Dan keckan cinecraft - video and e learning-2015mar.pdf
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How to Change Learner Behavior Using Video in eLearning Dan Keckan VP, eLearning and Instructional Design, Cinécraft Productions www.cinecraft.com @cinecraft
Dan keckan cinecraft - video and e learning-2015mar.pdf
1. How to Change Learner Behavior Using Video in eLearning Dan
Keckan VP, eLearning and Instructional Design, Cincraft Productions
www.cinecraft.com @cinecraft
2. Who Uses These Modalities? Why? Who uses video in their
training strategy? Who uses eLearning? Who combines them in a
blended or integrated approach?
3. Pros and Cons Pros Higher retention More engaging Consistent
More likely to see level 3 and 4 of Kirkpatrick satisfied Fun to do
Cons Costly Time consuming Not easily changed Bandwidth
restrictions
4. In This Session Different uses of video in and out of
eLearning View short examples Beautiful Marriage = Changed behavior
Some tools of the trade to help you
5. Possible Uses of Video in eLearning HARD SKILLS SOFT SKILLS
MOTIVATECOMMUNICATE
6. Executive message sets the tone
7. Emotive
8. Demonstrate a process or task
9. Model a behavior
10. 1st Person Simulation
11. 3rd Person Simulation
12. After Training Learners brain loses 70% in 24 hours The
brain encodes it but needs to apply it Provide short 30 second
performance support vignettes Or, draft alternate simulations 2
days, 2 weeks and 2 months after the training ROI on your training
initiative will skyrocket
13. Visit boosterlearnpro.com Art Kohn
14. You can choose to design simulations two ways Linear
15. Or Non-Linear
16. Keys to success with simulations Ask the SME to provide a
plausible story Where to put the decision points? Where do the
behaviors most likely occur. Most importantly work with SME on
wrong answers that exhibit behaviors you want to change.
17. Storyboarding Options Word
18. Storyboarding Options Branchtrack
19. Karl Kapp Cathy Moore
20. Project Management Tips Make a timeline Make sure you plan
an extra 1-4 weeks Make a shotlist before shooting Shoot before you
record voice-over Select on-camera talent SMEs vs. Professional
Give talent dialogue a week in advance to prepare
21. Production Tips Lighting
22. Production Tips Shooting
23. Production Tips Sound
24. Production Tips Tons of options Premiere is a good editing
tool Use different shots to hide bad takes Dont use wacky
transitions or effects Reinforce or summarize with graphics Most
importantly Remember the behaviors and tell the story! Editing
25. The Marriage Depends on specific course Destination Size
bit rate Encode your file using Adobe Media Encoder H.264 codec
Programming