Pembiayaan (Mobil)

Brand Oto Multiartha ACC Tunas Financindo

Website oto.co.id autocybercenter.com

tunasgroup.com


Content 3.27 3.17 3.02

Contex 3.38 3.31 3.01



Commerce 3.26 3.21 3.17

Community 3.44 3.29 3.08

TOTAL 20.03 19.34 18.36

Rata-rata 3.32 3.21 3.05

Kategori Direct Selling

Brand Tupperware Sophie Martin CNI Amway K-Link

Website tupperware.co.id sophiemartin.com cni.co.id amway.co.id k-link.co.id


Content 3.66 3.64 3.50 3.34 3.19

Contex 3.65 3.66 3.40 3.36 3.20

Customization 3.57 3.48 3.28 3.31 2.98

Connection 3.67 3.64 3.50 3.42 3.20

Commerce 3.58 3.50 3.38 3.31 3.11

Community 3.58 3.62 3.57 3.35 3.23

TOTAL 21.72 21.54 20.63 20.10 18.90

Rata-rata 3.63 3.61 3.45 3.35 3.12

Kategori Otomotif (Motor)

Brand Yamaha Honda Suzuki

Website yamaha-motor.co.id astra-honda.com suzuki.co.id


Content 4.07 4.07 3.48

Contex 4.13 4.07 3.48



Commerce 3.85 3.87 3.40

Community 4.03 4.02 3.50

TOTAL 24.04 23.99 20.83

Rata-rata 4.02 4.01 3.47

Kategori Otomotif (Mobil)

Brand Mercedez BMW Ford Audi Peugeot

Website mercedes-benz.co.id bmw.co.id ford.co.id audi.co.id peugeotindo.com


Content 3.76 3.75 3.54 3.67 3.31

Contex 3.80 3.77 3.44 3.33 3.27

Customization 3.75 3.54 3.49 3.28 3.26

Connection 3.84 3.73 3.47 3.38 3.27

Commerce 3.81 3.70 3.37 3.33 3.25

Community 3.86 3.85 3.41 3.22 3.38

TOTAL 22.83 22.34 20.73 20.23 19.74

Rata-rata 3.78 3.73 3.48 3.44 3.3

Kategori Restoran

Brand McDonald’s J.CO Dunkin’ Donuts KFC BreadTalk

Website mcdelivery24hrs.com jcodonuts.com dunkindonuts.

co.idkfcindonesia.

combreadtalkindonesia.

com


Content 3.92 3.74 3.70 3.58 3.26

Contex 3.81 3.65 3.60 3.49 3.38

Customization 3.80 3.63 3.54 3.41 3.17

Connection 3.89 3.72 3.52 3.43 3.38

Commerce 3.86 3.62 3.57 3.42 3.33

Community 3.93 3.67 3.64 3.46 3.47

TOTAL 23.22 22.02 21.58 20.79 20.00

Rata-rata 3.89 3.69 3.63 3.5 3.32

Kategori Telekomunikasi (Provider)

Brand Indosat Telkomsel XL Esia Telkom Flexi

Website indosat.com telkomsel.com xl.co.id myesia.co.id telkomflexi.com


Content 4.01 3.95 3.76 3.43 3.35

Contex 3.90 3.78 3.79 3.47 3.37

Customization 3.86 3.75 3.74 3.36 3.27

Connection 3.79 3.90 3.78 3.33 3.33

Commerce 3.78 3.91 3.64 3.37 3.30

Community 3.94 3.99 3.59 3.43 3.42

TOTAL 23.28 23.28 22.30 20.39 20.04

Rata-rata 3.93 3.89 3.73 3.42 3.34

52 10/XI/OKTOBER 2011 MARKETING.co.id

Kategori Penerbangan

Brand Garuda Indonesia Air Asia Lion Air

Website garuda-indonesia.com airasia.com lionair.co.id


Content 3.86 3.65 3.35

Contex 3.79 3.67 3.44



Commerce 3.90 3.65 3.36

Community 4.02 3.67 3.48

TOTAL 23.27 21.98 20.20

Rata-rata 3.87 3.6 3.36

Kategori Retail

Brand Carrefour Indomaret Alfamart Hero Ranch Market

Website carrefour.co.id indomaret.co.id alfamartku.com hero.co.id ranchmarket.co.id


