Data Center Megatrends Opportunity in 2015 · MEDICAL WEARABLE DEVICES ~100 DEVICES drives 1 ... “We all truly live in an Application Economy now” – John Chambers, CEO, Cisco

Data Center MegatrendsOpportunity in 2015

Jim HenrysChief StrategistIntel Corporation

Intel Confidential

A History of Collaboration…

Cloud, Big Data, . DC Modernization

Fabric Based Datacenter

Unified Computing System

Routers, Switches, Security Appliances, Collaboration

Networking Goes IA

Verifiedfor Centrino

Business Class Wireless Suite 802.11n WiMAX OPA

& IOT

EtherChannel GigabitEthernet

InterSwitch Link

Data Center Ethernet FCoE

Wireless Connectivity

1995 2005 2012

Ethernet Evolution

Continuing Collaboration – Driving Data Center Evolution

Intel Confidential

What’s Going On?

Intel Confidential

1: Intel and 3rd party analysis2: Intel estimate based on various end user proofs of concepts

CONNECTED FACTORY TOOLS

~40 DEVICESdrives

1 SERVER2

DIGITAL SIGNS

~20 DEVICESdrives

1 SERVER2

SMARTPHONES

~400 DEVICESdrives

1 SERVER1

MEDICAL WEARABLE DEVICES

~100 DEVICESdrives

1 SERVER2

Connected Devices: Depend on Data Centers

“We all truly live in an Application Economy now” – John Chambers, CEO, Cisco

Intel Confidential

1.9BGlobal

Smartphones

26Apps per

Smartphone

20Daily

Transactionswith Data Center

per App

1 TrillionDaily

Data CenterTransactions

*Sources: Google: Our Mobile Planet (26 apps per phone), Intel estimates

Data Center Impact For Smart Phones Alone…

Intel Confidential

Industry Transformation to Hybrid Cloud

6

Private Cloud

Workload optimized

Control, Sensitive IP

Guaranteed SLAs

Scale/Demand Predictable

App utilization (high)

Public Cloud

Easy app migration

Basic Security

Limited / No SLAs

Scale/Demand Unpredictable

App utilization (low)

Hybrid Cloudw/ Bursting Capability

U

U

Total Datacenter Workloads

Time

Base workloads delivered with efficient

Private Cloud

Base

Spikes

Desired DC Utilization

30% Global Hybrid Cloud CAGR from 2013-20181

1 Source: TechNavio, 2014

BurstyWorkloads

Delivered With Public Cloud

Intel Confidential

Reduction in Compute Costs Every 2 Years

50%

More Complexity

Application Growth Every

2 Years

2x

More Capacity

Data Volume Every 18 Months

2xIncrease in

Management & Administration1

8xOperational Costs

Every 8 Years

2x

More Resources

1 – IDC Directions ‘14 - 2014Source: Worldwide and Regional Public IT Cloud Services 2013-2017 Forecast. IDC (August 2013) http://www.idc.com/getdoc.jsp?containerId=242464

Summary Challenges for Data Center Architecture

Challenge: Decrease Time, Cost, Labor – Increase Agility, Scalability, Performance

Intel Confidential

Data Center Inflection Point?

Intel Confidential

Network

Compute

Storage

App App

App App

App App

Todaya

Static, Manual, Hardware Defined

Tomorrowa

Automated, Dynamic,Software Defined

EMAIL CRM ERPONLINE SALES

ORCHESTRATION LAYER

RESOURCE POOLSSOFTWARE

DEFINEDSERVERS

SOFTWARE DEFINED

STORAGE

SOFTWARE DEFINED

NETWORK

Architectural Shift

Intel Confidential

RESOURCE POOLS

SOFTWARE DEFINEDSERVERS

SOFTWARE DEFINEDSTORAGE

SOFTWARE DEFINEDNETWORK

EMAIL CRM ERPONLINE SALES

* Other names and brands may be claimed as the property of others.

ORCHESTRATION LAYER

Software Defined

Infrastructure

Applications define the resources

needed

Infrastructure assures efficiency and service levels

….

Intel Confidential

SOFTWARE DEFINED NETWORK & SOFTWARE DEFINED STORAGE:Reduces infrastructure HW costs

Up to 26%1

Up to 66%1

Relative cost per VM instance

ORCHESTRATION:Reduces IT admin manual costs, and optimizes infrastructure

2 Private cloud with no legacy burden in hybrid environment

Orchestrated SDI lowering TCO of Data Center

Software Defined Infrastructure TCO

IT DatacenterStarting Virtualization

Private Cloud Virtualized, automated, starting

orchestration

Private Cloud Full orchestration w/ SDI

0%

20%

40%

60%

80%

100%

120%

1 Source: Intel Finance, 2014. Individual IT mileage may vary depending on workload, IT maturity and other factors. SDI assumes future benefits. Projections are extrapolations from Intel IT data. Private cloud model based on actual datacenter operations. IT DC based on Intel finance estimation for typical enterprise costs. Hybrid cloud model based on forward looking future benefits and market cost trends. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance or cost.

