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Daniel Webster Council 2014Unit Kernel Guidebook
Daniel Webster Council
571 Holt AvenueManchester, NH 03104
603-625-6431www.nhscouting.org
A Message from the Council Popcorn Kernel
Dear Popcorn Kernel:
The popcorn sale guidebook highlights the key steps for success in funding you units annual budget. Everything you need is included in the 2014 Unit Kernel Guidebook to help your unit have a successfulsale that will “provide increase opportunities for your youth”
The popcorn sale is extremely important to funding your unit’s Scouting program. The sale is equally as important to our council so that we may fund and maintain camps, provide service to units, develop new programs, and much more. If at any point during the sale, please feel free to contact your District Popcorn Kernel or District Executive. They stand ready to assist you and your unit to have a great sale.
Be sure to visit the council website (www.nhscouting.org/popcorn) for tools and resources to help your unit grow your sale.
Thank you for your participation. We hope you have a great sale and an even better year in Scouting!
Yours in Scouting,
John AricoCouncil Popcorn Kernel
“Providing Increased Opportunities for our Youth”
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NOTES WELCOME TO THE 2014 POPCORN SALE
Welcome from the Council Popcorn Kernel 2
Table of Contents 3
New for 2014 3
Product Lineup 4 - 5
Sale Calendar 6
Unit Budget Planning 7
Planning for a Great Kickoff 8
Hosting your Unit Kickoff 9
Conducting a Successful Show ‘N Sell 10
Sale Contacts 11
Distribution Information 12
Communicating the Sale 13
Prizes and Incentives 14
Notes 15
• New Prizes and Incentives for Scouts
• Limited Edition Boston Red Sox Tin
• New Products - White Chocalatey Pretzels
- Dark & White Chocolate Drizzle - Pre-Popped Kettle Corn - White Cheddar Cheese
SELL $600 Sell $600 or more in product by September 30, 2014 and be entered in a drawing to win a new bike. One Cub Scout will be chosen to win a new BMX bike and one Boy Scout will be chosen to win a mountain bike.
SELL $1,000Sell $1000 or more by the end of the 2014 Popcorn Sale (October 24, 2014) and be entered in a drawing for 2 Tickets to a Boston Celtics game. There will be one drawing for Cub Scouts (2 Tickets) and another for Boy Scouts (2 Tickets)
MILITARY DONATIONS The Scout with the most sales in Military Donations earns a Planet Fitness Basketball Hoop. Sell $150 or more in Military Donations and get a special edition patch.
BONUS PRIZES Sell $600 -- 1 Free Ticket to December Scout Night at the MonarchsSell $1,500 -- 1 Free Lower Level Ticket to December Scout Night at the Monarchs
BOSTON RED SOX TIN The first 100 Scouts to sell (and report) 15 Boston Red Sox Tins (Caramel Corn) will have the opportunity to participate in a unique event.
$140
DISTRICT AND COUNCIL TOP SELLERS The Council Top Seller will have the choice of a new laptop or a $140 Wal-Mart Gift Card.
The Top Seller in Each District will get a $140 Wal-MartGift Card
For prize information visit - www.nhscouting.org/prizes
TABLE OF CONTENTS BONUS PRIZES AND INCENTIVES
NEW FOR 2014
www.nhscouting.org/popcorn
CHOCOLATE LOVERS COLLECTION - $55WhiteChocolateyPretzels17oz.•MilkChocolateyPretzels17oz.WhiteChocolateyCaramelCrunch14oz.•ChocolateyCaramelCrunch14oz.
SWEET & SAVORY COLLECTION - $40Dark & White Chocolatey Drizzle 9oz.CheddarCheeseCorn7oz.•KettleCorn6oz.
CHEESE LOVERS COLLECTION - $30CheddarCheeseCorn6oz.•BuffaloCheddarCheeseCorn6oz.White Cheddar Cheese Corn 6oz.
LIMITED EDITION BOSTON RED SOX CARAMEL CORN TIN - $25Our traditional favorite Classic Caramel Corn in a limited edition Boston Red Sox collector’s tin. 11 oz.
CARAMEL CORN WITH ALMONDS, CASHEWS AND PECANS - $20A delectable gourmet caramel treat loaded with almonds, cashews and pecans. 18 oz.
CLASSIC CARAMEL CORN - $10A traditional favorite. Our Classic Caramel Corn is full of rich caramel flavor. 11 oz.