Content 4.00 3.71 3.70 3.30 3.05

Contex 3.91 3.77 3.67 3.33 3.27

Customization 3.80 3.60 3.47 3.11 3.05

Connection 3.89 3.68 3.58 3.32 3.22

Commerce 3.95 3.56 3.59 3.38 3.20

Community 3.94 3.69 3.70 3.41 3.32

TOTAL 23.49 22.01 21.71 19.86 19.11

Rata-rata 3.93 3.67 3.63 3.3 3.12

Kategori Rental Kendaraan

Brand Bluebird Group Cipaganti Group Trac

Website bluebirdgroup.com cipaganti.co.id trac.astra.co.id


Content 3.74 3.58 3.22

Contex 3.59 3.65 3.19



Commerce 3.72 3.59 3.26

Community 3.72 3.59 3.28

TOTAL 22.02 21.52 19.31

Rata-rata 3.68 3.58 3.21

Di dukung oleh :

10/XI/OKTOBER 2011MARKETING.co.id 53

Indomilk 8.03%

Bear Brand 6.37%

Frisian Flag 5.11%

ultra Milk 4.88%

BISKUIT BUKAN WAFER

Brands EMSS Index

Oreo 66.82% HIGH

Biskuat 24.39% HIGH

Monde 16.61% HIGH

Roma 15.35%

Good Time 8.13%

Better 7.35%

Regal 5.95%

Nissin 1.22%

KACANG BERMEREK

Brands EMSS Index

Garuda 48.41% HIGH

Sukro 17.79% HIGH

Dua Kelinci 14.36% HIGH

Gajah 5.75%

Iyes 5.16%

Kayaking 4.85%

Katom 2.20%

Mayasi 1.25%

KECAP MANIS

Brands EMSS Index

ABC 48.67% HIGH

Sedap 27.72% HIGH

Piring Lombok 6.65%

Cap Bango 5.60%

Angsa 5.51%

Nasional 3.54%

Indofood 2.32%

MAKANAN & MINUMANTEH CELUP

Brands EMSS Index

Sariwangi 64.09% HIGH

Tong Tji 15.52% HIGH

2 Tang 11.55% HIGH

Teh Sosro 5.46%

Teh Bendera 3.38%

TEH HIJAU DALAM KEMASAN SIAP MINUM

Brands EMSS Index

Nu Green Tea 63.00% HIGH

Frestea Green 18.64% HIGH

Zestea 9.60%

Super Green Tea 7.15%

Sosro Green-t 1.61%

SUSU CAIR SIAP MINUM

Brands EMSS Index

Milo 60.06% HIGH

Real Good 15.56% HIGH

Earned Media Share by Sentiment (EMSS) Index - 2011

MINUMAN KESEHATAN WANITA

Brands EMSS Index

Kiranti 99.19% HIGH

Kunyit Asam Sidomuncul 0.81%

Di dukung oleh :


