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Retail Management Winter 2012
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dan·de·li·on [dan-dl-ahy-uhn] noun 1. A widely distributed weed of the daisy family. They are a mix of rosette of leaves and bright yellow flowers. Dandelions go through an evolutionary process where they loose their yellow petals and gain a globular head of seeds with downy tufts. Eventually those seeds will break off and fly away to create more dandelions. 2. Darling Owla’s customers can be described as individual dandelion seeds. They are all unique and make their own directions in the wind. Darling Owla has a store environment that is light, fresh, and adaptable to fit any customers needs.
Location
South Congress “SoCo” Austin, Texas Is a pedestrian-friendly neighborhood with live music and over 100 business for tourists to frequent. This hip strip features an array of eclectic shops, restaurants, boutiques, antiques, music venues and galleries.
Mood
Sales Floor
Break
Dressing Room
Storage
Display
Display
Storage Restroom
Storage
Break
Floorplan
Ramp
Program
Sales Floor: 2,346 Sq Ft. Display: 54 Sq. Ft Storage: 144 Sq. Ft Restroom: 117 Sq. Ft Break: 352 Sq. Ft Dressing Room: 448 Sq. Ft
Sales Floor
Break
Dressing Room
Storage
Display
Display
Storage Restroom
Storage
Break
Total: 3,461 Sq Ft.
Sales Floor
Dressing Room
Exterior View