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Data Center Solutions
Egon Süssinger
/Area Manager/Sarajevo, 27 March 2008
Agenda
Cisco – Panduit RelationshipAbout PanduitTechnology and BusinessTrendsCritical IssuesData Center StandardsData Center Issues to be SolvedData Center Innovation / Panduit Solutions
Panduit Cisco Relationship snapshot
CISCO NETWORKING ACADEMY
CATALYST6K CABLE MGMT SOLUTION
CISCO CONNECTED REAL ESTATE
DATA CENTRE
SOLUTION TECHNOLOGY INTEGRATORTECHNOLOGY DEVELOPER PROGRAM
• Joint Development• Cisco Co-Development• Potential New Distribution
• WLAN Reseller• (In US, with
Global options)
• Video on Demand• Whitepaper• New Partnership Model
• Networkers• Partner Summits• Expos
• Joint Architecture for CRE/CBS• Joint Showcase at Panduit EBC• Joint Ecosystem of Partners
• IP Communications• Storage• Wireless
JOINT FIELD ENGAGEMENTCISCO EVENTS
SALES
• Wireless LAN• Data Centre• IP Communications
MA
RK
ETIN
G
PRODUCT DEVELOPMENT
• Sponsorship• Curriculum Development• Joint Marketing
PARTNERSHIP
Global Theaters
ArgentinaBrazilChili
Costa RicaPuerto RicoVenezuela
Latin AmericaLatin AmericaHQ: Mexico
AustraliaChina
Hong KongIndia
IndonesiaJapanKorea
MalaysiaPhilippines
Thailand
Asia/PacificAsia/PacificHQ: SingaporeBelgium
DubaiFrance
GermanyGreece
ItalyNetherlands
PolandRussia
SloveniaSpain
SwitzerlandTurkey
Europe/Middle EastEurope/Middle EastHQ: Great Britain
World Headquarters/World Headquarters/U.S.AU.S.A
HQ: Tinley Park, IL
CanadaCanadaHQ: Markham, ON
Panduit Company Description
Panduit is an established market leader in network connectivity and electrical products
Founded in 1955
>$750 million sales
5000+ employees worldwide
Technology trends
IP Video and tele-pressenceCollaboration - webex
Social Networking - facebookThe Virtual organisation
High definition TVGreen IP Buildings / factory
VDI (thin client) and Applications virtualisationAutomation and intelligence, SOA
Virtual / clustering -> ConsolidationHPC and blade servers. NGDC
40G/100G, Infiniband, Ethernet 10G fiber and copper
Bandwidth Demands are Coming
What Speeds are Run over the Network?Source: BISRIA 2006
Structured Cabling Market Trend
Source: BISRIA 2006
Mill
ions
of O
utle
tsGlobal Market Installation
History and Trend by Category
Business, ICT and electricity supply
Businesses and legislation/standards: Environment, ISO, SOX, Basel2, ITIL
Datacentres4% of US Electricity consumed5-10% of energy consumption of western economiesrepresent 2% of total CO2 emissions worldwide
ICT Growth = data centre growth, increased specific needs
On Average 30% of total electricity cost goes to IT; energy can be bigger than equipment cost
Source: The Green Grid
Why IT people do not look at the electricity bill:Bill comes much later than the charges are generatedThey are not IT department responsibilityThe electricity account could be included in wider facilities account
Critical Data Center Issues
Reliability/Availabilityto meet required service levels (24X7)more critical applications
Manageabilityreduce operating costsprovide a “complete” view of the network
Scalability (the ability of a network to grow without degradation of quality)
reduce capital expenditure (e.g. avoid forklift upgrade)ease of expansionsupport new applications
SecuritySafe from external and internal attacksBoth physical and logical
“Pasiva” je temelj ICT infrastrukture
“Pasiva” 2-6%
Aktivna oprema 6%
Radne stanice 34%
Software & Mainframe 54-58%
Troškovi ICT infrastrukture
a ima najmanji udio u troškovima!
Loše izvedeno “pasiva” najčešći je uzrok kvarova u mrežama
što znači da se u tom segmentu najviše isplati ulagati u kvalitetu!
Cost of Downtime/Availability for Various Industry Sectors
Industry SectorRevenue /
HourRevenue / Emp
/ HourEnergy $2.81M $569 Telecommunication $2.06M $169 Manufacturing $1.61M $134 Financial Institutions $1.49M $1,079 Information Technology $1.34M $184 Insurance $1.20M $370 Retail $1.11M $244 Pharmaceuticals $1.08M $167 Banking $997K $131
Average $1,011K $206 Source: META Group
Top of Mind Issues
Dugoročnost ICT investicija
S životnim ciklusom od najmanje 15 godina investicije u kabliranje treba promatrati na drugačiji način negoinvesticije u aktivnu opremu, poslužitelje i softver!