KOPI BUBUK INSTANT

Brands EMSS Index

Nescafe 63.31% HIGH

Indocafe 29.96% HIGH

Kopi Ya 3.80%

Cappuccino Super 2.93%

TEH DALAM KEMASAN SIAP MINUM

Brands EMSS Index

Teh Botol Sosro 64.73% HIGH

Frestea 17.44% HIGH

Fruit Tea 9.80%

Mountea 4.28%

Tekita 2.27%

MINUMAN PENAMBAH TENAGA CAIR

Brands EMSS Index

M-150 57.56% HIGH

Kratingdaeng 19.94% HIGH

Fit-up 13.49% HIGH

Lipovitan 7.11%

Hemaviton Energy Drink 1.90%

MINUMAN PENAMBAH TENAGA NON CAIR

Brands EMSS Index

Extra Joss 90.59% HIGH

Hemaviton Jreng 6.73%

Kuku Bima Ener-G 2.69%

WAFER

Brands EMSS Index

Tango 55.67% HIGH

Nissin 39.79% HIGH

Gery 9.30%

Tim Tam 6.64%

WAFER STICK

Brands EMSS Index

Astor 45.79% HIGH

Twister 42.45% HIGH

Gery Chocolatos 8.73%

Stiko 2.65%

WAFER LAPIS KEJU

Brands EMSS Index

Oops Wafer Krim Keju 42.71% HIGH

Richeese Nabati 42.52% HIGH

Gery Wafer Cream 21.29% HIGH

Zuper Keju 2.67%

WAFER COATING COKLAT

Brands EMSS Index

Top 44.11% HIGH

Kit-Kat 21.41% HIGH

Beng Beng 14.95% HIGH

Gery Saluut 10.54%

Tim Tam 8.98%

MIE INSTANT KEMASAN BAG

Brands EMSS Index

Indomie 87.65% HIGH

Sarimi 10.09% HIGH

Supermi 6.54%

Mie ABC 1.51%

SOSIS

Brands EMSS Index

So Nice 85.75% HIGH

Fiesta 3.95%

Kimbo 2.58%

Champ 2.07%

Sozzis 1.87%

Vida 1.87%

ES KRIM

Brands EMSS Index

Walls 66.67% HIGH

Campina 15.30% HIGH

Miami 9.41%

Diamond 8.62%

SELAI

Brands EMSS Index

Nutella 45.80% HIGH

Ceres 42.04% HIGH

Morin 21.06% HIGH

Mariza 8.28%

Buddy Jam 1.44%

ROTI TAWAR

Brands EMSS Index

Sari Roti 73.28% HIGH

BreadTalk 5.78%

Swiss 5.36%

Lauw 4.73%

Holland Bakery 3.61%

Majestik 2.87%

Suisse 2.79%

Buana 1.59%

BIR

Brands EMSS Index

Heineken 40.87% HIGH

Guinness 27.61% HIGH

Bir Bintang 14.33% HIGH

Carlsberg 8.35%

Stout 7.42%

Anker Beer 1.42%

Di dukung oleh :


