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  Data Basics

June 26, 2009 | National Sales & Service Training

Did You Know? 99% of Smartphone customers use less then 500MB /mth; therefore, a 500MB plan should be a good fit, for most customers.

What Is Data?

 Data is digital information that istransmitted from one point to anotherpoint. In the wireless world, it is digitalinformation that is transmitted oraccessed on a wireless device. Thisincludes:

  Internet browsing  Sending / receiving e-mails/IM  Downloading content  Tethering  Using mobile applications

Unites of Measurement

In the wireless world everything is calculated in Kilobytes. The chart belowidentifies the units of measurement that are used globally to measure data.

1 bit = 1 character1 byte = 8 bits1 kilobyte (KB) = 1024 bytes1 megabyte (MB) = 1024 kilobytes1 gigabyte (GB) = 1024 megabytes

Why Sell Data?

 By offering and selling the appropriatedata option to your customer, you:

  Minimize the possibility of productreturns or calls to our supportcenter for unexpected data charges

  Allow customers to take advantageof using their wireless device to itsfull capability

  Allows customers to take advantageof smartphone device subsidy ifthey purchase a data plan at salevs. post sale

Because customers are looking to domuch more than just talk on theirMobile devices, helping them pick theright data plan or Add-On based on

their device type and usage needs iscritical to the customer experience.

How is Data Calculated?

 

Let’s compare Data to Airtime 

Data is billed according to the

volume of data transferred, not for

the amount of time a customer is

connected. Activities such as

browsing are calculated for each KB

of data that is downloaded.

 Airtime is calculated based on the

duration of the call and iscalculated as follows: the time spent

between the second a customer

presses the Call/Answer key and

the second the connection is

terminated.

What can you do with 500MB of data on a Smartphone?

Activity Daily

Usage BB  WM  iPhone 

Mobile

Hi-Speed 

Send e-mail (text only)  20% 51,200 11,378 4,452 2,840

Send e-mail

with photo attachment  20% 291 203 186 200

View website page  45% 3,114 2,532 1,317 779

View YouTube (per minute)  15% 75 75 75 26

Browsing Experience on Different Devices (actual display varies by device)

 

Mobile Phone Smartphone (i.e. BlackBerry, iPhone, Android)

  Mobile optimized WAP sites only  Approx 10KB per page

  Full internet, rich HTML sites, PC-like experience  Approx 175KB per page on a BlackBerry device  Approx 318KB per page on iPhone

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  Data Basics

June 26, 2009 | National Sales & Service Training

Common Data Usage on Wireless Devices

What it is How it’s charged Customer Lifestyle Benefits

WAP Browsing  Accessing a subset ofinternet sites slimmeddown to be easily viewedon a mobile phone (i.e.

primarily with textinformation and withoutcomplex graphics.

 Visit online communities likeTwitter, Facebook & YouTube. Surf Google, Yahoo! ® Canadaand Windows Live™ sites

 Quickly check the weatherforecast, sports scores, or read thenews.

Web Browsing

 Accessing the full Internetand displaying full webpages that include text,images, videos, andanimations.

 Access websites the way they aremeant to be seen. Computer-like browsingexperience.

Instant Messaging

Enables customers to seewho’s online and send

them instant messages viatheir mobile device.

 Access your existing IMcommunity

 Stay connected in real-time withfriends and colleagues while on thego.

E-mails & AttachmentsSend, receive andmanage your emails justlike you would on yourcomputer. Smartphonesalso allow customers toview and edit attachments.

Data usage is measured bythe volume of datatransmitted through thenetwork (i.e. text, images,attachments).

Smartphone customers havethe option to purchase afixed or flex rate data plan.

Mobile phone customers canpurchase a fixed unlimitedmobile browsing plan.

Mobile phone customer canalso subscribe to MobileMailand Rogers InstantMessaging plan to enhancetheir emails and IMexperience.  Access your existing email

accounts Stay connected over emailwithout being tied to a computer View attachments onsmartphones

Wi-Fi A technology that enablesa wireless device to usedata applications, such as

connecting to the Internetwhen within range of a Wi-Fi network, also known ashotspots.

Since data is transferredthrough Wi-Fi and not the

wireless network, thecustomer will not be chargedon their wireless invoice

 Use applications withoutconsuming data from the customer’s

data bucket. Provided free at many airports,hotels and restaurants

Data Applications Programs embedded ordownloaded by acustomer on a wirelessdevice. Some retrieve andtransfer real-timeinformation from an onlinesource to users.

 Some charged tocustomers for a flat monthlyfee. Some charged as a one-time fee or are free (datausage goes against dataplan).

The freedom to choose from avariety of applications that suit alifestyle. For example:Social butterfly – TwitterDirectionally challenged –GoogleMapsInvestor  – stocks applicationReal-estate agent – mortgagecalculator

Mobile Internet Stick

 Plugs directly into alaptop/PC USB drive. Instantly connectscustomers to the mobilenetwork at broadbandspeeds.

 Data accessed iscalculated per kilobyte. Customers choose afixed or flexible monthly dataplan upon purchase of thisdevice

Lets customers perform day-to-dayonline functions from virtuallyanywhere within areas covered byour HSPA network.

Data Plans/Services – There are different plans available for Mobile Phones and Smartphones to help to customer access dataservices such as e-mail, social networking, instant messaging, news/weather/sports and other applications like Google Maps.

Mobile Phone Smartphone

Get a Mobile Browsing Plan Get a BlackBerry, Smartphone or iPhone Data Plan