Data Architecture ModernizationPowerCenter 10, Data Quality 10, Data Integration Hub 10

Joel LaPlountInformatica Product Management

Safe Harbor

The information being provided today is for informational purposes only. The development, release and timing of any Informatica product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision. Statements made today are based on currently available information, which is subject to change. Such statements should not be relied upon as a representation, warranty or commitment to deliver specific products or functionality in the future.

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The Problem

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Your data is your best and most sustainable competitive advantage, but…

There’s too much of it

It’s too complex

It takes too long to deliver

We Have Been Listening Attentively…

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Existing Use Cases(Data Warehousing, Business Intelligence,

Application Modernization, Data Governance, …)

Next-gen Use Cases(Data Warehouse Offloading, Big Data Analytics,

Data Lake, …)

Customers are investing separately in both

DataWarehouse

DATA MANAGEMENTis a

SERIOUS CHALLENGE

Modern Data Architectures for Business Value

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Analytics / DW Applications

Your business initiatives will only be as good as the data that fuels them

Companies that use analytics for decision-making are 6%

more profitable.

Harvard Business Review

• 97% of C-level execs consider data as strategic

• 12% believe they are highly effective at using data strategically

The Economist

We’re taking our flagship products to the next level

INTRODUCINGPowerCenter v10.0Data Quality v10.0

Data Integration Hub v10.0

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Three Central Themes for v10

Data Modernization for Your Key Initiatives

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ImprovedDecisions

Business Agility

Cross-SellUp-Sell

Mergers & Acquisitions

Governance Risk & Compliance

Business Imperatives

DataGovernance

CloudModernization

ApplicationConsolidation

TotalCustomer

Relationship

Next-Gen Analytics

IT Initiatives

Modernize Data Architecture With Less Risk and CostAnalytics / DW Applications

Accelerate Analytics With New DW Technologies

LEGACYDW / BI

MODERNFast

Consolidate and Simplify Applications

From DI Chaos…

…ToOrder

Increased End-to-End Data Integration Agility

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Analyst Self-service

RequirementsGathering

Prototype& Validate

(Data Virtualization & Data Profiling)

Deploy &Deliver at Right

Time

IT

ITBusiness IT

Business Satisfied

Business-IT Collaboration

Develop with Advanced

Transforms & Governance

Business IT

SelfService

ProactiveMonitoring

IT

AutomatedTesting

IT

Business

RequirementsGathering Develop Deploy

IT

ITBusiness IT

Business Dissatisfied

No Business-IT Collaboration

IT BusinessIT

Old

Way

New

Way

Months

Days

Deliver in hours or days…

…rather than weeks or months.

Improved Holistic Data GovernanceGreater Enterprise ScalabilityHolistic Data Stewardship

Single tool for ALL things data

Live Data Map knowledge graph to search, discover & understand all enterprise data

Certified and optimized for AWS deployments

End to end data stewardship process through workflow, approvals and voting

Profile comparison to facilitate change analysis

Proactive business analysts and stewards participation with enhanced Business Rule

Builder

Intelligent Data PlatformFoundation for future automation, recommendations and guided stewardship

Any Data

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What’s New in PowerCenter 10

What’s New in PowerCenter v10.0?

Greater end-to-end data

integration agility

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Improved Administration & MonitoringBird’s Eye View Of Service Health & System Usage

Graph view and One-click recycle of a service and its dependencies

Improved Administration & MonitoringWalk back in time to view past health of the domain

Metadata Manager

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• Up to 50X data lineage rendering performance (graph database)

• Faster rendering for current environment

• Capable of scaling to much larger environments

• Data Lineage• Provides end-to-end diagram of data

flows and transformations• Essential for change management 82.3

46.6

44.6

3.8

0.6

0.4

0 20 40 60 80 100

Object 1Nodes : 399267Links : 431431

Object 2Nodes : 184364Links : 197547

Object 3Nodes: 172205Links : 185081

v10 Lineage Time

9.6.1 Lineage Time

Metadata ManagerSummary Lineage• Easy to understand, end-point level summary lineage• Switch between Summary and Detailed lineage seamlessly