WHITE CHOCOLATEY PRETZELS - $25Sweet and crunchy pretzels with a creamy white chocolatey coating. 20 oz.
CHOCOLATEY CARAMEL CRUNCH - $25Sweet crunchy caramel corn with a creamy chocolatey coating. 14 oz.
DARK & WHITE CHOCOLATELY DRIZZLE - $20Sweet and salty Kettle Corn with a decadent dark and white chocolatey drizzle. 9 oz.
PRODUCT LINEUP COMMUNICATING THE SALECommunication with your Scout families throughout the popcorn sale is key to reaching your sales goal.
PARENT HANDOUTCustomize the downloadable parent handout on leaders.trails-end.com. Give your parents the key program and sale information by customizing this parent handout for your popcorn kickoff.
POSTERS Hang posters at all events to provide information to your Scouts and parents.
STAY IN THE KNOW!Follow Trail’s End on Facebook and be sure to check out the Daniel Webster Council website for popcorn updates and information. Visit leaders.trails-end.com often for updates, sales materials and much more.
FACEBOOK AND SOCIAL MEDIAPost information about your unit’s sale on Facebook and Social media channels to keep Scouts and parents informed and excited about the sale.
EMAIL Use email to communicate to your Scouts and families about the popcorn sale. Be sure to include important information about the following: Key sale dates Bonus and incentives Popcorn pickup and distribution
KETTLE CORN 18-PACK MICROWAVE - $25SOur deliciously sweet and salty 18-pack microwave Kettle Corn is better than ever!
UNBELIEVABLE BUTTER 18-PACK MICROWAVE - $20 A customer favorite with more buttery flavor than ever before.
BUTTER LIGHT 18-PACK MICROWAVE - $20 Our lightest butter popcorn with new and improved flavors.
UNBELIEVABLE BUTTER 8-PACK MICROWAVE - $10 A customer favorite with more buttery flavor than ever before available in an 8-pack.
BUFFALO CHEDDAR CHEESE TIN - $20 Spicy buffalo flavors unite with our traditional cheddar cheese popcorn to ignite your taste buds. 5 oz.
WHITE CHEDDAR CHEESE - $15 The perfect combination of light, crispy popcorn with white cheddar cheese. 6 oz.
KETTLE CORN - $15 Pre-popped and ready to eat, this popcorn is sweet and salty with that straight from the kettle taste. 6oz.
POPPING CORN - $10 Trail’s End’s plain kernels for those who like to make popcorn from scratch. 30 oz.
SUPPORT OUR TROOPS MILITARY DONATION Donate a gift of popcorn for our military men and women, their families, and veterans’ organizations.GoldDonation--$50•SilverDonation--$30
DISTRIBUTION INFORMATION PRODUCT LINEUPPick-Up Guidelines:• Bring enough vehicles to carry your entire order in one trip.• Bring order documents and verify your order as it’s loaded.• Bring someone to help you count your order as it’s loaded.• Bring parent and leaders to help you load your order.
Recommended Vehicle Guidelines:• Mid-size car – 20 cases• Jeep – 40 cases• Mini-van – 60 cases• Suburban/Explorer – 70 cases• Pick-Up Truck – 90 cases
DISTRICT WAREHOUSE LOCATION TIME
Abnaki ElectroCraft 1 Progress Drive Dover, NH 2:00 PM - 7:00 PM
Arrowhead Able Moving & Storage 14 Howe Drive Amherstm NH 8:00 AM - 1:00 PM
Historic ElectroCraft 1 Progress Drive Dover, NH 2:00 PM - 7:00 PM
Massabesic TBD TBD TBD
Mt. Monadnock Belletetes 188 Concord Street Peterborough, NH 3:00 PM - 7:00 PM
Nutfield TBD TBD TBD
Sunapee
Matoso Warehouse
Hanover Transfer
& Storage
1014 Profile Road Bethlehem, NH
9 Great Hollow Road
Hanover, NH
3:00 PM - 7:00 PM
TBD
Wannalancit Northeast Logistics 3 Chester TurnpikeAllenstown, NH
8:00 AM - 10:30 AM2:00 PM - 5:00 PM
