Daimler Corporate Profile 2014

8/10/2019 Daimler Corporate Profile 2014

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Corporate profile 2014.


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2 | We . | Daimler

facilities in 19 countries.

art to S-Class.

de in the past year.

he last twelve months.

us in 2013.

d by Daimler Financial Services.

obal sales revenue.

past year.

ent in 2013.

ant and equipment in the last year.

moredaimler.com

Experiencehe world of

mobility in theDaimler online magazine.w we.daimler.com

We are Daimler.

We move people.Innovative. Leading the way. Global. From page 07We never stop thinking.Clean. Safe. Connected.From page 41We point the way. Diversity. Integrity. Responsibility. From page 81

We move people. Daimler is one of the worlds most innovative automotive companies.

Daimler vehicles can be found in almost all countries around the globe, thanks to its leading

brands and a comprehensive range of products. Learn about how Daimler defines its claimto be a premium vehicle manufacturer and what it means to be the inventor of the automobile.

Experience the variety offered by our brands and look into the global markets that our prod-ucts help to create.

We never stop thinking.Daimler is more than the sum of its brands and products. The heart of

our performance capability is clean, safe, connected mobility with intelligent interconnectivity.Look behind the face of Daimler and there you will find us 274,616 highly qualified and highly

motivated individuals who deliver exceptional results. Daimler thrives on the ideas and passion

of its employees. We shape the company and its brands. Find out how we are fashioning the

future of mobility.

We point the way. We see ourselves as drivers of innovation, but we also believe that this lead-

ership expresses our obligation to society. Our aim is to shape the future and act responsibly.

Diversity, acting responsibly with integrity are not empty words; they are basic principles that

underlie our behaviour and that we put into practice day after day. You can find out about oursocial commitment on the following pages.

For a more comprehensive insight, visit we.daimler.com:our website offers further

information, which you can also access directly via the QR codes in this brochure.

We are delighted that you have chosen to take a closer look at our world within Daimler

and hope you will be inspired by what you read.

You can also discover the world of Daimler

in our corporate video.

www.daimler.com/corporatemovie

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oreer.com

2013 facts and figures.

wwww.daimler.com/reports

274,616 people employedworldwide.

8,000 sales sites around the world and produc

1,565,563 passenger cars sold in 2013 from

484,211 trucks from 5t to 49t sold by us worl

270,144 Mercedes-Benz vans put on the road33,705 urban buses and touring coachessol

EUR 83.5 billionwas the contract volume gene

EUR 118 billion generated by Daimler in 2013 i

EUR 10.8 billionin EBIT achieved by Daimler in

EUR 5.4 billioninvested in research and develo

EUR 5.0 billion of capitalspending on propert

tion facilities in 19 countries.

smart to S-Class.

dwide in the past year.

in the last twelve months. d by us in 2013.

rated by Daimler Financial Services.

n global sales revenue.

the past year.

pment in 2013.

y, plant and equipment in the last year.

We are Daimler.

We move people.Innovative. Leading the way. Global. From page 07We never stop thinking.Clean. Safe. Connected.From page 41We point the way. Diversity. Integrity. Responsibility. From page 81

We move people. Daimler is one of the worlds most innovative automotive companies.

Daimler vehicles can be found in almost all countr ies around the globe, thanks to its leadingbrands and a comprehensive range of products. Learn about how Daimler defines its claimto be a premium vehicle manu facturer and what it means to be the inventor of the automobile.Experience the variety offered by our brands and look into the global markets that our prod-

ucts help to create.

We never stop thinking.Daimler is more than the sum of its brands and products. The heart ofour performance capability is clean, safe, connected mobility with intelligent interconnectivity.

Look behind the face of Daimler and there you will find us 274,616 highly qualified and highlymotivated individuals who deliver exceptional results. Daimler thrives on the ideas and passionof its employees. We shape the company and its brands. Find out how we are fashioning thefuture of mobility.

We point the way. We see ourselves as drivers of innovation, but we also believe that this lead-ership expresses our obligation to society. Our aim is to shape the fu ture and act responsibly.Diversity, acting responsibly with integrity are not empty words; they are basic principles thatunderlie our behaviour and that we put into practice day after day. You can find out about our

social commitment on the following pages.

For a more comprehensive insight, visit we.daimler.com:our website offers furtherinformation, which you can also access directly via the QR codes in this brochure.

We are delighted that you have chosen to take a closer look at our world within Daimlerand hope you will be inspired by what you read.

You can also discover the world of Daimlerin our corporate video.

www.daimler.com/corporatemovie

274,616 people employedworldwide.

8,000 sales sites around the world and production facilities in 19 countries.

1,565,563 passenger cars sold in 2013 from smart to S-Class.

484,211 trucks from 5t to 49t sold by us worldwide in the past year.

270,144 Mercedes-Benz vans put on the road in the last twelve months.33,705 urban buses and touring coachessold by us in 2013.

EUR 83.5 billionwas the contract volume generated by Daimler Financial Services.

EUR 118 billion generated by Daimler in 2013 in global sales revenue.

EUR 10.8 billionin EBIT achieved by Daimler in the past year.

EUR 5.4 billioninvested in research and development in 2013.

EUR 5.0 billion of capitalspending on property, plant and equipment in the last year.


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02 | Wir . | Daimler Daimler | Wir . | 003

Nie war Daimler aufregender als heute.

Wir so lautet das Motto unserer Unternehmensbroschre 2014: kurz und wie ich finde

sehr treffend. Auf den folgenden Seiten laden wir Sie herzlich ein, Daimler nher kennenzulernen:unsere Historie und Zukunft, unsere Produkte und Marken, unsere Werte und unser Team.Doch das Wir steht auch noch in einem anderen Sinne fr Daimler Buchstabe fr Buchstabe:

W wie Wachstum Mercedes-Benz hat 2013 mehr Autos verkauft als je zuvor. Keine anderePremium-Marke ist so schnell gewachsen wie der Stern. Auch im Nutz fahrzeug-Geschft habenwir unsere Spitzenposition in wichtigen Mrkten wie Westeuropa und den USA ausgebaut. DasBeste ist: Die Wachstumsstory geht weiter. In Schwellenlndern wie China und Indien bieten sichenorme Absatzchancen. Entsprechend wollen wir 2014 weiter an Tempo zulegen: mit acht neuenPkw-Modellen, hocheffizienten Nutzfahrzeugen und zukunftsweisenden Mobilittskonzepten.

I wie Innovation Wir haben das Automobil vor 128 Jahren erfunden seitdem habenwir es mit ber 100.000 Patenten weiterentwickelt. Vor allem auf dem Weg zum unfall- undemissionsfreien Fahren haben wir immense Fortschritte erzielt. Wir haben eine grereBandbreite elektrischer Fahrzeuge auf der Strae als jeder andere Hersteller. Und auch beimThema Sicherheit setzen wir Mastbe: Beim autonomen Fahren haben wir uns einen klarenTechnologie-Vorsprung erarbeitet den werden wir weiter ausbauen.

R wie Richtung Wir sind auf Kurs: Das zeigt das Feedback unserer Kunden und Aktionre.Unsere rund 275.000 Kolleginnen und Kollegen weltweit haben in den let zten Jahren eine sehrgute Basis fr knftige Erfolge gelegt. Und wenn es ei nes gibt, wofr das Wir bei Daimler nichtsteht, dann ist es: die Hnde in den Scho zu legen. Im Gegenteil: Wir woll en gemeinsam nochviel mehr erreichen die Richtung stimmt!

Dieter Zetsche

Vorsitzender des Vorstands der Daimler AGund Leiter Mercedes-Benz Cars


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04 | We . | Daimler Daimler | We . | 005

We never stop thinking.

We move people.

We point the way.

Connected mobilityrequires innovative ideasthat bring together ground-breaking technologies andcustomer needs.

Connected.Comprehensive protectionin all situations is theobjective of our integralsafety philosophy.

Safe.Clean.Clean mobilityrequiresan intelligent combinationof internal combustionengine, hybrid and pureelectric drive.

Leading the waymeans

combining the highest qualityand engineering standards with

a broad range of products.

Operating globallymeans

making the most of expertise,ideas and stimulus from everycorner of the globe.

