Dan Reidel

The InTerneT A2

edITorIal A3

WedneSdaY, MaY 22, 2013

Dan ReidelStaff Writer

WAHSINGTON, D.C. - Sept. 15 1982 Gannet Co. introduced USA Today, a newspaper that could

redefine the news industry.The news giant owns 78 daily newspapers and another 21

weekly papers, but plans for USA Today to be the flagship paper.

Gannett CEO Al Neuharth is the visionary behind the new national daily.

Using the color scheme and design inspiration of another daily that Neuharth started, Florida Today, he hopes to draw readers to the plain, easy language, large photos and graph-ics and short stories of the company’s new paper.

The new paper will use satelitte technology to send the page layouts to different printing presses throughout the country.

Neuharth’s brainchild isn’t without its detractors, however.

“If USA Today is a good paper, then I’m in the wrong business,” said Ben Bradlee of The Washing-ton Post.

Neuharth replied, “Bradleee and I finally agree on something. He is in the wrong business.”

Other critics have called it “McPaper” in reference to the fast-food giant McDonalds and the way it creates low-quality, low-cost food.

With the introduction of a new national paper, some ques-tion whether Gannett and Neuharth can make money using

their business model.Neuharth plans not to sell subscrip-

tions, but instead to use newsstands as the only way to genrate income.

He claims that the paper’s target audience is college-age people who get enough serious news in their classes.

“We give the readers what they want because we are in the business

of selling news,” Neuharth told The New York Times in 1979. Dan Reidel can be reached at

[email protected]

Dan ReidelStaff Writer

Online journals.Web logs.Blogs.Anyone can make one and post news, opinions and

reviews. And the best bloggers get paid.When he fisrt started Deependdining.com, foodie Eddie

Lin didn’t ever think that he would be able to make money by writing about the food he ate and then taking pictures

of it, he said in a panel discussion at the Eat Real Food festival in 2011.

But now he does.Lin doesn’t have formal experience, but

he has been reviewing delicious food from every tpe of restaurant, from five-star din-ing experiences to neighborhood taco trucks. since 2004, before people really knew what blogs were.

If he were making a new blog and trying to be successful, Lin said he doesn’t know

if he could be a top Internet writer.When he got into the scene, foodies were just beginning

to harness the power of the Internet. Lin was one of the first food bloggers in Los Angeles who tried food that was a little strange, a little different, a little bit off the deep end.

The Eat Real Food panel consisted of the Food Editor from the L.A. Times, the Food and Entertainment director of the Orange County Register, a writer for the social media site Yelp and Lin.

The fact that Lin was even invited to the panel to discuss the effects of social media on food journalism is a testament to the way blogs are becoming a part of the world of journalism.

In 2009, the White house asked blogger Nico Pitney of the Huffington Post to attend a press conference and Presi-dent Barrack Obama fielded a question form Pitney.

Bloggers were ecstatic. News writers were not.Pitney’s question marked the the establishment of the

blogger as a “real” journalist.It proved that the information age had reached new

heights, even amatuers could be respected for their work from the most powerful man in the world.

Lin probably doesn’t expect to ask the president whether he would enjoy a peanut butter and jellyfish sandwich, but it is clear that he is being taken seriously.

Lin was featured on Huell Howser’s PBS show, on ABC News and on Food Network’s Bizzare Foods.

Lin said he won’t stop blogging, even if the money stops coming in. He started doing it because he has passion for food, and readers are going to continue to support him for that passion.

Dan Reidel can be reached at

dreidel@mail,csuchico.edu

Bloggers set to replace professional journalists

National daily changes

“The editors who called us ‘McPaper’ stole our ‘McNuggets.’”

Al NeuhArth CEO Gannett Co.

FaceliFt traditional media has met a new foe in the blog. Deep end Dining, pictured above is just one of many blogs that have taken writers, and revenue, from established newspapers around the country.

2004

eddie Lin starts Deep end Dining, a blog

about strange foods in Los angeles..

2009

Nico Pitney asks the first question of the presi-

dent by a blogger.

2011

Lin is invited to participate in a panel discussion with

editors from two of the most respected newspa-pers on the West Coast.

The News News

New begiNNiNg Gannet Newspaper CeO al Neuharth (above) started USa today today. Neuharth plans on the first nation-al newspaper having short stories with a front dominated by

DanReidelStaff Writer

SAN FRANCISCO - April 2001Craigslist.org has expanded to 14 cities and the site

that offers free classified ads may kill the newspaper as we know it.