Software
PC
LAN HW
KabliranjeTroškoviŽivotni vijek
15 1510 105 50
Physical Layer Not Forgotten
The Physical Layer is a Critical Part of the Business NetworkThe Physical Layer is a Critical Part of the Business Network
Data centre energy inefficiencies
Non-integrated designMisaligned financial analysisEngineering disciplines not talking to each otherHigh density / space requirements badly designedOperations & maintenance ignored in the conceptCooling and electricity supply
Redundancy = duplicityOver-sizing of UPSLow utilisation & performance of PDU, forced air
Non intelligent and non efficient buildings•60% of TCO for Data Centre is
Space, Cooling and Power•30% of TCO for Data Centre is
Engineering, Installation, service(Morgan Stanley, Refining the Data Centre May 06)
Standardi za kabliranje Data Centra
Data Center Standard
Telecommunications Infrastructure
Standard for Data Centers, TIA-942
Building Blocks
TIA/EIA568
Copper & Fiber Cabling
ANSI/TIA-942 (EN50173)
Telecommunications Infrastructure Standard for Data Centers
TIA/EIA569
Pathways & Spaces
TIA/EIA606
Administration
TIA/EIA607
Grounding& Bonding
IEEE 1100ITE Grounding
ASHRAECooling/HVAC
Uptime Institute
Sample of Topics Covered
Site Selection Parking Multi-TenantBuilding Construction Building Components Roofing
Doors & Windows Entry Lobby Admin OfficesSecurity Office Operations Center Restrooms/Break Areas
UPS / Battery Rooms Exit Corridors Shipping/ReceivingGenerator/Fuel Storage Security Admin Offices
Security Access/Monitoring CCTV Structural
General UPS GroundingEPO System System Monitoring Battery Room
General Water-Cooled Systems Heat RejectionChilled Water System Air Cooled Systems Plumbing
Architectural
Telecommunications
Electrical
Mechanical
General / Standards to Follow
Building Blocks of the EN Standard
EN 50173-1General
EN 50173-2Office Premises
EN 50173-3IndustrialPremises
EN 50173-4Homes
EN 50173-5Data Centres
EN 50173Generic Cabling Systems
EN 50098Application
SpecificCabling
EN 50310Earthing
EN 50174Installation
EN 50346Testing of Cabling
Tier Level Requirements
Tier IBasic
Tier IIRedundant
Components
Tier IIIConcurrently Maintainable
Tier IVFault Tolerant
Site Availability 99.671% 99.749% 99.982% 99.995%Downtime (Hours/Year) 28.8 22.0 1.6 0.4Operations Center Not Required Not Required Required RequiredRedundant Access Provider Services Not Required Not Required Required Required
Redundant Backbone Pathways No No Yes Yes
Redundant Horizontal Cabling No No No Optional
UPS Redundancy N N+1 N+1 2NGaseous Suppression System No No Clean Agents
FM200/IntergenClean Agents
FM200/Intergen
Problems to be solved
High heat density areas in the data center30% growth for Blade Server shipments (currently 10% of shipments going to 22% by 2011)17% growth for Rack-optimized Server shipments
Concerns about floor space and electricity costsAcoustic noise in the data center
Hot Aisle / Cold Aisle
Based on ASHRAE “Thermal Guidelines for Data Processing Environments”
The problem to be solved
Forecasted Heat Densities for Server Cabinets
0
5
10
15
20
25
30
35
40
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
kW p
er c
abin
et
HP presentation (Ken Baker),15% per year
HP presentation (Ken Baker),20% per year
Frank Gillett (Forrester Research)
ASHRAE, 1U and Blade servers
ASHRAE, 2U+ servers
ASHRAE, storage servers
Ron Hughes, consultant
Grounding - Standards Guidance
EN 50310-2000 TIA-942
Industry Standards Applicable to Proper Grounding of Data Centers. J-STD-607-A ,Telecommunications Industry Association and Electronics Industry Alliance Joint Standard.This standard specifies how to properly ground the building at the entrance facility and extending that ground using Backbone Cabling to a Grounding Busbar in the Data Center.TIA-942 ,Telecommunications Industry Association Standard.This standard specifies how to create a common bonding network within the Data Center and to properly ground the equipment racks, cabinets and network equipment.IEEE-1100 ,Institute of Electrical & Electronics Engineers.The Emerald Book is more theoretical than practical. However, it is the main source of grounding information for topics covered by TIA-942, J-STD-607-A and the National Electric Code(NEC).