Innovative. Global.Leading the way.Innovation drives us

forward: our aim is toshape the mobility oftomorrow, both activelyand responsibly.

Diversity is a naturalfeature of corporate lifeat Daimler and makes usmore successful.

Acting with integrity

means doing the rightthing out of conviction.

Acting responsiblymeanscommitting to the futureof our society and ourenvironment.

Diversity. Responsibility.Integrity.


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Mercedes-BenzCars

DaimlerTrucks

Mercedes-BenzVans

DaimlerBuses

DaimlerFinancial Services

Daimler | We . | 00706 | We . | Daimler

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Our brands.

www.daimler.com/our-brands

Wemovepeople.

Wemove people.

We experiencethe future ofmobility together.

Innovative.

Leading the way.

Global.


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We move people.

Innovative in our approach. Our business is driven by ideas. It is only with new ideas thatwe are able to meet the challenges presented by the mobility demands of the future. We feel

as much commitment to protecting the climate and the environment as we do to the safety ofour vehicles. Every year, we launch new vehicle models that demonstrate our innovative capa-bility as we progress toward accident-free and emission-free driving. As far as active safety isconcerned, we are developing a number of systems based on c ameras and radar, for example.To help protect the environment, Daimler has for years been systematically investing in thedevelopment of alternative drive systems. As a result, Daimler offers not only hybrid vehiclesbut also the largest range of local zero- emission electric vehicles powered by batteries andfuel cells. We just love to keep on raising the bar. For example, the new climatic wind tunnelsat the Mercedes-Benz Technology Centre in Sindelfingen set global standards for envir onmen-tally friendly, efficient development of vehicles.

Leading the way in what we fashion. We are one of the worlds leading automotive com-panies. It is with passion that we create sustainable solutions for the mobility of today andtomorrow. Our aim is to produce safe, comf ortable, efficient vehicles that become moreeconomical and more environmentally friendly from generation to generation. Daimler is abyword for strong brands and innovative products. We focus on w hat we do best, which is tobuild premium passenger cars and high-quality trucks, vans and buses with maximum uservalue, and to offer tailored services related to these products. It is becoming increasinglyimportant to have local production facilities, and we are targeting investment in local mar-kets and new production capacity to enable us to meet the global demand. On the sales side,we always get as close to the customer as we possibly can. Since 2011, for example, Chinasautomobile enthusiasts have been able to experience the magic of Mercedes up close in ournewly opened Mercedes-Benz Centre in Beijing one of the largest Mercedes-Benz flagshipshowrooms in Asia.

Global in how we act. We help to generate global growth. We enjoy success throughout theworld the fruit of good ideas and our ability to produce new, improved solutions, time andtime again. Our brands transport people and goods right around the globe. As Daimler growsto meet the challenges, its performance data grows too, both in its core markets of Europeand the USA, as well as in the emerging markets. This is supported by new brands and prod-ucts, not to mention development and production networks. Within an incredibly short time,the BRIC countries (Brazil, Russi a, India and China) have become the engines of growth for theworlds automotive industry. The passenger car markets in these four countries will soon bein the global top ten. Demand for mid-sized and heavy goods vehicles is also likely to soar inthe medium term. All this makes us ex tremely happy, because we still have plenty of i deas.

We are Daimler.

Innovative.

Global.

Leading the way.


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We are pioneers in the construction of

automobiles, and we see it as both an

incentive and an obligation to repeat-

edly put our innovative capabilities tothe test in a quest for groundbreaking

technologies and products that are

second to none.

The first motor car,the first productionautomobile with a diesel engine, the firstsafety body ever these and many othermilestones demonstrate our contribu-tion to shaping the mobility of the future.Nowadays, however, our innovative driveis not focused directly on our vehicle s.We also work on solutions, so that wecan continue to enhance the safety andefficiency of our vehicles. Sustainable

mobility is a common thread in every-thing that we think and do.

A current exampleis the climatic wind

tunnel facility at the Mercedes-Benz Tech-

nology Centre in Sindelfingen. This facility

recreates extreme weather conditions

inside and enables us to develop new

vehicles and components efficiently and

in an environmentally friendly manner.

It is not possible to eliminate road testing,

but it can be significantly reduced. This

capital investment is helping to shorten

the development process before our prod-

ucts can be put on the road. This is also

an innovation that illustrates the differ-

ence between Daimler and many others:

precision forward thinking.

The extent of this for ward thinking

is impressively demonstrated by theMercedes-Benz S 500 Intelligent Drivein particular: this research vehicle withautopilot is able to autonomously mergeinto flowing traffic, safely cross junctionsand also detect obstacles. The innova-tive concept vehicle was unveiled atthe 2013 Frankfurt International MotorShow. Just a few weeks previously,the vehicle with near production levelequipment had completed the historicBertha-Benz route from Mannheim toPforzheim, covering over 100 kilometresthrough 24 towns and villages. Whatsmore, it did this autonomously.

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Talking point:innovation in mobility.

We invented the car:

now we are shaping its future.

We are pioneers.

For more than 128 years we have been a driving force in the development of all kinds of road transport,because we invented the automobile. We have been responsible for a huge range of innovations involvingpersonal mobility in passenger cars, local and long-distance public transport and the transporting of goodsin commercial vehicles. This experience gives us an advantage that we are exploiting to ensure that thismobility continues to be sustained into the future.

nnovative.

nnovationdrives us forward.Our aim is to shape the mobility of tomorrow,both actively and responsibly.

www.daimler.com/innovation

The fuel consumption data can be found on page 108.


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Driving without taking to the road: the Mercedes-Benz Technology Centre is home to the most advanceddriving simulator in the automotive industry. Its 360-degree screen, fast electric drive system and 12-metrerail for movement provide optimal conditions for testing components for future models in all phases ofdevelopment. Tests with volunteer drivers allow ordinary road users to push vehicle handling to the limit

without any risk to themselves, providing engineers with information on the acceptability and handling ofnew safety systems. Equally impressive is that a part of the energy required to drive the simulator is recoveredthrough regenerative braking and fed into the power grid.

We test from every angle.

www.daimler.com/driving-simulator

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www.daimler.com/business-units

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Innovative, high-quality, reliable: our strong

brands are synonymous with enduring success.

Talking point:dynamic brands.

Daimler is one of the worlds leading

automotive companies. Our name

represents brands with the highest

standards of quality and a huge rangeof high-end products. We are not only

one of the largest manufacturers of

premium passenger cars, we are also

the number one producer of commer-cial vehicles.

Daimler AG comprises five divisions

overall:Mercedes-Benz Cars offersinnovative automobiles ranging fromthe trendsetter in urban mobility topremium luxury limousines. Daimler

Trucks focuses on particularly heavy-duty requirements with six strong br andsof manufacturing trucks and schoolbuses. Mercedes-Benz Vans producesvarious lightweight vans and trucks(1.9 to 7.5 tonnes), primarily aimed atcommercial users. Daimler Buses is theworlds leading producer of buses overeight tonnes, its products comprisingcity, intercity and tour buses, as well asvehicle chassis. Finally, Daimler Finan-cial Services offers a range of financialservices, optimally coordinated to sup-port sales of products from the DaimlerGroup throughout the world.

Mercedes-Benzis one of the worldsleading premium automotive brands. TheMercedes-Benz name is already a bywordfor the highest level of quality. This isbased primarily on our claim to measureeverything that we do against our guidingprinciple of The best or nothing.

All our strength and passion at Daimler isdedicated to developing outstanding andlong-lasting ideas, manufacturing exciting,

sustainable products, offering customer-oriented services and, at all times, deliv-ering exceptional performance.

We fashion leading brands.

Daimler is among the most successful of vehicle manufacturers.With our strong brands and approximately8,000 sales locations, we have a presence in nearly every country around the globe. We capture the hearts andminds of our customers with innovative products across the passenger car, truck, van and bus market segments.Tailored financial services and mobility products covering all of these vehicles complete the portfolio.

Leading the way.

Leading the waymeans combining the highestquality and engineering standards with a broadange of products.