Detailed Lineage

Summary Lineage

Metadata ManagerImproved Catalog Performance

• Default “list view” which loads faster, scrolls less• Tabular view for Related Catalog Objects

Metadata ManagerTableau Server X-Connect

Business GlossaryFormalize Change Approvals using In-built Workflows

• Provides a default workflow for BG Asset approvals• Supports two-level voting• Displays voting status

while the asset is in approval

• Can be used with Business Initiatives

• E-mail notification for glossary changes

• Enrich the text in the glossary asset and attach documents to glossary assets for better expressibility

• Better import/export experience

Business Glossary

Integrate Sources Faster & More Efficiently

WebSphere MQJMSMSMQSAP NetWeaver XI

JD Edwards Lotus NotesOracle E-BusinessPeopleSoft

OracleDB2 UDBDB2/400SQL ServerSybase

ADABASDatacomDB2IDMSIMS

Word, ExcelPDFStarOfficeWordPerfectEmail (POP, IMPA)HTTP

MySQLInformixTeradataNetezzaODBC

VSAMC-ISAMBinary Flat FilesTape Formats…

Web ServicesTIBCO webMethods

SAP NetWeaverSAP NetWeaver BI SASSiebel

Messaging, and Web Services

Relational and Flat Files

Mainframe and Midrange

Unstructured Data and Files

Flat filesASCII reportsHTMLRPGANSILDAP

EDI–X12EDI-FactRosettaNetHL7HIPAA

ebXMLHL7 v3.0ACORD (AL3, XML)JSON

XMLLegalXMLIFXcXML

ASTFIXSWIFTCargo IMPMVR

Salesforce CRMForce.comRightNowNetSuiteMS Azure Blob StorageMS Azure DW

ADP HewittSAP By DesignOracle OnDemandAmazon RDSAmazon RedshiftAmazon S3

Packaged Applications

Industry StandardsXML / JSON

AnalyticsTableau SFDC Analytics

EMC/GreenplumVerticaNetezza

TeradataNetezzaDatabase Appliances

SaaS/Cloud

New Connectivity (9.6.1 HFs and 10.0)

Big Data / NoSQLHBase MongoDBCassandra

Informatica Corporation - Confidential Information 25

What’s New in Data Quality 10

What’s New in Data Quality v10.0? Improved data stewardship and enterprise scalability

WHAT’S NEW?• New data profiling visualization for deep

business insight

• New Approval workflow and voting for business terms

• Enhanced Business Rule Builder

• Native partitioning, versioning, parameterization

• Increased matching flexibility with Universal ID enhancements

• Improved monitoring (bird’s-eye view) of system usage

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Reference Tables,

Exception Management

Data Quality Transformations Basic Profiling

Standard EditionData Quality Foundation

Rule Specifications

Enterprise Grid, Partitioning,

Push Down, HA

Advanced Profiling

Data Quality Web Services, Universal ID

Match

Advanced EditionEnterprise Scalability

Metadata Management

Business Glossary 50 Analyst Seats

Governance EditionHolistic Data Governance

Profile and Understand Your DataImproved Experience for Viewing Results & Detecting Outliers

Profile and Understand Your DataHistorical Profile Results and Comparisons

Profile XML/JSON

User can select entire groups to profile or specific elements within the structure.

Business Term LinkingProvide Business Context to Profile Columns

Users can attach Business terms to profile columns to provide relevant in-place business context.

Support Complex Rule Specifications

Collapsible Rule Trees

Consume Existing Rules and Assets

Improved user interaction and visualization

Architecting a Data Governance Foundation

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What’s New in Data Integration Hub 10

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Data Integration Hub Actual Customer Point-to-Point Data

Architecture

Modern Data Integration Hub

• From Chaos, to Order…• Data integration orchestration across big data, the cloud and on-premise systems• Ensures clean, consistent, timely data across analytics and enterprise apps