Which Standards to Apply
The Standards are Copyrighted and cannot bedistributed by Panduit.
However all the standards are available at:
http://global.ihs.com
Panduit recommends that these documents be Obtained, kept up to date and available for yourInstallation and engineering personnel.
Which Standards to Apply
Data Centre InnovationRacking
Enhanced Cisco solutions for high density and unique airflow for coolingBuild Data centres that are better and save 36% on rack space
10 Gigabit Ethernet
50μm multimode fiber, or UTP/STP configurations
Grounding
Often overlooked BUT critical for highly reliable networks
Managed Network Systems
Improves manageability and visibility of the entire network
Cable Management
Changing to meet the dynamics of new equipment designs
Pathways
Growing in importance due to real estate constraints and coolingeffects
Identification
Ensures accurate and reliable component traceability
NET-ACCESS™ Cabinetsand Overhead Routing System
VIDEO
Market Overview
Trends:Strong growth of data center and SAN marketsCustomer desire to place switch inside a cabinetIncreasing heat and power requirementsWider cabinets to provide scalability for data center expansions and network upgrades
Top of mind issues:Effectively providing thermal management to ensure proper equipment operation and uptimeEnabling scalability for data center expansions and network upgradesManaging, protecting and showcasing cabling and equipmentAllowing open-rack accessibility with the aesthetics and security of a cabinetEnsuring correct cable bend radius resulting in greater network availability
Solution OverviewSwitch and Server Cabinets
The PANDUIT NET-ACCESS™ Cabinet system:Superior cable management for better organization of power and data cablesOptimized thermal management to address current and future power and thermal requirementsSingle point grounding for simplified installationOpen-rack accessibility with the aesthetics and security of a cabinetScalability for future network / data center expansions
Technical OverviewSuperior Cable Management – Switch and Server Cabinets
Inset frame design creates large, easily accessible pathwaysCapable of routing 336, Category 6 cables with 40% fill factor in each vertical pathwayCompatible with angled patch panels for a high density solutionLarge center pathway when cabinets are ganged together for patching between cabinetsMultiple openings in top and open bottom for cable routing from overhead or underfloor
Top has four holes (5/8 inch) for attachment of overhead support systems
Cable management finger sections:Provide bend radius control at each of the 45 rack unitsCan be located on front and rear of all 4 posts to manage copper and fiber patch cords and structured cablingCable management included with cabinet
Technical OverviewSuperior Cable Management – Switch and Server Cabinets
Optional slack spools:Can be positioned where needed to manage copper and fiber patch cordsAid in patch cord length standardization
Technical OverviewGrounding and Bonding – Switch and Server Cabinets
Fully integrated, electrically bonded cabinet with a single ground connectionProvides a safe current path to ground to guard against EMI and ESD to protect personnel and equipmentFully bonded cabinet including equipment rails, side panels and doorsMeets UL60950-1 and TIA-942 requirementsCompatible with ESD discharge ports that mount to equipment rails
NET-ACCESS™Switch Cabinet
Innovative dual hinge door opens left or rightAllows unobstructed access to adjacent cabinets simultaneously Complete access to large center pathway when cabinets are gangedDoor has keyed locking latches
Technical OverviewDual Hinge Door – Switch Cabinet
Cabinet with ducting adapts side-to-side airflow switches to hot aisle / cold aisle data center layout
Cisco Compatible switch cabinet configurations for Cisco 6500 and 9500 series switchesDirects exhaust air to hot aisleThird party lab testing confirms thermal performance of network switches in cabinet with ducting equal to open frameSuperior management of cables ensure proper air flowFront and rear doors are perforated with 63% open design to maximize airflow
Ventilation design optimized with input and review from Cisco thermal engineers
Technical OverviewThermal Management – Switch Cabinet
Pathways ensure proper airflow to switch
Can accommodate 336 Category 6 (0.25”, 6.35mm) cables for a fully cabled 6509 switchCable managers do not have blockages such as backbones or doorsAll cables routed to the right for fan blade access100% open airflow path to maintain recommended 6” (152mm) ventilation clearance between switch and side panels