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www.daimler.com/mercedes-passenger-cars

The new S-Class is both a dream car and a mission statement. Every moment and every touch in this uniqueluxury saloon is an experience in itself. Travel, work, relax, enjoy the tranquility and arrive safely no other caroffers more. The new S-Class extends the boundaries of technology on many levels with the three engineeringpriorities Intelligent Drive, Efficient Technology and Essence of Luxury. This pursuit of the best is particularly

noticeable in the interior: whether it is the seats or the climate control, the controls or the design, theinfotainment or the comfort and safety in the rear new ideas, their painstaking realisation and highestperceived quality underpin the high standards that the engineers have set for the Mercedes- Benz flagshipmodel and for themselves.

We extend the boundaries of technology.


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www.daimler.com/mercedes-passenger-cars

The all-new C-Class is another new chapter in the Mercedes-Benz success story. The C-Class boasts class-leading efficiency, thanks to an intelligent lightweight-construction concept that makes it up to 100 kilogrammeslighter than the predecessor model. Elegant and sporty at the same time: there is an interplay between thelines, edges and convex and concave surfaces.

The strength exuded by the exterior is also reflected in the interior: high-quality, exquisitely finishedmaterials, a refined and sporty design idiom, plus intelligent details details, an atmosphere of poised andassured tranquillity. Innovative assistance systems such as COLLISION PREVENTION ASSIST andATTENTION ASSIST are fitted as standard and offer safety at the highest level.

We combine sportiness with lightness.


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We are defining urban mobility:the new smart fortwo electric drive offers urban mobility in the mostcompact form. It produces zero emissions on the road, but is all the more fun to drive as a result. Its powerful55 kW electric motor provides acceler ation of 0 to 60km/h in just 4.8 seconds. The new smart fort wo electricdrive was developed using the experience from various electromobility projects in order to meet the highest

standards of sustainable drive technology. Environmentally friendly, packed with innovations, powered bya groundbreaking drive system and with a unique ultra-modern design, the smart fortwo electric drive is setto elicit an enthusiastic response from a br oadly based range of customers in more than 30 markets.

Small, nimble and green is what we like.

www.daimler.com/smart/en


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www.daimler.com/mercedes-trucks

High performance even when the going gets really tough the new Arocs impressively continues thesuccessful tradition of Mercedes-Benz construction vehicles, which stretches back more than 110 years. Be ita semitrailer tractor, platform truck, concrete mixer or heavy-duty tipper the on- road and all-wheel-driveversions of the Arocs offer the right solution for practically any challenge on the construction site. Its high-torque,

high-capacity drive configurations allow it to powerfully master almost any driving situation. It also boastsa very robust chassis, suspension and frame construction. And high efficiency comes courtesy of thestandard-fit Euro VI engines with common-rail, high-pressure injection. In short, the Arocs delivers exactlywhat the job requires.

We are tough.

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We mobilise America.

Impressive. Economical.With the Freightliner Cascadia Evolution, Daimler Trucks North America is reinforcingits position as a trailblazer in e nvironmentally friendly technologies and making a statement about its innovativestrength; out on the road, you just cannot miss it. The new heavy- duty truck appeared on the US market in 2013having already been on a one -week trip right through the USA in realistic operating conditions to show off its

fuel efficiency. The Evolution of Efficiency tour not only demonstrated that the fuel consumption ofthe Cascadia Evolution was up to seven per cent lower than in its prede cessor, it also highlighted thateconomy and performance are not mutually exclusive, provided you have the right combination oftechnology under the hood.

www.daimler.com/freightliner/en



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We have the most economical hybrid truck in production.

Highest quality standards meet cutting-edge hybrid technology: our Fuso brand has established a world-

wide reputation in the light- to heavy-duty truck segment, and its new Canter Eco Hybrid model is emphaticallydemonstrating how to reinterpret the concept of sustainable mobility. This lightweight truck is extremelyimpressive, thanks to its parallel hybrid drive, low fuel consumption and reduced exhaust emissions.

Another plus point is the vehicles compact construction, which makes it ideal for use in urban areas. Thesesustainability-based selling points mean that the Fuso Canter Eco Hybrid is popular not just in its home countryof Japan, but in other markets too. Incidentally, it also leads the way in unit sales, with around 2,000 vehicleshaving been sold worldwide.

www.daimler.com/fuso/en



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www.daimler.com/vans/en

Mercedes-Benz vans represent the last word in reliability.Ultimately, they have to deliver flawlessperformance day in, day out. Practical equipment options and body variants mean that they are flexible andcan be customised in line with individual requirements. With the new Sprinter, Mercedes-Benz again setsnew standards in the large van segment with a host of innovations and an exemplary safety concept.

The strategic objective is to capture new fast-gr owing markets and exploit growth potential i n our traditionalmarkets. Quality, economy, driving dynamics and a broad range of models are allowing us to of fer solutions thatare perfectly matched to pr actically any tough job the Sprinter, Vito and Citan keep our customers businessesmoving forward.

We keep the economy moving.

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www.daimler.com/buses

Setra is the class of kings in the bus and coach segment.Boasting a powerful stature and hallmarklines, the new TopClass 500 is one of the latest additions to the Daimler model portfolio. A number ofunique traits make the new three-axle luxury models stand out. Optimised transitions from front end toside wall, roof and rear end reduce the noise level in the passenger compartment. The distinctive

aerodynamic edge and other individual measures combine to give the long-distance kings a dragcoefficient of 0.33 so they also lead the European bus and coach industry in terms of economy.It is already clear that the TopClass 500 will be setting trends in terms of design, innovation, comfortand safety for some time to come.

We are refining travel.

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Not all the innovative products from Daimler have four wheels: Daimler Financial Services (DFS) offersa range of services built around Daimler vehicles, including financing, leasing, insurance, fleet managementand innovative mobility platforms such as moovel and car2go. The head office is in Stuttgart, but the divisionoperates worldwide in more than 40 countries. The premium services offered by DFS add value for customers,

dealers and brands, and thus represent a valuable component of the successful financial performance ofDaimler. DFS makes a substantial contribution to the profits of the Daimler Group. The outlook for the futureis excellent too: demand for commercial fleet management is growing, and, especially in Asia, we are seeinga rapid rise in the demand for automotive financial services and DFS is offering optimum solutions.

We offer automotive financial and mobility services.

www.daimler.com/financial-services/en

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Talking point:global markets.

To keep the world on the move, you have to

operate worldwide: we are a global enterprise.

Around the globe, the automobile

forms part of everyday life for the

human race. It is part of its past,

its present and its future. The auto-mobile must keep pace with changes

in the world and be able to satisfy

the diverse range of human needs

effectively.

In other words, global thinking is requiredto take the automobile forward andthat is exactly what we do at Daimler. Wewould not be one of the most successfulcompanies in the history of the auto-motive industry if we did not rely onexpertise, ideas and other impetus fromthe four corners of the earth to bring

about continuous further developmentof our brands and products. Daimleremploys 274,616 people around theworld, of which 167,447 are in Germany,20,993 in the USA and 11,275 in Brazil.Our production facilities are spread overfive continents and 19 countries. Evenresearch and development at Daimler ison a global basis with sites in Europe,the USA and Asia.

Around the globe, we also have around8,000 sales facilities, and our pr oductsand services can therefore be found inalmost all countries of the world. Weattach particular importance to a per-manent global network of research and

development activities as well as produc-tion and sales facilities. This not onlyprovides us with considerable potentialfor enhancing efficiency, it also gives usan edge in comparison with our interna-tional competitors.

Great things are only possible if opera-tions are networked. Achieving greatthings has been our benchmark for morethan 128 years. Numerous innovationsfrom Daimler have shaped the entireautomotive industry in the past. We intendto continue to play this role in the future,seeking progress conceived on a globalscale and thereby living up to our reputa-tion as an innovation leader worldwide.

We develop markets.

Daimler is on course for growth.In our core markets, our capacity to think ahead and innovate means thatwe are on a winning track. In addition, new products, together with networks for development and production,are enabling us to gain more momentum in emerging markets. The dynamic growth in these markets will pro-vide excellent prospects for Daimler in the coming years.

Global.

Operating globallymeans making the most of expertise,deas and stimulus from every corner of the globe.


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* Average annual growth up to 2020

** Market volume 2013

Global passenger car market 2020: 93.8 million vehicles sold (forecast)

Global passenger car market 2013: 72.3 million vehicles sold

USA 1.3 %Market growth*

15.5 million vehiclesMarket volume**


13.0 millionvehiclesMarket volume**


Europe 3.0 %Europe excluding Russia

Market growth*

Russia 4.6 %Market growth*

China 6.4 %Market growth*

India 10.6 %Market growth*

Brazil 4.2 %Market growth*


Global growthmarkets forpassenger cars.