Masked

What’s New in DIH v10? Simplified & Agile Data Architecture

with Industry’s only Data Integration Publish& Subscribe Hub

WHAT’S NEW?• Agile and efficient modern hub architecture to link

Informatica Cloud and Hadoop with PowerCenter

• Can push execution to PowerCenter or Informatica Cloud Services

• Supports Hadoop for persistence

• Seamlessly integrate with remote offices via secure FTP

Data Integration Hub v10 Hybrid Cloud Support• Adds the ability to publish/subscribe

data between on-premise systems and any cloud app or service supported by Informatica Cloud• Leading SaaS applications including

Salesforce.com, Workday, NetSuite• AWS and Azure services & analytics

• Visibility, management, monitoring and alerting across hybrid, cloud and on-premise data pipelines

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Send curated data

to cloud analytics

Enrich with cloud

data

Big Data Integration Hub v10• Automatically store data, index and

manage your data lake with integrated Hadoop persistence

• Leverages Spark to store data in Hadoop optimized Parquet format and index it with Hive to be used by big data analytics and applications

• Visibility and management of data stored in Hadoop by the Data Integration Hub

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Wizards and web-based console to make big

data easier

Automated storage and indexing of data

in Hadoop

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Packaging

PowerCenter Packaging

Standard EditionMORE Development Agility

Advanced EditionMORE Enterprise Scalability

Premium EditionMORE Operational Confidence

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Data Integration Hub

Real Time Package

B2B

Includes all features of Standard Edition

Includes all features of Standard and

Advanced Editions

Add-on Options

PowerCenter Packaging

Standard EditionMORE Development Agility

Advanced EditionMORE Enterprise Scalability

Premium EditionMORE Operational Confidence

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Data Integration Hub

Now Bundled:• Partitioning• 100 Analyst Tool seats• Connectors for batch,

Relational and ODBC

Enhanced in v10• Profiling: historical compares

and data visualization• Cloud connectivity• Monitoring: birds eye view.

Historical compares

Now Bundled:• Real Time Option (MQ)

Enhanced in v10• Up to 50X data lineage

rendering w/ graph database• Business Glossary: Voting

and change approvals

Now Bundled:• Advanced Transformation:

unstructured and semi-structured data support

Enhanced in v10:• Easy upgrade to PowerCenter• Pub/sub extended to

Informatica Cloud• Management across on-

premise and cloud data pipelines

• Automated storage for all data in Hadoop

• Data Integration Hub Add-on to PowerCenter environments

Includes all features of Standard Edition

Includes all features of Standard and Advanced

Editions

• New in Standard Edition: increased operational efficiency with full parameterization and enhanced stewardship with Business Rule Builder usability improvements

• New in Advanced Edition: greater scalability with dynamic partitioning and team based development

• New in Governance Edition: end-to-end process support with approvals and voting for business terms

IDQ V10 Packaging

Any Data, Any Environment

Cross Sell Governance Bundles

Governance EditionInformatica Platform Governance Edition

Master Data ManagementGovernance Edition

Persistent Data MaskingGovernance Edition

Complete, consistent, compliant, secure master data

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Wrap Up

Informatica Leadership

Success in Data Modernization, Data Governance

Customer names under NDA

Thank You!

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Exceptional Operational DisciplineExtended Leadership with a Razor Focus on Data Infrastructure

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391

456

501

650

784

812

948

1,04

8

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2005-2014Total Revenue CAGR = 16%

Annual Total Revenue ($ millions)

Computerworld

Best Enterprise Software Companies and CEOs To

Work For, 2014

Informatica Corporation - Confidential Information 46

• Extended Our Market Leadership• 13 consecutive years of revenue

growth• 16% revenue CAGR for 9 years• Maintenance renewal rates of 96%

• All Round Growth• Customers: 5,500+• Employees: 3,600+ (up 8%) • Partners: 500+

• #1 in “Customer Loyalty” vs. all data integration vendors in 2013 TNS Survey – 9th year in a row

• Biggest improvement in scores for “Quality of Professional Services” in 2014 TNS Survey• Customer service level achievement

exceeding 90%• INFA spends higher than average on

support

• Higher than average support employee retention at 95%

• 4.4 out of 5 on internal Customer Satisfaction Survey

• Record renewal rates of

Extended Our Leadership in Customer SatisfactionDedication to Customer Service

Informatica Corporation - Confidential Information 47