POPCORN DISTRIBUTION DATES
SHOW ‘N SELL DISTRIBUTION SEPTEMBER 12, 2014
TAKE ORDER DISTRIBUTION NOVEMBER 7, 2014
JULY 2014 July 31 “Navigating the Popcorn System” Webinar
AUGUST 2014 August 5-11 District KickoffsAugust 13 “Placing Your Order” WebinarAugust 22 Show & Sell Orders Due SEPTEMBER 2014 September 4 “Selling Trail’s End Online” WebinarSeptember 7 “Conducting a Great Kickoff” WebinarSeptember 12 Show & Sell Distribution at Warehouses OCTOBER 2014October 24 Take Orders DueOctober 24 Prize Orders Due
NOVEMBER 2014 November 7 Take Order Distribution at Warehouses
DECEMBER 2014December 1 Popcorn Payment Due
SALE CONTACTS POPCORN SALE CALENDAR
CONTACTS RESCOURCES FOR KERNELS
Daniel Webster Council Popcorn Sale www.nhscouting.org/popcorn
Trails-End Popcornwww.trails-end.scom
Keller Marketing (Prize [email protected]
www.nhscouting.org/popcorn
Abnaki District Arrowhead District
Fran [email protected]
603-923-1106
Jeff [email protected]
207-459-0489
603-860-0794
603-930-4020
Historic District Massabesic District
Skip Chase
[email protected] 603-289-5507
Pete [email protected]
603-471-0552
Mt. Monadnock District Nutfield District
Lisa [email protected]
603-878-3490
Bette Cleveland
[email protected] 603-275-2832
Melanie [email protected]
603-247-8122
Sunapee District Wannalancit District
Sean Witty
[email protected] 603-675-5715
Rhonda [email protected]
603-848-8005
Council Popcorn Team
John Arico
Council Popcorn [email protected] - 603-264-7378
John Pelletier
Development [email protected] - 603-625-6431, Ext. 105
Chris Hopkins Marketing Director
[email protected] - 603-625-6431, Ext. 108
Katie Graham Development Assistant
[email protected] - 603-625-6431, Ext.137
www.nhscouting.org/popcorn
CONDUCTING A SUCCESSFUL SHOW ‘N SELL UNIT BUDGET PLANNINGPre Show ‘N Sell• Contact store or event organizer to gain permission to set up times and dates.• Set up schedule for boys with specific times of participation - i.e. 4-6 boys per 2 hour shift.• Gather pictures of the events you have participated in or are planning to attend. People are more apt to purchase
if they know the money is being used for Scouting activities. • Make banners for advertisements and point of sales excitement (great craft activity for a den or pack meeting).
Sometimes the stores will advertise the sale on their store sign. Ask if is this is feasible.• Have the boys practice what they are going to say to their potential customers.
Show ‘N Sell Day• Make sure the boys are in their uniforms.• Have product samples for people strolling by. Quality sells!• Find a location that has high foot traffic and is safe for the boys to participate.• Have a money box with small bills for making change (Ones, Fives, and Tens)• Let the scout do the selling. Allow him to succeed.• Have the scouts sweep the selling area before they start and after they finish.
Bring these items: chairs, posters, activity displays, tape, popcorn samples, a scoop, sample cups, broom, dust pan & brush, box or jar for Military donations.
After the Sale• Figure out how much credit each scout has earned
and record it on each scout’s order form. (“Customer 1, Customer 2” is acceptable).
• Sell the balance: Give the boys an incentive to move the last of the popcorn “Hey guys, sell these last five cans and I’ll take you out for ice cream.”
• Settle inventory: Make sure the money and the inventory adds up.• Recognize the kids for their hard work:
Ice cream, Pizza, something special for their hard work.• Keep leftovers for your Take Order Sale.