By 2007, classified advertising sales will have dropped by 20 percent.

In an already struggling industry, that drop in reve-nue could end the established form of print media.

“This area is empty now, there used to be a lot of people working here, but Craigslist kind of ended our classifieds,” Steve Schoonover, city editor for the Chico Enterprise-Record will say as he gives young, new reporters tours of the Enterprise-Record’s building in 2013.

Craigsist was founded by Craig Newmark in 1995 as a forum for people in San Francisco to meet and post job listings.

The site expanded last year and now covers the San Francisco bay area, Los Angeles, Boston, Chicago, New York, San Diego, Seattle, Wash-ington, D.C., Sacramento, Austin, Atlanta, Portland, Denver and Van-couver, British Columbia.

By August 2012, Craigslist will have sites in 700 cities in 70 different countries.

In October 2006, the site will have 3.35 billion page views, placing it at the seventh most viewed page on the Internet.

Dan Reidel can be reached at

[email protected]

1982USa today is launched.

1989al Neuharth retires as CeO of Gannett Co. He contin-

ues to write a column.

1993USa today turns a profit

for the first time.

April 2013Neuharth dies. USa today

is the second-highest earn-ing paper in the nation.

Classified sales drop, Craigslist offers free ads

craig New-markCreated Craig-slist as a San Francisco forum in 1995.

San Francisco Boston Chicago New York Portland San Diego Seattle Washington, D.C. Austin Atlanta Denver Vancouver, B.C. Sacramento los Angeles

the first 14 Craigslist cities

eddie liNBlogger and founder of Deep end Dining.

Nico PitNeyFirst blogger to ask a question at a White House press conference.

A2 | WedneSday, May 22, 2013

lookinginto

the INterNet

-compiled by Dan Reidel

From ARPANET to your desk

Technology changes the world

The creation of the personal computer revolutionizes the way people access information. The computer goes from a machine that fits in a room to a machine that fits on a desk.

Even more portable than the desktop PC, laptops can be taken to and from work or home.

Computers that fit in a pocket, the smartphone rede-fines what it means to be mobile and introduces the touchscreen.

Filling a niche between the smartphone and the PC or laptop, the tablet market is growing exponentially.

Once upon a time ago, people had to connect to a phone line to access the Internet. With wireless Inter-net everywhere from Starbucks to the laundrymat, Facebook is only a click away.

PC

laptop

Smartphone

tablet

WiFi

The first modem is created as a way to transfer data over phone lines. It evolved in the ’90s as the Internet began to be widely used and modern modems can transfer data at speeds up to 300 Mb per second.

Modems

SOURCe - InventOR.abOUt.COM

Guttenberg pressJohannes Guttenberg in-vents the movable type press in 1440, revolutionizing the way printing is done and effectively eliminating the town crier.

SOURCe - PbS.ORg

Benjamin Franklinfranklin begins the modern style of journalism. Before franklin, news was commisioned by the crown. franklin believes in printing truth without

SOURCe - MattheWbRady.COM

Matthew BradyBrady photographs battle carnage during the Civil War. the photos are redrawn for newspapers by illustrators because presses can’t print photos, but the photojournalist is

SOURCe - PbS.ORg

Yellow journalismWilliam randolph Hearst and Joseph Pulitzer battle for readers with sensational stories that push the U.S. into the Spanish-american war. the style is named after

SOURCe - JOURnalISM next by MaRk bRIggS

World Wide Webthe interntet becomes accessible for millions and many of the roles newspapers fill are replaced by news sites and Craigslist.the industry is slow to

1440 A.D.

Early 18th century

Late 19th-Early 20thCentury

the past

Rise of the Internet1990s

American Civil War1860s

The U.S. Department of Defense creates ARPANET in 1969 as a way to access research from any place in the country.

ArPANet

Intel creates the first dynamic random access memory in 1970 which allows computers to access selected bytes of memory. the first commercially available computer, the HP 9800 uses DRAM.

D-rAM


The Intel 4004 is released in 1971. It puts the central processing unit, memory, input and output controls in one chip, allowing computers to become smaller.