MIE INSTANT KEMASAN CUP

Brands EMSS Index

Pop Mie 94.44% HIGH

Mie ABC 5.56%

MINYAK GORENG

Brands EMSS Index

Bimoli 50.37% HIGH

Sania 19.92% HIGH

Tropical 13.98% HIGH

Filma 8.74%

Sunco 3.08%

Fortune 2.01%

Kunci Mas 1.89%

MINUMAN ISOTONIK

Brands EMSS Index

Pocari Sweat 60.90% HIGH

Mizone 31.72% HIGH

Fatigon Hydro 4.79%

Vita Zone 1.80%

MINUMAN BERSODA

Brands EMSS Index

Fanta 35.19% HIGH

Coca cola 26.72% HIGH

Pepsi 20.47% HIGH

Sprite 12.95%

Tebs 4.66%

OBAT- OBATANOBAT FLU

Brands EMSS Index

Inza 36.89% HIGH

Neozep 14.50% HIGH

Mixagrip 11.50% HIGH

Decolgen 8.99%

Bodrex Flu & Batuk 6.86%

ultraflu 6.86%

Procold 6.60%

Sanaflu 4.11%

Panadol Cold & Flu 3.08%

OBAT BATUK

Brands EMSS Index

Komix 47.49% HIGH

Woods 21.51% HIGH

OBH Combi 14.01% HIGH

Laserin 4.78%

Bisolvon 4.28%

Konidin 3.11%

Vicks Formula 44 1.99%

Mextril 1.41%

Bodrex Flu & Batuk 1.01%

OBAT MASUK ANGIN

Brands EMSS Index

Tolak Angin 89.86% HIGH

Antangin 7.59%

Menara Lima 2.55%

BALSEM

Brands EMSS Index

Geliga 33.16% HIGH

Cap Kaki Tiga 29.60% HIGH

Cap Lang 14.60% HIGH

Vicks Vaporub 9.04%

Balpirik 6.97%

Rheumason 3.17%

Afitson 2.80%

OBAT MAAG

Brands EMSS Index

Promag 63.66% HIGH

Mylanta 23.68% HIGH

Waisan 5.46%

Polysilane 4.57%

Magasida 1.58%

OBAT DIARE

Brands EMSS Index

Diapet 42.93% HIGH

Entrostop 16.83% HIGH

Norit 14.88% HIGH

Imodium 12.56%

Diatabs 7.54%

Dialet 3.42%

Cap Koepoe-koepoe 1.85%

MULTIVITAMIN

Brands EMSS Index

Enervon C 28.10% HIGH

Fatigon 26.84% HIGH

Hemaviton 19.52% HIGH

Cerebrovit 9.92%

Sangobion 5.06%

Neurobion 3.54%

Tonikum Bayer 1.87%

Sakatonik Liver 1.85%

OBAT PEGAL LINU

Brands EMSS Index

Neo Rheumacyl 30.14% HIGH

Neurobion 28.71% HIGH

Oskadon SP 24.81% HIGH

Antalinu 16.34%

KRIM OTOT

Brands EMSS Index

Geliga 45.15% HIGH

Salonpas 22.76% HIGH

Counterpain 20.98% HIGH

Voltaren 6.83%

Neo Rheumacyl 4.28%

Di dukung oleh :


Calcium D Redoxon 1.83%

OBAT SAKIT KEPALA

Brands EMSS Index

Panadol 32.75% HIGH

Bodrex 30.55% HIGH

Paramex 11.84% HIGH

Oskadon 11.51%

Decolgen 5.83%

Procold 3.39%

Antalgin 1.58%

Neuralgin 1.57%

PERAWATAN PRIBADISABUN PEMBERSIH WAJAH

Brands EMSS Index

Dove 36.78% HIGH

Nivea 13.51% HIGH

Olay 11.96% HIGH

Pond’s 10.70%

Gatsby 10.12%

Clean & Clear 7.81%

Biore 5.88%

Shinzu’i 2.40%

KRIM PEMUTIH

Brands EMSS Index

Garnier 37.34% HIGH

Olay 17.57% HIGH

Nivea 15.56% HIGH

Pond’s 10.87%

Tje Fuk Sukasari 6.89%

Sari Ayu 4.96%

Hazeline 3.60%

Citra White 1.84%

SHAMPOO

Brands EMSS Index

Clear 28.74% HIGH

Dove 25.90% HIGH

Pantene 16.20% HIGH

Rejoice 9.77%

Sunsilk 7.12%

Lifebuoy 5.34%

JAM TANGAN

Brands EMSS Index

Casio 20.43% HIGH

Swatch 15.58% HIGH

Monol 13.22% HIGH

Swiss Army 11.27%

Alba 11.06%

Gucci 10.93%

Seiko 6.80%

Rolex 4.32%

Citizen 3.93%

Guess 2.46%

BEDAK MUKA

Brands EMSS Index

Viva 46.08% HIGH

Caring 21.39% HIGH

Pigeon 7.15%

Mustika Ratu 6.43%

Revlon 4.82%

Pixy 3.85%

Marcks 3.18%

Sariayu 2.83%

SEPATU OLAH RAGA

Brands EMSS Index

Nike 18.56% HIGH

Adidas 18.49% HIGH

Converse 16.93% HIGH

Bata 11.58%

Puma 8.60%

Specs 7.74%

Reebok 4.53%

Eagle 4.51%

New Era 3.16%

Fila 3.06%

TISSUE

Brands EMSS Index

Tessa 40.09% HIGH

Mitu 18.09% HIGH

Paseo 13.46% HIGH

Nice 11.61%

Indomaret 8.58%

Carrefour 4.88%

Toply 3.29%

SARUNG

Brands EMSS Index

Cap Gajah Duduk 31.20% HIGH

Atlas 27.48% HIGH

BHS 20.04% HIGH

Cap Mangga 14.55%

Al - Ma’ruf 6.73%

Head & Shoulders 2.45%

Zinc 2.32%

Emeron 2.15%

PERLENGKAPAN PRIBADIPEMBALUT WANITA

Brands EMSS Index

Charm 46.78% HIGH

Whisper 36.78% HIGH

Kotex 14.09% HIGH

Laurier 12.52%

Hers Protex 1.40%

SIKAT GIGI

Brands EMSS Index

Formula 38.56% HIGH

Pepsodent 27.99% HIGH

Oral-B 14.58% HIGH

Ciptadent 8.87%

Omega 5.59%

Manful 4.41%

LIPSTIK

Brands EMSS Index

Oriflame 50.10%

Viva 28.80%

Revlon 4.73%

Pixy 3.61%

Mustika Ratu 3.58%

Maybelline 3.18%

Sari Ayu 2.10%

La Tulipe 1.83%

Di dukung oleh :


Pada tahun 2011, properti diperkirakan bisa tumbuh hingga 20%.