SUGGESTED SHOW ‘N SELL PRODUCT MIXProduct (Cases)
Small Unit(10-20 Scouts)
Medium Unit (20-40 Scouts)
Large Unit(40-60 Scouts)
Sweet & Savory Collection (1) 2 4 6Cheese Lovers Collection (1) 2 4 6
Boston Red Sox Tin (6) 1 2 3Caramel Corn w/ Almonds, Cashews & Pecans (12) 2 4 6
Dark & White Chocaletey Drizzle (12) 2 4 618-Pack Microwave Butter (6) 2 4 6
18-Pack Microwave Butter Light (6) 2 5 6Caramel Corn (12) 2 4 6
18-Pack Kettle Corn (6) 2 3 4Pre-Popped Kettle Corn (12) 1 3 5
Buffalo Cheddar Tin (6) 1 2 3Popping Corn (12) 2 3 4
White Cheddar Cheese (6) 1 2 38-Pack Microwave Butter (12) 3 6 9
Chocolatey Caramel Crunch Tin (6) 1 2 4White Chocaletey Preztels (12) 1 2 4
What types of Show ‘N Sell locations?• High Traffic Areas• Hardware Stores• Grocery Stores• Fast in and outs• Locations with ATM on site• Tire Warehouse
Why Plan a Unit Budget? The activities a pack, troop, or crew is able to participate in hinges on their finances - both how much funds are available as well as the plan on how those funds are used. It is important to plan out your unit’s budget in advance to match the plans of your unit’s program calendar. There are several components that go into managing a unit’s account and budget throughout the year. This guide can help as starting place for some of the basics for planning your unit’s budget.
Budgeting BasicsIf your job is the management of your unit’s money, your first steps are the basics: basic income and basic expenses. These basic items are the same whether you are managing a Cub Scout pack, a Boy Scout troop, or a Venturing Crew. The basics should be planned and budgeted first and will form the foundation of the amount of income your unit needs to operate and the amount of funds available for your expenses. Once you develop a sound budget for the basics, you can add other things such as your individual programming and equipment needs. The programs your unit wants to participate in and the materials needed for your regular meetings and special outings are part of the other expenses built upon the basic expenses. You will need to determine the costs of these items to set the amount of income required beyond the basic registration, insurance, and charter fees.
Sample BudgetEvery unit budget works a little bit differently, but the fundamentals are the same. The following template should be help-ful in beginning to plan your unit’s budget for the year.
Expected IncomeA. Number of meetings ________B. Dues amount per meeting $_______C. Annual dues per member (A x B) $_______D. Average yearly membership ________E. Total annual dues (C x D) $_______ |. Other income $_______G. Other income $_______H. Other income $_______I. Total other income (F + G + H) $_______J. Total budgeted income (E + I) $_______ Budgeted ExpensesA. Total basic expenses per boy $________B. Average yearly membership _________C. Total basic expenses (A x B) $________
D. Unit charter fee $40.00E. Program materials $________F. Activities $________G. Total budgeted expenses (C + D + E + F) $________
A. Number of Scouts: ___________ ___ B. Per Scout Sales Goal: $_____________Unit Popcorn Goal (AxB): $_____________
UNIT POPCORN SALES GOAL CALCULATOR
Motivate your Scouts and Parents• Keep it Fun!• Keep it Moving!• Keep it Short! Show Scouts and parents the benefits of selling popcorn• Layout the exciting Scouting program you have planned for thje year.• Tell families how they can eliminate out-of-pocket expenses by reaching their goal.• Tell families about online selling at www.trails-end.com• Explain that Scouts will have fun while earning their own way.
Kickoff Agenda (40 minutes)• Grand Opening (5 minues) - Get ideas from the online video at www.leaders.trails-end.com• - Play music, dim the lights and have fun!
Explaing the Scouting program and key dates (10 minutes)
- Make sure your families understand the benefit of selling popcorn to pay for their Scouting program. -Highlight the key dates important to the sale.•
Train your Scouts (5 minues) - Show Scout training videos on leader.s.trails-end. com at your kickoff. You can download these videos if your kickoff location does not have an internet connection.•
Showcase your Scout Rewards (5 minutes) - Introduce your unit incentives. Also be sure to share with the other rewards and bonus prizes from the Daniel Webster Council.•
Big Finish (5 minutes) - Introduce the top sellers from last year. - Send everyone home motivated to sell
KICK OFF FLOOR PLAN• Have a rewards table showing the cool items Scouts can earn.• If you can connect to the internet, have a few computers set up so
Scouts can create an account on sell.trails-end.com• Hang colorful Trails End posters and banners• Decorate the room like a party• Have door prizes for both Scouts and parents• Set up a table with refreshments. Be sure to have some popcorn!
Popcorn Sample Tableand refreshments
Rewards and/orOnline selling table
Hav
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Put the Scouts up frontnext to the action
Use a microphone and loudspeakers
Use PowerPoint, a projector and screen
HOSTING YOUR KICKOFF PLANNING FOR A GREAT KICKOFFIt’s A Popcorn Party
