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DAFTAR ISI

Halaman

SAMPUL DALAM....................................................................................................................i

PERNYATAAN KEASLIAN...................................................................................................ii

PERSETUJUAN PEMBIMBING............................................................................................iii

PENGESAHAN........................................................................................................................iv

ABSTRAK................................................................................................................................v

MOTTO...................................................................................................................................vii

PERSEMBAHAN...................................................................................................................viii

KATA PENGANTAR..............................................................................................................ix

DAFTAR ISI............................................................................................................................xii

DAFTAR TABEL....................................................................................................................xv

DAFTAR TRANSLITERASI................................................................................................xvi

BAB I PENDAHULUAN

A. Latar Belakang Masalah..............................................................................1

B. Identifikasi dan Batasan Masalah...............................................................5

C. Rumusan Masalah.......................................................................................5

D. Kajian pustaka............................................................................................6

E. Tujuan Penelitian......................................................................................10

F. Kegunaan Hasil Penelitian........................................................................10

G. Definisi Operasional..................................................................................11

H. Metode Penelitian.....................................................................................12

I. Sestematika Pembahasan..........................................................................18

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BAB II STUDI KELAYAKAN BISNIS DAN ANALISIS SWOT

A. Pengertian umum Studi Kelayakan Bisnis...............................................20

1. Definisi Studi Kelayakan Bisnis menurut para ahli.....................20

2. Aspek –aspek SKB........................................................................21

3. Tahapan SKB................................................................................26

4. Etika dalam SKB...........................................................................29

5. Tujuan dilakukannya Studi Kelayakan.........................................30

B. Definisi umum SWOT menurut para ahli.................................................32

1. Penjelasan SWOT.........................................................................33

2. Fungsi Analisis SWOT.................................................................35

3. Matriks SWOT..............................................................................35

C. Beberapa ayat dan hadis yang mendukung manusia untuk melakukan

usaha..........................................................................................................37

BAB III UD SINAR TERANG SURABAYA

A. Gambaran umum UD Sinar Terang Surabaya..........................................39

1. Sejarah perusahaan........................................................................39

2. Dokumen Legalitas.......................................................................41

3. Visi dan Misi.................................................................................41

4. Struktur organisasi, deskripsi tugas, tanggung jawab, dan

kewajiban......................................................................................42

B. Fungsi dan cara penggunaan alat..............................................................47

1. Mesin Cetak Toko.........................................................................47

2. Mesin Plat.....................................................................................48

3. Mesin Binding menggunakan lem panas......................................49

4. Mesin Potong Kertas.....................................................................50

C. Proses Pencetakan dengan Mesin Cetak Offset........................................51

1. Proses Pra Cetak............................................................................51

2. Proses Cetak..................................................................................52

3. Proses Finishing............................................................................53

D. Produk yang dihasilkan perusahaan..........................................................54

E. Laporan Keuangan....................................................................................55

1. Neraca............................................................................................55

2. Laba/Rugi......................................................................................56

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3. Ekuitas Pemilik.............................................................................57

BAB IV ANALISIS KELAYAKAN USAHA

A. Analisis Aspek Kelayakan Bisnis pada UD Sinar Terang Surabaya........58

1. Aspek Hukum................................................................................58

2. Aspek Sosial, Ekonomi, dan Budaya............................................58

3. Aspek Pasar dan Pemasaran..........................................................60

4. Aspek Teknis dan Teknologi.........................................................61

5. Aspek Manajemen...................................................................62

B. Analisis SWOT.........................................................................................63

1. Faktor Internal...............................................................................63

2. Faktor Eksternal............................................................................64

3. Matriks SWOT..............................................................................65

BAB V PENUTUP

A. Kesimpulan................................................................................................67

B. Saran..........................................................................................................68

DAFTAR PUSTAKA

LAMPIRAN