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Widely available
unstructured data
Deliver powerful insights
over big data
Massive
data growth
Build data
into all your apps
50ZB
101001010010
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Analytics driving
digital transformation
Modernize your apps
with built-in analytics
New opportunities in a changing data landscape
67Years
25Years
15Years
1920 1930 1940 1950 1960 1970 1980 1990 2000 2010's 2020's
The time to adapt to disruption is shrinking
Source: BBC
A hundred years ago, the average lifespan of a
company listed on the S&P 500 index was 67 years
In the 2020s, 75% of the
S&P 500 will be new companies
Business
leaders
are focused
on disruption
Enable business agility
Re-imagine
business processes
Disrupt with
new business models
Differentiate with
customer experience
Securing and integrating
many database systems
Investing to modernize
legacy applications
Delivering on increasing
performance/price demands
Providing predictive analytics
But harnessing
technology to
disrupt isn’t easy
The complete modern data estate
Structured
Unstructured
OLTP
MOBILE
ERP
LOB
Graph
Social
IoT
Media
DATA SOURCES DATA INSIGHTS
Data
vir
tuali
zati
on
DATA MANAGEMENT
Data
in
teg
rati
on
SECURITY
FLEXIBILITY
Business intelligence
Advanced Analytics
& AI
Big data processing
Data warehousing
Operational data
Choice of platform, language, location
Secure data, access, application
SQL ServerPOWERING YOUR DATA ESTATE
Power your entire data estate with SQL Server 2017
Business intelligence
Advanced Analytics
Analytics at a fraction of the cost on any device
1M predictions per second
0
50
100
150
Vu
lnera
bilit
ies
(2010-2
016)
Structured
Unstructured
OLTP
MOBILE
ERP
LOB
Graph
Social
IoT
Media
Microsoft Tableau Oracle
$120
$480
$2,230
DATA SOURCES DATA INSIGHTS
Data
vir
tuali
zati
on
P
oly
Base
DATA MANAGEMENT
Data
in
teg
rati
on
S
SIS
Big data processing
Data warehousing
Operational data
#1
performance
in TPC-HScale to petabytes
T-SQL query
over any data
10100101
{ }
Leader in TPC-E
#1#2
#3
Least vulnerable
over the last 7 years
R
PB
Any language,
any platform, anywhere
Support for R and Python
An industry leader
four years in a row
+
SECURITY
FLEXIBILITY
SQL Server SAP HANA PostgreSQL IBM DB2 Oracle MySQL
The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
National Institute of Standards and Technology Comprehensive Vulnerability Database update 2017.
TPC-H non-clustered results as of 2017 respectively. http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster
.NET Azure 3rdJAVA
Power your entire data estate with SQL Server 2017
Business intelligence
Advanced Analytics
Analytics at a fraction of the cost on any device
1M predictions per second
0
50
100
150
Vu
lnera
bilit
ies
(2010-2
016)
Structured
Unstructured
OLTP
MOBILE
ERP
LOB
Graph
Social
IoT
Media
Microsoft Tableau Oracle
$120
$480
$2,230
DATA SOURCES DATA INSIGHTS
Data
vir
tuali
zati
on
P
oly
Base
DATA MANAGEMENT
Data
in
teg
rati
on
S
SIS
Big data processing
Data warehousing
Operational data
#1
performance
in TPC-HScale to petabytes
T-SQL query
over any data
10100101
{ }
Leader in TPC-E
#1#2
#3
Least vulnerable
over the last 7 years
R
PB
Any language,
any platform, anywhere
Support for R and Python
An industry leader
four years in a row
+
SECURITY
FLEXIBILITY
SQL Server SAP HANA PostgreSQL IBM DB2 Oracle MySQL
The above graphics were published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
National Institute of Standards and Technology Comprehensive Vulnerability Database update 2017.