ExhaustIntake
Technical OverviewThermal Management – Switch Cabinet
Technical OverviewThermal Management – Two 6509 Switches at 6kW
NET-ACCESS™ Cabinet with Duct Cabinet without Duct
CFD analysis software image of front of cabinets:Reduced switch temperature in the NET-ACCESS™ cabinet with ductingExhaust air prevented from re-circulating within cabinet
Technical OverviewThermal Management – 9513 Lab Test
Lab test results of Cisco 9513 switch in NET-ACCESS™ cabinet versus open 4 post rack:
Actual line card temperature readings of NET-ACCESS™ cabinet with doors and side panels equal to open 4 post rack temperature
Cisco 9513 Switch Testing - PANDUIT N ET -A CCESSTM Cabinet
with Exhaust Ducting versus Open 4 Post Rack
70
75
80
85
90
95
1 2 3 4 5 6 7 8 9 10 11 12 13Line Card Location
(Ambient Intake Temperature 72o F)
Tem
pera
ture
(o F)
Open 4 Post Rack
NET-ACCESS™ cabinetwith ducting, doors andside panels
Technical OverviewCisco Compatible Configurations – Switch Cabinet
Cisco Compatible configurations referenced in the Cisco webcast:
Cisco 9513 hardwareinstallation guide references the NET-ACCESS™ cabinetsolution:
Technical OverviewContinuing Cisco Efforts
PANDUIT continues to be involved in Cisco switch projects, such as the Nexus launched 1/28/08:
Cisco has looked to PANDUIT for cable management for this new switch
Technical OverviewContinuing Cisco Efforts
NET-ACCESS™Server Cabinet
NET-ACCESS™ Server Cabinet
Identical frame, dimension and aesthetics of switch cabinetSingle hinge door front sideVertical blanking panelsVertical patch panel accessoryPOU mounting bracketsNET-ACCESS™ Cooling Door accessorySuperior cable management
Improved thermal management of serversIncreased server density
NET-ACCESS™ Server CabinetSingle Hinge Door and Vertical Blanking Panels
Single hinge door:Provides same aesthetics as the switch cabinetQuick change to open from opposite directionDoor has keyed locking latch
Vertical blanking panels:Block bypass air to preserve hot aisle / cold aisle data center layoutDirect cold airflow through serversAdjustable to provide a seal between cold aisle and hot aisle with or without side panels Vertical air
blanking panels
NET-ACCESS™ Server CabinetVertical Patch Panel
31.5” wide cabinet design provides large pathways for mounting vertical patch panels and routing cablesAccepts 19” EIA 1 RU copper and fiber patch panelsAligns ports with rack spacesStandardizes patch cord lengths to minimize slackProvides scalable connectivity solution
NET-ACCESS™ Server CabinetPOU Bracket
Bracket can mount 2 POUs on either side of cabinetStandardizes power cord length to minimize slackCompatible with PANDUITand various other manufacturers’ POUs
NET-ACCESS™ Server CabinetSuperior Cable and Thermal Management
Vertical blanking panels direct intake air to servers and prevent cold air bypassSuperior management of cables allows server fans to more efficiently exhaust air from cabinet
NET-ACCESS™Cooling Door
NET-ACCESS™ Cooling DoorFor Server Cabinet Applications
Optional rear door heat exchanger supplements data center cooling systemsWater cooled exchanger is placed directly at the heat source to provide the most effective and economical method of removing heatInnovative passive heat exchanger design utilizes server fans to move air through heat exchanger, no fans or compressors are added to the cabinetDoors are supplied chilled water by a Coolant Distribution Unit (CDU) that can be positioned inside or outside the data centerProvides a migration path to increased server density
NET-ACCESS™ Cooling Door
Heat ExchangerFully pressure testedOperates above dew point to eliminate condensation
Quick Connect CouplingsFast setup and MACs
Air BypassMaintains proper server operationEliminates need for additional fans
NET-ACCESS™ Cooling DoorFor Server Cabinet Applications
Proven performanceEngineered by IBM with 30+ years in liquid cooling computersPassive operation
Increased densityRemoves up to 60% of heat, or 20kWAllows for high-density deployment
Energy efficientLessens burden on CRAC/CRAH unitsMore efficient than fan based systems
NET-ACCESS™ Cooling DoorSolution Roadmap
NET-ACCESS™ Overhead Cable Routing System
Competitive Advantages
Fastest InstallationCan be installed 80% faster than ladder rackRequires only a single installer vs. two for ladder rack
Offers Easy SpecificationOnly three part numbers vs. ten for ladder rackSingle support bracket