PRODUK RUMAH TANGGA

LAMPU HEMAT ENERGI

Brands EMSS Index

Philips 64.34% HIGH

Shinyoku 10.61% HIGH

Osram 9.20%

Chiyoda 8.93%

Hannochs 6.92%

SABUN PENCUCI PIRING CAIR

Brands EMSS Index

Sunlight 89.72% HIGH

Mama lemon 8.62%

Mama lime 1.66%

PEMBERSIH LANTAI

Brands EMSS Index

Karbol 21.02% HIGH

Detol 17.30% HIGH

So Klin 16.04% HIGH

Wipol 15.90%

SOS 10.00%

Super Pell 6.81%

Porstex 5.48%

Supersol 4.67%

PEWANGI DAN PELEMBUT PAKAIAN

Brands EMSS Index

Molto 91.99% HIGH

Baby Soft 4.83%

Soft & Fresh 1.27%

CAT TEMBOK

Brands EMSS Index

Dulux 41.69% HIGH

Vinilex 33.64% HIGH

Nippon paint 15.48% HIGH

Catylac 7.16%

Avitex 4.20%

Sanlex 3.15%

Al-Tex 3.15%

Metrolite 1.68%

PERLENGKAPAN RUMAH TANGGA

AUDIO

Brands EMSS Index

Sony 39.52% HIGH

Sharp 16.54% HIGH

LG 13.73% HIGH

Panasonic 11.76%

Philips 11.57%

Aiwa 2.35%

Polytron 1.90%

POMPA AIR LISTRIK

Brands EMSS Index

Sanyo 37.36% HIGH

Maspion 25.79% HIGH

Shimizu 14.22% HIGH

DAB 9.32%

Panasonic 8.33%

Hitachi 4.98%

LEMARI ES

Brands EMSS Index

Samsung 36.27% HIGH

Toshiba 16.60% HIGH

Sharp 13.35% HIGH

Sanyo 12.65%

Hitachi 6.70%

Mitsubishi 5.94%

LG 5.87%

Polytron 5.16%

PESAWAT TELEVISI

Brands EMSS Index

Sony 33.70% HIGH

Samsung 21.03% HIGH

Toshiba 16.93% HIGH

Sanyo 9.54%

Sharp 6.72%

Akari 5.18%

Panasonic 4.61%

SABUN PENCUCI PAKAIAN BUBUK

Brands EMSS Index

Rinso 38.83% HIGH

Surf 28.09% HIGH

Attack 19.61% HIGH

Daia 9.50%

So Klin 5.52%

SABUN PENCUCI KRIM

Brands EMSS Index

BuKrim 41.61% HIGH

Ekonomi 39.18% HIGH

Wings biru 22.43% HIGH

Sabun Dangdut 10.96%

DVD PLAYER

Brands EMSS Index

Polytron 30.13% HIGH

Crystal 16.56% HIGH

Samsung 15.99% HIGH

Toshiba 12.99%

Vitron 12.76%

Akira 9.81%

Sony 7.02%

Panasonic 5.71%

Di dukung oleh :