We create growth.

The future in our sights:at Daimler, we are forward-thinking and not just in regard to our innovations, butin relation to our markets too. Our objective is to continue our success over the long term. For this reason,our aim is not only to remain strong in our traditional markets, but also to exploit and step up our presencein todays growth markets. You can find us wherever our customers are located.

roperty, plant and equipment expenditure in 2013: EUR 5.0 billion

esearch and development expenditure in 2013: EUR 5.4 billion

Production

Design

Research & development

Daimleracilities

worldwide.

Active throughout the world:as a global enterprise through and through, we attach a huge amount of impor-

tance to integrating expertise from a variety of areas in the world into our processes so that we can continuously

produce the best possible results. Just as we have a worldwide presence with our products, we also have a

global presence in terms of design centres, production facilities and research and development sites.

We are on the road around the globe.


www.daimler.com/global/en www.daimler.com/growth


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www.mercedes.me/en

Mercedes-Benz focuses on the customers. And always has done. Now we are taking the logical nextstep and bundling the new world of Mercedes-Benz services for our customers under a single umbrella brand:Mercedes me. Our aim is to offer solutions adapted to our customers and their needs. Thats why we invitethem to join us to develop innovative services and features covering every aspect of the automobile. Access

We focus on the customers.to this new and fascinating world of services will be enabled in summer 2014: simple, convenient and contemporary.

Mercedes me is not only a digital platform, however: our experience stores in major cities such as B erlin, Hamburg,

Munich, Paris and Tokyo open up the world of Mercedes me to our customers right in the heart of town.

MobilityMercedes move me gives you

intelligent mobility solutions

regardless of whether you own

a car or not.

ConnectivityMercedes connect me lets you

connect with your vehicle

wherever you are and whenever

you like.

ServiceMercedes assist me

provides a personalised

and individualised

service for you and your

Mercedes-Benz.

Financing

Mercedes finance me offers you

finance and insurance solutions

precisely tailored to your desired

vehicle and your needs.

InspirationMercedes inspire me lets

you be part of our ideas

and invites you to shape

the future together with us.


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Welcome tohe movie:

Daimler onYouTube.

www.youtube.com/daimler

Wenever stop thinking.

We developthe future ofmobility together.

Weneverstopthinking.

Clean.

Safe.

Connected.

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We never stop thinking.

Clean mobility.Daimler is on the road to creating emission-free driving. Our objective is toachieve significant reductions in fuel consumption and emissions by our vehicles even by the

vehicles we are producing now and avoid such consumption and emissions altogether in thelong term. There is no silver bullet. Therefore, we are developing a broad range of cutting-edgedrive technologies that meet the specific mobility requirements, both now and in the future,for all types of road transport. To this end, Daimler has set out an environmental roadmap. Thefirst priority is to continue optimising energy efficiency i n vehicles with internal combustionengines. Even in the future, these vehicles will form the backbone for mobility. The second pri -ority is to focus on needs-based hybridisation, i.e. combining internal combustion engines andelectric motors in the most efficient way possible. Thirdly, and finally, there is zero emissions,maximum emotion our programme to achieve zero-emission driving with electric vehiclespowered by batteries and fuel cells. Electric vehicles f rom Daimler are not only particularlyclean and quiet when on the road, they are also extremely enjoyable to drive.

Safe mobility.Billions of people around the world are involved in traf fic journeys every day.Our aim is to make the mobility of the future as safe as possible for every single person. Weare pioneers in road safety and are pursuing our vision with our Road to accident-free drivinginitiative. Daimler engineers have frequently been ahead of their time in the developmentof vehicle safety. Our most important aim is to prevent accidents happening in the first place.Our integral safety concept is geared to real traffic and accident circumstances. The corner-stones of our Road to accident-free driving initiative are to banish driver stress, activelysupport the driver in difficult situations and provide optimum protection for all road users.The individual vehicle safety components in our passenger cars and trucks are coordinatedand interconnected.

Connected mobility. Population growth, the increasing density of population within limitedgeographical areas and a simultaneous rise in the requirement for mobility are creating ademand for innovative mobility solutions that are environmentally c ompatible, economicand socially acceptable. This requires the provision of intelligent mobility for people andurban areas. The starting points for Daimler are a systematic expansion of infrastructure andweb-based carpooling communities. Daimler is investing heavily in networked mobility. Oneexample is moovel. This mobility platform shows its users how they can best get from A to B.The moovel system bundles the services from a variety of private- and public-sector mobilityproviders and presents suitable travel options via app or mobile webpage. And with the mobil-ity concept car2go, Daimler provides more than 10,000 vehicles that can be rented on thespot around the clock in Europe and North America.

We are Daimler.

Clean.

Connected.

Safe.


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Talking point:clean driving.

Daimler is on the road to creating

emission-free driving. The key to

environmentally friendly mobility is

an intelligent combination of drives.

The biggest lever for reducing fuel

consumption and emissions is the

energy-efficient internal combus-tion engine. Such engines will continueto form the backbone of our mobilitysystems for many years to come. In thecase of diesel engines, Daimlers rangeincludes a clean technology in the formof BLUETEC. In addition to cutting harm-ful emissions, BLUETEC also reducesfuel consumption, and this reductionmay be by up to 2,000 litres a year for atruck. Petrol engines as economical as

diesel engines are what you can expectfrom the new BlueDIRECT generationof engines with six and eight cylinders.The advance in technology is that, whileperformance and torque are increased,fuel consumption is reduced by up toone quarter.

A milestone on the road to furtherefficiency enhancements is needs-

based hybridisation.Daimler hasdeveloped a modular hybrid systemkit for passenger cars and commercialvehicles. This allows Daimler to produceall the variants of a hybrid drive: fr omdrives known as a mild hybrid to dri vesthat are totally electric. A further optionis the plug-in hybrid, in which the battery

can be charged from a socket in order toincrease the vehicles electrical range.Daimler is the global market leader forhybrid drives in commercial vehicles.

The third development priority is

local zero-emission driving with elec-

tric vehicles. A large number of electricvehicles are already proving themselveson the road; two examples being thesmart fortwo electric drive and the newB-Class Electric Drive. As the Mercedesof electric vehicles in the compact class,they set high standards in terms ofcomfort, quality and safety for up to fivepeople. The B-Class Electric Drive willinitially be launched in the USA in 2014.

Sustainable mobility at Daimler:

no less than three clean drive options

We have an environmental roadmap.

Our objective is to secure sustainable mobility over the long term. We aim to be a leader in greentechnologies without neglecting typical Mercedes-Benz virtues such as safety, comfort and sublime drivingpleasure. We are bringing together different vehicle strategies with tailor-made drive solutions in accordancewith our environmental roadmap.

moredaimler.com

Clean.

Clean mobilityrequires an intelligent combination ofnternal combustion engine, hybrid and pure electric drive.

www.daimler.com/drive-technologies



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moredaimler.com

Environmentallyriendly mobilityrom Daimler.

Combustion-based drive

Electric drive (emission-free driving)

Long-distance transport Intercity transport Urban transport

Efficient internal combustion engines

Hybrid vehicles

Plug-in hybrid drives

Electric vehicles with batteries

Electric vehicles with fuel cells

moredaimler.com

We optimise internal combustion engineering and technology.

The more intelligent the better:the quality and advances in our internal combustion engines will be criticalin determining how efficient and environmentally friendly vehicles will actually be in the next 20 years. In themedium term, diesel and petroleum with or without hybrid options will continue to be used as sources offuel for automobiles. For this reason, we are continuously improving these engines.

We are working on the best mix of drive systems.

The future is diversity: our product mix with different drive combinations offers customer-friendly andenvironmentally friendly mobility solutions for every requirement. Our activities are focused on optimising theinternal combustion engine, continuing to enhance efficiency through customised hybri disation and developing

local zero-emission driving options using electric vehicles with batteries and fuel cells.

www.daimler.com/drive-technologies www.daimler.com/combustion-technology

Petrol & diesel Electricity Hydrogen


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30% 80%

100% 70%

4

2

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The hybrid drive is a combination of an internal combustion e ngine and an electric motor.When thevehicle starts off, and in slow urban traffic, the electric motor is activated. For trips at speed, the internalcombustion engine is used. The combination of engines also produces additional efficiency. The benefitsare lower fuel consumption and lower emissions. Regenerative braking, which converts the vehicles brakingenergy into electricity, is used to charge the battery.