Integral 3” Bend Radius ControlProtects high performance cables from physical damage improving network reliability
Unmatched Aesthetics Integral 6” high sidewall hides cabling above cabinets
NET-ACCESS™ Overhead Cable Routing System
NET-ACCESS™ Overhead Cable Routing System
Base – CRB6BLBase Sections
Shroud
Shroud
NET-ACCESS™ Overhead Cable Routing System
NET-ACCESS™ Overhead Cable Routing System
Bridge Insert – CRBRDGBL
NET-ACCESS™ Overhead Cable Routing System
NET-ACCESS™ Overhead Cable Routing System
Integrates FIBERRUNNER™ fiber pathway with NET-ACCESS™ Overhead Cable Routing System
CRTB Trapeze Bracket
NET-ACCESS™ cabinets provide a superior solution for switch and server applications within a cabinet:
Superior cable managementEngineered thermal managementIntegrated grounding
Cable and thermal management are scalable to address future higher density applicationsCisco Compatible switch cabinet configurations available
NET-ACCESS™ Cabinet Summary
High Density Footprint
Copper Solutions
•100% Tested During Production
•Serialized During Production to Ensure Quality
•25 Year Warranty
QUICKNET™ Fiber Cabling System
• Cassette support for 24 fibers in minimal footprint
•Up to 96 fibers in one RU (1.75”)
•Highest density & throughput solution for OM3 applications
• Quick deployment
• Significant time & cost savings during installation & maintenance
• Reduced on-site labor costs (Maintenance Windows: Time = $$)
FIBERRUNNER™ Routing System
• QUIK-LOCK ™ Couplers make fast and easy maintenance
• Low total cost of ownership
•Achieve maximum design flexibility and growth potential
• Quick deployment
• Significant time & cost savings during installation & maintenance
•Reduces installation cost in ½ time of competitor’s system
•Reduced on-site labor costs (Maintenance Windows: Time = $$)
Grounding
• Provides protection for personnel and equipment
• Critical factor for reliable & efficient network performance
• Improper grounding leads to $600M/Year of property and equipment damage due to lightning (Insurance Industry)
• NEBS Level 3 compliant components
Grounding Solutions
Physical Layer Management
• 100% accurate patch field database• Network security is improved through the PANMAP
module which tracks asset movement through the network
• Link and work order modules • Moves, adds & changes
The Solution: Active Cable Management
Managed Patch panel ,hardware elements with software tools
3 million ports installed to date by Panduit Cable Installers
Phisical Network Management
Provides real-time notification about changes in the physical layer conveniently displayed on the screenGraphical representation of network devices in their actual locationThe system continuously scans connections, providing 100% accurate physical layer information to Network Administrators and immediately notifies Network Managers of any changes in the physical layer.
Manage Your Power
• DPoE™ Powered Patch Panel• Central Management of all Panels• Selectively Shutdown Powered Ports• Graphical View of Power Consumption
ULTIMATE ID™ Labeling System
• Faceplates
• Marker Ties
• Patch Panels
• Surface Mount Boxes
• Labels for Desktop Printers
• LS8 Hand-Held
• Thermal Transfer Printer
Visio Data Center Design Tool
• 1200+ PANDUITProduct Shapes• Bill of Material Generator• Duct Wire Fill Calculator• AutoCAD • www.panduit.com
From Concept To Operation
• Data Center Design Tool• Copper Cabling & Components• Fiber Cabling, Components & Pathways• Racks, Cable Management • Patch Panels, Zone Boxes• Power and Grounding Applications• Patch Field Management• Power Over Ethernet• Installation Tools• Cable Accessories• Identification Labels & Tools
Some of References in Finance
Addressing Global Customer NeedsCitigroupChicago Mercantile ExchangeBank of AmericaZurich Capital MarketsDeutche BankFortisBank IntessaNord LBSociete GeneraleHSBCMorgan Stanley BBVANBG
Strategic Global Alliances
Partner with technology leaders
Streamline the deployment of new technologies, creating advantages for customers
Delivering interoperable solutions
Alliances include Cisco, HP, APC, IBM and others
Why Panduit I. Best in Class partners
Automation Control
Management & Administration Infrastructure - Panview
Network Infrastructure
Cabling Infrastructure
Power Services Infrastructure
You rely on best in class partnerships with leading applicationproviders like Cisco, IBM?
Thank you for your time today
Panduit Authorized Distributors in BIH:MKS SarajevoAmned Tuzla
Infohome Banja Lukawww.panduit.com