MESIN CUCI

Brands EMSS Index

Samsung 26.01% HIGH

Sharp 15.35% HIGH

Electrolux 15.21% HIGH

LG 13.20%

Panasonic 9.59%

Daichi 6.93%

Sanyo 6.74%

Toshiba 4.90%

TELEKOMUNIKASI

SIM CARD CDMA

Brands EMSS Index

Esia 39.05% HIGH

Smart Fren 35.83% HIGH

Telkom Flexi 19.07% HIGH

Indosat Star One 4.18%

Hepi 1.87%

SIM CARD GSM

Brands EMSS Index

Telkomsel 35.97% HIGH

Axis 25.71% HIGH

Indosat 17.70% HIGH

Three 11.42%

XL 9.20%

HANDPHONE

Brands EMSS Index

Nokia 30.09% HIGH

Sony Ericsson 24.93% HIGH

Nexian 14.77% HIGH

Samsung 14.65%

Motorola 10.87%

Huawei 4.70%

SMARTPHONE

Brands EMSS Index

Blackberry 31.34% HIGH

Samsung 22.00% HIGH

Nokia 17.90% HIGH

iPhone 17.78%

Sony Ericsson 10.99%

NOTEBOOK

Brands EMSS Index

Apple 23.79% HIGH

Toshiba 14.60% HIGH

Acer 14.18% HIGH

Asus 13.34%

HP 11.15%

Dell 8.36%

Lenovo 6.13%

Axioo 4.42%

PRINTER

Brands EMSS Index

Epson 37.32% HIGH

HP 19.41% HIGH

Samsung 15.17% HIGH

Canon 11.37%

IBM 10.80%

Brother 5.94%

ISP FIXED

Brands EMSS Index

Speedy 43.74% HIGH

Telkomsel Flash 26.02% HIGH

Smart 16.20% HIGH

Indosat Broadband 4.83%

WiMode 4.05%

XL Broadband 3.85%

PROVIDER LAYANAN BLACKBERRY

Brands EMSS Index

Telkomsel 36.16% HIGH

XL 31.27% HIGH

Three 21.40% HIGH

Indosat 11.18%

OTOMOTIF

MOBIL CITY CAR

Brands EMSS Index

Honda Jazz 52.16% HIGH

Toyota Yaris 18.69% HIGH

Suzuki Swift 10.41% HIGH

Hyundai Atoz 7.56%

Daihatsu Ceria 4.01%

Suzuki Aerio 3.64%

Suzuki Karimun Estilo 3.53%

MOBIL MPV

Brands EMSS Index

Toyota Kijang 36.03% HIGH

Suzuki APV 19.30% HIGH

Toyota Avanza 16.80% HIGH

Daihatsu Xenia 13.11%

Nissan Grand Livina 11.21%

Isuzu Panther 3.55%

MINYAK PELUMAS MOBIL

Brands EMSS Index

Top 1 69.29% HIGH

Motul 13.44% HIGH

Evalube 9.97%

BM-1 7.53%

Fastron 6.63%

Repsol 2.45%

CBN 39.65% HIGH

FastNet 12.15% HIGH

Indosat.net 2.40%

Telkomnet Instant 2.06%

ISP MOBILE

Brands EMSS Index

IM2 46.83% HIGH

Di dukung oleh :


BAN MOBIL (Luar)

Brands EMSS Index

GT Radial 36.23% HIGH

Dunlop 27.01% HIGH

Goodyear 26.62% HIGH

Bridgestone 13.86%

BAN MOTOR (Luar)