Intel Confidential

Opportunity in the Journey to Hybrid Cloud

Phase 1: Standardization Consolidate storage,

network, compute

Traditional DC

Hybrid Cloud

Phase 2: Virtualization Resource pooling Server virtualization Basic automation

Phase 3: Automation Patching / maintenance Provisioning Monitoring Reporting Upgrades

Phase 4: Orchestration Policy-based workload

movement SDN / SDS / NFV Automated resource pooling

Phase 5: Real-Time Enterprise Service managed SLA optimized Fully composable resources

SDI

U

Private Cloud

Modernize & “Load Balance”Drive Cisco UCS, storage

partners, 10 & 40GbE

Automate andOptimize

Drive UCS-director, Intelligent security and power policy automation, network

virtualization, ACI/SDN

Carefully SelectPartners

The hardware matters

1 2 3

Intel Confidential

32% of Servers are>4 Years Old1 32 %

> 4 YEARS OLD

Make up only 4% of Total Performance

Capabilities of Servers1 4%> 4 YEARS OLD

Use 65% of Total Energy Consumption1 65

> 4 YEARS OLD

%

26%

CAPEX

74 %

OPEX

Business innovation throttled to 26%2

Time to revenue Cost of lost time, effort, opportunity Unpredictable business cycles

74% captive in operations and maintenance2

Rigid & aging infrastructure Application & information complexity Inflexible business processes

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Modernize: Aging Infrastructure is Inefficient and Costly

Opportunity to help customers move to more efficient infrastructure on UCS

1

Intel Confidential

Orchestration

InfrastructureAttributes &ComposableArchitectures

Transform the Network

Unleash thePotential

Software Defined Infrastructure

Re-Architecting the Data Center

EMAIL CRMERPONLINE

SALES

ORCHESTRATION LAYER


DEFINEDSERVERS


SOFTWARE DEFINED

NETWORK

Intel Confidential

Orchestration






EMAIL CRMERPONLINE

SALES

ORCHESTRATION LAYER


DEFINEDSERVERS


SOFTWARE DEFINED

NETWORK

Intel Confidential

Orchestration

From Manual to Automated




* Other names and brands may be claimed as the property of others

ORCHESTRATION LAYER

EMAIL CRM ERPONLINE SALES ….

Intel Confidential

Orchestration Focus : Broadest Enabled Ecosystem

Policy driven workload and resource management to meet biz requirements

Long history of enabling joint value

RESOURCE POOLSClosing enterprise feature gaps • High Availibility, Live Migration• Capacity and Quota management• Security and Compliance• Ease of Install, Upgrade• Delivered into OpenStack core code, working with partners• Reference Architecture • Juno Release, October 2014

SOFTWARE DEFINED

SERVERSSOFTWARE

DEFINEDSTORAGE

SOFTWARE DEFINED

NETWORK


Intel Confidential

Orchestration






EMAIL CRMERPONLINE

SALES

ORCHESTRATION LAYER


DEFINEDSERVERS


SOFTWARE DEFINED

NETWORK

Intel Confidential * Other names and brands may be claimed as the property of others.

Real TimeIntelligence,

True Automation

The Hardware Matters





Infrastructure AttributesInfrastructure AttributesPower Performance Security Thermals Utilization Location Latency

ORCHESTRATION LAYER

Intel Confidential

The Hardware Matters

Paxville

2005

Enable Virtualization

Intel® VT-x, VT-dIncreased Memory Addressability

2009

Nehalem

2011

Sandy Bridge

2015

Haswell

Enable SDIPerformance & Power Telemetry

40G Intel Ethernet NVMe SSDs

Intel Confidential

Automate : Intel® Intelligent Power Node ManagerHardware-based engine to

report & control server power

With enabled software, monitor & control server, rack and row power

Policy Limit

Actual Usage

Pow

er

Time

Up to 40% more servers and performance per rack

Up to 30% power optimization without performance impact

Path to gradually eliminate IP power strips, saving

~$400 per rack

2015 Opportunity : Cisco UCS + Intel® Intelligent Power Node Manager

2

* Other names and brands may be claimed as the property of others.

Intel Confidential

Pooled and disaggregated compute, network and storage resources.