We bring together different worlds.

moredaimler.com

moredaimler.com

Internal combustion engine

iving with an internal combustion engined full battery

e combination of an internal combustion engined electric motor delivers additional output

Braking energy is converted into electricity,which is used to charge the battery

Electric motor Internal combustion engine Battery

Electric motor

Driving away solely with anelectric motor

www.daimler.com/hybrid-drives

www.daimler.com/hybrid-passenger-cars

We are plugging in the S-Class.


Second-generation hybrid drive: alongside the S 400 HYBRID and the S 300 BlueTEC HYBRID, the thirdhybrid model in the new S-Class the S 500 PLUG-IN HYBRID sets new standards in terms of efficiency,drive comfort and climate comfort. Its new high-voltage lithium-ion battery has ten times the energy contentand offers the option of being recharged from an external source via a charging socket.


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This is sustainable mobility:hybrid technology is the solution to use to make local bus travel environmentallyfriendly and therefore fit for the future. This is being amply demonstrated by Mercedes-Benz with its Citaro GBLUETEC hybrid. This bus can travel for up to ten kilometres using just its electric drive and is therefore makingurban traffic that little bit greener.

We manufactured the first ever hybrid bus.

moredaimler.com

The second generation of the FUSO Canter Eco Hybridis reinforcing the reputation of Daimlers Japanesesubsidiary Mitsubishi Fuso Truck and Bus Corporation as a pioneer in sustainable mobility. The hybrid truckis highly efficient and one of the cleanest vehicles in its class an innovation from the Global Hybrid Centre inKawasaki, which manages the hybrid activities for all Daimler truck brands.

We manufacture the FUSO hybrid.

www.daimler.com/hybrid-buses www.daimler.com/hybrid-trucks


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We have electric vehicles for everyone.

Drive with zero local emissions: You can already do this with electric vehicles now. And if you do so, youwill be making a huge contribution to todays sustainable mobility. Our electric vehicle fleet highlights therange of electric mobility available and is demonstrating that vehicles with electric drives are not only cleanand quiet, they are also extremely enjoyable to drive. Because, thanks to the electric motor, the maximum

torque is available right from the start, allowing powerful acceleration. And the same applies to all Daimlerelectric vehicles now and in the future. The range includes small, sporty cars for use around town, urbanbuses and the SLS AMG Coup Electric Drive, a superb vehicle in terms of performance, drive technologyand design; proof that even legendary vehicles can be electric.

www.daimler.com/electric-vehicles

moredaimler.com


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Number of hydrogen filling stations in Germany in 2015: 50 (forecast)

Number of hydrogen filling stations in Germany in 2013: 15

Existing

Intended

Currentlybeing planned

Source:cleanenergypartnership,

Daimler

Expansion ofhydrogen fillingstations in Germany.

Hamburg

Dsseldorf

Berlin

Frankfurt

Munich

Stuttgart

Karlsruhe

Freiburg

moredaimler.com

The potential offered by hydrogen as a source of energyis huge. However, we can only make use of it ifthe conditions are right. Therefore, Daimler is committed to supporting the development of a network of hydrogenfilling stations in Germany. As part of the H

2Mobility initiative, we are working in close collaboration with

partners to set up the necessary nationwide infrastructure, thereby ensuring that the future is arriving today.

We are promoting mobility based on hydrogen.

Ambassador for a new era: the B-Class F-CELL is the first vehicle with a fuel cell drive produced by Daimlerunder mass production conditions. The fuel cell generates electricity from hydrogen and oxygen. In place ofCO

2you get water pure progress, the practical application of which was demonstrated by the F-CELL World

Drive in 2011, which covered 30,000 kilometres around the world with zero emissions.

We showcase pure progress.

www.daimler.com/fuel-cell-vehicles



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www.daimler.com/safety

We set the standards in safety.

The number of vehicles is increasing, presenting a challenge for road safety. We see this as aholistic responsibility covering everything from road safety education for small children, to activeand passive safety systems, and manuals emergency services. Incidentally, the rescue cards forour vehicles can now be called up using the QR code on the fuel cap or the B-pillar.

Talking point:innovative safety.

From crumple zone to proactive assistants:

innovations from the safety pioneerWe do not simply construct vehicles;

we also work continuously to refine

and improve vehicle safety systems.

This is guided by our integral safetyphilosophy, in which our objective is

to protect and support road users in

all situations.

We aim to banish driver stress. Intel-ligent systems support the driver in thedriving tasks and act as an extension oftheir senses. At the Mind Lab researchlaboratory, scientists investigate driverbehaviour patterns in order to developfurther improvements in assist systems.This led, for example, to the introduc-tion of the ATTENTION ASSIST drowsi-ness warning system in passenger cars,

which identifies the first indicationsof drowsiness and is able to warn thedriver in good time.

How can the vehicle be used toactively cope with difficult situations?

Assist systems are able to identify hazard-

ous situations at an early stage and inform

the driver accordingly. However, theycan also intervene in a support capacityto help avoid accidents or mitigate theconsequences. The vehicle becomes aproactive partner. We are working hardto ensure that, in the future, radar andcamera systems will be in a position tospot pedestrians, cyclists or other vehi-cles, predict their likely behaviour anddirection, and initiate appropriate action.

Ultimately, it is our responsibility toprovide optimum protection for road

users. For over 50 years, innovativevehicle features and intelligent protec-tion systems have helped to minimisethe consequences of accidents for allroad users. Airbags, inertia seat belts,seat-belt pre-tensioners and belt forcelimiters have provided Daimler pas-senger cars and commercial vehicleswith a high level of safety. The safety ofother road users has been increased,for example, by body parts that yieldon impact and by underride guards ontrucks.

moredaimler.com

Comprehensive protectionin all situations ishe objective of our integral safety philosophy.

Safe.


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Prevent

Integral safety

React

Protect Rescue

Safety, from a new perspective.Our integral safety philosophy comprises four components. Prevent meanspreventing hazards and warning in good time. React refers to the anticipatory occupant protection in passengercars by means of PRE-SAFE, for example. Protect relates to minimising the consequences of accidents. Finally,Rescue refers to facilitating a rapid rescue and avoiding anything worse.

We view safety holistically.

Daimler is synonymous with automotive safety.His tradition is closely associated with the name BlaBarenyi. This visionary engineer worked at the Sindelfingen plant from 1939 and was responsible for innovations

such as the crumple zone and the passenger safety cell, thereby not only shaping the development of thecompany but also the history of the automobile a heritage that we have lived up to since then with a streamof new accomplishments.

We are the pioneers in road safety.

www.daimler.com/safety-philosophy

www.daimler.com/accident-research

moredaimler.com

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www.daimler.com/safety-pioneer www.daimler.com/passive-safety

We write safety history.

On the road to accident-free driving:over decades, numerous achievements from Daimler have repeatedlybrought about further advances in automotive safety and set global standards. One of the latest is IntelligentDrive the perfect networking of assistant systems enabling the driver to respond to (almost) any hazardoussituation on the road as showcased by the new S-Class in 2013.

1931High-volume production passenger car with independent wheel suspensionand hydraulic braking system.

1959Safety bodywith crumple zones and interior appointments designed to reduce injury hazards.

1964First bus withnon-wearing brakes.

1967Safety steering systemwith a telescopic steering columnand impact absorber.

1978Anti-lock braking system ABSin production passenger cars.

1981Airbags in production passenger cars.

1987ASR for commercial vehicles.

1995Driving safety system ESP (Electronic Stability Program)

1996BAS brake assist system.

1998Tridion safety cell, DISTRONIC adaptive cruise control.

1999ABC (Active Body Control) chassisin production passenger cars.

2000Lane assistantand proximity controlin production trucks.

2001Stability controlin production trucks and buses.

2002

PRE-SAFE anticipatory occupant protection system.

2005Active Night View Assist.