TPC-H non-clustered results as of 2017 respectively. http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster
.NET Azure 3rdJAVA
Powered by
SQL Server 2017
z
SQL Server 2017
Engage market-leading solutions for every workloadAdvanced analytics, business intelligence, OLTP, data warehousing
Enable innovation through
technology—any language, any
data, any size, any platform
Solve new problems faster
with enhanced data integration
across your data estate
Enjoy security and unmatched TCO
with fewer products and services
powering your data estate
INTELLIGENT TRUSTED FLEXIBLE
DemoInstall SQL Server on Linux in <60 secondsRestore a backup file from Windows
Industry-leading performance with SQL Server 2017
DATA MANAGEMENT // OPERATIONAL DATA
• Improve transactional performance with row-based in-memory OLTP
• Speed analytics and reduce storage needs with ColumnStore compression
• Combine for real-time operational analytics (HTAP)
• Speed query performance without tuning using new Adaptive Query Processing
NEW*
• Maintain performance when making app changes with Automatic Plan Correction
NEW*
0100101010110
In-memory ColumnStore
In-memory OLTP
ETL
Real-time operational analytics with hybrid transactional-analytical
processing (HTAP)
Challenge to manage massive credit card data
Pair active data with In-Memory OLTP table for quick access
Speed performance by compressing data in In-memory Columnstore
Faster queries and processing enables real-time detection of errors
Always On cross-platform capabilities
• Always On availability groups for Linux
NEW*
and Windows for HA and DR
• Flexibility for HA architecturesNEW*
• Ultimate HA with OS-level redundancy and failover
• Load balancing of readable secondaries
Mission critical availability on any platform
DATA MANAGEMENT // OPERATIONAL DATA
• High Availability
• Offload Backups
• Scale BI Reporting
• Enables Testing
• Enables Migrations
DemoAlways On Availability Group on Linux
• Most efficient query processing with 1TB world record benchmark
• Achieve petabyte data warehouse scale on Windows and Linux
NEW*
• #1 price/performance in 1TB, 10TB and 30 TB TPC-H non-clustered benchmark
• Reference architectures from major hardware partners
Petabyte-scale data warehousing
DATA MANAGEMENT // DATA WAREHOUSING
#1 performance and value for TPC-H 1TB benchmark non-clustered SQL Server 2017 on Red Hat Enterprise Linux and HPE Proliant hardware
$0.64 $0.61
678,492 717,101
GREAT PERFORMANCE GREAT VALUE
Read the performance brief at hpe.com/servers/benchmarks.
Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation. Red Hat, Red Hat Enterprise Linux, and the Shadowman logo are registered trademarks of Red Hat, Inc. Linux is a registered trademark
of Linus Torvalds. Intel and Xeon are trademarks of Intel Corporation in the U.S. and other countries. TPC and TPC-H are trademarks of the Transaction Processing Performance Council. TPC-H results show the HPE
ProLiant DL380 Gen9 with a result of 717,101 QphH @ 1000GB and $0.61/QphH USD with system availability as of 10-19-2017 (results published 04-19-2017; see http://www.tpc.org/xxxx); the HPE ProLiant DL380 Gen9
with a result of 678,492 QphH @1000GB and $0.64/QphH @ 1000GB with system availability as of 07-31-2016 (results published 03-24-2016; see tpc.org/3320). The TPC believes that comparisons of TPC-H results
published with different scale factors are misleading and discourages such comparisons. Please see tpc.org for up-to-date information. Competitive claims valid as of 04-19-2017.