Brands EMSS Index

Mizzle 31.21% HIGH

IRC 29.95% HIGH

Swallow 27.41% HIGH

Federal 11.43%

MINYAK PELUMAS MOTOR

Brands EMSS Index

Repsol 38.86% HIGH

Top 1 30.16% HIGH

Evalube 18.00% HIGH

Shell Helix 4.13%

Federal 3.07%

Mesran Super 1.96%

Castrol 1.63%

Yamalube 1.41%

SEPEDA MOTOR BEBEK

Brands EMSS Index

Yamaha Jupiter 32.17% HIGH

Honda Supra 30.18% HIGH

Honda Absolute Revo 19.91% HIGH

Suzuki Shogun 15.82%

Yamaha Vega 1.92%

BANKING & FINANCE

PRODUK TABUNGAN

Brands EMSS Index

BNI Taplus 47.41% HIGH

Tabungan Danamon 17.54% HIGH

Tabungan Mandiri 17.25% HIGH

BRI Simpedes 9.78%

BRI BritAma 8.99%

TABUNGAN SYARIAH

Brands EMSS Index

Bank Muamalat 56.50% HIGH

BNI Syariah 24.13% HIGH

Mandiri Syariah 14.29% HIGH

CIMB Niaga Syariah 9.52%

KARTU KREDIT

Brands EMSS Index

Mandiri 24.10% HIGH

BCA 21.11% HIGH

BRI 16.15% HIGH

BNI 15.43%

Bank Mega 5.30%

ANZ Panin 4.81%

CIMB Niaga 3.72%

HSBC 3.53%

Citibank 3.44%

ASURANSI MOBIL

Brands EMSS Index

Garda Oto 37.46% HIGH

Autocillin 34.00% HIGH

Simas Mobil 16.57% HIGH

Jaya Proteksi 12.84%

ProAKTIF 7.79%

ACA Motor Assurance 2.64%

LEASING MOBIL

Brands EMSS Index

Adira Finance 67.82% HIGH

Oto Multiartha 14.18% HIGH

BCA Finance 12.62% HIGH

Astra Credit Company 5.38%

LEASING MOTOR

Brands EMSS Index

Adira Finance 71.71% HIGH

Bussan Auto Finance-BAF 8.73%

Summit Oto Finance 6.75%

Federal International Finance

6.38%

Bina Danatama Finance-BDF 3.61%

Wahana Ottomitra Muliaartha 2.82%

SEPEDA MOTOR MATIC

Brands EMSS Index

Yamaha Mio 29.45% HIGH

Honda Beat 24.20% HIGH

Honda Scoopy 24.05% HIGH

Honda Vario 17.56%

Suzuki Skywave 4.71%

SEPEDA MOTOR SPORT

Brands EMSS Index

Kawasaki Ninja 49.18% HIGH

Yamaha V-IXION 24.69% HIGH

Honda Tiger 8.97%

Honda MegaPro 8.44%

Yamaha Scorpio-Z 5.02%

Suzuki Thunder 125 3.70%

Di dukung oleh :


aLVin andrOniCUS GM MARKETING PODOMORO CITY

ASURANSI JIWA

Brands EMSS Index

Axa Mandiri 31.38% HIGH

Allianz Life Indonesia 15.04% HIGH

ACA Asuransi 9.47%

Manulife Indonesia 9.31%

Prudential Life Assurance 8.05%

BNI Life 7.89%

Bumi Asih Jaya 5.49%

Jiwa Bersama Bumiputera 5.23%

Jiwasraya 4.40%

Axa Life Indonesia 3.73%

RETAIL

DEPARTMENT STORE

Brands EMSS Index

Matahari 38.52% HIGH

METRO 26.70% HIGH

Ramayana 18.64% HIGH

SOGO 12.28%

ADA Swalayan 3.01%

HYPERMARKET

Brands EMSS Index

Carrefour 25.87% HIGH

Hypermart 25.44% HIGH

Superindo 22.43% HIGH

Lotte Mart 14.90%

Giant 11.35%

RESTORAN FAST FOOD

Brands EMSS Index

KFC 31.33% HIGH

McDonald’s 29.03% HIGH

Hoka-Hoka Bento 23.68% HIGH

Solaria 8.70%

A & W 6.78%

KAMERA DIGITAL

Brands EMSS Index

Nikon 23.47% HIGH

Olympus 19.69% HIGH

Kodak 14.40% HIGH

Samsung 11.52%

Canon 10.17%

Panasonic 8.20%

Konica 4.73%

Casio 2.86%

Sony 2.83%

Fuji 2.12%

SEMEN

Brands EMSS Index

Tiga Roda 28.37% HIGH

Gresik 24.84% HIGH

Padang 21.03% HIGH

Holcim 19.23%

Andalas 3.88%

Tonasa 2.65%

LAINNYA

TV BERBAYAR

Brands EMSS Index

Indovision 36.17% HIGH

Yes TV 23.65% HIGH

Aora 19.62% HIGH

Top TV 12.06%

First Media 3.51%

OK TV 2.51%

Telkom Vision 2.48%

SPBU

Brands EMSS Index

Pertamina 85.26% HIGH

Petronas 8.56%

Shell 6.18%

KERTAS PHOTOCOPY

Brands EMSS Index

Bola Dunia 62.85% HIGH

Sinar Dunia 21.82% HIGH

E Paper 7.19%

Paper One 4.19%

Paperline Gold 3.94%

Di dukung oleh :

Documents

Data Riset DM2011