2006Intelligent Light System, Active Brake Assist ABA 1 in trucks and PRE-SAFE brakingin passenger cars.

2009ATTENTION ASSIST drowsiness warning system.

2010Active Brake Assist ABA 2 in trucks.Active Lane Keeping Assistand Active Blind Spot Assist.

2011Collison Prevention Assist becomes standardin the new Mercedes-Benz B-Class.

2012Active Brake Assist ABA 3 in Mercedes-Benz trucks.

2013Intelligent interconnectivity between sensors and assistance systems in passenger cars: Intelligent Drive.

2013Mercedes-Benz S 500 Intelligent Drive:100 km autonomous test drive in inter-urban and urban traffic.

moredaimler.com

The objective of passive safety is t o minimise the consequences of accidents. Critical factors in addition torestraint systems such as seatbelts and airbags include body structure and the passenger compartment. To achieve

continuous improvements in safety, Daimler undertakes a large number of crash tests during the development ofeach vehicle. Some of the requirements in these crash tests extend well beyond the statutory stipulations.

We promote passive safety.

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www.daimler.com/assist

www.daimler.com/active-safety

Automatic partial brakingIf the driver does not respond,the system initiates automatic partial braking (30%).

Warning indicatorA warning signal sounds if the drivers vehicle is too closeto the vehicle in front.

Automatic full brakingIf drivers vehicle continues to move closer to the vehicle in front,full braking is applied by the vehicle itself.

This is howActive Brake Assist(ABA 3) works.

Notdrawntoscale

moredaimler.com

We are developing active safety.

Active safety comprises systems and technologiesthat help to avoid accidents or minimise the conse-quences of accidents. Daimler is setting the standards in this regard with a variety of advanced developments.Whether they involve camera-based assistance systems, Lane Keeping Assist or Cross-Traffic Assist, radar-based systems such as adaptive cruise control or intelligent analysis of the condition of the driver, our innova-tions are redefining safe driving.

AS PLUS andRE-SAFE brakingh pedestrian identificationandomatic emergency braking function

DISTRONIC PLUSsteering assistantComfortable assistance for lane-changing

manoeuvres

AdaptiveHighbeam AssistPermanent high beam, thanks to masking-outof other vehicles

AS PLUS Cross-Traffic Assistking assistance, including in cross-traffic

Road-Sign AssistNow also identifies No Overtakingand

No Entry signs

Night View Assist PlusAlerts the driver to people and animals

Active Parking AssistAutomatic entry and exitto/from lengthways and side-on parking spaces

Active Lane Keeping AssistAvoids collisions in the event of unintended

lane departure

ght timesctive safety

moredaimler.com

We connect our cars to their environment.

Mobility: intelligent as never before:a new dimension in driving was at the focus of Mercedes-Benz TecDayin 2012. Intelligent Drive a concept that merges safety and comfort, and intelligently interconnects sensorsand systems. The C-Class, E-Class and S-Class feature a host of innovations that make motoring even safer andmore comfortable.


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www.daimler.com/intelligent-drive/en

We are building the intelligent automobile.

It has all-round vision, which is critically dependent on networking between the vehicle systems, alsoreferred to as sensor fusion. Our objective is to provide comprehensive protection not only for the vehicleoccupants but for all road users. Mercedes-Benz Intelligent Drive stands for the intelligent linking of thesensors and assistance systems in passenger cars.

360 degrees:sensor fieldof vision.

200mLong-range radarwith mid-range scan

60mLong-range radar

30mShort-range radar

30mShort-range radar

80mMulti-mode radar

160mNear/far infrared camera

500m

Mannheim

Heidelberg

Wiesloch

Bruchsal

Pforzheim

Stereo-multi-purpose camera

1.2m/4.5mUltrasonic sensors

Notdrawntoscale

moredaimler.com

Km

0

Km

19

Km

19

Km

33

Km

33

Km

54

Km

54

Km

100

Km

100

We are defining autonomous driving.

Autonomous long-distance drive:with the S 500 INTELLIGENT DRIVE research vehicle, Mercedes-Benzshowed that autonomous driving is also possible in urban and inter-urban traffic. The journey from Mannheimto Pforzheim covering approximately 100 kilometres, undertaken in 2013, followed the route taken by pio-neer Bertha Benz when she had attempted the first long-distance journey by car 125 years ago.

www.daimler.com/autonomous-driving

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Assist systems are intended to provide support, but not to relieve the driver of all decision-makingresponsibility. Therefore, Daimler also attaches great importance to training for safe driving, a key additionalcomponent in the strategy for preventing accidents. Daimler offers special safe-handling training sessionsfor drivers of all its vehicles, whether passenger car, truck, van or bus. Each year, our instructors show tensof thousands of drivers how they can deal with hazardous situations and recognise or avoid risks.

We train for safety.

Our comprehensive safety approach is not limited just to the vehicle and driver. We also believe thatwe have an important responsibility to provide information on our vehicles and their safety systems toemergency services. For many of its models, Daimler therefore provides vehicle-specific rescue cards thatcan be called up using a QR code, online or offline via an app.

We help save lives.

moredaimler.com

www.daimler.com/rescue



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Talking point:connected mobility.

How are we going to move around in

the future? We are shaping the mobil-

ity of tomorrow, driven by the passion

and innovative spirit established byour founders, Gottlieb Daimler and

Carl Benz. To do this, we are exploit-

ing our competitive advantage and the

options offered by digital technology.

We are applying innovative ideastosatisfy customer needs for flexible, urbanmobility. For example, the moovel mobil-ity platform helps users get from A to Befficiently. The moovel system bundlesservices from regional mobility providersand presents suitable travel options viaapp or mobile webpage. At the start of2014, Daimler will make available more

than 10,000 vehicles in Europe, the USAand Canada as part of the car2go andcar2go black car-sharing schemes. Afterusers have completed a one-off registra-tion process, or via app, they can rentthese cars at any time of the day or night.

If cities and urban areas are to main-

tain their appeal,traffic must flow andbe eco-friendly. Daimler is supporting thisobjective with groundbreaking productsand solutions. Bus Rapid-Transit (BRT) isan intelligent system aimed at boomingmega cities and urban areas. State-of-the-art buses travel at frequent intervalsin dedicated priority lanes with their owntraffic lights. Passengers arrive at theirdestinations more quickly and at the

same time, emissions per passengerkilometre are significantly reduced.

However, Daimlers commitment

extends even further. As a company,we also have a responsibility to develop asuitable framework for our mobility strat-egies. In many places, we are activelyinvolved in promoting and developingcharging stations or hydrogen filling sta-tions, intelligent traffic management ortelematics. However, the establishmentof a customer-friendly, practical andaffordable infrastructure is a matter thatmust be jointly addressed by policymak-ers, energy suppliers and the automotiveindustry.

Mobility of the future needs solutions:

welcome to digital life.

Ideas for a new culture of urban mobility.In the rapidly growing towns, cities and regions of the world, thereis an increasing need for climate-friendly, comfortable and affordable mobility options. We skilfully networkinnovative services, web-based communication technologies and clean drive systems, thereby opening up newprospects for the future.

We network mobility and daily life.Connected.

Comprehensive protectionin all situations ishe objective of our integral safety philosophy.

www.daimler.com/connect



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Connected mobility for all moovel is making it possible. The moovel mobility platform bundles services fromvarious mobility providers and has an online interface, showing its users how they can best get from A to B.The associated car2go car-sharing scheme covers towns and cities nationwide and provides vehicles that can berented and dropped off without any notice at all, 24 hours a day.

We are bringing about advances in mobility.

moredaimler.com

Our aims are not limited to fashioning the future of the automobile. We also want to be activelyinvolved in shaping the mobility of tomorrow. We are working in close collaboration with numerous partnersto create the infrastructure for an efficient, networked form of mobility, helping to ensure that, in the future,everyone gets to their destination by the best possible route.

We are investing in connected mobility.

Wheredo I wantto go?

www.moovel.com


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www.car2go.com

egistered car2go customers at the end of 2014:1,000,000 (forecast)

egistered car2go customers at the end of 2010: 60,000

* As at: February 2014

moredaimler.com

vehicles with

electric drive*

vehicles

in total*

Vienna

Birmingham

Miami

Columbus

AustinSan Diego

Calgary

Vancouver

Denver

Minneapolis MontralSeattle

Portland

London

Amsterdam

Washington, D.C.