HPE server with
SQL Server 2016 on
Microsoft Windows
HPE server with
SQL Server 2017 on
Red Hat Enterprise Linux
HPE server with
SQL Server 2016 on
Microsoft Windows
HPE server with
SQL Server 2017 on
Red Hat Enterprise Linux
QU
ER
Y P
ER
HO
UR
(Q
PH
H)
$/Q
UER
Y P
ER
HO
UR
($/Q
PH
H)
• Bring graph dataNEW*
support to your relational data to store and analyze new types of relationships
• Query data stored in Hadoop with PolyBase
• Hadoop combined with SQL Server provides value and insight from data lakes
The power to query over any type of data
DATA SOURCES
Graph data support
Quarterly
business
review
Andy
Smith
Mary
Jones
Denny
UsherBill
Brown
Rachel
Hogan
Product
dev project
IT
assessment
Eric
Mears
Michelle
Burns
HR team can determine which staff are working on which projects Projects
Managers
Associates
DemoGraph support in SQL Server 2017
• Mobile Reporting—online and offline—on iOS, Windows, Android mobile devices
• Updated Report ViewerNEW*
a free developer component
Bring your data to life with reporting anywhere
DATA INSIGHTS // BUSINESS INTELLIGENCE
• Modern connectorsNEW*
for big data sources, additional databases, Azure stores, and diverse modern data sources
• Fast time to insights with rich data transformations and mashups
NEW*
• In-memory performance
Analyze diverse data with powerful modelling
DATA INSIGHTS // BUSINESS INTELLIGENCE
Get customer social data on favorite cruises
Combine latest ship occupancy rates with historic results
Compile KPIs Compare responses to two cruise itineraries
Itinerary B is more successful – launch route
Create tabular models from modern data sources
& perform additional transformations
SSASModern data
sourcesVisualize
Power BI
reports
Excel
Data analysisTransform
Sentiment
Churn
Revenue
MySQL
Azure Blob
MailChimp
Files
RedShift
SSRS
• In-database analytics with R and now Python
NEW*
enables users to push intelligence to where data lives
• Parallelized and at scale
• Industry-leading innovation in artificial intelligence to discover insights faster
• Advanced machine learning algorithms with GPUs
Real-time intelligence with machine learning built-in
DATA INSIGHTS // ADVANCED ANALYTICS
In-database analytics with R and Python
Store
Predictions
In-memory OLTP
ColumnStore Power BI
dashboard
R
Business user
Prepare for analytics
Visualize
Data from 8M vehicle loans
Predicts loan defaults
Age, original balance, interest rate, loan remaining months, credit score
1Mpredictions
per sec
Python
DemoPython support in SQL Server 2017
• Most secure platform, with the least vulnerabilities in the NIST vulnerability database
• Encrypt data at rest and in motion with Always Encrypted on new driver libraries
• Conceal sensitive information with Dynamic Data Masking
• Control access to database rows based on user characteristics with Row-Level Security
• File-level protection with Transparent Data Encryption
Protect your data at all times on Windows and Linux
SECURITY
Always Encrypted
Query
Client side Server side
Data set
Enhanced
SQL Server
Library
CIPHERTEXT
Search for single customer record
Sensitive data remains encrypted inside SQL Server
Result set with unencrypted data
Column master key Column encryption key
Customer Credit card # Exp.
Denny Usher 0x7ff654ae6d 5/174949-8003-8473-1930
Customer Credit card # Exp.