Hardware attributes exposed to provisioning management layer

NVM NVM

TODAY

Optimize: Disaggregated Server ArchitecturesFUTURE

RACK SCALE ARCHITECTURE

2

Network

Compute

Storage

App App

App App

App App

Discreet ComponentsSelf Integration

Composable Set of Pooled and Disaggregated Resources

Intel Confidential

Cisco UCS-M – High density 2

Intel Confidential

Carefully select partners: Hardware matters in Cloud service delivery

Source: 1) IMR Research: Base: Total using Public Cloud US n=207; PRC n=241, Germany n=90, Brazil n=81

Q. What percent of these applications have you specified the hardware and/or other components to be used by the Cloud service provider as opposed to only specifying the level of service you expect? 2) Intellitrends Survey 2013 - (Comuware Report Measuring the Business Impact of Technology Performance) 3) HotCloud 2012 White Paper

1

70% Of Enterprises Specifying HW In cloud Service Selection

Application performance can vary up to 60% with up to 30% cost differenceSecurity policy enforcement audit can be a challenge

up to 65% Cost reduction1

0

10

20

30

40

50

60

70

Lower Performing Premium

Job runtime in seconds1

(lower is better)

Sec

1 NIBR, of Novartis Pharmaceuticals ran Next Gen Sequencing, Imaging & Modeling & Sim techniques (specifically Virtual Screening w/CPU bound, low mem, low IO, network, parallel Benchmarking SW ran same job many times (workload avg 32 secs on AWS cc2.8xlarge vs 1min 7 sec on AWS m1.large) revealed that best ROI was with cc2vspot instancesIntel does not control or audit the design or implementation of third party benchmark data or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmark data are reported and confirm whether the referenced benchmark data are accurate and reflect performance of systems available for purchase.Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance

up to 52% Decrease in run-time1

74% increase1 Encryption performance

5.2X Higher VM density2

Up to

VM Instance with Intel Xeon E5 v2-2600 vs. Intel Xeon 5500

3

Intel Confidential

Orchestration






EMAIL CRMERPONLINE

SALES

ORCHESTRATION LAYER


DEFINEDSERVERS


SOFTWARE DEFINED

NETWORK

Intel Confidential

Network Transformation Stages

4:1 Workload Consolidation

Speed development

Maximize flexibility

Network Function Virtualization

Flexible deployment models and placement

Leverage virtualization

Network Virtualization

Overlays enable virtual networks on top of a physical

network

Software Defined Networking

Datacenter wide Automation &

Flexibility

Separates control and data plane

Intel Confidential

Cisco and Intel – Driving Open Industry Collaboration

VMVM

OpFlexAgent

OpenFlow + OVSDB

Open vSwitch

APICPolicy

Authority

OpFlex

Hypervisor

OPFLEX PROTOCOL + ECOSYSTEM

APIC

OPFLEX

OPENSTACK & OPEN DAYLIGHT GROUP POLICY

PROJECT

Opflex OpenFlow Affinity …

OPEN VSWITCH & OPFLEX

Open Source Standards Open EcoSystem

Intel Confidential

Orchestration






EMAIL CRMERPONLINE

SALES

ORCHESTRATION LAYER


DEFINEDSERVERS


SOFTWARE DEFINED

NETWORK

Intel Confidential

The Era of Analytics

50 Billion Devices

35 Zettabytes

2020

*Sources: Cisco Internet Business Solutions Group, IDC: The Digital Universe

Intel Confidential

Intel Big Data Analytics Platform Strategy

$2.04B (56%)

$394M (60%)

$363M (60%)

$1.25B (59%)

2015 (CAGR%)

Intel Confidential

Era of Analytics: Solving problems that matter

Personalized Healthcare

With Michael J Fox Foundation, enabled research scientists to monitor progression of Parkinson’s Disease by developing analytics platform for data collected from wearable sensors.

Smart Building

Enabled Daikin Applied to lower energy costs and predict maintenance schedule by analyzing data from HVAC rooftop units in the cloud and managing systems remotely.

Responsive Store

With Living Naturally, helped natural food retailers to optimize inventory in real-time by developing social media analytics solution on big data platform.

Intel Confidential

Your Opportunity in the Evolution to SDI

1) Sell UCS & UCS storage partners : Customers plan to

grow DC server and storage capacity

2) Sell10&40GbE, Cisco Virtualized Network catalog: customers will upgrade their networking to support increasingly dense virtualization footprint

3) Start engaging on ACI and UCS “trust” and “intelligent Power Management” features: All respondents said they were exploring SDN & greater automation

Datacenter & SDN strategiesInfonetics October 2014

Infonetics: New spending plans in datacenters

33

Summary

Cont inu ing Co l labora t ion , D r i v ing Da tacen te r Evo lu t ion

• The datacenter and the datacenter industry are transforming

• Underlying hardware matters in the transformation

• Modernize across the portfolio• Sell UCS & UCS storage partners as your customers plan to grow DC server and storage capacity • Sell10&40GbE, Cisco Virtualized Network catalog as customers increase virtualization footprint• Explore high density form factors such as Cisco UCS-M

• Help customers automate and optimize their cloud footprint• Start learning about the standards based approaches for SDN• Deploy UCS “trust” and “intelligent Power Management” features - high interest in greater automation• Carefully select cloud partners and premium instances - it offers your customers a better experience/ROI

Documents

Data Center Megatrends Opportunity in 2015 · MEDICAL WEARABLE DEVICES ~100 DEVICES drives 1 ... “We all truly live in an Application Economy now” – John Chambers, CEO, Cisco