Toronto

Ulm/Neu-Ulm

Stuttgart

Munich

Hamburg

BerlinDsseldorf

Cologne

In cities operating the car2go scheme, smart fortwo models are available at all locations. Once usershave registered, they can rent one of these vehicles spontaneously at any time of the day or night. Whenthey have used it, they simply drop it off at any public parking space or specially designated parking area without a rental agreement, minimum rental period or flat-rate fee. It is flexible and hassle-free: just how21st-century mobility should be.

We move people.

An idea is taking over the world: in 2008, the car2go mobility project was launched in Ulm. It offers flex-ible urban mobility and looks set to become highly successful. The car2go scheme has now become wellestablished, and not only in major European cities such as Berlin or Amsterdam. These car clubs have alsobeen enthusiastically received in the USA and Canada, and are now transporting people around Miami,Washington, D.C., Toronto and many other cities.

We offer cars to go.

1,200 10,000


Milan

Rome


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moredaimler.com

moredaimler.com

Mercedes-Benz CharterWay is a specialist provider of services in connection with purchasing, servicing andmanaging Mercedes-Benz commercial vehicles. CharterWay provides rapid and efficient transport solutionssuch as CharterWay rental: customers can make use of vehicles from the CharterWay rental fleet, whichcomprises more than 7,000 vehicles in Germany alone.

We are breaking new ground.

Fleetboard: Keeping a close eye on everything. The telematics system supports the automation of transportprocesses and the capture of driver hours data. It also reduces maintenance and fuel costs. Fleets of any sizecan benefit from the diverse range of pioneering services offered by Fleetboard: from networking of drivers andtransport managers to efficiency i ncreases through a reduction in the number of empty truck movements.

We are automating the cockpit.

www.daimler.com/fleetboard/en www.daimler.com/charterway/en


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NNOVATIONCONNECTIVITYNTERACTION

MOBILITYNFORMATION

VIRTUALITYNETWORKINGCOMMUNICATIONCONNECTIONDIGITAL DRIVESTYLE

In car-to-car and car-to-infrastructure communications(car-to-X communications) the car becomesan alarm system. In the event of black ice or fog, warning messages sent to following vehicles can helpto prevent accidents an innovative approach that Daimler has also pursued in its SIM-TD (Safe IntelligentMobility Test Field Germany) research project.

We are turning the car into an alarm system.

New information technologies, increasing networking options, online communication and services in andaround the vehicle offer exciting prospects for digital mobility. We combine mobility and connectivity the bestof both worlds for our customers.

We are defining digital mobility.

Car-2-Xand SIM-TDpreventaccidents.

Notdrawntoscale

Accident warning

Safety messages

Sender

Recipient

Other traffic

Traffic congestion warning

Proximity warning


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moredaimler.com

oin us on theDaimler Blognd mobilisehe future.www.blog.daimler.de

Wepointtheway.

Wepoint the way.

We shape thefuture ofmobility together.

Diversity.

Integrity.

Responsibility.


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Talking point:teamwork and diversity.

We see diversity as a strategic factor in successful performance.

We value diverse opinions and lifestyles. Our people give Daimler the power to drive innovation and shape

the future of our company. For our global business, we make the most of their talents, experiences and skills.

Diversity management, i.e. the specific promotion of diversity in the company, has been firmly enshrined as part of

the corporate activities of Daimler since 2005 and is an important contributing factor in the success of the business.

Daimlers success. Your benefit.

Our responsibility.Daimlers success. Your benefit. Our

responsibility. With this statement by

the Board of Management, Daimler has

made a clear commitment to diversity

and diversity management.

Diversity makes a sustained contribution

to our competitiveness. True innovation,

efficient cooperation and a sound under-

standing of our future markets are only

possible if we have a diverse range of skills

and talented people in our company.

Daimler believes that diversity is a strate-

gic factor in successful performance. To

emphasise the enormous significance of

diversity, diversity management has been

firmly embedded within the company on

a worldwide basis since 2005. This has

not simply been a question of creating a

diversity organisation, it has also included

the understanding that diversity is a man-

agement responsibility: at global, regional

and local levels. Our diversity programme

comprises a wide variety of internal and

external activities. All these activities are

aimed at harnessing the broad range of

talent and putting the differences to good

use and translating them into excellent

automotive solutions.

We are concentrating on different areas of

activity in order to actively shape diversity

within the company. At the beginning,

diversity management at Daimler focused

on gender diversity. The agreed goal was

to increase the proportion of women in

senior management positions throughout

the Group to 20 per cent by 2020. Now,

other dimensions generation manage-

ment and multiculturalism are becoming

more of a priority.

We rely on the potential of heterogeneous

teams in our change and innovation proj-

ects. Our Employee Resource Groups are

a sign that diversity management is not

just an element of our strategy but also a

tangible part of day-to-day work.

moredaimler.com

Diversity.

Diversityis a natural feature of corporate life atDaimler and makes us more successful.

www.career.daimler.com/diversity/en


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We are international and intercultural.

Daimler is a global enterprise. We specifically promote cross-cultural skills, through training sessionsand workshops, for example, because this environment gives rise to new requirements in addition to creatingopportunities. Our aim is to offer all employees the opportunity to think globally and act locally.

The right mix produces success: we attach great importance to bringing together employees from differentgenerations, disciplines, cultures and nations. We actively promote diversity, through diversity workshops,for example. This is because mixed teams are indispensable if we want to generate outstanding performance.

We are deliberately establishing mixed teams.


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We are setting a course for 20 per cent.

More women at the top an economic necessity.A key objective of Daimlers diversity managementis therefore to promote women. We have committed to efforts to increase the proportion of women inmanagement positions to 20 per cent by 2020.

Moving forward together: our culture of diversity can also be seen in action in the form of networks orEmployee Resource Groups. These networks bring together employees with common goals and interests across all sites, levels and departments. Networking which may include networks for management trainees,forewomen or employees of Turkish descent, for example creates long-term added value for all theemployees involved and for the company.

We have excellent networks.

WorldwideEmployee ResourceGroups and

etworks at Daimler.

umber of Daimler employees organised in networks, 2013: 2,701

umber of Daimler employees organised in networks, 2007: 348

Relationships

Company

Interests

Communication

Image

Sustainability

Added value

Employees

Creativity

Motivation

Sexualidentitynetworks

Ethnic/culturalnetworks

such as the:- DMN diversity

forepersons network- Career-Women

InternationalNetwork CAR-WIN

Professional-and sector-basednetworks

Gendernetworkssuch as the:- Womens Business Network- FNW womens network- FIT network for women in

science and engineering

such as the:- Daimler Trk-Treff- Arab Business

Circle ABC- dia.sphera

such as the:- gay, lesbian,

bisexual and transgen-der network GL@D


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ntegrity.

Acting with integritymeans doinghe right thing out of conviction.

Daimler not only aims to offer the

best in terms of its products, brands

and services, it also strives to set

standards through integrity.

Acting with integritymeans doing theright thing out of conviction as part ofour responsibility for our company, ourbusiness partners and as a member ofsociety. We comply with national andinternational laws, as well as otherregulations and internal guidelines.However, integrity extends beyondcomplying with the rules. Our objectiveis to establish at Daimler a values-basedcorporate culture in which the basicprinciples are followed and put intopractice by all employees and business

partners, based on a genuine belief inthe values concerned. Responsiblecorporate conduct is based on generalethical standards as expressed forexample in the United Nations GlobalCompact that apply regardless ofcountry, culture or language.

To promote this culture of integrity,Daimler created the BoM divisionIntegrity and Legal Affairs. Covering thewhole Daimler Group, it includes legalaffairs, compliance organisation,corporate data protection and corporateresponsibility management. This BoMdivision also includes responsibility forobserving and upholding human rightsand for permanently embedding a

corporate culture based on integrity(Integrity Management) throughoutthe Group. Our activities include aworldwide integrity dialogue in whichemployees from all levels in thehierarchy and from all functions holdopen discussions on what integritymeans in terms of day-to-day work.

Integrity is one of our four corporate

valuesand forms the basis of ourbusiness activities. We firmly believethat, in the long run, communitiesof shared values are also bettercommunities for creating value.