Tim Irish 4839-2939-1919-3987 7/19
Denny Usher 4949-8003-8473-1930 5/17
Alicia Hodge 9000-4899-1600-1324 4/18
Credit card #
1x7fg655se2e
0x7ff654ae6d
0y8fj754ea2c
• Linux distributions including RedHat Enterprise Linux (RHEL), Ubuntu, and SUSE Enterprise Linux (SLES)
• Docker: Windows & Linux containers
• Windows Server / Windows 10
• Package-based installation, Yum Install, Apt-Get, and Zypper
Power of SQL Server on the platform of your choice
Linux
Linux/Windows container
Windows
FLEXIBILITY
Microsoft AzurePOWERING YOUR DATA ESTATE IN THE CLOUD
Power your data estate with Azure
Business intelligence
Advanced Analytics & AI
Any language, any platform, anywhere
Structured
Unstructured
OLTP
MOBILE
ERP
LOB
Graph
Social
IoT
Media
DATA SOURCES DATA INSIGHTS
Data
vir
tuali
zati
on
DATA MANAGEMENT
Data
in
teg
rati
on
Big data processing
Data warehousing
Operational data
SECURITY
FLEXIBILITY .NET Azure 3rdJAVA
Azure
HDInsight
Azure
SQL Data Warehouse
Azure
Data Lake
Azure
Document DB
Azure
SQL Database
Power BI
Azure
Machine Learning
Azure
Stream Analytics
Azure
Cognitive Services
More certifications than any other cloud provider
Azure
Analysis Services
Power your data estate with Azure
Business intelligence
Advanced Analytics & AI
Any language, any platform, anywhere
Structured
Unstructured
OLTP
MOBILE
ERP
LOB
Graph
Social
IoT
Media
DATA SOURCES DATA INSIGHTS
Data
vir
tuali
zati
on
DATA MANAGEMENT
Data
in
teg
rati
on
Big data processing
Data warehousing
Operational data
SECURITY
FLEXIBILITY .NET Azure 3rdJAVA
Azure
HDInsight
Azure
SQL Data Warehouse
Azure
Data Lake
Azure
Document DB
Azure
SQL Database
Power BI and
Power BI Embedded
Azure
Machine Learning
Azure
Stream Analytics
Azure
Cognitive Services
More certifications than any other cloud provider
Azure
Analysis Services
Powered by
Azure Data Services
38Azure regionsMore than AWS and Google combined
>90%of Fortune 500
use Microsoft Cloud
z
Engage market-leading solutions for all workloadsAdvanced analytics, business intelligence, OLTP, data warehousing
Work in your choice of language,
employ any data, and easily
incorporate open-source tools
Engage customers with dynamic
interactions using artificial
intelligence capabilities
Rely on the leading compliance
coverage and more certifications than
any other cloud provider
Azure Data Services
INTELLIGENT TRUSTED FLEXIBLE
Infinite scale with Azure SQL Database
Increased
productivity
Faster time
to market
Reduced risksLower TCO
47% staff hours
reclaimed for other tasks “Now, those people can do
development and create more
revenue opportunities for us.”
75% faster app
deployment cycles“We can get things out faster
with Azure SQL Database”
53% less expensive
than on-prem/hosted“To be able to do what we’re
doing in Azure, we’d need an
investment of millions.”
71% fewer cases of
unplanned downtime“The last time we had downtime,
a half a day probably lost us $100k”
OtherAzure SQL
Database
DB management hours
DATA MANAGEMENT // OPERATIONAL DATA
DemoAzure SQL Database:Intelligent database in the cloud
Azure DocumentDB for unstructured data
Limitless scale Guaranteed
availability
Enhanced
productivity
Effortless
maintenance
Scale up and down
on the fly with
unlimited storage
and throughput
Rest easy with 99.99
availability and four
well-defined
consistency levels
Avoid handling
schema or partitions
with a fully managed
Azure service
Save dev resources
with familiar SQL
syntax, REST APIs
and SDKs
Leading TCO
Spend less by
dodging dev/ops
expenses and buying
only what you need
DATA MANAGEMENT // OPERATIONAL DATA
Fully managed Azure SQL Data Warehouse
DATA MANAGEMENT // DATA WAREHOUSING
Market leading price/
performance
Elastic scale & performance End-to-end platform built
for the cloud
• Scales to petabytes of data with
MPP processing
• Resize compute nodes <1 minute