Microprocessor

SOURCe - MICROSOft.COM

The first browser to use HTML, or hyper text markup language and have pictures, was Mosaic. It initially had 50 websites that could be viewed.As HTML evolved, so did browsers. The lastest version of the Chrome browser has an integrated flash player to view videos on the Web and utilizes HTML5 which can play music without a plugin.

World Wide Web

WeatherDan ReidelStaff Writer

Weather in newspapers used to be presented as text. As the newspa-

per evolved, so too did the weather.In some papers, readers see the weather as a map:

Some papers, like the Sacramento Bee, present the weather with graphics, regional forecasts and infographics.


eDItorIAl WedneSday, May 22, 2013 | A3

Has technology killed the newspaper?the Future

Works Cited:Guttenberg: http://inventors.about.com/od/gstartinventors/a/Gutenberg.htm

Franklin: http://www.pbs.org/benfranklin/l3_wit_read.html

Brady: http://www.mathewbrady.com/about.htm

Yellow journalism: http://www.pbs.org/crucible/frames/_journalism.html

Briggs, Mark. Journalism Next: A Practical Guide to Digital Reporting and Publishing. CQ Press.

Washington, D.C. 2010. p. XVI

USA Today: http://www.nytimes.com/2013/04/20/business/media/al-neuharth-executive-who-

built-gannett-and-usa-today-is-dead-at-89.html?pagewanted=all&_r=0

http://www.huffingtonpost.com/2013/04/19/al-neuharth-death-at-89_n_3120500.html

Craigslist: http://www.forbes.com/2006/12/08/newspaper-classifield-online-tech_

cx-lh_1211craigslist.html

ARPANET: http://inventors.about.com/library/weekly/aa091598.htm

Weather: http://www.wunderground.com/newspaper/07_sacbee.jpg

http://www.skywatchweather.com/Services/newspapers.html

Bloggers: http://www.nytimes.com/2009/06/26/us/politics/26baker.html?_r=0

Live panel at Eat Real Food festival that I sat in on.

http://www.youtube.com/watch?v=cjbc5u90zV4

http://abclocal.go.com/kabc/story?section=news/bizarre&id=7273088

The information age has changed the world of the newspaper.

But has it k i l led it?Is it al l over for newspapers, are they just wait ing to

die a slow death at the hands of their investors?Some of the large corporat ions that ow n newspapers

across the countr y have tr ied.By slashing budgets to maximize prof its, ow ners of

papers l ike the Chicago Tribune, the L.A. Times and even the new York Times are forcing papers to cut costs.

That usually means f ir ing journalists who don’t show immediate production.

Stories used to be monitored by the number of angr y letters the editor recieved about them.

Now, Facebook page v iews determine the popularit y of an art icle.

And if you aren’t popular, you’re out.In addit ion, w riters are taking up other duties.All the photographers have been f ired, because the

w riter is there, and he or she can take a picture w ith their iPhone.

It ’s not just newspapers that have been hit hard by the information age.

Broadcast journalists get much of their content not f rom v ideographers who work for the T V stat ion, but f rom crowdsourcing and searching the databases of YouTube for shaky footage f rom a cell phone camera.

That wasn’t always the case.Satell ite technolg y was a brand new medium when Ted

Turner created CNN in the 1980s.Al Neuharth jumped on the chance to get news across

the countr y in hours by using satell ites.The abil it y to publish photos was a new technolog y that

came about because readers wanted them.Where once newspapers were on the cutt ing edge of

technological innovation, now they are struggling.Paper executives didn’t believe that the World Wide

Web would be able to hurt them.After all, newspapers had been around for almost t wo

hundred years, how could a baby technolog y af fect media giants?

That cost the news industr y dearly.

Papers are st i l l t r y ing to f ind out how to cope.But they w ill.It might be a dif ferent world, where invest igat ive jour-

nalism is done off the clock, but it w il l get done.Young reporters want to get out there and prove

themselves.They want to see their names in print and have people

read their stories.The way that happens, could be dif ferent.the newspaper as a print edit ion w ill, eventually, die.

Maybe not today, maybe not tomorrow, but someday in this centur y, you won’t be able to f ind a newsstand hold-ing papers.

But journalists are st i l l needed.And they w ill answer the call.They won’t w rite for papers.They w ill blog.They w ill Tweet.They w ill Instagram.And they w ill sur v ive.The medium w ill change, but media w ill l ive on.

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Dan Reidel