Talking point:Unifying values.

Honesty, fairness and trust: integrity

is the basis for long-term success.

As a company, we are proud of our heritage and we have a brig ht future. Both the success enjoyed inthe past, and that expected in the future, is not simply derived from strong products, but also from a sharedunderstanding of integrity and corresponding behaviour. Therefore, alongside a tradition of innovative creativity,

we also maintain a tradition of working to a set of values.

We demonstrate integrity.

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www.daimler.com/integrity/en


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We observe human rights.

We ensure free choice of employment.

We condemn child labour.

We promote equality of opportunity.

We ensure freedom of association.

We ensure fairness as regards pay, working hours and benefits.

We promote health and safety in the workplace.

Our business standards.

We ensure environmentally friendly production.

We produce environmentally friendly products.

We ensure product safety and quality.

Responsibility for the environment and safety.

We avoid conflicts of interest.

We prohibit bribery and corruption.

We exercise vigilance in the engagement of partners.

We apply strict export controls.

We apply comprehensive data protection.

We support fair competition.

We maintain the confidentiality of industrial secrets.

Our business relationships.

We have clear standards.

Multinational companies require universally applicable values and standards of conduct that providestability and guidance in complex day-to-day business operations. Mandatory principles and policies serveas safety barriers they provide a secure framework and help to prevent loss or damage. Daimler is strivingto establish a corporate culture based on integrity that extends beyond simple compliance with rules and

regulations; the company is aiming for a culture in which behaviour is dictated by shared values. We expect suchconduct from all employees, and from our business partners too. We regard the United Nations Global Compactas a mandatory reference framework. As a founding member of the LEAD group, we actively promote the GlobalCompact and adhere to its principles.

Clear safety barriers


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For me, integrity is afundamental moral principle.Integrity helps me to decidewhat I can and cant do. Integrity means you do not

go looking for loopholes.Administrative employee, ChinaRespect for eachindividual, regardless ofthe level in the hierarchy.

Manager, Germany

Fairness to employees,suppliers and customers.

Manager,BrazilIntegrity is part of my personal

set of values. I aim to createa working environment thathas the effect of strengthening

employees.Development employee, GermanyManager, South Africa

Everyone should be a role model.

Development employee, GermanyIntegrity requiresresponsibility foryour own actions.Administrative employee, Germany

Trust: the basisfor successfulcollaboration.Works council member, production, Germany

Bearing responsibilityfor regions and thepeople that live there.

Works council member,production,Germany Openness, transparencyand honesty is the basis forany collaboration.

Administrative employee, Germany

Our customers andbusiness partners seeus as the model ofa fair company.Manager,Germany

Doing what is right, evenwhen no one is looking.

Administrative employee, USA

Integrity is trustin the team.

Manager,Brazil

Integrity is based on conviction and cannot be imposed from above. The Board of Management of Daimler AGhas therefore initiated an integrity dialogue throughout the Group. This dialogue hel ps to ensure that integrityis a matter of course in our daily working lives. The results have been fed into the Daimler Integrity Code, whichapplies throughout the Group.

We promote open dialogue. We stick to our principles.

Fairness, responsibility and the observance of laws and rights are the principles on which our actionsare based. The Daimler Integrity Code defines a code of conduct and guidelines for our day-today business based on our shared understanding of values.


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Talking point:shared responsibility.

Shaping, helping, developing: how Daimler

fulfils its corporate social responsibility.Nature is the basis for our future,

and a stable society is the basis for a

good business environment. For this

reason, we fulfil our corporate socialresponsibility and are committed to

supporting an environment in which

it is worth living.

Daimler believes that environmental

protection is a holistic taskto whichwe must apply ourselves in all areas ofthe business. As an automotive manu-facturer, we believe we have a respon-sibility to avoid emissions, increaseenergy efficiency and press ahead withthe development of environmentallyfriendly drive systems and fuels. How-ever, at Daimler, environmental protec-

tion begins much earlier than that andincludes the entire product life cycle:development, production, product use,disposal and recycling.

Daimler is involved in both small and

large aid projects around the globe.

Our sense of responsibility and com-mon desire to open up and supportopportunities that need our contributionand assistance is translated into a vastnumber of initiatives. One example is theWings on Wheels project. With the helpof donations from Daimler employees,a second aid convoy for Syrian refugeeshas already been sent to Gaziantep insouthern Turkey. Another example is theProCent development fund: every cent

of net salary donated by the workforcein Germany is doubled by Daimler. Asyou would expect of a global enterprise,we are also involved in worldwide aidprojects. This may involve emergencyaid following natural disasters, such asthe one in the Philippines, but can be ofa more long-term nature on the basis ofhelping people to help themselves.

The future belongs to creative minds.

In the genius education initiative, we helpto get children and young people interested

as early as possible i n issues such asmobility, environmental protection andtechnology. The MobileKids initiative isaimed at children around the world to raise

awareness of road safety and traffic issues.

We get involved around the globe.

Economic success and responsibility belong together.For instance, the Convoy of Hope Wings on Wheelsinvolving 11 Mercedes-Benz Actros semitrailer tractors transported relief supplies worth 4,000,000 euros forSyrian refugees in Turkey. Daimler introduced its own process for r apid emergency aid in 2009.

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Responsibility.

Acting responsiblymeans committing tohe future of our society and our environment.

www.daimler.com/social-commitment


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We make a difference: Every cent counts.

Simple, fast and unbureaucratic assistance. This is the thinking behind ProCent. Employees donate the cent

amounts from their net salary every month. For ever y cent donated by employees, the company then donates a

further cent, with the funds raised in this way being used for not-for-profit purposes around the world. P roCent is

initiated by the employees of Daimler AG together with the General Works Council, Management Representative

Committee and Board of Management. Most of the regional and trans-regional projects that benefit from these

donations, suggested by the employees, are charities, aid organisations for children and young people, organisations

that work with the disabled, and environmental protection and conservation organisations.

www.daimler.com/procent/en

We set standards including for environmental prote ction. We include the entire development andproduction process, together with the product life cycle, i.e. the complete process from development torecycling, in our environmental management system. Environmental protection at Daimler takes many differentforms, including climate-friendly heat generation, new paint-spraying technologies and the use of renewableenergies. And each one pays dividends.

Our production processes are environmentally friendly.

www.daimler.com/environmental-protection

We make a difference:Every cent counts.

Initiated by the employees of Daimler AG together with theGeneral Works Council, Management Representative Committeeand Board of Management.


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Safety is a concern for everyone! Children are actively involved in the traffic environment so it is all themore important that we ensure primary school children can deal with the dangers presented by road traffic.Together with international traffic experts, we therefore launched the international MobileKids initiative.We have been teaching children about the various aspects of road safety, using age-appropriate materialsfor the children si nce 2001.

The genius education initiative was set up by us to get young people enthusiastic about science andtechnology at an early age. We convey knowledge in an exciting age-appropriate way for the childrenand young people to generate interest in future-related topics such as alternative drive systems. In this way,we are making an important social contribution and encouraging a new generation of talent in the areasof mathematics, IT, science and technology.

We generate enthusiasm.We provide road safety training.

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www.mobilekids.net www.genius-community.com


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First steps& career:workingat Daimler.

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www.career.daimler.com

Weare Daimler.

We experiencethe future ofmobility together.


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We are Daimler.

Daimler AG is one of the worlds most successful automotive companies. With its

divisions: Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses andDaimler Financial Services, the Daimler Group is one of the biggest producers of premiumcars and the worlds biggest manufacturer of commercial vehicles with a global reach.Daimler Financial Services provides financing, leasing, fleet management, insurance andinnovative mobility services.

The companys founders, Gottlieb Daimler and Carl Benz, made history with the inven-tion of the automobile in the year 1886. As a pioneer of automotive engineering, Daimlercontinues to shape the future of mobility today. The Groups focus is on innovative and greentechnologies, as well as on safe and superior automobiles that appeal to and fascinate itscustomers. For many years now, Daimler has been investing continually in the developmentof alternative drive systems with the goal of making emission-free driving possible in the longterm. Thus, in addition to vehicles with hybrid drive, Daimler now has the broadest range oflocally emission-free electric vehicles powered by batterie

Documents

Daimler Corporate Profile 2014