• Faster time to insight than other
SMP offerings
• Designed for on-demand workload
• Integrated with Azure platform and other
Microsoft services
• Enables hybrid solutions
• Built on SQL Server experience & technology
• Simple compute & storage billing
• Pay for what you need
• High performance without rewriting apps
• Low cost for latent data
• Infrastructure, management and
support provided
• Get the most of your data with Azure Data Lake storage and Azure HDInsight analytics service together
• Store big data of any size and type on Azure Data Lake
• Analyze big data with familiar open-source tools with Hadoop on HDInsight
• Rest assured with leading SLA
Power intelligent action with Azure HDInsight and Azure Data Lake
DATA MANAGEMENT // BIG DATA
Data Lake Analytics
On-demand analytics
job service
Data Lake Store
No limits data lake
HDInsight
Managed clustersHDFS
YARN YARN
• 5,000,000+ subscribers from 200,000+ organizations
• Live dashboards provide a 360º view of your business
• Track your data in real-time with support for streaming data
• Drill through to underlying reports to explore in more detail
• Pin new visualizations and KPIs
NEW*
to monitor performance
Experience your data with Power BI
Any data, any way, anywhere
Stream
Analytics
Machine
Learning
Statistical
analysis
Intelligent
apps
INTELLIGENCEMICROSOFT CLOUD
NON-MICROSOFT CLOUD
ON-PREMISE DATA
DATA INSIGHTS // BUSINESS INTELLIGENCE
Datasources
Apps
Sensors & devices
People
Data Intelligence
Cortana Intelligence
Action
Apps
Automated systems
Transform data into action with Cortana Intelligence Suite
DATA INSIGHTS // ADVANCED ANALYTICS & AI
Microsoft Data PlatformCONSISTENT DATA PLATFORM FOR POWERFUL HYBRID SCENARIOS
Microsoft Data PlatformCONSISTENT DATA PLATFORM FOR POWERFUL HYBRID SCENARIOS
Easy migration to cloud
Always On Availability Groups in Azure
Scale out Business Intelligence
Hybrid Business Analytics
Backup and Disaster Recovery
• Develop once and deploy anywhere
• Common tools for development and management
• Common T-SQL surface area
• Simple cloud migration
• Single vendor for support
Consistent data platform across on-premises and cloud
FLEXIBILITY
On-premises
IaaS
PaaS
• Run the world’s leading data platform on any environment
• Works on any operating system including Windows, Linux, Docker
• Runs on any cloud including Azure, 3rd party hosting providers
• Use on-prem licenses in the cloud with License Mobility, a Software Assurance benefit
Run SQL Server anywhere
FLEXIBILITY
Any platform, any cloud
SQL Server 2017
Azure 3rd
• Azure SQL Database preview with instance-level control
NEW*
for greater security and flexibility
• Database migration serviceNEW*
helps move your data from legacy databases to SQL Server in an Azure VM or Azure SQL Database
• Sign up for private preview
Easy cloud migration
FLEXIBILITY
01010010 1010010111101001
Database migration service preview
SQL Server 2017 Azure
POWERING YOUR ENTIRE DATA ESTATE
Microsoft data platform
INTELLIGENT TRUSTED FLEXIBLE
Power your data estate anywhere
Business intelligence
Advanced Analytics & AI
Any language, any platform, anywhere
Least vulnerable data platform, with more certifications than any other cloud provider
Structured
Unstructured
OLTP
MOBILE
ERP
LOB
Graph
Social
IoT
Media
DATA SOURCES DATA INSIGHTS
Data
vir
tuali
zati
on
DATA MANAGEMENT
Data
in
teg
rati
on
Big data processing
Data warehousing
Operational data
SECURITY
FLEXIBILITY .NET Azure 3rdJAVA
Power BI
Azure
Machine Learning
Azure
Stream Analytics
Azure
Cognitive Services
SQL Server
Reporting Services
and Mobile BI
SQL Server Analysis
Services and R built-in
Azure
HDInsight
Azure SQL
Data Warehouse
Azure
Data Lake
Azure
Document DB
Azure
SQL DatabaseSQL Server
SQL Server
Data Warehouse
Apache
Hadoop
ON-PREM CLOUD